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Green Recruitment means a paper-free recruitment process with a minimal environmental impact. Applications are invited through online mediums like e-mail, online application forms or the Global Talent Pool. If possible, telephone or video-based interviews are conducted to minimize any travel-related environmental impact. In a world of shrinking budgets, challenging economic conditions, and limited resources, an increasing number of higher education institutions face significant pressure to do more with less. Further, many colleges and universities are also taking a look at how their daily activities make an impact on the world around them.
1. To know the concept of green recruitment thoroughly. Green Recruiting: Building Your Environmental Employment Brand Environmental Sustainability Goes Wide . To know the importance of the green recruitment concept. 2. 4. 3. To get the idea how green recruitment can be applied in various business organization and institutions. Source of data Review of literature 1. To know how green recruitment is eco friendly.
• Global candidates can be passionate about it Some countries around the world are extremely passionate about the environment (Germany. Starbucks. Patagonia. Goldman Sachs. Reasons Why Firms Must Practice Green Recruiting The new thrust of green recruiting is proactive and focuses on making “greenness” a major element of your employment brand. a vast majority will respond with an affirmative.C. and yes. if you ask candidates whether working for an environmentally friendly company is important to them. San Francisco State University. Timberland. Firms like Google.” leads the way not just in its environmental practices but also in publicizing their environmental record and approach. even old-school General Electric have led the way by undertaking major efforts to make being environmentally friendly a critical element of their employment brand. As a result. so if the firm has a competitive advantage in this area. Final Thought Environmental issues are on most everyone’s mind. it’s incumbent on both individual recruiters and recruiting managers to integrate that message into recruiting processes and employment brand. Google. the world’s only “recruiting machine. • College grads demand it Al Gore is a hero on most campuses. Timberland. Google has hired a director who coordinates corporate environmental efforts in an attempt to match their corporate business strategy with their environmental efforts. Like many emerging green companies.” On my campus. and Finland to name a few).Companies like Honda. Students. Johnson. Some of the reasons why green recruiting is becoming more essential include: • Gen Y demands it This generation has learned about the importance of the environment and recycling in classes since elementary school. if you expect to recruit the best from around the world. • Many job candidates care about it Although no one has yet quantified the impact that being environmentally friendly has on recruits. while they are on campus. They filter both product purchasing and job selection choices with their green mindset. and GE have successfully used their environmentally friendly policies to sell their product and gain media exposure. even the most conservative of all schools. S. It has become so important that even starting salaries take a back seat behind “greenness” when students evaluate potential employers. the College of Business is developing “sustainability” major to satisfy the student demand for integrating business and the environment. you must be prepared to meet a growing set of eco-expectations as an employer. demand that every aspect of their campus life leave a minimal “environmental footprint. Australia. .
Most colleges and universities have turned to online application technology. In the last year alone. it’s their budget.200 in one year on paper costs since moving to a completely online application process. Institutions are significantly reducing costs across the board. and integrating sustainable principles into the curriculum. Colleges and universities are beginning to recognize that paper-based communications aren’t always the most efficient means of communicating with students and instead have begun to understand the benefits of moving towards more waste-reducing means like e-communications. making the application process easier and more efficient for its students and staff. Going Green in Recruitment & Admissions Green initiatives are undoubtedly spreading across today’s campuses. Increasing attention is being placed on and within the whole of education to practice what it preaches to students and faculty alike—to become a true model for sustainability within green building design. while saving a great amount of paper resources. while retaining the level of student service and engagement. more admissions departments are moving towards the use of technology to help make their efforts more resource-efficient. Areas such as travel. The University of North Carolina Wilmington Graduate School saved $6. printing and postage. The Call for Environmental Sustainability Environmental sustainability and social responsibility have undoubtedly risen to the forefront of the discussion in today’s colleges and universities. purchasing. If there is one overriding constant that colleges and universities across the country struggle with on a seemingly ongoing basis. With a previously paperbased process that included photocopying applications and inefficient tracking. and are greatly impacting how money is spent on recruitment. investments. In response to green mandates at the institution level. events. within every area from energy consumption and campus infrastructure to food preparation and recycling and even within student recruitment and admissions. staff. and communication are all being scrutinized like never before. Online Applications Make True Green Impact . eliminating the need to generate 60 to 90 million sheets—or almost one million pounds—of paper. the school is now saving 20–25 sheets of paper per student. operations.2. more than two million applications were processed online within Hobsons EMT Apply Yourself online application.
easy communications to students. taking advantage of technology can have a great effect on a school’s sustainability plan…while saving time. many institutions are leveraging these low-cost and energy-efficient avenues to disseminate quick. while saving the impact of printing and mailing on both their budgets and the environment. with a personalized. and Twitter. and test scores.A typical college application file can be 20–30 pages long. the admissions office can make a significant impact on an institution’s larger sustainability initiatives. Final thought Overall. online events are scheduled to reduce travel impact. and include letters of recommendation. money. . as well as host online open house and recruiting events. Electronic Brochures Offer Personalization and Cost Savings Some institutions are utilizing Web-to-print brochures to perform any truly necessary direct mail efforts. Whether communications to prospects moves from physical mailings to ecommunications. or electronic brochures replace the large inventory (and budget) slated for paper mailings. transcripts. essays. printed piece arriving in the mail days later. to name a few) grows exponentially. MySpace. Social Media Reduces Student Travel Social networking and social media tools have emerged as the frontrunners to communicate with today’s prospective students. Web-to-print brochures give visitors to a school’s Web site personalized information instantaneously in a PDF format. saving environmental resources has become a high priority across the entire college campus—the admissions office included. As the number and usage frequency of these sites (Facebook. and staff resources in the process with personalized student communication. online applications are utilized to save thousands of sheets of paper. while saving a great amount of paper resources. making the application process easier and more efficient for its students and staff. Most colleges and universities have turned to online application technology. With the use of smart technological tools.
• The application of green recruitment helps in minimizing the wastage of resources like time and money. social media. • Even the number educational institutions using green recruitment is rising progressively. Suggestions • It is advisable to business organizations and institutions to implement green recruitment policy as mainly because it is environment friendly in nature. audio-visual interviews are the major sources through which green recruitment is taking place.Findings • The various business houses and institutions started concerning towards green environment. • The firms are considering green recruitment as a tool of brand image as well as competitive strength. . • The practice of green recruitment helps in reducing pollution from environment. • E-mails. minimizes the wastage of resources.
Conclusion Anyone familiar with sales knows that you need to appeal to things that are on the “top of the mind” to your target audience. References . it’s also your chance as a recruiter to do your part to improve the environment by showing senior management the dollar impact it has on recruiting. • The government institutions must take the initiative to spread the concept of green recruitment. The same holds true for recruiting. and product sales. • To make a best impression and to build an image for the company in the society green recruitment can be used or implemented in the organization. Incidentally. retention. not only does green recruiting improve your chances of attracting and selling candidates.• There is a need to develop some more sources through which green recruitment can be practiced. Green recruiting is a chance to differentiate yourself in a recruiting marketplace where standing out from the crowd is already extremely difficult.
• “Green Recruiting: Building Your Environmental Employment Brand http://www.com/_pdfs/goingGreenWP012810.hobsons.pdf .net/2007/06/04/green-recruiting-building-yourenvironmentalemployment-brand/ • “Green in Recruitment & Admissions” http://www.ere.
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