You are on page 1of 2

Question: 1 what competitive priorities and edge PEPSI holds over its competitor?

Answer: 1 PEPSI holds following competitive priorities and edge over its competitor Best utilization of recourses Quality Taste Strong TQM and following the standards Strong market research Good relationship with suppliers and on time availability of recourses. Marketing strategy

Question: 2 Answer: 2 At PepsiCo four basic values of absolute integrity, diligence, continuous improvement, and high quality are at the core of all operations which provide an impelling urge for attaining perfection. Driven by its basic values in pursuit of perfection, PepsiCo is committed to have superior products. In PepsiCo every process is undertaken with the conscious intention of making the product germs less. QUALITY CONTROL DEPARTMENT: PepsiCo has a separate quality control department for assuring its unmatched standards. Every aspect of production from simple water to the preparation of carbonated water is monitored under the eyes of quality assurance team, any flaw in formula or compromise to quality and standard is highly discouraged. Question: 3 Answer: 3 PEPSI have a strong relationship with its supplying partners in term of on time delivery and quality of material being supplied.

Question: 4

Answer: 4 Benchmarking is the process of comparing one's business processes and performance metrics to industry bests and/or best practices from other industries. Dimensions typically measured are quality, time and cost. In the process of benchmarking, management identifies the best firms in their industry, or in another industry where similar processes exist, and compare the results and processes of those studied to one's own results and processes. Up to 1970s PEPSI benchmark was coca cola but after then Pepsi adopted the idea of out of-box thinking.

Question: 5 Answer: 5 Strengths Customer loyalty World wild recognition Quality Taste Branding Strong marketing strategy Over dependency on supplier


Opportunities New technology Market trends Decline in Carbonated Drink Sales Potential Negative Impact of Government Regulations Less purchasing power of customer