1.

1- INTRODUCTION
Before the liberalization of the Indian economy, only a few companies like Kelvinator, Godrej, Alwyn, and Voltas were the major players in the consumer durables market, accounting for no less than 90% of the market. Then, after the liberalization, foreign players like LG, Sony, Samsung, Whirlpool, and Aiwa came into the picture durables Today, these players control the major share of the consumer durables market. Consumer market is expected to grow at 13-18% in 2008-2009. It is growing very fast because of rise in living standards, easy access to consumer finance, and wide range of choice, as many foreign players were entering in the market with the increase in income levels, easy availability of finance, increase in consumer awareness, and introduction of new models, the demand for consumer durables has increased significantly. Products like washing machines, air conditioners, microwave ovens, physical security systems were no longer considered luxury items. However, there were still very few players in categories like vacuum cleaners, and dishwashers Consumer durables sector is characterized by the emergence of MNCs, exchange offers, discounts, and intense competition. The market share of MNCs in consumer durables sector is 65%. MNC's major target is the growing middle class of India. MNCs offer superior technology to the Consumers whereas the Indian companies compete on the basis of firm grasp of the local market, their well-acknowledged brands, and hold over wide distribution network. However, the penetration

Level of the consumer durables is still low in India
Indian Consumer durables market used to be dominated by few domestic players like Whirlpool, Voltas, Allwyn and Kelvinator. But post liberalization many foreign companies have entered into Indian market dethroning the Indian players and dominating Indian market the major categories being CTV, REFRIGRATOR, MICROWAVE OVEN WASHING MACHINES. And AIR CONDITION

India being the second largest growing economy with huge consumer class has resulted in consumer durables as the fastest growing industries in India. LG, SAMSUNG and GODREJ companies have been maintaining the lead in the market with LG being leader in almost all the categories. The rural market is growing faster than the urban market, although the penetration level is much lower .The CONSUMER segment is expected to the largest contributing segment to the overall growth of the industry. The rising income levels double-income families and consumer awareness were the main growth drivers of the industries.

2.1- INDUSTRY PROFILE
The Consumer Durables industry consists of durable goods and appliances for domestic use such as televisions, refrigerators, air conditioners and washing machines. Instruments such as kitchen appliances like microwave ovens were also included in this category. The sector has been witnessing significant growth in recent years, helped by several drivers such as the emerging retail boom, real estate and housing demand, greater disposable income and an overall increase in the level of affluence of a significant section of the population. The industry is represented by major international and local players such as BPL, Videocon, Voltas, Blue Star, MIRC Electronics, Titan, Whirlpool, etc. The consumer durables industry can be broadly classified into two segments: Consumer Electronics and Consumer Appliances. Consumer Appliances can be further categorized into Brown Goods and White Goods. The key product lines under each segment were as follows.

Industry Size, Growth, Trends
The consumer durables market in India was estimated to be around US$ 5 billion in 2008-09. More than 7 million units of consumer durable appliances have been sold in the year 2007-08 with industrial forming the bulk of the sales with 30 percent share of volumes. Washing machine, refrigerators and Air-conditioners together constitute more than 60 percent of the sales in terms of the number of units sold. In the refrigerators market, the frost-free category has grown by 8.3 percent while direct cool segment has grown by 9 per cent. Companies like LG, Whirlpool and Samsung have registered double-digit growth in the direct cool refrigerator market. In the case of washing machines, the semi-automatic category with a higher base and fullyautomatic categories have grown by 4 percent to 526,000 units and by 8 per cent to 229,000 units, respectively. In the air-conditioners segment, the sales of window ACs have grown by 32 percent and that of split ACs by 97 percent.

Market sources indicate that most major air condition rest have phased out conventional and have been instead focusing more on air condition The flat segment of Industrial products now account for over 60 per cent of the total domestic TV production and is likely to be around 65 percent in 2008-09High-end products such as liquid crystal display (LCD)and plasma display Industrial products grew by 400 percent respectively in 2009–10 following a sharp decline in prices of these products and this trend is expected to continue. are available at around Rs 7.10 million units in 2008-09 and air condition is expected to grow by at least 25 percent. . The market size. The consumer electronic products division is being looked after by Godrej Appliances which is a part of Godrej & Boyce.Since the penetration in the urban areas for these products is already quite high. and this year the industry is hopeful of clocking a growth of 12 to 15 percent. The growth across product categories in different segments is assessed in the following sections. The audio/video player market has seen significant growth rates in the domestic market as prices have dropped." an official from the Consumer Electronics and TV Manufacturers Association (CETMA) said.2010. according to CETMA. However.000. SECTARIAL GROWTH OF CNSUMER ELECTRONICS According to industry estimates. This trend is expected to continue through 2009. the total market for refrigerators in India is around 3 million units per annum and is growing at 15 percent annually. which account for nearly 70 percent of the total market. the markets for both air condition and refrigerators were shifting to the semi-urban and rural areas. At the disaggregated level. Godrej & Boyce is a privately held company of the group.1 million units for 2009. conventional Industrial products volumes have been falling while washing machine and air condition have grown strongly. the entry level refrigerators. "The segment saw a growth of 7 to 8 percent in 2008. which produces security equipment and other such products. is estimated at 4. as competition is likely to intensify to scale and capture the mass market. Consumer Electronics The Industrial products production was 15.500-8.

Godrej Samsung LG is the leader with 27% of market share Whirlpool has a market share of 17% Samsung has a market share of 14% Godrej has a market share of 13% 2. Washing machine sales is cyclical in nature and its sales commences with the onset of monsoon.INDIAN MARKET OVERVIEW The washing machine market is valued at Rs. LG . The distribution channels used by the major players are also discussed in detail. It also takes a look at the different types of refrigerators available in India and examines their characteristics.2-CONSUMER DURABLE REFRIGETATOR The "Refrigerator Industry in India" examines the evolution of the refrigerator industry in India over the years. Refrigerator industry in India. Competition in refrigerator industry. It examines the change in the structure of the industry after the liberalization of the Indian economy. In addition. The fully automatic and semi-automatic sub category is growing at the rate of 40% and 17% respectively. Whirlpool India. the note explores the characteristics of the refrigerator Industry in India and the major players in the industry. Electrolux. Major Players Some of the major players in the category of washing machine market are: Whirlpool LG Electronics India Ltd. Structure of refrigerator industry. BPL. The note end a description of the future of the refrigerator industry in India. Characteristics of refrigerator industry. 1500 crore and is growing at the rate of 22% this year (2009-10) compared to last year.

The refrigerator market has been growing at a rate of about 15% per year. distribution channels. Godrej-GE. For safe disposal of lead acid batteries a notification under environment protection act has also been issued. production bottlenecks. which account for 75% of the demand. the white goods sector was categorized as a luxury goods industry and was subject to oppressive taxation and licensing. This accounts for the high growth rate of the refrigerator market. . Kelvinator. CFC. players like Godrej. with the exception of televisions. The situation changed after the liberalization of the Indian economy in the early 1990s. etc.e. Tata Energy Research Institute.4 million units approximately. Allwyn and Voltas controlled almost 90% of the market. The size of the refrigerator market is estimated to be 3. refrigerators. a number of foreign companies entered the market and many domestic players also diversified into refrigerators. and now there is no restriction on foreign investment. Allwyn. Steps have also been initiated to ensure adequate testing facilities and availability of quality raw materials and components to the manufacturers to help them in conforming to the specified quality standards. Market share. while the consumer durables industry as a whole has grown at almost 8%. Household electrical appliances are now widely used in the country and two technical aspects specific to these products are safety and quality. Post-liberalization. Ecofrig Project. Greater consumer awareness about the quality and safety of these goods is also expected. The government removed all restrictions. Samsung India. Kelvinator.5. Electrolux. and licenses are no longer required. The penetration of refrigerators is considerably higher in urban areas. replacement market. The electrical industry covers a wide range of products which includes white goods i. The demand is also higher in the northern and western parts of the country than in the east. washing machines. refrigerators have the highest aspiration value of all consumer durables. microwave ovens. valued at Rs 50 billion.Electronics. leveraged their strengths to enter the durables sector. In India. Voltas. BPL and Videocon. The south also has high demand as the warmer weather of the south requires a refrigerator running throughout the year. efficiency standards. washing machines. The domestic penetration rate of refrigerators is about 9%. air-conditioners. who already had a presence in the consumer electronics market. The industry has been delicensed. The existing production capacity is sufficient to meet the domestic demand as well as exports. Earlier. with rural areas constituting the other 25%. Till the 1980s.

where the average room size can be 70 to 100 sq ft. On the positive side. air-conditioners have been considered to be ―luxury‖ appliances. $22). $218) and a 0.The refrigerator industry is highly competitive which implies a high premium on quality of the product. the sub 1-ton airconditioners would be more than adequate in terms of cooling power. the demand for air-conditioners have either come from the institutional segment or from affluent homes in the top metropolitan cities of India. a buyer would have to shell out an additional Rs 1. Manufacturers of refrigerators have. $242). a reduction in excise duties has helped the air-conditioner market to grow rapidly. Since the peak temperature in the cities of western and southern India hovers around 35°C.000 (approx. and therefore.8-ton model at Rs 11. the cost become intense.6-ton air-conditioner priced at Rs 9.S. During the last 4 years. For a 0.000 (approx. Growing sales volume is crucial for air-conditioner companies. Last year. While easy finance options have made air-conditioners more affordable. Voltas India Ltd. U.990 (approx. This has led to a squeeze on margins. AIR-CONDITIONERS But air-conditioner companies are confident that the hot weather will lead to some cool profits. became the first player in the air-conditioner market to offer consumers an airconditioner in the Rs 10. Non CFC (Non-Chlro-fluro-carbons) refrigerators are being manufactured in the country but because of their high initial cost the demand is sluggish. and this year companies are confident that market growth will register an increase of nearly 25 to 30 percent from last year.8-ton airconditioner with a remote control. Traditionally. These models are ideal for families who live in the ―chawls‖ (tenements) and small-size flats of Mumbai. In so far as new technology is concerned the concept of "Frost free" refrigerators has been gaining popularity.000 (approx. the air-conditioner market grew by 15 percent. Voltas has launched two models—a 0. improved the quality of the product. in general. especially the reliability of the compressor. While the key players . Keen on roping in the first-time air-conditioner buyer. Clearly the company is not hoping to garner huge margins from the sales of these air-conditioners but is looking at growing sale volumes. $220) price range. companies are also going that extra mile to make air-conditioners a ―must-have‖ appliance in more and more middle class India homes of inputs including steel and plastics have been rising steadily while competition too has Price cuts as a strategy to increase sales volumes is definitely in the cards of appliance companies. That‘s no longer the case.

and National. Technologically the Indian window air-conditioner industry has come a long way and is now at par with international level. Daikin.90 KW hr/Tone compared with earlier figures of 1. These types of appliances really help her a lot by providing swift to the work. Ltd. Voltas. Now it ranges from washing machine to washer dryers with front loading. Now there are many brands operating at present in India covering almost all the segments of the society.in the popular segment of the air-conditioner market are Godrej.2 KW hr/tone. Videocon introduced India's first washing machine in 1988 in collaboration with Matsushita Electric Industrial Co. The energy efficiency ratio (EER) now being offered is 0. Import of capital goods for the manufacture of non-CFC refrigerator and air conditioners are being allowed duty free. production of non-CFC (Non-Chloro-Fluro Carbons) based air-conditioners. the premium segment is dominated by Japanese brands such as Hitachi. Most of the women in India are working so there is less time left with them to do this drudgery work with hands. But with the introduction of the Japanese product in the country this sector has got boost. From a very crude look in the beginning it has transformed into very stylish one. the split air-conditioning is becoming more popular with export orders from abroad. The earlier noise levels of 68 db are now down to 58 db for airconditioners using reciprocating compressors and even lower for those fitted with rotary compressors. Manufacturers are also being encouraged to adopt environment friendly technology. and Samsung. Japan. It is now one of the basic utilities at home. top loading etc. The leading names in the sector of washing machines in India have really lowered the prices of their product thus increasing the sale of washing machines in India. like. WASHING MACHINES Washing Machines demand in India is increasing with the changing status of women. As regards air-conditioners. semi automatic and . Godrej is one of the leading brands that has fully automatic and semi automatic washing machines with different capacities. In earlier times market for washing machines in India was not very lucrative. Their sale further increases during the festival seasons as different companies offer discount rates and gifts along with washing machines and some of the best deals can be made. LG. Godrej prides in having fully automatic.

They wash your clothes and also make them dry. though veneering was knowing in Egypt. Bronze was also use in Roman table. Along with these Hitachi. The customer has now a plethora of world class brands to choose from. Loans are also available from different banks to buy washing machines in India During the last few years.India Egypt Mesoptamia.front-loading washing machine for the cleanest wash. which in recent times has been getting the attention of both the manufacturers as well as the buyers. stool. digital intelligence.where it was use to produces coffin case of great durability. Chests for valuable were covered with plates or bound with iron. Almost all the companies have the facility to take payment in installments. unique optical sensor etc.Bed Tables Chair Stools and other pieces were nearly always made of nature wood. the market for consumer durables has grown tremendously. Service centers are generally located by keeping in mind the number of consumers in a particular area. The trends have also indicated a shift from three to four kg capacity machines to larger ones. To Roman too use veneers. . Every brand has its service centers in almost all the major cities in India. Most of the machines now have the facility of both washing and dyers. though chiefly for decorative purpose. 2. They provide full help in case the appliance does not work well. triple cascade tornado wash. Online reviews on different types of washing machine help customer to select the best possible product.Grece and Rome from pictorial representation . It is a fully automatic segment. and couch frames. IFB. The emerging new technologies in the washing machines are aero power. Ken star are also giving the best possible washing machines in India. They contain spare parts of their respective brand.3-HISTORY OF FURNITURE INDUSTRY Example of ancient furniture are extremely rare but there is considerable knowledge of the price made by craftsmen in china . Washing machine prices vary with different brand and model. Gradually these new concepts are being introduced by the companies. Pompeian wall painting show that plain undecorated wooden table and benches were standard in kitchens and workshops and that paneled cupboards were common.

The strongest factor for this upraise is the huge investment done by the foreign manufacturers and the credit definitely goes to versatile range of products by the industry. to name few are Godrej & Boyce . The religious house in particular were well supplied with furniture The growing sophistication in technique brought revolutionary change in the men who made furniture. not the least.or reintroduction. And of course. interior designing. sense of comfort and architecture has given Furniture Industry an essential ever growing platform and thus empowering the industry to be termed as great manufacturers and exporters of grand quality furniture in terms of art. The world market now feels pleasure and confident to join hands with Indian Furniture brands. The most of important technical factor was the introduction . The fast emerging concept of standard lifestyle. The Indian wooden furniture industry is generating approximately a turnover of Rs 3.several circumstance combined to create a new profession that of cabinetmaker. compact.The early Middle age were much poorer in household furnishing of every kind than the Roman world but in the 14th and 15th century an growing affluence brought a major revival of furniture making with many new types of cupboards box with compartment and various sorts desk appearing. And as per one of the survey done recently. first in western Europe. The market of wooden furniture solely owns the share of nearly Rs 60 crore. technology and beauty.North America and elsewhere. India is a land of wonderful and marvelous artistic work of wood. and luxurious trends and. The exceptional designs. The market development of the industry has enhanced the leading foreign brands to budget in their confidence and money in Indian Furniture Industry.500 crore annually. style. the supreme quality have given elegance to the furniture segment in the traditional as well as modern aspect. globalization and media are also strong factors to give rise to the industry. Where previously carpenter and joiner had made furniture along with every kind of building construction in wood . the industry is expected to grow by 20 percent in coming times. rich. The rich handicraft and beautiful traditional attributes of art and design have established a reputation of Indian Furniture Industry in the nation and worldwide. then in Britain . of veneering.

. The future is with too many bright colours of growth miles and miles ahead in terms of unique furniture of all trends to occupy every thought of decorating or renovating the era for decades and decades. India with 400 million populations uses at least one product of Godrej in a day.5 billion. Furniturewala. PSL Modular Furniture.7 million units in 2010. N R Jasani & Company. BP Ergo.Manufacturing Co. Godrej Group is a name that works with quality and supply Consumer Durable goods like doors.. it can be well quoted that it has infact become a great pride for the nation to hold a magnificent impact for its fine art and marvelous work in furniture all over the world. home appliances. Tangent. It is Godrej Appliances. Renaissance. To conclude the vast development and growth of the industry. 'It is a joint production development and is being done abroad. the consumer goods division of Godrej and Boyce Manufacturing of Europe who will be jointly introducing the television sets. Speaking generally about the industry. George Menezes said around 10. Zuari. Godrej has workforce of approximately 20. 2. Industrial Products like chemicals. With one more flag of Godrej Properties in Godrej Group it will really common Godrej. Almirahs. Agri Products and so on. will now be introducing television sets and plans to capture 10 per cent of the market share the initial year. Furniture Concepts. Millenium Lifestyles.5 million television sets got in 2007 and this will hike to around 14. which has invested a whooping Rs 1. Featherlite and Haworth and much more to add to the growth of the industry. Ltd. LCD manufacturer Boyce has been roped in for this project by Godrej. Yantra. Pune and Mumbai.000 to fulfill its aim and vision and has left no stone unturned to reach at the zenith. Truzo. which is a big name in the Indian consumer goods market.' the COO of Godrej Appliances said. furniture. Three cheers for the excellent growth of Indian Furniture Industry. Durian.4-SHAREHOLDERS . Kian. Real Estate Projects like Residential Apartments in Bangalore.

Patna. Godrej Interior is the flagship company of the group. Kolkata. during the Fiscal Year ended March 31. more than 2200 wholesale dealers. Gurgaon. Pune. Nairobi(Kenya). Ranchi. Lucknow.Dombivali . Indore. a public charitable trust. Bangalore. Guwahati. Jaipur. Bhubaneshwar. Riyad(Saudi Arabia).Since its inception. Kochi.7 billion in financial year 08/09. Coimbatore.Its share are not listed of any stock exchange.Subsidiaries and Affiliates The Company is one of the largest privately held diversified industrial corporations‘ in India. Dealers and more than 18000 retail outlets. Vishakapatnam. Colombo(Sri lanka). Chandigarh. Secundarabad.India. 2. Noida. About one fourth of the company share capital is held by Pirojsha Godrej foundation. 2005. The combined Sales (including Excise Duty) of the Company. Hyderabad. The company has a network of 48 company‘s own Godrej Life Space retail. its subsidiaries and affiliates. EMPLOYEES:- . Bhopal. Raipur. Jabalpur . and Guangzhou(China). Trivandrum. Ghaziabad. Faridabad. amounted to over Rs. Kanpur. The Group revenue was approximately US$ 1. New Delhi. Thane. The company has representative office in Sharjah (UAE) . Jalhandhar. The Godrej group can be broadly divided into two major holding companies. 50. the company in controlled by the GODREJ family based on Mumbai. working independently Combined Sales .000million (US$ 1. store. Jammu. Ahmdabad.150 million).5-BRANCHES (SALES AND SERVICE) AND BRANDED RETAIL CHAIN(GODREJ LIFE SPACE):Mumbai . Chennai.

 UTI Bank ltd.A. Mumbai.10700 (including 2000 in sales and service).  Union Bank of India. 400 051. 400 021.  City Bank N. 400 001. 2. 400 023. Mumbai. Mumbai.COMPANY PROFILE . Mumbai 400 021.6. BANKERS: Central Bank of India.  ICICI Bank ltd. Mumbai. 400 021. Mumbai.  State Bank of Patiala.

Construction and Information technology. machine tools.Veg oils division in Wadala. precision equipment. Refrigerators and Furniture. furniture. Chicken and Agro products. 2. involved in various industries that include appliances. healthcare.Transelektra renamed Godrej Sara Lee Limited . materials handling and industrial storage solutions. security. food-processing. Jamshyd Godrej. Machine Tools and Process Equipment. Its products include security Systems and Safes.Godrej Properties Limited. Co.Godrej Agro vet Limited incorporated  1994 . Engineering Workstations. Rocket Launchers. Ltd established  1918 . Outsourcing Services.The Godrej Group was founded by Ardeshir and Pirojsha Godrej in 1897. another subsidiary.Godrej Started Manufacturing Forklift Trucks in India  1971. The Group is headed by Mr.Transelektra Domestic Products acquired  1995 . established  1991 .Foods business started  1991 . interior solutions.Godrej & Boyce Mfg. access equipments etc. Typewriters and Word processors. office equipment. a suburb to the North east of Mumbai has been Godrej manufacturing base. Cosmetics and Detergents.7-HISTORY OF COMPANY  1897 . Material Handling Equipments Like FORKLIFT Trucks Stackers. Car perfumes. Edible Oils and Chemical.BackgroundGodrejGroup is one of the largest conglomerates in India.Godrej Soaps Limited incorporated  1961.Transelektra forged a strategic alliance with Sara Lee USA  1999 .Godrej Agro vet Limited began as an Animal Feeds division of Godrej Soaps  1974 . Tyre handlers. Adi Godrej & Mr. Vikhroli. Traditionally. but increasingly the group has moved significant production facilities inland in search of cheaper pastures. Sweeping machines. Medical Diagnostics and Aerospace Equipment. Mumbai acquired  1990 . Mosquito Repellents.

Godrej Tea Limited set up  2003 .8-BOARD OF DIRECTORS . 2. Godrej Soaps renamed Godrej Industries Limited  2002 . healthcare and up liftmen of the underprivileged. dispensaries and a residential complex for their employees.Entered the BPO solutions and services space with Godrej Global Solutions Limited  2004 .Foods business was merged with Godrej Tea and Godrej Tea renamed Godrej Beverages & Foods Limited  2007 .Godrej relaunched itself with new colorful logo and a fresh identity music Social Responsibility Godrej has a philanthropic arm that has built schools.Godrej Hi Care Limited set up to provide a Safe Healthy Environment to customers by providing professional pest management services  2006 .Godrej Consumer Products was formed as result of the demerger of Godrej Soaps Limited. 2001 . Trusts established by Godrej continue to invest in education.Godrej Beverages & Foods Limited formed a JV with The Hershey Company of North America and the company was renamed Godrej Hershey Foods &Beverages Limited  2008 .

Co.  V. Shah. M. Jamshyd Godrej. Palia  P. P. as India competes in an increasingly globalized economy.  N. N. Lam. Godrej (Chairman and Managing Director) Chairman’s Message ―The corporate landscape is undergoing several sweeping changes and Indian companies across sectors have begun to pursue growth both within the country as well as overseas. Hathikhanavala. Crishna. N.  F. 2. Today. Sarkari.  K. A. B.  Adi Godrej is the current Chairman of the Godrej Group.  K.9-SHAREHOLDERS . Godrej & Boyce Mfg. Other Board of Director  B. the Godrej Group is ready to play a major role in the Indian growth story‖.J.  A. Godrej.  P. Godrej. Petigara. is headed by Mr. D. Ltd.

Employees 8. Raipur.150 million). its subsidiaries and affiliates. working independently Combined Sales . 2005. amounted to over Rs. Faridabad. The combined Sales (including Excise Duty) of the Company. The Company has Representative Offices in Sharjah (UAE). Its shares are not listed on any Stock Exchange.Jaipur.000 in Sales and Service) 2. Chandigarh.Since its inception.Trivandrum.Patna The Company has a network of 38 Company-owned Showrooms. The Godrej group can be broadly divided into two major holding companies.Bhubaneswar. Branches (Sales and Service) and Retail Showrooms Mumbai. 50. India.Bangalore.Kanpur.900 (including 2. and more than 18. Ahmadabad.Kolkata. during the Fiscal Year ended March 31.200 Wholesale Dealers. Indore.Subsidiaries and Affiliates The Company is one of the largest privately held diversified industrial corporations‘ in India.Lucknow.Ranchi. Pune. more than2. Colombo(Sri Lanka) and Riyadh (Saudi Arabia). Nairobi (Kenya).7 billion in financial year 08/09. a public charitable trust.10-ACHIEVEMENTS . The Group revenue was approximately US$ 1. About one-fourth of the Company‘s share capital is held by Pirojsha Godrej Foundation.Chennai.Kochi. Bhopal.000million (US$ 1. Godrej Interio is the flagship company of the group. the Company is controlled by the GODREJ family based in Mumbai.Pondicherry . Ghaziabad.Hyderabad.Visakhapatnam. Jabalpur.Guwahati. New Delhi.Coimbatore.000 Retail Outlets.

USA is acknowledged the World's largest mat manufacturers and South Asia's largest manufacturers of Coils. Godrej introduced the first lock with lever technology in India.  The Return on Capital Employed and Return on Net Worth ratios of Godrej Consumer Products .the highest in corporate India. which was a huge hit with the vegetarian community in India  In 1955. Cinthol and Ezee selected Super brands by the Super brands Council  Godrej Sara Lee. This study was jointly conducted by Business Today. the JV between the Godrej Group and Sara lee  Corporation. Godrej made soap using vegetable oil. adjudged as a Business Super brand by the Super Brands Council.  Godrej Consumer Products Limited.  In 1902. In 1897. has been ranked 14th in The Best Companies to Work For study. Godrej produced India's first indigenous typewriter  In 1989. Mercer and Taylor Nelson Sofres (TNS)  Godrej Consumer Products Ranks 6th in ET-Hewitt Best Employers of India survey  GCPL ranked 15th in Great Places to Work 2006 survey  The Corporate Citizen of the Year Award given by Economic Times.  Godrej Consumer Products features in the Top 25 list of Great Places to Work (survey conducted by Grow Talent in association with Business World) for four years in a row. HFC free refrigerators Awards GCPL.  Flagship brands Goodnight. the Highest Ranked Indian  FMCG in Asia's Hot Growth Companies ‗List by Business Week  Godrej Consumer Products Ltd. Godrej made the first Indian safe. KEYLINE .  Godrej Consumer Products was awarded the "Best Managed Workforce" award given by Hewitt Associates and CNBC TV18. Godrej became the first company to introduce PUF( Polyurethane Foam)  Introduced India's first and only 100% CFC. HCFC.  In 1920.

Godrej and Boyce Mfg. it was incorporated with limited liability. corruption. Co. Thus. The Godrej name is synonymous with trust. This has been possible for various important reasons. He produced the first finest security equipment.  On 7th May. 1897. we have always successfully competed with MNCs in India and abroad and kept the spirit of enterprise alive.  With each new product Ardeshir changed perceptions of industry in India. etched into the metal of his locks. Ltd. performance-focused strategies will be the key drivers in future years.I firmly believes that our highest standards of corporate governance. In the year 1918.. stunned the world by creating soap from vegetable oils. Co. Mumbai. became a symbol of self-reliance for the generations that followed. Godrej Soaps Limited came into being. modern management and use of cutting edge technology and long-term. Ardershir Godrej gave up law and took up lock making. trust-worthiness.  The Godrej Name displaced well established foreign brands from the Indian market. 2. he revolutionized the Soap industry by manufacturing the first toilet soap purely from vegetable oils. ‗trust‘ is a source of significant competitive advantage to us. . and bureaucracy. Ardeshir Godrej was bestowed with praises from India and from foreign lands too. Ltd.  Ardeshir Godrej relentless quest of self-reliance made him explore newer avenues of opportunities. This was the holding company of the Godrej Group. was established at Lalbaug. On 3rd March. The word GODREJ. It is a well-documented fact that ‗trust‘ lowers transaction costs. Even though Boyce was a business partner for a limited period only.. assertiveness and progressiveness for a new generation of Indians.11-MILESTONES  Ardeshir Godrej (1868-1936) was the first Indian manufacturer to displace well entrenched foreign brands from the market. 1932. For his achievement. his name was retained for legal purposes . In 1920.At Godrej.To know more about Godrej & Boyce Mfg. The name 'Godrej' engraved into the shiny metal of the Godrej Locks came to be known as a symbol of self reliance.

Malaysia 61 1.7 8. Godrej InfoTech Ltd.0 5. 203 5.Godrej (Malaysia) 99 SDN.143 177. Godrej 6.12-BUSINESSPROFILEOFGODREJ Updated: 2009‖ Annual Sales S.2 . Godrej InfoTech Ltd. 153 3. Godrej Commodities Ltd. Co. 28.8 4.4 9.233 80. BHD 2. Godrej Properties Ltd 1. BHD. Godrej (Malaysia) SDN. Ltd.5 6. Goldmohur Foods& Feeds Ltd 3.896 718.172 29.5 7.7 3.824 169.2. Godrej Industries Ltd. Godrej InfoTech Ltd.7 2. 7. Godrej & Boyce Mfg. No Major Companies Rupees in Million US $ In Million 1.

co.831 95.2 11. Godrej Hershey Foods and Beverages Ltd 1.3 13.2 20.10 Godrej Hi care Ltd 50 1.476 61. Godrej International Ltd 2. 169 Oman 4.6 12.8 17. Geometric Ltd 3.539 38.8 1787. Mercury Mfg.Ltd 114 71858 2.Ltd 241 6.578 138. Godrej Sara Lee Ltd 5. Godrej & KHIMJI(Middle East) LLC.0 19.3 18.6 14.3 .3 16.914 246. Godrej Global Mid East FZE. Godrej Consumer Product Ltd 9. Sharjah UAE 91 2.7 15. Godrej(Vietnam) Co. Godrej EFACEC Automation & Robotics 72 Ltd 1.

3 years in a row. This division basically caters to the needs of Indian and global customers in the area of energy and environment related issues with complete installation and maintenance. They are also one of India's leading integrated Vending Service providers.2. using our world class machines and refreshing beverages to provide a delightful service experience. GODREJ ELECTRICALS – Godrej Electrical & Electronics is recognized as one of the leading technology solution providers in India. GODREJ PRIMA – A leading manufacturer of high quality table top beverage Vending Machines for the world market in collaboration with M/s Veromatic International BV of The Netherlands. washing machine. Construction Department is accredited with ISO 9001 Quality and ISO 14001 Environmental Management System. dating back as 1948. Today the Department renders services from construction to environment conservation and garden services to pollution control. . Gold award (Reader's Digest consumer survey) 4 years in a row by its consumers. GODREJ CONSTRUCTION – The Construction Department of Godrej & Boyce Mfg. The Construction Department has developed the entire Pirojshanagar Industrial Garden Township of Godrej Group where the registered offices and Head Office of the Godrej Group of Companies are located. was chosen as Mera Brand of the year. CO. LTD. Co. 2008. air conditioner and microwave oven ranges. The department has full in-house capacities for Architectural & Structural Design and Construction of Industrial & Residential Projects. GODREJ APPLIANCES – Offerings in the refrigerator. Voted the Most Trusted Brand.13-DIVISION OF GODREJ & BOYCE MFG. has its origin. in the Consumer World Awards. Eon. And earned the CNBC Consumer Awaaz Award. Ltd. Godrej Appliances made the very first refrigerator in India in 1958.

Are present across India through 50 exclusive showrooms in 18 cities and through 800 dealer outlets. hospitals and healthcare establishments. They provide all types of engineering services in the area of electrical. and telecommunication & automation technology. Godrej Locks provides locking solutions that reach homes. it turned a new leaf in the history of Material Handling with the introduction of India's very first Forklift truck. Godrej MH is certified with quality norms of ISO9001 and ISO14001 by RW.TUV of Germany. They adhere to global quality norms and hold ISO 9001. Godrej MH has a strong presence in India and the . offices and industries. ISO 14001 and OHSAS 18001 certifications. GODREJ INTERIO – Godrej Interio is India's largest furniture brand. along with solutions for laboratories. auditoriums and stadiums. education and training institutes. instrumentation.from the first spring-less lock in 1907 to the iconic 'NavTal' in 1954 to the Ultra range in 1995 to the revolutionary 3KS in 2007. busbar systems. The fully computerized Design & Development department covers an area of over 10000 Sq. Godrej sensed the need for Green Business set-up and that's how the Electrical and Electronics division came into existence. GODREJ MATERIAL HANDLING – Godrej Material Handling (MH) delivers hi-tech material handling equipments to a vast clientele across the globe. shipyards and navy. Godrej MH is known globally not only for its hi-tech engineering capabilities but also respected for its initiation of labor reforms and its active involvement in philanthropic activities. Since then. GODREJ LOCKS – The Godrej story began in 1897 with the manufacture of Locks. They offer the customers home and office furniture. Feet. It's state-of-art 12000 square feet plant located in Mumbai is capable of delivering 100 Forklift trucks every month. From a state-of-the-art manufacturing facility in a suburb of Mumbai. Four decades ago. Godrej MH boasts the expertise of developing new models and attachments to suit the market requirements in a surprisingly short time. electronics. Godrej Locks has set several benchmarks in the locks industry .With rapid infrastructural growth. . compressed air technology.

Middle-East with a service network of 14 branches and 20 dealers. GODREJ PRECISION ENGINEERING – Critical custom-built precision engineering equipments for multiple applications. GODREJ PRECISION SYSTEMS – Godrej Precision Systems, engaged in the Hi-Tech Aerospace Mfg. Activities, had its beginning in a small way, back in 1985, with development of critical, high precision spacecraft components, made out of exotic alloys. Today , Precision Systems is executing major Aerospace projects involving Precision machining, Precision fabrication, (Welding & Brazing), Heat Treatment, Surface Treatment, Assembly, Testing & Supply of Complex & Air worthy Systems. Godrej Precision Systems has amassed a rich experience in successful development & production of Liquid Propulsion Engines, Defense Systems, Satellite Components & Assemblies and Dish Antennas with Feed Systems. GODREJ PROCESS EQUIPMENT – Godrej Process Equipment is a leader in fabricating unit static equipment for process industries. Established in 1976, Godrej Process Equipment manufactures the entire range of process equipment for end-users in core industry segments like Refineries, Petrochemicals, Fertilizers, Oil & Gas, Chemicals, Pharmaceuticals and Power around the world. GODREJ SECURITY SOLUTIONS – Offer diverse security product solutions including technologically advanced sphere-like cameras with analytics, substance detectors (bomb, bullets, narcotics...), X-ray baggage scanners, biometrics and access control systems, Burglary and fire resistant safes, Road blockers, Marine Solutions etc. Their products are tested stringently at leading testing laboratories i.e. SP Test in Sweden, VDS Test in Germany and the Underwriters Laboratory in the United States. Their plant in Mumbai is rated as one of the finest and largest factories in India.

GODREJ STORAGE SOLUTIONS – Godrej Storage Solutions is a leader in the field of racking and storage systems with products ranging from slotted angle shelving, selective pallet racking to integrated man-less intelligent warehousing solutions. With prompt manufacturing, project management, distribution and sales support system, they deliver efficient solutions to industrial and institutional segments. GODREJ TOOLING – Godrej launched its state-of-the-art tool room way back in 1935. Constant innovation ensures that even today Godrej Tooling is one of India's most advanced tool room. They are an IMS (ISO 9001, ISO 14001 & OHSAS 18001) certified unit catering to entire tooling solutions and reaching out globally. Manufacture custom-built, high quality tooling that caters to a wide cross section of players in the automobile sector, amongst others. Are highly experienced in Pressure Die Casting Dies, Thermo-compression Moulds, complex and large sheet metal tooling for Auto Panels and Progressive Dies. Infrastructure includes 39 CNC Machines, 140 Conventional Machines, 50 designers, 350 trained associates and total team strength of 500. Companies like Honda Cars, Honda Motorcycles, Toyota, Suzuki, Mahindra & Mahindra, Tata Motors, etc. are some of their prestigious clients. GODREJ PRIMA – Godrej AV Solutions, in association with some of the world's most recognized names in business conferencing, brings a spectrum of hi-tech conferencing solutions. Their association with internationally reputed companies like Panasonic, Tandberg, Polycom, Crestron, Extron, and BenQ gets the customer the best in the industry from a single source. It is this trust, backed by the commitment to nurture long-term customer relationships, along with prompt after-sales service that has enabled it to forge ahead in the field of AV Solutions as a reliable and comprehensive technology provider.

2.14-COMPETITOR OF GODREJ
1. Physical System  Gunnebo India pvt  Methodex  Syntax  Nexus  S.S. Communication

2. Electronic System  Panasonic  Samsung  whirlpool  Honey well  LG  Euro vigil Electronic Security Solution  Eureka Forbes Ltd  Hi Safe Security System

3. Doors  Kalsi Automatic Door System (P) Ltd  Tasido Wooden Door Co Ltd  Furntech Interiors Private Ltd  Jindal Overseas

2.15-LOCATION
GODEREJ & Boyce Mfg .Co. Ltd

Head Office and Mumbai branch Pirojshanagar. Patna. Coimbatore. Guwahati. Ghaziabad. Bangalore. Jammu. Raipur. Bhopal. Thane NORTH New Delhi. 2 518 8020. Mumbai 400 079. Mumbai (400079). Patna WEST Mumbai. 2 518 8030 Fax : 022-2518 8074. Vikhroli. Mumbai 400 079. Hyderabad. Noida SOUTH Chennai. Lucknow. Jabalpur. Chandigarh. Gurgoan. Jalandhar. Dombivli. Ahmadabad.2 518 8010. Faridabad. 2 518 8020. Eastern Express Highway. Indore. 2 518 8030 . Secunderabad. 2 518 8066 website : http:www. Phone : 022 -2518 8010. Vikhroli (East).godrejinds. India EAST Kolkata. Kanpur. Eastern Express Highway. Visakhapatnam REGISTERED OFFICE: Pirojshanagar. Kochi. Vikhroli (East).com FACTORIES: Vikhroli Pirojshanagar. Phone : 022 . Pune. Trivandrum.Registered Office. Ranchi. Bhubaneswar.

Phone : 044 . Jeevarathnam Nagar. Sector-V.2 415 4816/2414 8770 Fax : 022 .2 70018 WADALA L.2 518 8066/2518 8064 VALIA BURJORJINAGAR. Taluka .4266 6605 Fax : 044 – 2. District Bharuch. 1 5.2 414 6204 NEW DELHI : Delhi 4th Floor. Village Kanerao. Near M. Delite Theatre Building.2 326 1 066 Fax : 011 . Salt Lake City. Kolkata 700 091.2 70756 to 2 70760 Fax : 02643 . Chennai 600 020.2 326 1 088 KOLKATA BLOCK GN. (DTA & EOU) Plot No. Phone : 02643 . 2nd Street. Hospital. NADKARNI MARG. Asaf Ali Road. Gujarat 393 1 35. Wadala (East). T. New Delhi 11 0 002.M. (Old No. Phone : 022 .Valia. Phone : 033 . 3.2 357 3945 CHENNAI New No.PRODUCT PROFILE CONSUMER PRODUCTS INDUSTRIAL PRODUCTS . Mumbai 400 037. 4/1.16.Fax : 022 .2 357 3555 Fax : 033 . Phone : 011 . 1 7-A). Adayar.P.

 Appliances  Locks  Furniture  Security Equipment  Audio Visual Solutions  Typewriters  Vending  Soaps & Personal Care  Foods Air Care  Household Insecticides  Housing  Pest Management  Services  Storage Solutions  Automated  Warehousing  Material Handling  Equipment  Process  Equipment  Precision  Components &  Systems  Machine Tool  Service  Electrical &  Electronics  Tooling  IT Solutions  PLM Solutions  Medical  Diagnostics  Agro Products  Chemical  Construction  Material &  Services  Lawkim Motors .

Industrial Products .

Consumer Product CHEMICAL & COMMODITIES .

 Godrej Industries  Chemicals  Vegetable Oils FMCG  Godrej Consumer Products  Keyline Brands UK  Rap idol South Africa  Godrej Global Mideast FZE  Godrej SCA Hygiene Limited  Godrej Hershey Foods & Beverages Limited  Nutrient  Godrej Sara Lee AGRI  Godrej Agro vet  Animal Feeds  Goldmohur Foods and Feeds  Golden Feed Products  Higashimaru Feed Products  Oil Palm  Agriculture Inputs  Godrej Aadhaar  Nature's Basket  Integrated Poultry Business  Plant Biotech SERVICES  Godrej Hire Care (Pest Management Services)  Godrej Global Solutions (ITES)  Godrej Properties Security Equipment .

A)Physical Security Product  Record Protecting Equipment  Burglary Resisting Safes  Vaults Equipments B) Electronic Security System  Access control Systems  Electronic Alarm systems  Electronic safes  Perimeter Security  Remote Surveillance  Surveillance Systems  Video Doors Phones C) Doors  Fire Doors  Wooden Doors PHYSICAL SECURITY PRODUCTS .

Features  Armored with a double duty compound of ultra hard aggregates for protection from fire & burglary.  High quality nitrocellulose paint for scratch-free and attractive finish. . drill and hammer resistant protection offered.  Oxyacetylene torch.3. Record Room Doors Features . Defender plus Safes A range of seven safes with varying storage capacities for protection of Cash and Valuables against Burglary & Fire.  Thick outer shell for complete protection.1.

 Bolting achieved by 4 shooting bolts at the front end. with a removable and lockable flap for day and night options.  Multi-coat paint finish. Multiband door frame fabricated from prime steel and suitable reinforced along its periphery. with additional 4 solid bolts welded to the lock case on the hinged side.  A twelve tank anti-corrosion and scratch-resistant treatment. CCTV .  Lined with Godrej unique Non-conducting fire-resisting compound for insulation against intense heat. Popular Safes Features  Fully welded multiband body.  High quality nitro-cellulose paint is applied in char brown colour with stipple finish.  Heavy plate door hinged on strong pivots in solid-steel bearing blocks. on a rust-inhibiting primary coat.  Available with a coin slot option. ELECTRONIC SECURITY SYSTEM 1.

Provides records of the last 500 transactions on the safe. E Laptop Safe Features  Audit trail facility. .  DVR & NVR for recording.  Wide Range of display optics from high resolution CRT monitors to high definition plasma displays.Features  Both IP and Analog Cameras are available. 2.  Remote Surveillance.

Vibration sensors. can be used. Panic switch (Hand operated or foot operated). Battery operated. a 6V adapter.  In case of a total battery failure. 3.  Audio-visual alarm indications. Video Door Phone .  Speaker wire cut detection for all sensors and Hooters / Speakers. 4. with provision for a mechanical override. connected from outside.  Range of detectors and sensors such as Magnetic door sensor. Motion sensor.  Option of an Automatic Telephone Dialing (ATD) facility. multi bend construction. Smoke detectors (Photo thermal.  Facility to connect output devices such as Hooter / Paging speakers.  Non-volatile memory ensures that passwords and programming settings are not erased during battery drain or removal.  Body of the safe is made of prime quality steel. and is of single plate. Photoelectric or Heat).  Early low battery warning. can call up pre-fed numbers in case of an alarm. Eagle Electronic Burglar and Fire Alarm System Features  Three Zones with one dedicated fire zone. Glass break sensor.

.  Camera with strong outer casing. 6.  Camera with IR / Night Illumination facility.  Door Bell Chime.Features  Extremely elegant and aesthetic.  Volume / Brightness / Contrast Adjustments.  Two way audio Communications. Door Frame Metal Detector .

 Graphic zone display. DOORS .Features  Multi-Zone .  Automatically calibrates itself up to Environmental Conditions.  Light indicators at side panels and control panel.  Automatic Sensitivity Program selects the correct sensitivity for a specific weapon or a recognized test object.minimum 9 real detection zones.  Easy-to-mount and assemble walk through metal detector (15 minutes).

1.ORGANISATIONAL STRUCTURE ORGANIZATIONAL STRUCTURE . Flush Doors Features  Flush Doors are powerful decorating accessories  They compliment a wide variety of interior decors  These doors provide the utmost in convenience and versatility  They accentuate interiors with the beauty & refinement of natural wood. 3.1.

HUMAN RESOURCE MANAGEMENT .MANAGER MATERIAL HANDLING EQP Sr. MANAGER INTERIO Sr.EQUIPMENT Sr.MANAGER APPLIANCE Sr.MANAGER LOCKS DEPUTY MANAGER DEPUTY MANAGER DEPUTY MANAGER DEPUTY MANAGER DEPUTY MANAGER DEPUTY DEPUTY MANAGER SALE DEPUTY MANAGER SERVICE MANAGER DEPUTY MANAGER EXECUTIVE FINANCE MANAGER ADMINISTRATIVE EXECUTIVE 4.MANAGER SEC.1.BRANCH COMMERCIAL MANAGER Sr.

PRESIDENT VICE PRESIDENT EAST ZONE HR NORTH ZONE HR WEST ZONE HR SOUTH ZONE HR REGIONAL MANAGER HR AREA MANAGER HR HUMAN RESOURCE .

fixing salary etc…… and their qualification is M. Performance appraisal of the employees.A in HR. usually we find in every godrej sector only one HR manager caring out their jobs. Training and development. It acts to organize the manpower and work to increase productivity of the employees. Hiring.R department in godrej is: Peace among employees in the work place  Better co-ordination in the working environment  Motivational activities  Sense of belongingness  Recognition of work  Carrier & self development of employees & consultants SOURCE OF RECRUITEMENT .R. Human Resource studies and involves in inter life cycle of the employee from his joining the organization to till his end from the organization ABOUT PEOPLE OF H. POLICIES OF H R DEPARTMENT The main objective of H. manager are high experienced in the HR jobs they are very efficient in their work. Induction.Human Resource basically works for the welfare of the employees. They do all kinds of HR activities such as recruiting. training.R.B. Basically Human Resource performs the functions of Recruitment. DEPARTMENT H.

People seeking job usually themselves approach the HR department for job vacancy. Employees usually selected from this source are appointed at the entry level as team members. Interview: For entry level jobs. Candidates who have given their previous employer as referrals are first interviewed and from their previous employer.Consultancy Services: For top level management. employees are recruited through private consultants. previous work experience if any. Therefore Godrej some of the reputed educational institutions to hire some of the most talented and promising students as its employees. If they receive a positive opinion from their previous employer they are selected. This is done to evaluate the candidate‘s ability to communicate freely and also other skills. They are usually appointed as Departmental Managers. Employee Referrals: This is the other main source through which employees are selected. languages known etc. Psychometric Tests: . Selection Procedure The following is the selection procedure that the HR department practices to hire its employees. opinion is taken about their behaviour and performance in the job. the candidates are interviewed by a HR person. Walk-ins: This is the main source through which Godrej recruits its employees. Campus Recruitment: Young people bring new ideas and fresh enthusiasm. They are asked a few basis questions about their education.

They will be given information about the company‘s business. ability to handle stress. They will be informed of their roles. They will also be informed about the HR policies and rules of the company. discuss and arrive at a solution or a decision which is accepted by the whole group. ESI. After this period the HR period along with the department manager will review the performance of the employee. special allowance. HRA. where they will be given a topic on which the group has to deliberate. The salary of an employee includes basic pay.For higher and top level jobs. PF. Finally a formal interview will be conducted to assess the overall skills of the student. presence of mind etc. Compensation & Rewards The employees are rewarded suitably with attractive pay packages. Induction New employees selected will be given a 13 day induction and training program. . candidates are asked to answer a few questions which basically test their sharpness. different departments etc. Along with the G D they are also given a written aptitude test. Medi claim etc. Annual bonus will be given at the time of Diwali. Group Discussion: In campus recruitment students are involved in a Group Discussion. The employees and their dependents are also entitled for medical treatment in recognised hospitals with cashless hospitalisation with which the company has tieups. duties and responsibilities. the employee‘s services will be confirmed. This is done as Managers are required to work under stress all the time and still maintain a cool head to make some vital decisions. The new employees will be on probation for a period of 6 months. If the employee‘s performance is good and encouraging. analytical ability.

A confirmed employee is entitled for 30 days of leave in a year. All the employees are given training for 20 days in a year spread over different periods. Performance Appraisal The HR department conducts performance appraisal of all the employees annually in the month of April. Based on their performance increments will be given in their pay.2-MARKETING DEPARTMENT . dedication discipline improving customer service etc to make them more knowledgeable and productive. 4. There is only one type of leave the employees can take which is known as All Purpose Leave (APL). Training & Development Future group has its own training division for all its employees. known as ‗Future Learning & Development Limited‘ (FLDL).Leaves and other rules An employee during his probationary period is entitled for 7 days of leave. ‗Gurukool‘ which is a part of FLDL gives training to all the employees on various skills like team work.All the employees will be given identity cards which they have to wear and also swipe while at the time of entering and leaving the Store. In addition to this if an employee achieves or exceeds the target given to along with their team members will be provided with attractive cash and other incentives.

ORGANISATIONAL STRUCTURE PRESIDENT VICE PRESIDENT NORTH ZONAL MANAGER SOUTH ZONAL MANAGER EAST ZONAL MANAGER WEST ZONAL MANAGER ZONAL MARKETING MANAGER(PATNA) REGIONAL HEAD MANAGER AREA HEAD MANAGER STORE LEVEL MANAGER .

The executives arranges rally‘s  Store level-store manager  Zonal level-zonal manager  Head office level-head of marketing(Mumbai) POLICIES OF MARKETING DEPARTMENT  To attract customer through their advertisement. and Holdings etc. which was launched in 1952 as the first . Godrej has its own marketing strategy at each level of its business. Godrej plans a complete makeover of its flagship soap brand Cinthol and has hired Bollywood actor Hrithik Roshan as a pitchman. In some cases.  To make know about their business  To make heir about their products & goods  To make know about their offers  To make know about their different facilities  To provide customer satisfaction  To build customer relationship MARKETING IN GODREJ Godrej aims to re launch products across categories to revive demand and enhance consumer recall. Godrej is the second largest soap maker after Hindustan Unilever. the brands will be extended to some new product categories. Newspaper. the authorized person has to visit different companies and has to look after for tie-ups etc. in others.MARKETING Marketing is an important strategy by which Godrej is advertising its business. The brand. With 11% market share in value terms. Following are different level organization marketing structure o Godrej This dept is responsible for the marketing of the store in different media like Television. New pitch: The consumer goods major has hired Bollywood actor Hrithik Roshan to endorse its flagship soap brand Cinthol the Company has lined up major initiatives for its soap business. the products will only be repackaged and re launched with a new marketing strategy.

the company plans to pitch it as a youth-centric brand. Sinha. Despite its multiple product plans. ―Several consumers find powder hair colour more convenient and the move is aimed at providing consumers more convenience. marketing and operations. an analyst at IL&FS Invest smart Securities Ltd. along with launching new products under the same brand name. Godrej says overall advertising spending for the year will be comparable with last year‘s. Press. Godrej is revamping its hair color business as well. Cinthol was a leading brand with market share in double digits and was endorsed by popular celebrities such as Vinod Khanna and former Pakistani cricketer Imran Khan. the premium segment is still dominated by multinational brands.‖ said Hoshedar K. Godrej is.‖ said R. While Godrej has an overall share of 36% in the Rs780 crore annual hair colour market.Deodorant soap in the country has been through several changes since then. so we decided to withdraw it. executive director and president. It had spent Rs53 crore in advertising and promotion in 2006-07. withdrawing the Vigil brand that was relaunched recently. its premium hair colour cream. Fair Glow. In the 1980s. 4. The repositioning will positively boost growth. which doesn‘t reflect in its market share. ―Cinthol enjoys a good brand equity among consumers. however. the company‘s COO. Cinthol had a 2.K.1% share. Renew only has a 1. ―We will also introduce hand wash and shower gels under the (Cinthol) brand. ―We tested the soap in the market after its relaunch but it didn‘t do well.000 crore annual soap segment. It was initially positioned as a male centric product but later it was repositioned as family soap but now.3-LOGISTIC DEPARTMENT . Godrej is relaunching another soap brand. with a new look and the initiative will be supported by significant advertising. It plans to introduce a powder version of Renew.‖ said Press. such as L‘Oreal. The soap segment contributed around 64% of Godrej revenues of Rs758 crore in 2008-09.5% share in the Rs6.‖ says Sameer Deshmukh. According to AC Nielsen. in August. While its Godrej hair dye powder is the leading product in the hair colorant market with a 27% share.

The operating responsibility of logistics is the geographical positioning of raw materials. It is through the logistics process that materials flow into the vast manufacturing capacity of an industrial nation and products are distributed through marketing channels to consumers. It is difficult to accomplish any marketing or manufacturing without logistical support Logistics involves the integration of information. transportation. warehousing. inventory. . workin-progress and finished inventories minimizing the cost as much as possible.Dist logistics Executive Dist logistics officer Helper Supplier Distributor Retailer Logistics is concerned with getting the products and services where they are needed and when they are desired.Logistic Executive Asst. material handlings and packaging.

On the other hand if there is a damage or if the goods do not match the details given in the ‗Goods Received Statement‘ it enter in the ‗Stock Outward Register‘ and send it back to the warehouse along with the Goods Returned.4-CUSTOMER SERVICE DESK (CSD) . LOGISTIC OF GODREJ Logistic is a very important department in Godrej. effective flow and storage of goods. implementing best practice of logistics has become one of the most exciting and challenging operational areas of business and public sector management. Bihar. If there is no damage in the stock.Definition as per council of logistics management ―logistics is the process of planning. It is responsible for procuring the stock of all the products of the different department. The warehouse of Godrej is located in Patna. The logistic department receives the goods from warehouse. The logistic department receives the stock of different goods and verifies the quality and quantity of goods with the particular given in the ‗Goods Received Statement‘ which it receive along the stock. Then it checks for any damage in the stock receives. services and related information from the point of origin to the point of consumption for the purpose of conforming to the customer requirements ―Goals of logistics are to achieve a targeted level of customer service at the lowest possible total cost. The logistic department receives two trucks load of stock every day. However. Logistics involves detailed and complex work. It is the respective Departmental Manager who place an order to the Zonal Head office trough E-mail for stock of goods when they feel that the stock has to be replenished 4. implementing and controlling the efficient. after recording it in the ‗Stock Inward Register‘ dispatch the goods to the respective departments taking the signature of the department manager.

Some customer service representatives help people decide what types of products or services would best suit their needs. other questions are more involved. Customer service representatives also may make changes or updates to a customer‘s profile or . like discounts or coupons. regular mail. These customers may be individual consumers or other companies. or other offers. customer service representatives are required to follow up with an individual customer until a question is answered or an issue is resolved. customer service representatives may be asked to provide a customer with their credit card balance.Customer Service Desk is a platform where in Customer service representatives are employed by many different types of companies to serve as a direct point of contact for customers. For example. and may require additional research or further explanation on the part of the customer service representative. or in person. Many customer inquiries involve routine questions and requests. They are responsible for ensuring that their company‘s customers receive an adequate level of service or help with their questions and concerns. by e-mail. they must attempt to resolve the problem according to guidelines established by the company. However. whereas others specialize in a particular area. offering possible solutions. Some customer service representatives handle general questions and complaints. In some cases. or providing customers with refunds. exchanges. They may even aid customers in completing purchases or transactions. or to check on the status of an order. In handling customers‘ complaints. fax. These procedures may involve asking questions to determine the validity of a complaint. some may spend time encouraging customers to purchase additional products or services. and their service needs can vary considerably POLICIES All customer service representatives interact with customers to provide information in response to inquiries about products or services and to handle and resolve complaints. They communicate with customers through a variety of means by telephone. Although the primary function of customer service representatives is not sales.

In insurance agencies. Often. In some organizations. such as teller or new account clerk. Customer service representatives also usually have answers to the most common customer questions. there is usually very little time between telephone calls. a customer service representative interacts with agents. which may route calls directly to the most appropriate representative. companies have large amounts of data. However. as needed. They may keep records of transactions and update and maintain databases of information. depending on the industry in which a customer service representative is employed. When working in call centers. or guidelines for dealing with complaints. In the event that they encounter a question or situation to which they do not know how to respond. They generally use multiline telephone systems. that is pulled up on a computer screen while the representative is talking to a customer so he or she can answer specific questions. Customer service representatives need to remain aware of the amount of time spent with each customer so that they can fairly distribute their time among the people who require their assistance. For those working in call centers. These workers handle much of the paperwork related to insurance policies. Job responsibilities also can differ. In others. at times. Telephone calls may be taped and reviewed by supervisors to ensure that company policies and procedures are being followed. representatives consult with a supervisor to determine the best course of action. customer service representatives spend their entire day on the telephone. such as account information. For example. This is particularly important for those whose primary activities are answering telephone calls and whose conversations are required to be kept within a set time limit. . customer service representatives are likely to be under close supervision. they must transfer calls to someone who may be better able to respond to the customer‘s needs. and policyholders.account information. they may spend part of their day answering e-mails and the remainder of the day taking calls. most of their contact with the customer is face to face. Most customer service representatives use computers and telephones extensively in their work. Customer service representatives frequently enter information into a computer as they are Speaking to customers. those working in the branch office of a bank may assume the responsibilities of other workers. For some. insurance companies.

They also may look into and resolve complaints about billing and other service. turned off. or changed. Although they must have similar credentials and knowledge of insurance products as insurance agents. Customer service representatives employed by utilities and communications companies assist individuals interested in opening accounts for various utilities such as electricity and gas. and do anything else that may need to be done. They answer questions regarding policy coverage.such as policy applications and changes and renewals to existing policies. . They explain various options and receive orders for services to be installed. or for communication services such as cable television and telephone. the duties of a customer service representative differ from those of an agent as they are not responsible for seeking potential customers. help with reporting claims. turned on.

5-FINANCE DEPARTMENT FINANCE FUNCTION STRUCTURE GROUP CFO ` ACCOUNT ACCOUNT LEGAL LEGAL TAX INVESTORS RELATION RISK FP & A TREASURY SECRETARIAL .4.

the main objective of this department is to see the utilization of the resources like men.  Preparation of master budget.  100% compliance of legal requirement. Outflow may be either in the form of expense or purchase of assets.  It contains a treasury function which deals with money flow. GOALS  Profit maximization  Wealth maximization. The department plays a very important role in dealing with money related matters .  Timely and accurate booking of all the expenditure. Inflow means either coming from loans or capital. .  Maintenance of the accounting record.  Line of business that is steel making.  Improved services. it can either be inflow or outflow or earning profits.POLICIES OF FINANCIAL DEPARTMENT  Maintaining grooming standard  To speed up cashier efficiency  To provide customer service under cash stile‘s (cash counter‘s)  To prepare different report OBJECTIVE OF FINANCE DEPARTMENT  Timely payment of all employees and establishment payments. POLICIES  It is the custodian of resources.  Preparation of final accounts.  Mission. materials and machines.

PROFIT-LOSS ACCOUNT . sales and loans will be maintained by finance department. External audit which consists of outside experts. The closing of accounts is done on yearly basis. Internal audit which is only for department.  Internal audit. AUDIT: Consists of 1.  Preparation of profit and loss account. The final accounts are communicated to the share holders after this final auditing is done by the audit. The closing of accounts is done on yearly basis in the month of March or April. 2. Payment of cash management. Profit and loss accounts and balance sheets are prepared at the end of accounting period. PROCESS All accounts like cash. The main responsibility of accounts department is to arrange funds timely. bank. The financial year is from April to march of succeeding year.  Preparation of balance sheet.  Preparation of different types of budget. The main responsibility of accounts department is to fund from time to time.

66 39.08 83.81 382.30 -0.89 36.22 51.05 13.41 244.26 27.91 60.47 -29.23 25.12 271.37 62.91 319.55 39.64 801.76 78.48 117.63 82.16 496.94 39.25 29.42 811.75 2.23 375.02 24.28 25.80 -12.00 108.96 281.26 91.64 7.58 49.11 577.59 -0.09 45.93 57.60 40.46 -36.97 6.10 92.92 2.99 21.50 -2.63 409.65 655.22 78.27 79.20 39.47 53.89 14.26 -1.71 33.01 51.02 443.21 .93 50.51 18.67 53.26 841.53 56.44 81.35 66.89 0.79 295.06 315.17 37.Mar’10 Mar’09 Income Operating income Expenses Material consumed Manufacturing expenses Personnel expenses Selling expenses Administrative expenses Expenses capitalized Cost of sales Operating profit Other recurring income Adjusted PBDIT Financial expenses Depreciation Other write offs Adjusted PBT Tax charges Adjusted PAT Nonrecurring items Other non cash adjustments Reported net profit Earnings before appropriation Equity dividend Preference dividend Dividend tax Retained earnings 47.25 57.35 41.79 24.87 -6.69 52.93 68.08 342.45 814.78 80.90 49.59 36.94 Mar’08 Mar‘07 Mar ' 06 724.52 77.31 22.01 24.49 642.06 62.83 52.39 -12.33 -6.69 524.99 48.19 4.02 35.16 82.90 -0.97 6.28 1.39 742.65 51.83 -33.79 335.47 58.51 26.73 632.82 -7.08 71.38 691.46 22.44 -5.32 3.54 75.50 38.42 28.64 105.28 67.

11 78.37 255.22 16.70 89.14 1.42 1.38 384.03 675.68 1.58 31.59 645.25 106.23 333.86 338.07 31.82 263.42 447.44 3.35 204.73 124.477.48 542.77 4.01 22.05 488.98 1.54 3197.40 1.22 371.71 291.82 368.40 22.19 343.28 3197.73 29.25 436.86 1.28 294.52 264.51 340.50 10.05 31.26 273.19 1.77 24.942.19 675.477.76 379.08 558.92 136.22 111.68 257.17 29.148.03 2918.94 775.77 860.05 274.48 186.67 263.84 1.613.91 255.557.76 91.81 5.147.67 536.19 319.BALANCE SHEET Mar ' 10 Mar ' 09 Mar ' 08 Mar ' 07 Mar ' 06 Sources of funds Owner's fund Equity share capital Share application money Preference share capital Reserves & surplus Loan funds Secured loans Unsecured loans Total Uses of funds Fixed assets Gross block Less : revaluation reserve Less : accumulated depreciation Net block Capital work-in-progress Investments Net current assets Current assets.98 981.76 978.12 322.74 249.613.25 486.23 187.66 124.05 249.30 17.68 249.62 578.23 64.99 249.58 18.57 16.80 1.36 19.44 450.75 757.25 .38 330.02 860.40 3176.98 1. loans & advances Less : current liabilities & provisions Total net current assets Miscellaneous expenses not written Total Notes: Book value of unquoted investments Market value of quoted investments Contingent liabilities Number of equity shares outstanding (Lacs) 595.03 251.13 12.19 363.59 393.557.49 485.25 617.58 615.99 815.44 232.45 21.55 14.10 314.009.

6. prevent the accident. He has to communicate all the departmental managers and assistance departmental managers regarding any new offers.  To improve the efficiency of work.4.ADMINISTRATION DEPARTMENT Store administration comes under Store Manager its functions are store maintenance.T. safeguard the documents & good‘s etc… the qualification of employees in department is diploma in electronic & electrical.  To ensure safeguard of documents & good‘s. ABOUT PEOPLE OF MAINTENANCE DEPARTMENT The job of maintenance is reduce wastage. regarding their targets etc.I.  To ensure cleanliness in the workplace. maximum utilization of resource of organization.  To ensure there is no wastage of any wastage.  To ensure regular check of machine. I. House Keeping. Sore manager has to see the operation at the store is being performed in coordination and cooperation he has to communicate with the corporate office regarding any changes being applied at the store.  To ensure there is no thief in workplace.  To avoid accidents in the workplace . Store manager has to control all the activities within the store. Security etc. job. POLICIES OF MAINTENANCE DEPARTMENT  To ensure there is no electrical cutoff in the workplace.

So it is also threat for Godrej to stand in the market with the higher position.1-SWOT ANALYSIS Strength:  The Company has got wide range of branches within the country.  Where there is a great demand of security equipments.  The company is focusing many security products at a same time.  The effective selling schemes are not available like payment on installments Opportunities:  Godrej has more opportunities to grow as it has earned good name in security sector. Weakness:  The Company does not go for advertising.  Large number of competitors.  Technical up gradation time to time is also one of the opportunities  Godrej can focus on big project like construction.  Company having large number of customer with higher satisfaction.  Job hopping of employees. which is one of the biggest disadvantage of Godrej. Threat:  The growing competition in the security sector is threat for all manufacturing companies.  Increasing number of firms & it‘s entry in the market.  Its emphasis more on the advertising of office automation & primary division.  The Company has wide range of product line.  The Company has their respectable and believable brand name.  The management is trained and efficient & the network of service centers is good in all states.  Godrej having better Sales after services.5.  Manpower is less at sale officer level so that it affecting directly on the way of sale. VISION. MISSION & CORE VALUES .

5. and for people to invent new possibilities. cost and customer service.  Godrej objective is to delight our customer both in India and abroad.  We shall strive for excellence by nurturing.  We shall encourage an open atmosphere. developing and empowering our employees and suppliers.4-Core Values .2.5.  We shall achieve this objective through continuous improvement in quality.3-Mission  Godrej Mission is to operate in existing and new businesses which capitalize on the Godrej brand and corporate image of reliability and integrity. for citizens in emerging markets to prosper by tapping into the digital economy. From technology comes opportunity for businesses to grow.Vision  Godrej is guided by a singular vision: to lead the digital convergence movement.  It‘s our aim to develop innovative technologies and efficient processes that create new markets. we will find the solutions we need to address the challenges of tomorrow.  We believe that through technology innovation today. conducive to learning and team work. enrich people‘s lives and continue to make Godrej a trusted market leader 5.

 Commitment to Quality  Customer Orientation  Dedication & Commitment  Discipline  Honesty & Integrity  Learning Organization  Openness & Transparency  Respect/Care & Concern for People  Teamwork  Trust .

 Research and development wing should be strengthened.  Godrej concentrate on Modernization and up gradation of technology.1. .  The company is giving continues training to employees.  Good inter personal relationship exist between the employees there by resulting in sound working atmosphere.  The company has to venture into more coverage and advertising to make the services aware among the customers. 6.FINDINGS The company’s main strength is its detected Human resource.  Godrej is strongly committed to environment protection and energy conservation.6.  The company takes care of employee welfare that in turn high employee satisfaction.  The company ensures all sorts of satisfying measures for employees.2-SUGGESTIONS  The company should diversify its operation into other related area.

The Government &Private (Industrial) sector players always in need of electronic security equipments those can give a support to safe operations in the organization with high accuracy. BIBLIOGRAPHY . At the end of the project I analyzed deeply over the data of my study and I reached on this conclusion that there is huge need of security equipments in market.3-CONCLUSION With the above project on Godrej specifically on its product division our entire group has got a great deal of knowledge about the company Godrej and its consumer related products chain.6. Godrej is one of the leading company of our country and one of the forward moving MNCs of the business world and I am enjoyed making the project report with full of information and pictorial representation of its products. Through the evaluation of the project the need of security always be there in the market just the market players have to emerge with latest technologies with less cost to the customer &best quality products A change in segmentation and targeting of a different genre of consumers apart from its traditional market can open up new avenues of customer base.

com  www.115-137 JOURNALS AND MAGAZINES  Business Today  Godrej Manuals WEBSITES  www.com .A.Sethia (2006) Foundation of Advertising and Sales Promotion Himalaya publishing house. Published by darling Kindersley India pvt ltd.google.C .com  www.332  S. pp 18-59.K.answers.BOOKS  Phillip Kotler(2007) ‘Marketing Management‘ Twelfth edition. pp 315 . Chunawalla .godrej.

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