June 2012 • VOL. 23 NO.


The Valley’s Daily News Source

• Creating a Strong Local Economy • Promoting the Community

VinPerfect Opens Series A Searching for the Dollar Preferred Stock Offering Signs in Social Media
NAPA, CA — On April 25, 2012 Tim Keller, Founder & CEO, announced that the company has opened a Series A Preferred stock round, seeking $1 million in funding. Having raised $885,000 from 38 investors in the Seed Preferred financing round, the company achieved all of its major milestones, brought the product to market and is now experiencing healthy sales growth. “During the first quarter of 2012, we made a big transition from our development and beta testing phase into one of aggressive sales growth. We have proven that we created the highest-quality wine closure on the market. It’s now our responsibility to ensure we can grow robustly enough to meet demand as well as to serve all of our customers at the highest level.” - Tim Keller, Founder & CEO The new capital will allow the company to increase production capacity, expand its sales force, and finance inventory to meet strong demand from wineries. Additional goals over the next 6 months include establishing outsourced global production
By Marcia Macomber


“Can I make money from it?” This is usually the first question I hear from a client when asked about joining the social media revolution. The second question is: “What’s it gonna cost me?” Let’s flip around the equation: How much money will you be leaving on the table if you don’t join Facebook, Twitter, Pinterest and other platforms? You already know your customers are out there using these communications tools. So how much money will they be spending with your competitors who are on these sites? (Good memory is a fickle thing which is why marketing messages are repeated over and over: We simply forget everything that isn’t directly in front of our faces.) Making sales on social media sites is very much a do-able goal. But like any successful business, reaching that goal requires careful, well-thought out business planning. I know of several businesses that have made

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Bank of Marin Silverado Resort and Spa Napa Valley Marketplace Magazine Exertec Health & Fitness Napa Recycling & Waste Services Home Depot Republic Services Hawthorn Suites by Wyndham
Travis Credit Union Golden State Warriors Mark Coleman, State Farm Napa Planner Financial Group

Bank of Napa Net-Flow Corporation Influence Internet Comcast

Alert: Operators of Swap Meets, Flea Markets, or Special Events
If you operate a swap meet, flea market, or special event in California, state law requires you to document, in writing, the seller’s permit status of all people who sell at your event. You should not rent space to sellers unless they give you the written documentation described in this publication. What is a swap meet, flea market, or special event? In this context, a swap meet, flea market, or special event is any event where: • Two or more people or businesses offer merchandise for sale or exchange, and • Prospective sellers are charged a fee for space rental or prospective buyers are charged an admission fee. You must obtain specific written documentation from sellers: information requirements depend on the seller’s status. Vendors who must hold a seller’s permit People who sell new or used merchandise in California, including handcrafts, are generally required to hold a seller’s permit. Vendors who are required to hold permits must give you, in writing, their name and seller’s permit number (a typical permit number begins with the letters SR followed by two or three more

VENDORs on page 5…


• Twitter Report for 2012 • Ways to Improve Your SEO on Google • Members Making News: Safari West

• Beginner’s Guide to Instagram • Community Awards Recap • Wine, Women & Shoes!

1556 First Street | Napa CA 94559 | 707.226.7455 | NapaChamber.com

Six Ways to Improve Your Company’s Google Rating
By: The 60 Second Marketer Looking to boost where you show up on Google? If you want to increase your online traffic, it is important to find out how you can improve the page rank of your web pages. Here are 6 free and easy ways to improve your Google Ranking: Conduct Keyword Research: Keywords play an important part in Search Engine Optimization (SEO), so make sure to research keywords to find what search phrases people are using to find your site’s info. Google offers Google Keyword Tool, which is a free tool that will give you a list of keywords and tell you how often they are used and their competition. Perform On-site optimization: There are several factors that search engines take into account when evaluating what your site is about and how relevant it is to a given search. On-site optimization might involve changes to navigation, content, information hierarchy, as well as keyword placement. Claim Google Places listings: The ability to optimize your Google Places listing is only possible once it is claimed and verified by the owner. It is a great way for you to control the information about your business. Make sure to be as detailed as possible by giving your complete phone number, address, business description, hours of operation, etc. Use WordPress: WordPress find more information about this at WordPress. Utilize Back linking: Growing the quantity of external back links is the best method to get a higher ranking for your web page. Google observes a link on an external website like a vote for your website. This could include Directory Submissions, Social Bookmarking, Forum Posting, Classified Posting, etc. Write Great Content: If you write great content, people will want to link to it, particularly high quality websites. It is important to get the attention of popular bloggers and websites by leaving comments, writing guest posts, participating in forums, emailing directly, writing articles, etc. This will help with incoming links to grow your website organically over time. While there are no magical solutions to instantaneously improve your Google rankings, there are certainly different methods that can help you with your search engine ranking goals over time. For more information, check out Mashable.com. ■

comes with several built in search optimization tools. Its features and functions guide a search engine through the posts, pages, and categories to help Google gather the information it needs to include your site within its database. You can

Beginner’s Guide to Instagram
By Stephanie Buck

Even if you don’t use Instagram, we’re guessing you’ve encountered an Instagram image somewhere on the web — even if you didn’t realize it. Instagram’s calling card is the photo filter, a digital layer that, when added to a standard photo, gives it the appearance of professional editing. Some filters enhance the colors in a photo, while other dull the light to a soft glow for an aged, vintage appearance. But while Instagram’s filters revolutionized mobile photo editing, they’re only a portion of the appeal. The mobile app boasts over 50 million users, despite only living in iOS and Android devices. Instagram launched on Android just this year — it quickly earned 5 million downloads in six days. Its success caught the eye of

the most valuable social network in the world. Facebook acquired Instagram in April for $1 billion. Although we’ve only

just begun to witness Facebook’s plans for the photo sharing app, the social giant recently launched its own filter-friendly
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photo app, dubbed Facebook Camera. Instagram has surely come a long way, business-wise, since co-founders Kevin Systrom and Mike Krieger introduced the app in 2010. But on the whole, the app has remained simple, straightforward and social since its inception. We’re here to share the Instagram basics, whether you’re new to the network or need some additional tips. Better hurry, though — Instagram has undergone such changes in the past few months, who knows what else is in store. To get the beginner steps, follow the link below. We’d love to learn about your Instagram experiences. How do you use the app? Can you share any helpful advice or anecdotes for new users? Any predictions for the future of Instagram? ■ http://mashable.com/2012/05/29/ instagram-for-beginners/

June 2012


and distribution deals with key industry partners. Achievement of these goals would substantially increase the Company’s production and sales capabilities. “We have made tremendous progress since the prior round, which opened in April 2011. I am incredibly grateful to our seed investors. I am also proud that we have hit our milestones without having to raise the full $1.5 million authorized. I look forward to showing both new and continuing investors in the Series A-1 round the same kind of success.” - Tim Keller, Founder & CEO To help with capital raising efforts, and to allow the company’s founders to remain focused on growing the business, VinPerfect has hired Christopher Gutek, an active angel investor and most recently an Executive Director in Morgan Stanley’s Equity Research department. “After participating in the Keiretsu Forum’s due diligence on the company, and deciding
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Members Making News

to invest, I became even more enthusiastic about VinPerfect’s business prospects and its ‘game-changing’ potential to transform the wine closure market, so I was eager to get more directly involved in helping the company succeed.” - Chris Gutek, Director of Investor Relations About VinPerfect, Inc. VinPerfect intends to revolutionize the wine industry. World demand for wine closures exceeds 21 billion units annually. Natural corks allow for an essentially random amount of oxygen transfer into wine bottles, suffer from “cork taint” and higher purchase price, while synthetic corks let in too much oxygen. Screwcaps are rapidly gaining market share, with 15% penetration, despite having a flaw of allowing essentially no oxygen into the bottle, even though most wines benefit from modest, controlled oxygen transfer. The VinPerfect patent-pending Screwcap combines a micro-perforated screwcap and

custom-engineered liners that allow for optimal levels of oxygen transfer to suit any wine varietal. With this optimal oxygen transfer rate, the wine is kept in top condition, can age and will taste as the winemaker intended. Solving the “oxygen problem” removed the last quality-based argument against these closures and means that VinPerfect Screwcaps are capable of replacing corks as the preferred, highest-quality wine closure. VinPerfect was founded in 2008 by Tim Keller, A UC Davis trained winemaker with over a decade of experience crafting fine wines in Napa and Sonoma Counties. The Company aims to give winemakers and wine lovers what they have always deserved: the perfect wine closure, appropriate for any wine style. ■

VinPerfect: Wine’s First Perfect Closure VinPerfect, Inc. 2650 Napa Valley Corporate Drive Napa, CA 94558 707.252.2155 vinperfect.com

The Meritage Resort and Spa Opens $40 million Expansion! The Meritage has expanded! They have more than doubled the number of guest rooms, held eight job fairs to hire 100 new staff/ team members and remodeled its main lobby to accommodate the additional guests, making it one of Napa’s largest employers. ■

Safari West Wildlife Preserve and African Tent Camp
3115 Porter Creek Road Santa Rosa, CA 95404 (707) 579-2551 1 (800) 616-2695


Carneros Ballroom: At 7,300 square-feet, the Carneros Ballroom is the second largest ballroom in the Napa Valley.

Crush Ultra Lounge- featuring a bowling alley, pool table, dart boards, shuffleboard, fire places and delicious snacks and cocktails. Open til 2 a.m.


The Eye Works Optometry Holds Grand Re-Opening Celebration!
Wine and appetizers plus reps. from Maui Jim and Prodesign with their complete eyewear lines, drawings for free eye exams, frames, free treatments compliments of Greenhaus European Day Spa. Join us in a celebration and thank you to our patients, customers and friends. Please RSVP by June 11 at staff@theeyeworks.com or telephone 254-2020. After six years on the corner of First and Main Streets, The Eye Works Optometry has just moved around the block into the Rossi Building at 1328 Pearl Street in Downtown Napa. ■

Concierge of the Valley Offers 25% of Profits to Local Cancer Veteran
Twenty-five percent of all sales will be donated to Tony Sanza, a local Veteran who is suffering from cancer. Crystal Britto, Founder & Owner feels strongly about supporting our Veterans. Their hope is for the community to support them during these months. They have been donating proceeds since April and will continue to do so through June. http://conciergeofthevalley.com/

A grand re- opening celebration will be held on Wednesday, June 13 from 5pm to 8pm at The Eye Works Optometry’s new location 1328 Pearl Street.
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June 2012




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big dollar sales through Twitter connections alone. Pinterest is already racking up big sales for many companies through posts of product photos. And many third-party developers offer tools for engaging e-commerce galleries and sales carts on Facebook fan pages. If you’d like to jump on the bandwagon, here are a few tips to put you on the road to social media success: 1. DO create a strategic marketing plan specific to each social media platform. It’s okay to start with just a few sentences in your plan instead of a multi-page essay. But the more specific your plan is, the better your results will be. 2. DO actively seek out fans and followers who match the demographics and psychographics (how they think) as exactly as possible of your best, existing customers. 3. DO map out each campaign of fan page updates and tweets with a calendar, tracking results and adjusting each campaign for maximum effect. On the other hand, just because you can create a fan page or a Twitter account in ten minutes doesn’t mean you should. Why? There are no shortcuts to long-term business success. The key to converting social media buzz into dollars in your pocket is precision planning and execution. Here are a few mistakes to avoid so you don’t turn off followers and fans:

4. DON’T start your Facebook fan page and then visit only once a month (or less) to update. You’ll give the impression you’re forgetful in running your business and uninterested in your customers. It’s like hanging up a CLOSED sign on your store front door ninety percent of the time.

5. DON’T assume now that you’ve built your fan page that everyone will be beating down your door, er, Timeline to gush about your fantastic products and services. Just like every other marketing tool you have to earn your “Likes.” Actively seek out fans through page sharing, inviting friends to “Like,” and searching for new fans through contests and ads to grow your audience. 6. DON’T tweet once a week about your latest sale item and expect your followers to immediately place orders. Do you like being

barraged with “Buy Me!” advertising? I doubt it. Keep the promotions to ten percent or less of your tweets. The remainder of your tweets should share valuable content and help your followers. Draw them in like the Pied Piper, er, Tweeter! Remember, marketing is simply the process of making it easy for your customers to find and buy from you in the most efficient and cost effective manner possible. The more efficient your marketing efforts are, the more profits you will make. If your search for social media dollars feels more like an endless quest for a lost treasure, perhaps we can help you understand the treasure map. The Napa Chamber of Commerce is providing a series of Wake Up Your Business Wednesday events about Social Media Marketing. They are held at the Napa Chamber Board room at 1556 First Street in Napa from 7:30-9:30am, and the cost is a reasonable $20 for each event. Space is limited so contact the NVC Small Business Development Center at 707.253.3210 to reserve your seat. June 20th – “Using Your Smart Phone To Gain Revenue” Marcia Macomber is Creator-in-Chief at Cornucopia Creations, where she crafts social media marketing campaigns, designs ads and writes client promotional literature for clients ranging from the North Bay to the east coast. For more information, visit www.cornucopiacreations.com. ■

Twitter Use in 2012
A Pew Research Report
Some 15% of online adults use Twitter as of February 2012, and 8% do so on a typical day. Although overall Twitter usage has nearly doubled since the Pew Research Center’s Internet & American Life Project first asked a stand-alone Twitter question in November 2010, the 15% of online adults who use Twitter as of early 2012 is similar to the 13% of such adults who did so in May 2011. At the same time, the proportion of online adults who use Twitter on a typical day has doubled since May 2011 and has quadrupled since late 2010—at that point just 2% of online adults used Twitter on a typical day. The rise of smartphones might account for some of the uptick in usage because smartphone users are particularly likely to be using Twitter. Several demographic groups stand out as having high rates of Twitter usage relative to their peers: • African-Americans — Black internet users continue to use Twitter at high rates. More than one quarter of online AfricanAmericans (28%) use Twitter, with 13% doing so on a typical day. • Young adults — One quarter (26%) of
June 2012

internet users ages 18-29 use Twitter, nearly double the rate for those ages 30-49. Among the youngest internet users (those ages 1824), fully 31% are Twitter users. • Urban and suburban residents — Residents of urban and suburban areas are significantly more likely to use Twitter than their rural counterparts. Twitter use within the overall population remained steady over the last year, and usage rates within most major demographic groups changed little over the same time period. The youngest adults (those between the ages of 18 and 24) are the primary exception to this trend—nearly one third of internet users in this age group now use Twitter, up from 18% in May of 2011 and 16% in late 2010.4 Twitter use by those in their mid-20s to mid-40s largely leveled off in the last year after roughly doubling between late 2010 and mid 2011. In addition to increasing on an overall basis, the proportion of young internet users who use Twitter on a typical day also doubled over the last year. Fully one in five internet users ages 18-24 (20%) now use Twitter on a typical day, up from 9% in May 2011.
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Notably, “typical day” usage among slightly older adults (those ages 25-34) also doubled—from 5% of such internet users in May 2011 to 11% in February 2012—even as overall usage levels within this group remained stable over that time period. Twitter and the “Mobile Difference” We can also see this relationship between youth, mobility and Twitter use when looking specifically at Twitter use on mobile phones. Twitter usage is highly correlated with the use of mobile technologies, especially smartphones. One in five smartphone owners (20%) are Twitter users, with 13% using the service on a typical day. By contrast, internet users who own more basic mobile phones are roughly half as likely to use Twitter overall (9% do so), and just 3% of these more basic phone owners are “typical day” users. Indeed, this correlation between Twitter adoption and smartphone ownership may help to explain the recent growth in Twitter usage among young adults. Those ages 18-24 are not just the fastest growing group when it comes to Twitter adoption TwITTER continued on page 5...


VENDORs continued from page 1...

letters and an eight- or ninedigit number, for example: SR-KHE-12-345678 or SRAR-100-987654). Although it is not required, you may wish to obtain a copy of each vendor’s seller’s permit for your files. Sellers who are not required to hold a seller’s permit: Certain sellers at your event may not be required to hold a seller’s permit. Those sellers must: • Provide you, in writing, their name, address, telephone number, and driver license number (or state ID number), along with the name of the issuing state; and • State, in writing, that they do not need a seller’s permit because: 1. They are an occasional seller; 2. All of their retail sales are tax exempt; 3. They sell only items purchased from section 6015 retailers; or 4. They are a qualified itinerant vendor.Sellers who fall under conditions 2, 3, or 4 must describe the items they sell and state that they do not have to pay tax on those sales.

Vendors who make only exempt sales: Some sellers are not required to hold a seller’s permit because all of their sales are exempt from sales and use tax. For example, vendors who sell only fresh produce or other cold food products “to go” do not need seller’s permits. However, cold food vendors do need a seller’s permit if they sell. We may ask you to provide copies of a BOE-530-B, Local Tax Allocation for Temporary Sales Locations and Certain Auctioneers, to registered sellers whose businesses are registered outside the city where you are holding your event. While you are not required to distribute this form, doing so helps ensure that the city or county where your event is held receives the local sales tax it is due. Lack of compliance may result in penalties: If you do not comply with the state law summarized in this publication (Revenue and Taxation Code section 6073), you may be required to pay a penalty. ■ Please check the website for more info: http://www.boe.ca.gov/ Download documents:


The Napa Chamber of Commerce won “BEST EVENT” in the 2012 NorthBay biz Reader’s Poll for the fifth year in a row! Cherie Knox, NCC Board member & Chair-Elect accepts the award from Joni Rosinski of NBB.

Chamber Members receive 30% off when purchasing tickets if you call and mention you are a Napa Chamber Member! 925.280.2490

over the last year—they also experienced the largest increase in smartphone ownership of any demographic group over the same time period. In addition to asking internet users whether they ever use Twitter (regardless of the platform or device used) in our February 2012 tracking survey, we included a question in our April 2012 tracking survey in which we asked adult cell phone owners if they use Twitter specifically on their mobile phones. Overall we found that 9% of cell owners use Twitter on their phones, with 5% doing so on a typical day.

As with general Twitter usage, smartphone owners are much more likely than average to use Twitter on their phones (overall 16% of smartphone owners use Twitter on their phones, and 10% do so on a typical day). As with our general Twitter usage findings, cell owners ages 18-24 are more likely than older cell owners to use Twitter within the context of their mobile devices— fully one in five 18-24 year old cell owners (22%) use Twitter on their phones, and 15% do so on a typical day. African Americans and Latinos (both of whom have high rates of smartphone ownership) also stand out as heavy mobile Twitter users. ■
June 2012 | COMMERCE | Page 5 | NapaChamber.com

W elcome N eW m embers!

Napa Valley Open Studios Karen Ingalls, 707.942.0197 napavalleyopenstudios@gmail.com www.napavalleyopenstudios.com
Beauty & Image Consultants

Furniture Dealers

Futons & Furniture Linda Kloos, 707.252.3626 lindafutons@sbcglobal.net

Non Profit Organizations

Solano-Napa Habitat for Humanity Diane Agnone, 707.422.1948 info@solanonapahabitat.org www.solanonapahabitat.org
Real Estate - Commercial

St. Pierre Massage and Spa Michelle Perotli-kline, 707.255.1640 info@stpierremassage.com www.stpierremassage.com
Beauty Salons - Services & Retail

Nikki Gross Personal Training & Wellness 707.337.5023 nikki@nikkigross.com www.nikkigross.com
Health Club / Fitness

Cushman & Wakefield, Inc. Glen Dowling, 707.421.2900 Laura.duffy@cushwake.com www.DBREA.com The Shops At Napa Center Kelly Moore, 707.257.6800 shopnapacenter@zapolskire.com www.shopnapacenter.com
Restaurants Real Estate - Property Management

Eyebrow Hub Rupi Kamboj, 707.257.1205 eyebrowhub@gmail.com www.eyebrowhubs.com
Contractors - General

Studio Phyzz Melanie McLaren, 707.224.8033 macmel@sbcglobal.net www.studiophyzz.com
Individual Members

Modern Renovations Jeff Berger, 707.326.8754 bjbergers@gmail.com Neptune Builders Jim Doyle, 707.349.2027 jdoyle@napanet.net www.neptunebuilders.net

Red Canyon Marketing Joel Lewis, 415.370.3597 jlewis3806@aol.com
Machine Shops

TEM Machine Shop Rich Olivier, 707.252.7907 rich@temperformance.com

Il Posto Trattoria Justin Graffigna, 707.251.8600 justin@ilpostonapa.com www.ilpostonapa.com Yo’ Belle Becky Berger, 707.326.6535 bjbergers@gmail.com
Retirement Residences

Coast Dental Ashmeen Nisha, 707.603.4955 napa@coastdental.com www.coastdental.com/napa
Event Services

Wine Country Kitchens Jack Harkins, 510.697.7591 Jack@winecountrykitchens.com www.winecountrykitchens.com
Mortgage Services

Rohlffs Memorial Manor, Inc. Therese Varney, 707.255.9555 rhl-receptionist@eahhousing.org www.eahhousing.org
Connect with us...
To learn more about membership benefits and a complete listing of Napa Chamber members, updated daily, visit NapaChamber.com or call us at 707.226.7455

Blue Dog Events North Bay Jim Mog, 510.417.5775 jim@bluedogevents.biz www.bluedogevents.biz

MetLife Reverse Mortgage Tom MacDonald, 707.265.6385 tom@reversemortgageconsultant.com

E xclusivE MEMbEr b EnEfits:
THE NAPA CHAMBER PROVIDES SOLUTIONS The Napa Chamber of Commerce provides several ways to keep you updated on Labor Law issues. One important way is easy access to mandatory workplace compliance products which are offered at a discount to our members. The Napa Chamber offers many different 2012 ways to keep updated. From a complete Required 2012 Notices Kit to individual posters and pamphlets. Many books are available like the California Labor Law Digest. This comprehensive, Californiaspecific, Digest puts answers to labor law questions right at your fingertips, updated for current case law and regulations. Where Can You Get More Information? Check out the Compliance Section of the Chamber Store. The Chamber is where you can get the HR Handbook for California and the California Labor Digest at the LOWEST price! Napa Chamber members are able to receive all of their required products at greatly reduced rates. Contact Lynn Page at (707) 254-1145 or visit our online Chamber Store at bit.ly/ComplianceStoreSavings
Don’t miss recent changes to CA law! Meal and rest break compliance continues to be the source of a great deal of litigation for California employers. Understanding California’s meal and rest breaks requirements is extremely important. To comply with these rules, employers must do everything possible to communicate the legal requirements of California’s employee break laws to nonexempt workers and provide them opportunities to take meal and rest breaks.

Thursday, June 7, 2012
8:00 - 9:30 a.m.
Napa Chamber Board Room 1556 First Street, Napa
$25 Chamber members $55 non-members

June 2012 | COMMERCE | Page 6 | NapaChamber.com


Register online at N a p a Ch a m b e r. co m

of Commerce. “Yet try as we might to select just one nonprofit, we found these organizations to be so compelling and inspiring that we had to Lisa recognize both.” Anderson, Napa Napa, CA, May 24, 2012— Anderson, who Junction For the first time in its six-year history, has been teaching 11 Elementary two organizations tied for “Nonprofit years—five of them in took home Napa—was cited for her Teacher of Drene Johnson in shock— the Year! CANV took home one of exceptional classroom the Non Profit of the Year skills including a Awards! “project-based learning” strategy that engages students in real-world problem solving. She also coaches other teachers in the district about how to create a classroom that is “buzzing with questions, collaboration, and the use of 21st century technology.” “We are so appreciative of the opportunity Organization of the Year” in the Napa to support a program that highlights what Community Awards, presented today makes Napa Valley such a special place,” at the Napa Valley Marriott Hotel & said Michael Downer, vice chairman of Spa. Community Health Clinic Ole and Mechanics Bank and a Napa resident of 23 Community Action of Napa Valley (CANV) years. “We’re honored that our partnership jointly received the prestigious award, with the Chamber has helped create a selected from nine nominees submitted by forum to recognize the contributions of the community. Napa Valley’s extraordinary people and Also announced at the sold-out event was organizations.” Community Health Clinic Ole took home the the winner of the 2012 Outstanding Teacher other Non Profit of the Year Award! Award. Lisa Anderson of Napa Junction Elementary School earned the honor. Anderson, CANV and Community Health Clinic Ole were honored along with six other previously-announced winners whose commitment, creativity and accomplishments were saluted by over 200 attendees.The Napa Chamber Foundation and Mechanics Bank have sponsored these awards since 2007, celebrating heroes who help transform our area into a genuine community. The six other previously announced Nonprofit CANV was honored for nearly honorees included: half a century of programs to boost the self• Outstanding Public Safety Person sufficiency of low-income, disadvantaged Timothy Borman, who after 28 years of and senior citizen residents of the Napa service to the City of Napa Fire Department, Valley, including providing nutritious meals set a profound example of sacrificial and companionship to elderly residents, dedication by working his last 18 months operating four unique homeless shelters, without compensation. To the end of his offering affordable full-day care for children tenure, fire engines remained staffed, up to 6 years of age, providing housing and equipped and ready for action. other financial assistance, and helping area • Outstanding Hospitality Tourism residents avoid or quit smoking. winner Don Shindle, general manager of the Forty-year-old Community Health Clinic Westin Verasa Napa. Widely regarded as a Ole, recognized nationally as a model for caring boss and hotelier with acute attention community health centers, is a thriving, to detail, he also was one of the first vocal comprehensive health center with eight supporters of the creation of the Napa locations throughout the Napa Valley and a Valley Destination Council and the tax that staff of nearly 200. It delivers medical and/ supports that organization. or dental care to one out of every six Napa • Outstanding Community Booster Rick Valley residents. Enos, co-founder and general partner of “What are the odds of a tie?” Chris Compadres Rio Grille in Napa, who has Messina, President & CEO, Napa Chamber donated and discounted food and drinks to
June 2012 April | COMMERCE | Page 7 |

an array of nonprofit fundraisers and other community events. • Outstanding Nonprofit Employee Celine Regalia, a social worker who directs the adult day program at Napa Valley Hospice and Adult Day Services. She not only oversees day care for about 100 frail and elderly people in the Napa Valley, but she headed the fierce statewide fight to rescue such centers from state budget cutters. • Outstanding Napa Valley Community College Student Marissa Castaneda, who sows the seeds of higher education through her co-founding and leadership of Sembrando Semillas en la Educacion. Noting that she felt underprepared for college, Marissa speaks to local schools, mentors younger students and tries to ensure that other Latinas envision themselves as college material. • Outstanding Healthcare Professional Lisa Lewis-Javar, a Kaiser Permanente nurse who heads Sane/Sart, a nonprofit providing immediate and compassionate care to sexual assault victims in Napa and Solano counties. She also took her passion for protecting victimized children to Zambia, where she mentored other doctors and nurses and even met with Zambia’s chief justice to begin the process of rewriting laws to better safeguard children. “These committed individuals make the Napa Valley not merely a place, but a vibrant and supportive community,” said Chris Messina, President & CEO Napa Chamber of Commerce “The Napa Valley Community Awards have become an important opportunity to celebrate the
Marissa Castaneda, Student of the Year accepts her award.

contributions of our extraordinary citizens. We hope everyone will start thinking about next year’s awards today, and be ready to nominate those who serve as role models for all of us. For more information, contact the Napa Chamber at 707-226-7455 or online at napachamberfoundation.org. ■


June 7

For more information call 707.226.7455 or visit our website at NapaChamber.com

E veNt c aleNdar
June 20
Wake Up Your Business Wednesday

meet you there!

June 21

Napa Chamber of Commerce As the membership organization for business, we promote our community’s economic vitality and quality of life through leadership development, advocacy, facilitation and education.


Napa Chamber Boardroom 1556 First Street
8 a.m. - 9:15 a.m.

“How to Use Your Smart Phone to Gain Revenue”

Bank of Marin 600 Trancas
5:30 p.m. - 7:00 p.m.

$25 Members $55 Future Members

7:30 - 9:00 a.m.

Napa Chamber Boardroom

$10 Members $30 Future Members
Bring Plenty of Business Cards!

$20 per person
Register by calling SBDC at 707.253.3210

BENEFIT from being a member of the Napa Chamber of Commerce
• • • • • • Creating a Strong Local Economy Promoting the Community Providing Network Building Opportunities Supporting a Sustainable Future Representing Business to Government Engaging in Political Action For membership information call sherrell Harper - 707.257.4598

Invest In Your Community, Become A Sponsor Of The Best Benefit Golf Tournament in the Valley!
Thursday July 19, 2012
@Eagle Vines Vineyards & Golf Club
wear Your Best Island Gear This Year! Island-themed Tournament

Call 707.226.7455 to invest in local nonprofits today!

Napa Chamber of Commerce STAFF
Chris Messina, President & CEO 707.254.1146 • Chris@NapaChamber.com Sherrell Harper, Membership Services 707.257.4598 • Sherrell@NapaChamber.com Cathy Lavaroni Hall, Development Coordinator 707.738.6763 • Cathy@NapaChamber.com Paula Wick, Client Relation Services 707.226.7455 • Paula@NapaChamber.com Lynn Page, Operations Manager 707.254.1145 • Lynn@NapaChamber.com Angelica Mancuso Marketing & Communications Coordinator 707.254.1144 • Angie@NapaChamber.com
COMMERCE editorial is exclusively produced by
the Napa Chamber of Commerce, 1556 First Street, Napa, CA 94559. 707.226.7455

Debra Dommen, Chair of the Board.......................................... Treasury Wine Estates Cherie Knox, Chair-Elect ........................................................... Redwood Credit Union Ken Frank, Vice-Chair Advocacy .................................................La Toque Restaurant Kent Kuhlmann, Vice-Chair Resources ........................ Kuhlmann Associates Financial Richard Rybicki, Vice-Chair Membership ................................ Rybicki & Associates Pamela Gleeson, Treasurer ...........................................................Business Consultant Ryan Gregory, Immediate Past Chair ......................Riechers, Spence and Associates

Scott Adams, Comcast; Tom Buck, Beau Wine Tours & Limousine Service; John Cardinale, State Farm Insurance; Sandy Elles, Napa County Farm Bureau; Jeri Gill, Sustainable Napa County; Clay Gregory, The Napa Valley Destination Council; Paul Hicks, Payroll Masters Inc; Cathy D’Angelo Holmes, Coldwell Banker Commercial; Bill Lockhart, Edward Jones; Barry Martin, City of Napa; Kevin Massie, Napa Ford Lincoln Mercury; Sherry McKillop, Follow Your Compass; Beth Painter, Balanced Planning; Linda Parks, Lixit Corp.; Jaime Penaherrera, Queen of the Valley Medical Center; Suzanne Shiff, Napa Valley Coalition of Nonprofit Agencies; Don Shindle, Westin Verasa Napa; Dr. Patrick Sweeney, Napa Valley Unified School District; Kevin Teague, Holman Teague Roche Anglin LLP.; Cindy Webber, Napa Valley Register, dba Napa Valley Publishing

EDITOR: Angelica Mancuso Please email submissions to Angie@napachamber.com

June 2012 | COMMERCE | Page 8 | NapaChamber.com