PROJECT REPORT ON

COMPARATIVE MARKET PATTERN OF MICRONUTRIENT IN PUNE AREA

AT

GREENCROP INTERNATIONAL PVT.LTD. PUNE

By Mr. SUHAS SURYABHAN WAGHMODE (Regn. No. 08/ 248)

Submitted to MAHATMA PHULE KRISHI VIDYAPEETH, RAHURI, DISTRICT- AHMEDNAGAR (MS) MASTER OF BUSINESS MANAGEMENT (AGRICULTURE) COLLEGE OF AGRICULTURE, PUNE- 411 005 (2009)

This project report is dedicated to my parents and my soul Nation. I also dedicate this work to Institute and my beloved Friends.

-SUHAS

PROJECT REPORT ON

COMPARATIVE MARKET PATTERN OF MICRONUTRIENT IN PUNE AREA

AT

GREENCROP INTERNATIONAL PVT.LTD.PUNE

By Mr. SUHAS SURYABHAN WAGHMODE (Regn. No. 08/ 248)

Submitted to MAHATMA PHULE KRISHI VIDYAPEETH, RAHURI, DISTRICT- AHMEDNAGAR (MS)

in partial fulfilment of the requirements for the degree of MASTER OF BUSINESS MANAGEMENT (AGRICULTURE)

COLLEGE OF AGRICULTURE, PUNE- 411 005 (2009)

COMPARATIVE MARKET PATTERN OF MICRONUTRIENT IN PUNE AREA
A Project submitted to the MAHATMA PHULE KRISHI VIDYAPEETH, RAHURI, DISTRICT – AHMEDNAGAR, (MAHARASHTRA)

in partial fulfilment of the requirements for the degree of MASTER OF BUSINESS MANAGEMENT (AGRICULTURE)

By Mr. SUHAS SURYABHAN WAGHMODE (Regn. No. 08/ 248) Approved by

Mr. B. T. Shinde Project Supervisor, Greencrop International Pvt.Ltd. Pune.

Prof. N. K. Kale Project Guide and Asstt. Professor of Agril. Economics, College of Agriculture, Pune.

Dr. R. K. Rahane Professor, M. B. M. (Agri.), College of Agriculture, Pune

Dr. B. R. Ulmek Associate Dean, College of Agriculture, Pune

Master of Business Management (Agri.), COLLEGE OF AGRICULTURE, PUNE- 411 005 (Maharashtra) (2009)

♣ CERTIFICATE OF ORIGINALITY ♣

This is to certify that the project entitled ‘Comparative market pattern of micronutrient in pune area’ is an original work of the student and is being submitted in partial fulfilment for the award of degree in Master of Business Management (Agri.) of Mahatma Phule Krishi Vidyapeeth Rahuri- 413 722, District- Ahmednagar. This report has not been submitted earlier either to this University or any other University/ Institution for the fulfillment of the requirement of a course of study.

Mr. S. S. Waghmode

(N. K. Kale) Project Guide and
Asstt. Professor of Agril. Economics,

College of Agriculture, Pune- 5

Place : Pune Date : / /2009

Dist. Shinde B.Ahmednagar (Maharashtra) in partial fulfilment of the requirements for the degree of MASTER OF BUSINESS MANAGEMENT (AGRICULTURE) embodies the results of a piece of bonafide work carried out by Mr. Greencrop International Pvt. Rahuri.T. Pune. ♣ CERTIFICATE ♣ This is to certify that the project entitled ‘Comparative market pattern of micronutrient in pune area’ submitted to the Mahatma Phule Krishi Vidyapeeth. Model colony. Place : Date : (B.T Shinde) 1 Amit Apartment. Ltd. 1098 /1A..Waghmode (Reg.Ltd. Suhas S. Shivajinagar.com .Greencrop International Pvt. Fax: 020 25667127 Email: greencroppune@rediffmail. Pune-411016 Phone: (020) 25667126. Project Supervisor. no 08/248) under my supervision and that no part of the project has been submitted for any other degree.

No.Prof. College of Agriculture. Kale) . Suhas S. Kale N. Rahuri. Pune CERTIFICATE This is to certify that the Project entitled ‘Comparative market pattern of micronutrient in pune area' submitted to the Mahatma Phule Krishi Vidyapeeth. in partial fulfilment of the requirements for the degree of MASTER OF BUSINESS MANAGEMENT (AGRICULTURE) embodies the results of a piece of bonafide work carried out by Mr. 08/248) under my guidance and that no part of the project work has been submitted for any other degree or diploma. Professor of Agril. The suggestions made by the Evaluation Committee are incorporated in this project draft Place : Pune. Waghmode (Regn. District–Ahmednagar (Maharashtra). Economics. The assistance and the help rendered during the training period have been duly acknowledged. Asstt. K.K. Date : / / 2009 (N.

Dr. Associate Dean. N. Professor of Agril.N.W. Asst. Shinde Product Manager GCIPL. B. Pune” I express my heartfelt thanks to my project guide Prof. No. of Agril. Economics. B. Yadav. Master of Business Management (Agriculture) for their valuable suggestions and guidance during the course of project. In the last but not least I am thankful to my parents and friends who guided and encouraged me throughout my training. S. Head. I owe a great deal to Master of Business Management (Agriculture) for laying the building blocks of logic and pragmatism in my life. B. I express my sincere thanks to Dr. College of Agriculture pune. D. K. I sincerely thank to Mr. Pune for providing me an opportunity to do a very challenging and satisfying project in such an organization like “Greencrop International Pvt. K. of Agril. B. Needless to say errors and emissions are mine. Ulmek. Professor. Pawar. Professor. Rahuri.T. Savant Chairman of GCIPL. of Agril. Economics. Economic.Ltd. I am equally thankful to Prof. Deptt. This report. MPKV. 08/248 . This acknowledgement is not merely a catalogue of names but an expression of deep sense of gratitude to all those who helped me in undertaking this project. Place: Pune Date: (Suhas S. B. R. constant encouragement and constructive attention during the course of my summer project. Rahane. in a way is a reflection of these values. Gawade Associate Professor. Waghmode) Reg. Economic. B. I have a great satisfaction and immense pride in being a part of the organization as a MBM trainee for summer project. I am equally thankful to Dr. Kale Asst.ACKNOWLEDGEMENTS This report has been made possible through direction and co-operation of various persons for whom I wish to express my sincere appreciation and gratitude. Prof. Pune and my project supervisor Mr. College of Agriculture Pune his inspiring and affectionate guidance. R.

FAI Fe Fig GJ Govt. INM KA Mg MH MN MOP MP LMT N N. Potash Rashtriya Chemicals and Fertilizer Single super phosphate Tamil Nadu Uttar Pradesh Water soluble fertilizer Zinc Greencrop International Pvt.LIST OF SYMBOLS AND ABBREVIATIONS Sr.P.g.Ltd. Phosphorus. Pune Indian farmers’ fertilizer cooperative organization.K RCF SSP TN UP W.F Zn GCIPL IFFCO Description Dollar Percentage Biggest competitor Less than Greater than Andhra Pradesh Boron Business to Business Bihar Dia ammonium phosphate Example Fertilizer Association of India Ferrous Figure Gujarat Government Hector That is Integrated nutrient management Karnataka Magnesium Maharashtra Micronutrient Murate of potash Madhya Pradesh Lakh Metric tonnes North Nitrogen. .S.e. Ha i. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 Symbol $ % * < > AP B B2B BH DAP e. No.

Also government tries to maintain and improve fertilizer availability in all parts of India with certified quality measures. This improvement in agriculture also made possible due to increased awareness in farmer. WAGHMODE SUHAS SURYABHAN (Regd. Pune. PUNE-5 2009 Project Guide Department : Prof. Planning for product development and its advertising is crucial. N. Now a days in competitive business world. Kale : MBM (Agri). Innovation in seed sector.No. there are varieties of good products are available in the market. improvement in irrigation facilities. In such situation. With this plus point competition between fertilizer industries has become dangerous. increased food demand of nation these are some reasons for creating wide improvement in agriculture. self evaluation is found to be immense important and this is possible through only market research of today growing fertilizer sector. This study will help in knowing the present competitor for company.EXECUTIVE SUMMARY COMPARATIVE MARKET PATTERN OF MICRONUTRIENT IN PUNE AREA BY MR. demand for product of one company has become uncertain and also life cycle of products have been shortened. Importance of the Project The fertilizer industry in India going through rapid changes. the fertilizer industry also going through improvement phase. This situation directly and indirectly helps to improve use of agrochemical and fertilizer.08/248) A candidate for the degree of MASTER OF BUSINESS MANAGEMENT (AGRICULTURE) COLLEGE OF AGRICULTURE. College of Agriculture. for that purpose new private player are entered in this market. understanding and acceptance of modern technology. Awareness and satisfaction level of farmer. This .K. perception of farmer towards the use of product. As development in agriculture has been take place.

Citrus. micronutrient and foliar spray are made available in Indian market. India is self sufficient to an extent of 86% (2007) of annual requirement.study also helps to search expectation of farmers. Fertilizer has great contribution in Green revolution in India. in those respondent 10 progressive farmers. Location for study was Eastern part of Haveli where potential farmers have suitable cropping pattern for use of micronutrient. To find out most preferred Greencrop micronutrient product. Nashik. First fertilizer plant in India started at Ranipet in Chennai (1906) with SSP production of 6000 MT capacity. Objectives of the study 1. Mango and all commercial vegetables hence micronutrient fertilizer has great demand and bright future in Maharashtra. Questionnaire prepared for primary data collection with direct interview method. Solapur. As a result of that new fertilizer product like water soluble fertilizer. Farmers and retailers expectation. The requirement of phosphate is met by imports as the reserve or availability of rock phosphate is small in quantity. In pune area average consumption of micronutrient is only 0. Regarding nitrogenous fertilizers. Satara. Percentage method used for analysis. India is 3rd largest producer as well as consumer of fertilizer in world. Secondary data collected from Internet. During last few decades many technology developments in fertilizers industry have taken place in our country. Research methodology Research methodology adopted for study was survey method. Reference books of Agri business management. Sangli. Pomogranate. dealers and retailers from company. This work will be of great importance for company for its sales promotion and improve brand equity in farmers mind. To find awareness level in farmers community about micronutrients of Greencrop. 4.3 kg/ha (source www. Kolhapur are leading district in use of micronutrient. 10 nursery grower and 10 retailers (Agro service center) from territory. To find out competitors in eastern Haveli. 3. . Pune.Ariesagro. Company website and annual reports etc. Maharashtra has well developed agriculture sector with blooming production of Grape.com) hence there is wide scope for micronutrient business. 2. Sample size for study was 30 respondents.

Technical guidance is expected by most of farmers with field visit of company personnel before and after use of product these are expectations of farmer from Greencrop.  Sources of information are generally media. Deepak. Marketing officer. high awareness about MN and regarding Greencrop micronutrient it is 45 per cent which is low as compared to MN in east Haveli. There is need to reach in farmers field with effective advertise and innovative products and which can be tapped by innovative marketing strategy. DD Sahyadri and All India Radio Regional Station Pune contribute more role i.  Expectations of retailer from Greencrop are more adervise at local and state level.  Ranadey. Poorva. Ubichem these are most known companies and used by farmer in territory and found as competitors for Greencrop. Findings  Awareness about micronutrient fertilizer is 90 percent i.e. Ubichem and Century are biggest competitors in pune. Greencrop having four products of micronutrient in that Green Boron and Pavan have high sell than Satvak and Velor product. Farmer expect Pavan micro product at cheaper rate with existing high quality.e. Greencrop is at fifth rank in pune market in selling of micronutrient. Greencrop should try to create awareness about MN this is opinion of 24 per cent farmer. 36 per cent retailer wants to . Media i.Results and discussions The study illustrated the following results: Greencrop brand known for its pesticide products than micronutrient products in pune area. product with affordable price. 45 percent followed by Agro Service Centre media 40 per cent. 36 per cent retailer record opinion about adervertise. Farmers in this area are literate. When we go for age level of farmers. we found that there is large group of young farmers having progressive attitude. marketing officer and agriculture officer etc.e. Agrowon Newspaper. Deepak. Ranadey. agriculture officer and friend and relative circle also contributing in transfer of useful information about micronutrient.  Farmer expects quality of product should be high. 60 percent market of micronutrient is in favors of Ranadey. Availability at nearer Agro Service Centre. Poorva. ASC.

Conclusion  Awareness about Greencrop micronutrient products are quite low in this area. gifts. training camp at six month interval etc. calender. notebook with name of his shop with Greencrop.  Farmers expectation from Greencrop are cheaper rate of pavan product. adopt one village for demo sample. Advertise localy through demonstration. Suggestions  To create effective awareness about micronutrient products. Some farmer are aware about its all four products. company should try to start Soil Testing Programme on the basis of no profit no loss though mobile soil testing van. etc.  Dealer expect increased margin level. Poorva. Awareness about greencrop through only dealer contact hence there is need to use media.  The company should conduct field trials of fertilizer and micronutrient in different locations of pune or adopt one village as sample village to show results. In this area Greencrop name is famous for its pesticide products than micronutrient. Century. 16 per cent retailer demands for marketing officer at regular interval and for counter creation at start of each season.increase Margin level of micro packs to improve sell activities of Greencrop products. flex.  Greencrop should give attention on advertisement because of most of the farmers are not aware of micronutrient products of company. 3 dealers. availability at village shop and technical guidence from company. Deepak. . marketing person of company in selected area. printing material.e. excellent quality of all products.  Greencrop should give attention toward the counter creation before starting season with appointing season wise good marketing personnel with 3:1 ratio (i. Satvak and Velor has low demand as compare to Pavan and satvak in selected area.  Most demanded products of greencrop are Green Boron and Pavan. Greencrop should advertise on DD Marathi channel at evening as it is the best way to improve Brand image in farmers mind. Ubichem. 1 Marketing personnel).  Competitors for Greencrop in this area are Ranadey.

visit to Agriculture Universities. Waghmode Suhas S. farmer) by sale person of company to help retailer for expansion. e. Provide display material with name of Greencrop and dealer shop name d. c. incentives. Page 1 to 35 . Financial help for expansion business. etc. Provide advertise material suitable for point of purchase with innovative idea and should be with shop name of dealer. Counter creation (retailer. gifts. b. Training programmes. during off-season.  Dealer and retailers has to be continuously motivated througha. Exciting policies like discount.

By 1990-91 it rose to 176. Nitrogen (N). Fertilizers have played a dominant role in accelerating the growth of agricultural production in the country. For instance the food grain production in the country during 1950-51. Copper (Cu). Fertilizers are derived from a wide variety of natural and manufactured materials and are sold in solid.42 million tonnes in 1970-71 mainly due to increased use of fertilizers.1. yield potential. . Iron (Fe). magnesium (Mg) and sulfur (S) are termed secondary nutrients.39 million tonnes and by 1999-2000 it further rose to a 206 million tonnes. These materials are designed for use or claimed to have value in promoting plant growth or increasing plant-available nutrient levels in soils. was 52 million tonnes and this reached to level of 108. phosphorus (P) and potassium (K) are referred to as primary nutrients.1 Concept and meaning The term "fertilizer material" means one or more of the recognized nutrients. Rapid growth and improvement of fertilizer industry is one of the big factors responsible for this achievement. Molybdenum (Mo) and Zinc (Zn). Calcium (Ca). growth stages. Plants take up all these nutrients simultaneously and their requirements vary with type of plants. Each of the micronutrients plays a specific role in the growth and development of plants. These include the following: Expansion and increase in efficiency through modernization and revamping of existing fertilizer units. Chlorine (CI). The essential micronutrients are Boron (B). etc. Indian fertilizer industry has reached international levels of capacity utilization by adopting various strategies for increasing the productions of fertilizers.Establishing joint venture projects with companies in countries that abound in cheaper resources of raw materials. such as coal or liquefied natural gas for the production of fertilizers. Manganese (Mn). especially urea. liquid and gaseous form (anhydrous ammonia). Using alternative sources. Reviving some of the closed fertilizer plants. In 2007-2008 it goes up to 221 million tonnes which is record break food grain production. The main reason for green revolution is enhanced use of fertilizer during the 70s and 80s.2 Indian fertilizer industry scenario One of the most significant achievements of the post independence period of our country has been the ability to achieve self-sufficiency in food grain production. 1. Fertilizers are basic nutrient or original deficiency of nutrient in the soil thereby ensuring proper soil health. which are used primarily for growth of plant and its nutrient content. INTRODUCTION 1.

These figures went up to 120. it is not surprising that the India ranks among the leading fertilizer manufacturing countries of the world.India is 3 rd largest producer as well as largest consumer of fertilizer in world. The overseas suppliers of raw materials realize the predicament of the Indian fertilizer industry and have started exploiting the shortage through clever pricing. there was a growth in production during 2008-09 as compared to the production during 2007-08. The target of production for 200809was set at 140. which has led to an increase in the dependence of the country on imports. the robust growth in consumption propensity has not been met with the required surge in fertilizer production. As a result of that new fertilizer materials like micronutrient. Indian fertilizer manufacturing companies has joined hands with companies in Senegal. Regarding nitrogenous fertilizers. It is. With such extensive growth. The country imports its inputs from other countries. Good monsoonal showers have led to the growth in agriculture. During last few decades many technology developments in fertilizers industry have taken place in our country.1 Challenges before Indian fertilizer industry The challenges before the Indian fertilizer industry relate to the incertitude in the supply of fertilizers. India is self sufficient to an extent of 86 per cent of annual requirement (2007). There has been a surge in the demand for fertilizers in the past few years. Egypt. This has widened the gap between the demand and supply of fertilizers. The requirement of phosphate is met by imports as the reserve or availability of rock phosphate is small in quantity. The fertilizer industry is dependent on gas for the production of urea and phosphoric acid for the production of phosphatic fertilizers and DAP. evident that the Indian fertilizer industry has witnessed extensive growth and development in a short span of time.61 LMT of nitrogen and 56. Jordan.2. Tunisia and other countries. However.48 LMT of nitrogen and 68. Oman. FAI reports showed the total installed capacity of fertilizer production in 2004 to be 119.59 LMT of phosphate in 2007. 1. Though the target production was not met. .20 LMT of phosphate. First fertilizer plant in India started at Ranipet in Chennai in 1906 with SSP production of 6000 MT capacity. inadvertently increasing the consumption rate of fertilizers. This also reflects on the lack of realizing of the domestic capacity utilization of the reserves in the country.60 LMT of phosphate. Morocco.60 LMT of nitrogen and 53. therefore. Another important factor that has led to the stunted growth of the fertilizer industry is the rise in prices of the feedstock.

In Maharashtra fertilizer consumption has gone up from 74. Neither can a plant complete a healthy life cycle in the absence of even one of the essential nutrients nor can they be replaced. Sprayder etc.foliar spray.3. Nutrient elements like Nitrogen (N). For such industry it is very easy to turn into other related business products like micronutrient fertilizer. These elements are essential nutrients having specific functions.2. maturity.2 Diversification opportunities for fertilizer companies Till 1993. For urea plant government give subsidies and also recommend final selling price to industry but for potassic and phosphatic industry government only suggest pricing also give subsidies for price control and for import.Kolhapur. Manganese (Mn). Magnesium and Sulphur are considered as secondary nutrients. for seed/grain formation.2. water soluble fertilizer are available in Indian market and use of which could help to improve the fertilizer use and save the loss of valuable input. potassic and phosphatic fertilizer are not in control of government.2. and Potassium (K) are required in large quantities and they are well recognized as major nutrients.3 Micronutrient Plants need several inorganic elements for synthesis of their own cellular compounds. no other elements can enact the role of micronutrients . are equally important for good growth and development of plants. Molybdenum (Mo) and Zinc (Zn). Hence most of industries turn towards potassic and phosphatic fertilizer like DAP and mixed fertilizers. Nanded. Growth regulators and other improved products like Solubliser.7 Kg/ha (2007-08) which is at 8th rank in district wise consumption of fertilizer in Maharashtra. Indian fertilizer industries were under control of government. The essential micronutrients are Boron (B). several other nutrients called micronutrients. Iron (Fe). Jalgaon are the leading district in consumption of fertilizer per hectare. though required in smaller quantities. 1. 1. Sangli. (News2009). Chlorine (CI). Copper (Cu). 1.1 kg/ ha (1997-98) to 127 kg/ha (2008-09). formation of enzyme systems and as energy sources for their growth. by using present distribution network with least manpower.1 Important specific roles of micronutrients As each micronutrient has specific functions in plant system. While Calcium. but the state found non availability of fertilizers a major issue in some areas like Marathwada and Vidarbha. Now except urea. Sticker. Phosphorous (P). In Pune district area fertilizer consumption reach up to 138.

Copper also is required for lignin synthesis which is needed for cell wall strength and prevention of wilting. Zinc is not mobile in plants so zinc deficiency symptoms occur mainly in .A) Boron : A primary function of boron is related to cell wall formation. E) Molybdenum : Molybdenum is involved in enzyme systems relating to nitrogen fixation by bacteria growing symbiotically with legumes. Sugar transport in plants. Delayed maturity is another deficiency symptom in some species. In very severe manganese deficiencies. Interveinal chlorosis is a characteristic manganese-deficiency symptom. and then brown as leaves die. so inadequate copper results in stunting of plants. Iron deficiencies are mainly manifested by yellow leaves due to low levels of chlorophyll. Severe iron deficiencies cause leaves to turn completely yellow or almost white. Seed and grain production are reduced with low boron supply. on older leaves also have been observed. and growth regulation. nitrogen reduction and fixation. C) Iron : Iron is involved in the production of chlorophyll. Boron-deficiency symptoms first appear at the growing points. B) Copper : Copper is necessary for carbohydrate and nitrogen metabolism. brown necrotic spots appear on leaves. Zinc-deficient plants also exhibit delayed maturity. resulting in premature leaf drop. Deficiency symptoms of copper are dieback of stems and twigs. Leaf yellowing first appears on the younger upper leaves in interveinal tissues. protein synthesis and sulfur metabolism are also affected by molybdenum. F) Zinc : Zinc is an essential component of various enzyme systems for energy production. yellowing of leaves. so fruit and grain formation are affected in molybdenum-deficient plants. and iron chlorosis is easily recognized on iron sensitive crops growing on calcareous soils. flower retention and pollen formation and germination also are affected by boron. and lignin formation. Molybdenum has a significant effect on pollen formation. D) Manganese — Manganese is necessary in photosynthesis. protein synthesis. Iron also is a component of many enzymes associated with energy transfer. stunted growth and pale green leaves that wither easily. nitrogen metabolism and to form other compounds required for plant metabolism. Iron is associated with sulfur in plants to form compounds that catalyze other reactions. so borondeficient plants may be stunted. Whitish-gray spots on leaves of some cereal crops and shortened internodes in cotton are other manganesedeficiency symptoms. Nitrogen metabolism.

chelated form. With balanced nutrient management we can produce high as well as good quality produce for increasing population of India. carbonates and other soil and fertilizer components. mottled leaves of dry bean and chlorosis of rice are characteristic zincdeficiency symptoms. Manganese and Copper may be chemically changed and protected by forming a cage-like structure around the metal ions. Micronutrient demand is increasing tremendous speed. Case structure holds + ion reference Rahul mirchandani article Aries agro In present scenario of agriculture. This business has very high growing speed in Maharashtra due to cropping pattern and awareness in farmer about INM.3.3. When protected in this manner. the metal isn’t precipitated by phosphates. it remains mobile and unfixed. Chlorotic bands along the midribs of corn. In this free. for instance) approaches the chelating molecule. the metal is considered to be chelated.2. In this text micronutrient business in agriculture has been introduce as a part of INM. It prevents unwanted and harmful reactions from taking place. To capture this new market many companies are engaged with using present distribution network of fertilizer.2 New concept of chelating agent The word “chelate” comes from the Greek word Chele.2. This claw action takes place when a metal ion (zinc. meaning claw.new growth. Effect of WTO in respect of nutrient deficiencies . it is expected to high yield by using least cost of input in such situation Integrated Nutrient Management has keen importance. Metal micronutrients such as Zinc. The most visible zinc-deficiency symptoms are short internodes (rosetting) and a decrease in leaf size. The metal is drawn into the cage-like structure. When in chelated form.3 Market demand for Micro Nutrients Indian agriculture is going through continuous development phase. It is able to move freely through the soil for uptake by the plant root system. 1. Poor mobility in plants suggests the need for a constant supply of available zinc for optimum growth. 1.

. This improvement in agriculture also made possible due to increased awareness in farmer.05 Iron (as Sulphate) 17. improvement in irrigation facilities.1.03 Boron 13. for that purpose new private player are entered in this market.found in all over world and India. Planning for product development and its advertising is crucial. In today competitive business world.2.71 308.3 Demand for Micronutrients (lakh MT) Micronutrients Before1999 2007-08 Zinc (as Sulphate) 57. It can cure with nutritious food for that nutritious agriculture is very necessary. self evaluation is found to be immense important and this is possible through only market research of today growing fertilizer sector. Mg. demand for one company product has become uncertain also life cycles products have been shortened. increased food demand of nation these are some reasons for creating wide improvement in agriculture. The summary of demand estimate is presented below: Tab. Fe is varies with area. understanding and acceptance of modern technology. there are varieties of good products are available in the market. Hence demand for micronutrient is high and going to be increase in future.34 92.47 (Source -Micronutrient Manufacturers Associates of India) 2020 (estimated) 560 170 54 121 126 Micronutrient fertilizer category has tremendous scope in Indian agriculture for providing nutritious food for increasing population in future. As development in agriculture has been take place. Mo.75 68.94 Copper (as Sulphate) 12.61 29. In such a situation. Indian soils mostly defecate in Zn and deficiency of other nutrient like B. Also government tries to maintain and improve fertilizer availability in all parts of India with certified quality measures. 1. This situation directly and indirectly helps to improve use of agrochemical and fertilizer.3 Importance of study The fertilizer industry in India going through rapid changes. With this plus point competition between fertilizer industries has become dangerous.77 73. the fertilizer industry also going through improvement phase. Innovation in seed sector.60 Manganese(as Sulphate) 5.

ornamental plants and aesthetic plant are sold through retail and wholesale business. By targeting potential farmers in this area we can find out various companies deals for micronutrient. rose. marigold. Nursery business in this area are well developed. To find out competitors in eastern Haveli. As a background of this area. 4. custered apple. This study found to be very useful for find out demand for existing products of company by analysis farmer and dealer/retailer in that area. Flower crops like gladiolus. educational level of respondent and awareness level about micronutrient as well as source of information. citrus. This study helps find awareness about competitors of company and host Company on which company can take decision about advertising camp and relative media which is found nearer to farmer. This data is helpful for identifying competitors in that area. Also identify satisfaction level. Commercial vegetables like tomato. On response of farmers we can judge the age. chilli. guava. brinjal (fruity veg). Awareness and satisfaction level of farmer. 3. This work will be of great importance for company for its sales promotion and improve brand equity in farmers mind. ignoring factors in use of micronutrient. To find out most preferred Greencrop micronutrient product. 1. all type of seedlings of agronomical crop. perception of farmer towards the use of product. This study also helps to search expectation of farmers. Most of the farmers in this area are grown fruits like grapes.4 Objectives of study 1. horticultural plants. watermelon. vegetable. papaya etc. influencing factors. etc on open field. They are deal with all over Maharashtra for providing seedlings of various crops/plant.This study will help in knowing the present competitor for company. flower and also for its cereals production. dealers and retailers from company.  . 1. pomogranate. Farmers and retailers expectation. With all this information we can find the penetration of company in market and improve promotional activities. fertilizer consumption is very high.5 Scope of study The present study was undertaken in eastern Haveli which known for its agriculture production in various commodities like fruits. To find awareness level in farmers community about micronutrients of Greencrop. 2.

Urulikanchan. This will help the company in formulating its marketing plan. Wadachiwadi and Theur.1 Pune Haveli taluka (Source-www.gov.1 Location of study In the present scenario the project was done in east Haveli tahsil i.e. Keeping these points in view. competitors. 2. Naygaon. . Kunjirwadi. N Map2. Koregaon. most demanded products and expectations of farmers and retailer from Greencrop.ZpPune. The study is mainly concerned with awareness regarding micronutrients. villages of Pune district were selected for the study to the comparative market pattern of micronutrient in pune area with respect to other different private fertilizer companies present in the market. Khamgaon. RESEARCH METHODOLOGY This chapter will explain the methodology adopted to fulfil the objectives under the study.in) 2. Manjari kh. Kolwadi.2. the research procedure is adopted to examine the above said aspects has been explained below.2 Data collection Primary and secondary types of data used for the purpose of study.

reports. Scouring and percentage method.5 Sampling frame Purposive sampling was used as a sampling method.1 Primary data Primary data was collected for the year 2009 with the help of questionnaire and direct interviews of farmers and retailers. The other methods such as observations had been used for the purpose of data collection.6 Analytical tools The collected data was analyzed according to the objectives by using the tabular.2. 2. The retailer and farmers were selected from potential area of grape growers. thus total 30 samples were considered for the present study. The words were simple and help in avoiding confusing and misunderstanding among the respondents.2 Secondary data Secondary data for the study has been collected from books. graphical. 2. dichotomous and multiple choices questions. The list of retailers along with area was given by the company. Language used for survey is totally Marathi due to nature of responded. 10 progressive nursery owners and 10 retailers.2.  . 2. closed ended. 2. 2.4 Sample unit and size The survey was done with direct interviews of 10 progressive farmers.3 Questionnaire design The questionnaire used for data collection was a mixture of open ended. official publications of the organization and internet which have helped in getting an insight of the present scenario in the operation of the company.2. vegetables growers and flower growers from the selected villages.

and set high standards of performance and ethics in one of the most unorganized sector. and to encourage innovation development of adequate internal resources for continual growth and expansion with these points company is on work. with a mere fund of Rs 50 Lacs and beginning of its marketing activities for other companies products. There was a period of crises when the needs of the farmers were not identified properly. pesticides. Greencrop was then come out in the market with its own pesticide brand. Green Boron. Velor and Pavan. Pune was established in 2001 with an aim to cater to the needs of the farmers by conducting sales and distributing branded products like fertilizers. The company staunchly believes in delivering quality products and till date has never compromised.Ltd. train and maintain a team of motivated and disciplined personnel with required skills and abilities. to develop. The registration of the company M/s Greencrop International Private Limited. seeds etc. expectations of farmers and retailer from company.1 Profile of company Greencrop International Pvt. the company decided to venture into the business of pesticide manufacturing where by a unit was put up in 2003 and engaged Hyderabad based specialist job work activities. Over a period of time. The turnover of the company in the year 2007-08 was 50 cores and is expected to growth exponentially for the current year. RESULTS AND DISCUSSIONS Generally this chapter deals with the analysis of data concerned to the different aspects of the present study and presentation of results. sales. The main objectives of the study was to find out the awareness level about micronutrient fertilizer as well as Greencrop micronutrient products like Satvak.3. is to explain the results of the above said aspects are discussed. An attempt therefore. M/s Vantech Chemicals Ltd to do the toll manufacturing. .e. identify most preferred product and also focus is given on the identifying the influencing and ignoring factors in micronutrient use. The crises was then determined when Greencrop took the onus of identifying their needs and came out with the need based products and also gave the dealers the much wanted brand identity for their products. advice and service to the farmers in co-operation with all other agencies working for agriculture development and allied activities. To actively work for rural uplift through guidance. 3. profitability and net worth. Today Greencrop has reached a level of high performance on all parameters of financial growth i.

micronutrients. weedicides fields. fungicides. Sawant.1 Organizational structure CHAIRMAN (C. Indore. P. Deshmukh (Marketing director) and five director of Greencrop. TN and Karnataka.2 Product profile Greencrop has 43 different product lines in pesticides.1 Organizational Structure of Company FIELD ASSISTANTS Management body of Greencrop consists of Chairman Mr. Coimbatore. company plans to open new branch office Delhi and Kolkata to support North and Eastern part of India.In present Greencrop has alliance for marketing for manufactured products with reputed companies like Sumitomo India Pvt Ltd.1.S. 3. Mr. Raipur. 3. Gujarat. Bangalore. R. fertilizers.1. S. Mr. Greencrop has wide network of distributors and dealers in all major states that include 27 distributors and 550 direct dealers in Maharashtra. Chhattisgarh. To support this wide and large network company has branches at Hyderabad.Venugopal (MD). Animal feed etc. Ahmadabad. . Akola. an Italian company for pesticides. Company has plans to enter in seed. Japanese company for pesticides and Isagro Asia Ltd. growth regulators. Madhya Pradesh.E. Andhra Pradesh.W.O) BOARD OF DIRECTORS MANAGING DIRECTOR GENERAL MANAGERS (FERTILIZER) GENERAL MANAGERS (MARKETING) GENERAL MANAGERS (PESTICIDES) EXECUTIVE MANAGER EXECUTIVE MANAGER EXECUTIVE MANAGER FIELD ASSISTANTS FIELD ASSISTANTS Figure 3. sectors in next year.

and Naygaon are situated on river bank of mula-mutha.1 mm but these villages having well developed irrigation facilities and some villages like Koregaon. Urulikanchan. Theur.8% SL) 3) Giphor (Phorate 10% CG) 5) Quinalcure B) Fungicide 1) Hexacure 3) Canopy C) Weedicide 1) Greenoxone (2-4 D salt) 3) Atragreen ( Atrazine 50% WP) D) Growth regulator 1) Green C C C 3) Green Life E) Micronutrient 2) Dhanraj 4) Green Boost 2) Glaphocure (Glaphosate) 2) Barrister 2) Mudra (Acetamiprid 20% SP) 4) Charm Satvak (Chelated Zn) Boron Pavan (Micro mix) Valor (Chelated Fe) Greencrop has four micronutrient products in that Pavan is in powder as well as liquid form.e. 3.Some most demanded products of GCIPL from its wide range as below. Koregaon. Kunjirwadi. ManjariKh. Kolwadi. Wadachiwadi. Khamgaon. Green nutri is a also one of the best product of Greencrop. Kolwadi.2 Profile of Sample area The selected east Haveli area consists of 10 villages’ i. A)Pesticide 1) Emigreen (Emidraclopride 17. Naygaon. these villages are fall under scarcity area annual rainfall in that area 579. .

Watermelon. West side of Pune district shown by violet colour has Lateritic soil. Nursery business is having high demand from city business campus. Brinjal. Living standards of farmer are appreciable. Phosphorus. middle part shown by pink colour has Red soil. aster to catch urban flower market. gladiolus. Potash level in soil.2 Soil type status of Pune The above map shows various Soil types present in Maharashtra State. Bittergaurd.3 Soil type status of area According to soil department of India. Fig 3. For understanding soil status there is need to understand Nitogen. pedology of Pune area is one of the oldest and differentiated soil structures from other area. According to this map most areas of Pune district has Black soil. school. and the remaining dark brown and white colour shows medium and deep black soil. The following information is helpful to know about soil fertility status of Pune district. cultivation are found in some areas. Micronutrient status is also immense important. . Tomato. PH level of soil is found to important. Grape and Sugarcane cultivation is at extensive level in this area. all these points are found to be very beneficial for increasing farmer interest in agriculture which results in prosperous agriculture production and development. Market availability. good transportation facilities and easy availability of raw material. Ridgegaurd etc. cucumber.Main occupations of this area are agriculture and marginal farmer are more in this area. and colleges. Pune area is rich with all type of soil. 3. Farmers mostly cultivate fruit and vegetables with side business of flower. custered apple also Chili. Some farmers are grown commercial flower cultivation of rose. papaya. and the portion shown by faint brown colour has shallow soil.

B) Tahsil wise fertility levels of Phosphorus Phosphorus status of soil in all tahsils in Pune district is as follows. This means Pune District required sufficient supply Nitrogen fertilizers. Fig 1.4 Phosphorus status of Pune .A) Tahsil wise fertility levels of Nitrogen Fig 3.3 Nitrogen status of Pune The above map highlighted Nitrogen Fertility level of different talukas of Maharashtra State this data is based on data analyzed From year 95 to 99 which shows that Pune district have low fertility level of Nitrogen.

And its neighbor district Ahmednagar and Solapur district shows very low Phosphorus level. Baramati and Indapur talukas have Alkaline soil. while some areas of Bhor. Daund. This means Pune and its neighbor district required sufficient supply Phosphorus fertilizers. Mulshi. But some areas of Maval. . Junnar and Ambegaon talukas of Pune have very high Potash fertility level.5 Potash status of Pune The above map highlighted Potash Fertility level of different talukas of Maharashtra State this data is based on data analyzed From year 95 to 99 which shows that Pune district have high fertility level of Potash.The above map highlighted Phosphorus Fertility level of different tahsils of Maharashtra State this data is based on data analyzed From year 95 to 99 which shows that Pune district have low fertility level of Nitrogen. D) PH level of pune Pune District’s most of the region has Neutral type of soil. Velhe and Ambegaon talukas have Acidic soil. C) Tahsil wise fertility levels of Potash Fig 3. Purandhar.

Fig 3. Micronutrient deficiency is very specified it cannot be replaced by other nutrient.7 Micronutrient status of Pune The above map highlights Soil Micronutrient Availability Status of Pune District. As agriculture production is going towards higher level soil nutrient status is goes towards lower side. In Haveli area most of the farmers concentrate on cultivation and high production of fruit and vegetable so that it is very necessary to know exact level of all nutrient in soil. Fe and Mn micronutrients level . In pune area micronutrient status as follows Fig 3. With this information farmers can manage their INM programme and get high quality produce. This map shows that Pune Districts’ soil has sufficient Cu.6 PH status of Pune E) Micronutrient status Micronutrient fertilizer are plays vital role in INM programmes.

From this data it is clear that Pune districts’ soil requires Zn Micronutrient. Age. Fe and Zn deficiency. whether company goes for advertise campaign or go for sale promotion of product. it is found that young farmers are easily diverted towards new things as compared to the other age groups. source of information these factors also improve our study and found to be helpful to reach at final conclusion. education level.4 Awareness level of farmer Prime objective of study is to find awareness level about micronutrient and awareness about company product in eastern Haveli. If sufficient awareness about micronutrient and its role in nutrient management had been found then company can be go for direct sale promotion with positive direction and if not then company go for advertise/Awareness campaign. Competitor companies deal in that area and most demanded product with packing size are identified. 41-50 and above 50 years. Awareness about micronutrient product in farmer community can be judge with direct interview.but it lacks in Zn. . Indapur also shows Fe deficiency and remaining all taluka shows Zn deficiency . Generally. Mo. Other micronutrients like B. On this study we are able to know how much farmers are actually knows micronutrient and its use and on that basis company can change promotion strategy i.4. 3. On this study this area are found to be very potential. In regard of purpose we are going to identify potential in this market for that farmer awareness level about micronutrient and awareness about Greencrop product. 26-40.1 Classification of farmers on the basis of age Farmers were classified according to their age groups like 18-25.e. are at medium level which requires to be reclaimed. Junnar taluka shows Mn. Greencrop has four product of micronutrient we are going to find out more demanded product of Greencrop in sample area. According to objective results and discussion are given as below 3.

3.4. This study will help for finding the potential customers with minimum efforts. it is conclude that most of farmers were young and well educated. Primary Higher Secondary 50% Graduation 0% 50% Fig 3.3 Educational level of farmer From the above figure.4. it is revealed that all the farmers were literate which contributes equally from higher secondary and graduated.2 Educational level of farmer Educational level of farmers might be important to judge the ability of farmer for acceptance of innovations. 3. It indicates young farmers were easily diverted towards new innovation or toward in search of good product.3 Awareness about micronutrient fertilizers category Farmers in this area are having well educational background which is found to be very helpful for having awareness regarding new things in agriculture and fertilizer .80% 60% 40% 20% 0% 60% 40% 18-25 year 26-40 year 41-50 year Above 50 Fig 3. Farmers which are well educational background may be easily converted in potencial customer of our product.2 Classification of farmers on the basis of age It is observed that in selected villages most of progressive farmers were from the young group which lies in between 26-50 years. It was found to be very potential for acceptance of micronutrient product of Greencrop as a new Thus.

e.category.4 Sources of information related to MN There are different sources which provide agricultural and allied information like media (newspaper.4. It is very important to choose the effective media of advertisement from marketing point of view. Still 10 per cent are not known micronutrients and its use. Krishi Seva Kendra has also play crucial role as a source of transferring useful information regarding micronutrient.4 Awareness about Micronutrient fertilizer Micronutrient awareness in selected sample is 90 per cent Farmer actually knows the micronutrient product. agriculture officers. Agro service center i. ASC MO AO 5% 40% 45% 5% 5% Media Friend/Relative Fig 3. Agriculture officer and friends and relative . This information is useful for point out penetration of micronutrient fertilizer products in this area. Marketing officer. Some farmers are the regular viewer of Etv Marathi (Annadata programme). It is good sign for company to convey message of own product category. television). marketing officers of company etc. 3. agro service centre. On this information we can calculate awareness level about micronutrient and define promotional activities for micronutrient products. Yes No 10% 90% Fig 3.5 Sources of information In this area influence of media are very high farmer are depend on Agrowon. DD Sahyadri and regional all India radio station of Pune for agril information.

Company should concentrate on 55 per cent respondents which are able to use micronutrient products of company in view to retain all existing customers.6 Awareness about Greencrop Greencrop is known to 55 per cent farmer from selected sample size. 3. mouth to mouth communication from users and retailer contact. In present scenario Agriculture universities and Agriculture departments influence to farmers to adopt INM programme in field it is quite good for fertilizer industry. It is very useful to convey product information. 3.6 Different known micronutrient companies to farmer . Awareness has vital importance in agribusiness. Company should give attention towards media advertising to reach number of farmer at a same time than print material.plays equal role for transfer of information.5 Awareness about Greencrop Awareness about Greencrop and its micronutrient product was indentified with help of direct interview with farmer. still 45 per cent farmer are not aware about micronutrient product range. 60% 50% 40% 30% 20% 10% 0% Yes No 55% 45% Fig 3. During study one thing were found that some farmer are aware about pesticide product but they not aware about micronutrient product of GCIPL. FM frequencies having high influence for recreational purpose. now awareness about Greencrop Company in selected area was observed and results are depicted as follows. Farmers are aware about micronutrient as shown in Graph 3.4.4.4. if farmer are not aware about product category then it is very difficult to start from first step by single company. It is most important part of project to find out awareness level in farmer community. Remaining farmers can be aware with add camp.

As agriculture is open market business. 19 15 15 20 18 16 14 12 10 8 6 4 2 0 18 Respondent in numbers 9 4 5 2 5 6 Fig 3. Ca. Mn etc. Deepak are more than Greencrop and these companies found to be competitor for Greencrop in present scenario of east Haveli. marketing strategy. They provide Zn. Fe. It is most crucial part of this study and which are most helpful for company in formulating each and every business activity. Poorva. Deepak. number of different agriculture and allied companies are enter in this sector to provide input in agriculture field. Ubichem. .5 Competitors for Greencrop This is second objective of this project to find out competitors present in east Haveli. Competitor activities are must to analyze to sustain in today’s fast growing business world. Ubichem. Company has more interest to know the present competitors with general study on product. awareness about Poorva. In fertilizer sector many companies are engaged in production of micronutrients. On this graph we can conclude that. In east Haveli farmer are aware about number of micronutrient companies. B. and Ranadey these are most known companies and used by farmer in selected area. packing size. margin to retailer. micronutrients. This information found to useful for identify actual awareness. 3. Ranadey.7 Known micronutrient companies to farmer Micronutrient product of different companies available in territory and its information available with farmer was collected through interview method.level about different companies and also for identifying competitors for company. This will helps to company for identify immerging trends in micronutrient market.

3. Retailer told that these leading companies are demanded from farmer’s side due to more awareness created by those companies.3) most of farmer are aware about micronutrient and various companies are known to farmer (fig.8 Most preferred companies by retailer Ranadey. Poorva. Following responses are given by retailer.As we seen (fig. Aries and Greencrop are at second preference and Century and Ajinkya at third preference. .5.5. Ubichem are most preferred by retailer. in selected area micronutrient companies have good penetration.6) from this study one thing is cleared that. This information also found to be helpful for judge penetration of competitors in east Haveli. For this objective retailers were selected which actual deals with micronutrient fertilizer category.2 High selling companies Information about high selling companies in east Haveli found to be helpful for indentifying tuff competitor present in this territory. Deepak.1 Most preferred micronutrient companies by retailer This Information is vital importance in sense of indentifying mostly preferred micronutrient and highest selling company in east Haveli area. 3. 70% 60% 50% 60% 50% 40% 30% 80% Fig 3.

Borax Chillmix Kranti (micro mix). Mg. Mg of Ranadey (10Kg. Chelated Zn. 10 Kg respectively) these products of competitors have high demand. Kranti product of Deepak petrochemical has great demand which is available in 15 kg. Aries and Ajinkya are immersing competitors in east Haveli. 15 kg 500 gm. Chelamin Zinc and Chelamag of Aries (500 gm.9 High selling companies in east Haveli On retailer response we reached at conclusion i. 15kg respectively).1 Highly demanded products of Competitor companies It is very crucial to know highly demanded micro products of competitors with its packing sizes in territory for identifying competition for product type as follows Sr. Borax of Ubichem (500 gm and 1 Kg). 15 Kg 15 Kg 500gm. Chelamag Mangala (Mg) Balraj Ironman (Fe) Most preferred packing Sizes 10 Kg.no 1 2 3 4 5 6 7 Company Ranadey Ubichem Poorva Deepak Aries Century Balraj Demanded product Ranadey Zn. Poorva and Ubichem are immersed as potential competitors.60% 50% 40% 30% 30% 30% 20% 60% High selling companies Fig 3.5. Chillmix of Poorva (10 Kg and 15 Kg). Table 3. 1 Kg 10 Kg . . Century. 25 Kg 10 Kg On this table it is revealed that. 10 Kg 15 Kg.e. Zincsulf Chelamin Zinc. Ranadey and Deepak are highest selling and found as a biggest competitor in territory.

Greencrop all ready capture the pesticide market in most of part of India as well as Maharashtra.81 It was found that Ranadey and Deepak are biggest competitor for Greencrop followed by Poorva.91 2.6 Most preferred products of Greencrop In present scenario Greencrop is at emerging stage. Table 3. flex of shop name with company name.70 5.Margin given by different companies is depending on product nearly Rs.Pavan product is available in two form soluble as well as . we are able to conclude present potential competitors for Greencrop. Satvak (Zn).100 on 500 gm pack and margin is increase with increase in price. Retailers were not ready to told exact figures of margin.2 Annual sale of micronutrients Company Aries Century Deepak Greencrop Poorva Ranadey Ubichem Sale in area(Tonnes/year) 2. Green Boron. advertise at local level with sticker.21 2. free sample for progressive farmer.e.5. free gifts on regular purchase. For help to this development we are going identify demand for micronutrient products of Greencrop in east Haveli.21 5.11 3. In fertilizer market Greencrop has made tremendous development and moves towards most recognized and appreciated company by farmer. 3. 3. Century and Ubichem. Marketing strategy of different companies are Bundle purchasing with discount. Greencrop produce four type of micronutrient now days i.99 3. and Pavan . Velor (Fe).2 Annual sale of micronutrients On the basis of annual sale of micronutrients of different companies in territory. Margin level are increase with stoke.5. pamphlets etc.

As above discussion we know that there were more awareness about micronutrient category and awareness about Greencrop micronutrient is at minimum level (Greencrop brands are knows for pesticide products than micronutrient in this area) hence fewer users are found in this area. 3. Velor and Pavan are products of Greencrop which are suitable for this area.1 Users of Greencrop For identifying most demanded products of Greencrop it is very essential to know exact users in territory.6.6. Company needs to create positive brand image for all products to convert non users in to user group. Green Boron. . This information is useful for find out most demanded products of Greencrop in east Haveli.10 Users of Greencrop Form above graph we revealed that 40 per cent farmer are using Greencrop micronutrient products. Satvak.2 Products used by farmer Farmer were used micro pack depend on its cropping pattern and soil status. With objective we are going to identify most preferred Greencrop product on basis of farmer and retailer response.powder form. 3. 40% User 60% Non user Yes No Fig 3. They are called as Greencrop users.

0.3 Most preferred products on retailer response Retailer had given response for high demanded products by farmer as follows Green Boron having more demand (0.99 tonnes). Such fruits and vegetables require Boron for avoiding fruits cracking and stone hardness in fruits.59 0.11 Greencrop micronutrient products used by farmer This graph shows demand for micronutrient.74 Quantity in tonnes Satvak Green B Velor Pavan Fig 3.2. On responses of user of Greencrop demand for Green Boron and Pavan product are more than Satvak (Zn) and Velor (Fe).6 0.12 Most preferred product of Greencrop and its selling .1 0 Total sale.9 0. Velor product sells is low as compare to other product (0.7 0. Pavan (25 per cent).99 1 0. There are reasons for high sell for Boron product due large area is under cultivation of Grape.demand for Green B (50 per cent). Citrus.3 0.8 0. Watermelon. 3.50 Responses in percentage 50 40 30 20 10 0 Satvak Green B Velor Pavan 12.74 tonnes) as Retailer told.5 12.2 0. and Tomato.5 25 Greencrop micro products Fig 3.99 Tonnes/year 0.59 tonnes) and Pavan product of Greencrop has also great demand (0.5 0.67 0.4 0.6.

Most of farmers are able to record his opinion about expectation from Greencrop.7 Expectation of farmer from Greencrop This objective is depending on farmers which are users as well as non users of Greencrop. 20 per cent farmer mentioned his opinion in response of Less awareness and Good response given by other fertilizer than micronutrients i.13 Ignoring factors in use of Micronutrient Large group of farmer (30 per cent)told that Price is big factor for ignoring micronutrient product for us.On farmer and Retailer response we can conclude that Green Boron product has better demand than other product of Greencrop. Study of ignoring factors in use of micronutrient products of Greencrop is to point out expectation and suggestion of farmer from company.1 Ignoring factors in use of micronutrients Greencrop users and non users are taken for this study. 3. Non users take in to consideration for find out reasons for ignorance of Greencrop micronutrient product.e. As we indentified age and educational level of farmer are suitable for accepting micronutrient as a required fertilizer product in agriculture for improving yield. Pavan micro mixture product and Satvak (Chelated Zn) product having quite good demand in market. Greencrop need to give more attention towards Velor and its promotion. 13% 20% 28% 9% 30% Less effective Good response to other fert Fig 3. There is need to repositioning of Velor products. 3. Results of micronutrients are not .7. It is found to very useful for company to come with innovations and improvement in upcoming days. Less effectiveness of micronutrient (28 per cent) as second factor. Velor product of Greencrop has low demand in east Haveli area.

Fig 3. Attractiveness of product. Cropping pattern are different . This opinion recorded by 9 per cent farmer.seen effectively. retailer behaviour are stimuli to us to go far from micronutrient products. Availability and technical guidence are expected by farmer at start of season and technical guidence for use of product in fruit orchids of farmer at regural interval. Some farmers (13 per cent) are gave different reasons like non availabilities in area. This study is found to be helpful to know expectation of farmer from Greencrop for improvement.14 Expectation of farmers from Greencrop From this graph we revealed that Farmer expects company should concentrate on advertise because we are know your product when we went in shop before that we don’t know greencrop have its micronutrient products but if we are aware your product through advertise it is very easy to us to demand micro packs of your company. we are not get yield as we paid price for it.2 Farmers expectation from greencrop Farmer expectation and company perception is vital importance in agribusiness. Side effect are seen on crop. . Quality with Cheaper rate are most expected points by farmer.7. Without feedback from farmer it is very difficult to sustain in todays tuff competition. With these points farmer gave opinion about expectations from Greencrop to avoiding or ignorance of product as follows 3.

Most of retailer from this area demand for marketing officer with at regular interval and for counter creation at begaining of season. For maintain good relation with retailer. For that we find out expectation retailer from Greencrop. gifts and other stationary material with his shop name. Training for dealer and retailer on basis of retaintion of customer in this business at six month interval. high awareness about MN in east Haveli. 3. dealer and its network is representative or mirror of company.officer Other 4% Advertise 36% Responses in % 16% Fig 3. printing material. Some retailer are expect flex.3 Retailer expectations from Greencrop Retailer are most important for agribusiness and its marketing. his expectations must be taken in to consideration.8. retailer activities are greatly connected with company selling.1 Findings from farmers response  In East Haveli most of farmers are young 60 per cent with well educational background and these farmers can be easily converted into potential customer. They wants to increase Margin level of micro packs to improve sell activities of Greencrop products.e.7. Company is not directly connected with farmers.3.8 Findings Followings are the some findings related to study of comparative market pattern of micronutrient in pune area with Greencrop micronutrient products 3. More importance after customer is to for retailer. Margin Training 8% 36% Mark. .15 Expectations of retailers from Greencrop On this graphical response we can conclude that retailer expect more adervise at local and state level.  Awareness about micronutrient fertilizer is 90 percent i.

Marketing officer. Pavan is at second position and Satvak at third position and Velor at forth position.  Ranadey.  26 per cent farmer expects quality of product should be high. its attractiveness and cropping pattern. .e. 45 percent followed by Agro Service Centre media 40 per cent. Borax of Ubichem (500 gm and 1 Kg).99 tonnes/year and Pavan has better selling i. Fe of Ranadey (500 gm. 80 per cent retailers of east Haveli prefers Ranadey’s micronutrient product.e. Aries. product with affordable price.  Green Boron have 50 per cent preference from farmer i.  Kranti product(Micro mix) of Deepak petrochemical has great demand which is available in 15 kg. Ubichem these are most known companies and used by farmer in territory and found as competitors for Greencrop. 60 percent market is in favors of Ranadey. Poorva.  Ignoring factors in acceptance of micronutrients are higher price 30 per cent followed by less awareness about micro products. Greencrop should try to create awareness about MN this is opinion of 24 per cent.  Green Boron has high sell up to 0. Chillmix of Poorva (10 Kg and 15 Kg). 9 per cent farmers also told that other fertilizers are found more useful than micronutrient. retailer in this area are prefer companies like Ranadey Deepak. Poorva. ASC. Deepak. Technical guidance is expected by most of farmers with field visit of company personnel before and after use of product these are expectations of farmer from Greencrop. DD Sahyadri and All India Radio Regional Station Pune contribute more role i. 0.e.e. Mg. Ubichem. Century and Deepak are high selling companies and found as competitors for Greencrop.2 Findings from retailers response  Agro service centers i. Ajinkya. 13 per cent farmers ignore MN due to packing size.e.8. Ranadey (5. Agrowon Newspaper.74 tonnes/year and Satvak and Velor has comparatively low selling. Balraj etc.e. result are not shown effectively by used micronutrient. agriculture officer and friend and relative circle also contributing in transfer of useful information about micronutrient  Awareness about Greencrop micronutrient is 45 per cent i.e.15kg respectively). Media i. at first position. marketing officer and agriculture officer etc. Chelated Zn. 3. low in east Haveli.91 tonn/year) Poorva. less effective nature i.10Kg. Sources of information are generally media. we doesn’t felt need of MN. Availability at nearer Agro Service Centre. Century. Ubichem.

availability at village shop and technical guidence from company. In this area Greencrop name is famous for its pesticide products than micronutrient. gifts. Satvak and Velor has low demand as compare to Pavan and satvak in selected area.  Expectations of retailer from Greencrop are more adervise at local and state level. in east Haveli micronutrient market are well developed due to its cropping pattern. 36 per cent retailer wants to increase Margin level of micro packs to improve sell activities of Greencrop products.Chelamin Zinc.  Farmers expectation from Greencrop are cheaper rate of pavan product. 1Kg and 10 Kg respectively) these products of competitors have high demand. flex. Advertise localy through demonstration. Poorva. training camp at six month interval etc. Century. printing material.1 Related to Farmers  To create effective awareness about micronutrient products. 16 per cent retailer demands for marketing officer at regular interval and for counter creation at start of each season. company should try to start no profit no loss Soil Testing Programme though mobile soil testing van. Awareness about greencrop through only dealer contact hence there is need to use media.  Dealer expect increased margin level. Deepak. excellent quality of all products. Training for dealer and retailer on basis of retaintion of customer in this business at six month interval. calender.9 Conclusions From study we can conclude that. Chelamag and Chelafer of Aries (500 gm. adopt one village for demo sample.  Competitors for Greencrop in this area are Ranadey.  Awareness about Greencrop micronutrient products are quite low in this area. Some farmer are aware about its all four products. Ubichem. 36 per cent retailer record opinion about adervertise. 3. 3.10 Suggestions Based upon the findings and conclusions of the study the following suggestions can be drawn. notebook with name of his shop with Greencrop.10.  Most demanded products of greencrop are Green Boron and Pavan. marketing person of company in selected area. 3.  Greencrop should give attention on advertisement because of most of the farmers are not aware of micronutrient products of company. Most of Farmers are aware about micronutrient fertilizer and its importance in Integrated nutrient management (INM). etc. Greencrop should advertise on .

Provide display material with name of Greencrop and shop name Financial help for expansion. ***** . 3 dealers. W. Exciting policies like discount. 3. Award like best Greencrop grape grower.10. visit to Agriculture universities etc. during off-season. incentives. best farmer. Counter creation by sale person of company to help retailer for expansion.S.  Provide advertise material suitable for point of purchase with innovative idea and should be with shop name of dealer. best florist. gifts.e.  Greencrop must arrange the awareness camp all over Maharashtra along with sale promotion (no profit no loss sell.  The company should improve its network as many retailers told that company person not visit in their shops form long period of time. Greencrop must give advertise on FM channel most of pune farmer are young (Age 25-40) always listening FM frequencies and this is cheapest and innovative way to reach at potential farmer field than reach with printing material. as many framers complained that result of company product and Competitor Company is not up to the mark. Credit business (whenever needed).  The company should conduct field trials of fertilizer and micronutrient in different locations of pune or adopt one village as sample village to show results.  Greencrop should give attention toward the counter creation before starting season with appointing season wise good marketing personnel with 3:1 ratio (i. etc.DD Marathi channel at evening as it is the best way to improve Brand image in farmers mind.2 Related to retailers  Greencrop should provide attention to retain the retailer of company in pune area.  Dealer and retailers has to be continuously motivated throughi ii iii iv v Training programmes.fertilizer + micro pack) sponsoring social programmes. 1 Marketing personnel).

‘Marketing Research’ Book published by Everest Publishing House.Conaught circus. opportunities.co. M-97. 2000.REFERENCES Kotler Philip and Kevin Lane Keller.nic.nic. Pune-411030.mah. Marketing research text and cases. ‘ Marketing Management’.fert.V. challenges and business strategies’ Book published by International book distributing company.in ****** .in  http//www.in  http//www.zppune.indiastat.‘Rural and agriculture marketing. New Delhi110001. Kulkari M. Pages-242. Pages.com  http//agri. Book published by Prentice Hall of India Private Limited.Greencrop.gov.in  http//www. Book published by Tata McGraw-Hill publishing company Ltd. 2009. Pandey and Teewari. India Websites explored for scanning the literature  http//www.662.ISBN-978-81-203-3570-7.Pages 348 Rajendra Nargundkar. 2008. 2004. New Delhi. ISBN-81-7660-070-9.

What are the various fertilizers you used in your nursery? a) Chemical fertilizers (Granular) b) Liquid Fertilizer c) Bio fertilizers d) Manure e) Others ………. Personal information   Name: ………………………………………………………………. .APPENDIX-1 QUESTIONNAIRE FOR FARMER AND NURSERY OWNER 1. Land holding pattern (Acre) a) Below 5 Acre b) 6-10 Acre c) Above 10 Acre b) sec.5 Acre c) Above 5 Acre 3.  Age: a) 18-25 yrs b) 26-40 yrs c) 41-50 yrs d) 50 & above  Occupation a) Farmer  Educational qualification: a) Primary 2. / higher secondary c) Graduation b) Nursery For Nursery Owner (Acre) a) Below 1 Acre b) 2.………………Mob No ….Village …………Taluka Phone . Which are major nursery/ornamental plants grown by you? Name of crop Area 4. ……… Dist ……………… Address :....

Do you use micro nutrient fertilizer for your nursery/ornamental plants? a) Yes If yes. source of your information through.5. Used Quantity used/year b) No b) No . a) Marketing officer b) Agricultural officer c) Radio / Newspaper d) Friends & relatives e) Krishi Seva Kendra 7. What are the entire companies of micro nutrient those you know? a) Ubichem b) Aries agro c) Century d) Ubichem e) Poorva Chemicals f) Ranadey Chemicals g) Deepak 8. Do you aware about Micro nutrient fertilizers? a) Yes If yes. Quantity required in kg/year? a) Chemical fertilizers (Granular) --------------------b) Liquid Fertilizer c) Bio fertilizers d) Manure e) Others --------------------------------------------------------------------------------------- 6.no 1 2 a) Total usage of chemical fertilizers (Granular) per year b) Total usage of Micro Nutrient fertilizers per year Nursery plant Micro Nutri. Sr.

4 & 5) a) Ubichem b) Deepak c) Century d) Aries agro e) Ranadey Chemicals f) Poorva g) Greencrop 10. 2. Level of your satisfaction with respect to effectiveness of Greencrop micro-nutrient? a) Highly satisfied b) Satisfied c) Dissatisfied d) Highly dissatisfy ---------------------------------------------------------------------- 14. (ranks1. How long you have been using Greencrop (micro-nutrient) fertilizers for your Nursery/ornamental? ………… (Month/year) . Which product you use? a) Satvak (Zinc) b) Green Nutri (Foliar Spray) c) Green Nutri (Soil Applic ) d) Tribute (MgSo4) e) Green Boron f) Velor (EDTA) g) Dhanraj (Biostimulant) h) Pavan (soln/ powder) n ------------------------------------------------------------------------------- b) No b) No ---------------------------------------------------------------------------------------------------------------------------------- 13. Do you know Greencrop company? a) Yes If yes 11. 3. Do you use its micro nutrient product? a) Yes If yes 12.9. Ranking the Micro Nutrient fertilizer company on the basis of their Effectiveness.

Increase Yield 18. in your point of view? Strongly Agree Save Cost Good Quality Convenient to use Convenient Packing Plant Growth Increase Root Formn. Which factors responsible / you judge for your satisfaction? Strongly Agree Quit Agree Disagree Price Brand Name Quantity Quality & Effectiveness Advice by other Convenient Packing 17. Your suggestion & expectations about Greencrop (micro-nutrient) fertilizers a) ……………………. In your opinion. how many times you have repeated the purchase for the last one year? a) Only once b) Twice c) Thrice d) ……… b) No 16.. 19. Benefits of Greencrop (micro-nutrient) fertilizers. what are the resources that ignore the application micro-nutrient fertilizers? a) Effectiveness is less / side effect if not use properly b) Better response of nursery plants to other fertilizer than micro nutrient. b) …………………….***** .15. Have you repeated the purchase of Greencrop (micro-nutrient) fertilizer for your nursery/ornamental? a) Yes If yes. c) Price d) Less awareness regarding micro-nutrient fertilizers e) Others ……. c) …………………… Agre e Neither or Nor Disagree .

4. Which fertilizer company mostly preferred by you? a) RCF b) Deepak c) Zuari d) Vardhman e) Greencrop 5.Village ………………… Taluka Phone . e-mail . Which are those micro-nutrient companies? ./ higher secondary c) Graduation d) P. Business Network : No. 6. ………………………… Address :. Which fertilizers type are available in shop? a) Chemical fertilizers (Granular) b) Liquid fertilizer c) Bio fertilizer d) Others ………. Do you sell micro nutrient fertilizers? a) Yes b) No If yes. of Village Turnover/year 3.…….………………………………  Age: a) 18-25 yrs b) 26-40 yrs c) 41-50 yrs d) 50 & above  Educational qualification: a) Primary b) sec. Personal information Name:  …………………………………………………….QUESTIONNAIRE FOR RETAILER (ESTERN HAVELI AREA) 1...G 2.

Company Deepak Ubichem Greencrop Century Ranadey Chemicals Poorva chemicals Aries Agro Response 7. How long you have been with Greencrop (micro nutrient) fertilizer? ………… (Month/year) 9. Which Micro-Nutrient Fertilizer Company has more demand? Company Ubichem Deepak Greencrop Century Ranadey Chemicals Poorva chemical Product Packing size Strategy/scheme Sell/season 8. Which product of Greencrop has more demand? a) Satvak (Zinc) b) Green Nutri (Foliar Spray) c) Green Nutri (Soil Applic ) d) Tribute (MgSo4) e) Green Boron f) Velor (EDTA) g) Pavan (soln/ powder) n ------------------------------------------------------------------------------------------------------------------ .

Your suggestion & expectations about Greencrop (micro nutrient) fertilizers a) ……………………. 5.good. ***** .moderate..other) MN Fertilizer Greencrop Ubichem Deepak Century Aries Ranadey Poorva chemical Product Packing Size Scheme Margin 11) Total selling of micro nutrient fertilizers per season? Product a)……………………. 3. 2.. 13... In your opinion. c) ……………………. Ranking the level of satisfaction in selling of micronutrient fertilizer? (1-very good...………………… c)……………………..…………………. what are the reasons that ignore the application micronutrient? a) Price b) Packing size c) Quality d) Effectiveness is less / Side effect if not use properly e) Better response of nursery plants to other fertilizer than micronutrient.fair.. 12.…………………… b) ……………………..10. 4.d)……………………..…………………. f) Less awareness regarding micro-nutrient fertilizers g) Others ……. b) …………………….

Address S. M/s. Dist.C.No.No.D. Tal.Ward -4 Prabhag No.N. Tal.UraliDevachi. Business area MH. Ltd. S.Hemant Agro. Sr. N.10 Velu. Bio Agro Ferticon. Mundhwa. Tal.AP MH.No.79/2/2 Ambervet. Keshav Nagar. Baramati M/s.Pirangut Tal-Mulshi Dist-Pune A/p. C-24. Indapur.Pune Gat No.GJ.Pune-42 188.no 1 Company name M/s.Dist. Baramati. Near Shankar Math. M/s. Estate. Shastri Nagar. Malwadi.Pune. Deepak Agro* Solution Ltd. Mukta Chemecals. Pune Plot No. MH MH MH. Opp. Ruchita Chemicals and Fertilizers M/s.Haveli. Pune-13 Gat No.2 MalwadiRoad. AP. Havali.S.Haveli Dist. Pune S. Pune Urulikanchan C-23 Shivam.-Pune.GJ. Niku Bio Research Lab. Manjari (BK) Tal. Warje. Ltd.Evergreen* M/s.APPENDIX-II Domestic competitors companies :Sr.AP 11 12 13 14 15 16 MH. Pune. M.A/p Bhagadi. 11 /3A Kondhawa. 2 3 MH. Dist.1379 Bhavani Peth.No. Pisoli.I.787. Havali S. Yerawada.Golf Course Rd. Tal.Mulshi.Vainatey Chemicals Product Pvt. MH.NandedGaon. Dist. Pochem Hyginee Laboratories M/s.GJ. KA. Dist.Ltd. M/s Dhanashree Agro Industries* M/s Vasantdada* Sugar Institute. Advance Agro Consultants Pvt. Industries* M/s. M/s.TalBhor.133/9/1/1.Tal .H.AP.Century Agro* Chemicals. KA MH 17 MH . 290/6 Mangalam. Pune-6 H.Ranadey* Micronutrient Pvt.GJ.415. Krushi Bhavan. Mitcon* Biotechnology Centre. 193.No. M/s. M/s.GJ 4 5 6 7 8 9 10 MH. Pune 613 Nana Peth.No.4. Pune.12/16.Kamdhenu Chemical &Ferti. Pune Dr.Haveli.Manibjai Edsai Nagar.KA MH. M/s.Pune.Shivane .No.5/1. Ambegaon. 17/3. M/s. Dist.Plot No. M/S. Prasd Ind. MH MH MH MH MH. Multiline Agro Industries.

M/s. Dist. R. Rahnal. Ltd. Pune Gat No. M/s. Chirayu Biotech.Industrial Estate. Near Vanraj Soc.137.AP. Bhivandi. Nashik-422007 Gut No. TN. Shree Samarth Co. Rashtriya* Cemicals & Fertilizers M/s.Atharva AgroChemicals M/s. MH. Rich Bio-tech. M/s.C.551/2-D/1.&D. Khalad. Kurkumbh.Junnar.KL MH.Purandhar. Pune 272/2/1. Tal.GJ. Zadi. Nashik M/s. No. Malegaon. Tal. M.Swaroop Agro Chemical Industries. Rahnal Govthan Road.Aeries Agrovet* Industries Ltd. Agri R.Dist.Lote Parshuram.I.I. Ajay Bio Tech (India) Ltd. Pune A/p.Sinner. Mumbai-43 Shree Munisuvrat Complex.Nashik H-129...D.Ltd. Kenso Agro Chemicals. MH.I.C. Pimpaleshwar Area. M/s. Ambad.op.C.C.Pimpalgaon B-178. Tal. Sinnar M/s. Plot No.W. Pimpalgaon Ghannil Aptt.I. Dist. Sutarwadi.Yedgaon.139. Pune W-36. Maharashtra Organic Fertilizer. Thane C-41. Samarth Co. Dist. MH. Johnson India.Tal.KT.18 19 20 21 M/s.47(A). Musalgaon.-Thane. A/p Devachi Urali.Agro Care BioTech. Dist. Haveli.GJ. Pralshar Bio Products Pvt.MIDC Near CCL. Kharghar M/s. AP. Nashik 71-B. Champagne Vineyards Colony.No.KL.KA.D.Pune Sr.Pipalgaon MH.GJ 3 MH. Pune A/p. Aries house Plot No-24 Deonar Govandi (E). M/s. . Tal.Sathenagar.Sinner. Tal.M.D.F Chembur.Lohagaon.Poorva* Chemicals. Abervet. Dist. MH Competitor present in Maharashtra :1 2 M/s. MH.2Chinchkhed Rd. M. M. Reliance Plant Stimulator. Ajnkya* Chemtech Pvt.Ratnagiri Plot No.Krishna Fertilizer.A-24/25.AP MH.Opp. Mukhed Road. Tal. Unik Biotech Research. 354. Dwarka.D.* M/s.Daund. Lohgaon M/s. Pipalgaon (B) Tal-Niphad. M/s.C.GJ MH. Tal.Satpur.Nashik S. Dist.No.Pune MH MH MH MH 22 MH 23 M/s.Indo Deutsche metallo Chimique Ltd M/s. Microla Plant. Nashik Sr. 9 10 11 12 M/s.TN.Industrial Estate. MH. Mulshi. MH 4 5 6 7 8 MH.

Station Rd.Solapur.C. MH. Ltd.Prabhadevi Mumbai -27 Zuarinagar. G. Jalna Civil Lines. Pravra Biotech.R. Miraj.H-16.Road Akole Dist-A. Sangli Plot No.Western Maharashtra Agro Chemicals M/s.Hatkanangle E-30.I.Dist.Village Panshendra. MH. Plot No.Sangli M/s. Barshi.Nagar Gat.C. Ldt.D.Pratik Industries. Goa Mahafeed Gokhalenagar pune MH. Jalgaon M/s. MH. Kashipura. 24 25 MH.356. Samruddhi Chemicals. Tal.61/6. 26 27 28 29 30 31 32 33 MH MH.D.GJ. Plot No. * Biggest competitors for Greencrop at present and in future. MH.C. Walwa.National Agro Chemical. Jalgaon. Pvt.I. Sangavi . R.Vidarbha Orgaincs Pvt.Ltd* M/s.Add.Vardhaman Hitech Sanghvi Quality* UBICHEM Lokmangal Bio Tech* M/s.Industries M/s.K.D.I. MH.Krishi Padvidhar Audogik Sangh.Patil (Aba) Agriculture Produce ProcessingCo.Shirwal W-25.Islampur. MH.GJ MH. M.Mohol 85/87.Jalgaon 9.nagar. Tasgaon M/s.C.M.Area Jalgaon Tal. Industrial Estate.929. Jalgaon A/84-85. Varsha Agro Industries.* Zuari chemicals * Mahafeed * 15 16 17 18 19 20 21 22 191.At. No.C. M/s. Greenway Agro Industries M/s.I. M/s.D. Shridhar Nagar. N. Chandur Road. Enrich Fertilisers Satod M/s. Sr. Phoneix Agro Chem.Soc M/s.Op.Maharastra Agro The M.GJ.A/p Bibi-Darphal. MH MH MH.M.M. Ajantha Road.GJ MH. MH.D. MH.Solapur No.No. M/s. Kupwad. 6.2681. Jalgaon S. M/s.KT.Kupwad.  .Ltd. Tal. MH.No. A/p.I.Post-Chikhali.C. Jalgaon Gat No.13 14 M/s. 206.A. Tal.I.2. Jalna-3 Gut No. M.KT. A. M. Tasgaon Marketyard. MH.D. Dist. Nagpur Rd Wardha Rajan House. Gima Pumping Road.520. Industrial Estate No.No.C.G.123/1B. MH.Navi Peth.Green Field Chemicals.D.Kabnur. Kolegaon. 144.I.

Address : A/P-Tambole. Rahuri. On 18th Feb. Tal-Mohol Dist-Solapur 413213 Contact No: Res. Pune (2008-10) under M. Mob no. Dist. Waghmode and Sou. at Vidyamandir Tambole. WAGHMODE SUHAS SURYABHAN (Regn. Tal Kadegaon. 08/ 248) A candidate for the degree of MASTER OF BUSINESS MANAGEMENT (AGRICULTURE) (2009) Title of the project Department : Comparative market pattern of micronutrient in Pune area.P. Sunanda Suryabhan Waghmode. Dist.com ***** .P. no.VITA MR.C.44 from LMK Collage of Agriculture Kadegaon. Educational : Attended S. Son of Shri. . Tal. Pursuing Master of Business Management (Agriculture) at College of Agriculture.Sc (Agriculture) with CGPA 7.C. Solapur. Affiliated to M. : Master of Business Management (Agriculture) Bio-graphical Information Personal : Born at Tambole.K. Suryabhan D. 1986. Tal-Mohol and securing First Class.02189 254281. Mohol.V Rahuri. Passed H.K. Dist Sangli. with First Class from Netaji science junior College Mohol. Received B.9096578758 E-mail Id: suhas8081@rediffmail.S.V.S. Solapur.

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