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Vimal oil & foods ltd. is a unit of the Vimal group a reputed organization. It is one of the largest industries of charged in milling of oil seeds solvent extraction of Soya oil & refining of edible oils. It is having more than 10 years of oil seeds & edible oil processing expertise. The company was established in 1993 under the leadership of Mr. Chandubhai Patel (chair person) with 50 TPD Bach type refined & started product in & marketing of refined cotton oil with Vimal brand to day it is multi-products processing company with a turnover of more than Rs.200 crores. Today it is having 350 TPD ALFA level continuous edible oil (150 + 200 TPD) 100 TPD oil mill & 200 TPD solvent extraction plant. As far as refined oil business is concerned. Now a day company has captured excellent market though excellent sales network in whole Gujarat & few other states. Company is also engages in exporting de-oiled cake of Soya & rapeseed achieved maximum export of rapeseed de-oiled cake among all the de-oiled cake manufacturing industries in India & for the same company was a warded by the solvent extraction association of India. Now & onwards company is also going to launch few other products in the market & expecting to achieve good market of its products all over India.

Basic Information:
ROC Registration Number Incorporation Year Ownership Main activity : : : : 04 17626 1992 Private (Indian) Cotton seed oil

Economic Activity:
The company was incorporated in 1992. It is engaged in the activity of manufacturing oil and de-oiled cake, cotton seed oil, castor de-oiled cake, solvent extractions rapeseed oil.

Name & Address of the unit:

Vimal Oil & Foods Ltd. 31,GIDC Estate highway, Mehsana-384002, Gujarat, India. Tel: 91-2762-251913 Fax: 91-2762-251498

Registered office Address:

Vimal Oil & Foods Ltd. 4th Floor, 'Heritage', Nr.The Grand Bhagwati, Ahmedabad, Gujarat 380054 Tel: 91-79-26585255 Fax: 91-79-26582623 E-mail: Web:

Factory Address: Vimal Oil & Foods Ltd.

Nr. Palavasana railway crossing, Mehsana highway, Gujarat, India. Tel: 91-2762-254093 / 94

Share holding Pattern:

Promoter owned Public owned FIIs owned Others owned

27.14% 63.48% 0.00% 9.38%

Board of Directors: Jayeshbhai C Patel

Mahendrabhai V Patel Mukesh N Patel Harnarayan J Patel Dhaval Pandya

Chairman & MD Director Director Director Co. Secretary

Auditors & Bankers: Auditors Name

Banker/s name Registrar

R R S & Associates Bank of India Intime Spectrum Registry Ltd

India is one of the largest producers of oilseeds in the world and this sector occupies an important position in the agricultural economy. India contributes about 8-9% of the world oilseeds production. Kharif oilseeds production for 2005-2006 is estimated at 14.6 MT as per the first advance estimate. The Rabi oilseeds production may reach. Thetarget level of 10.4 MT with favorable weather. Per capital availability of oil In India is around five kilograms. Indian oilseeds cultivation has so far grown quantitatively but it needs to take qualitative leap forward. Edible oil industry is a high volume, medium growth sector characterized by excess capacities owing to inefficient operations. Imports have been influencing prospects; leading to domestic industry crisis. Edible oil consumption has been continuously increasing during the last one decade, owing to improvement in standard of living that facilitated increase in per capita consumption. Edible oil consumption in India is both income and price-elastic. Better availability of local oilseeds is expected as Gujarat had witnessed good rains for past few years and good prospects for the same can be legitimately assumed for the coming year.

Opportunities and Threats:

Oilseeds and edible oils are two of the most sensitive essential commodities. Edible oils, which provide vital proteins, are produced from oilseeds. However, the production of oilseeds is next in importance only to cultivation of food grains and cash crops in India and the rest of the world. Thus, oilseeds have to fight with other crops, such as rice and wheat, for land, soil, climate, water and fertilizers.

It is necessary to bring more area under cultivation of oilseeds to solve the problem of plenty on one hand and shortage on other. This would help to achieve self-sufficiency in oilseeds productions. India has different climatic and soil conditions in different regions. This gives it the ability to produce a large variety of oilseeds. Thus optimizing the regional resources available. Edible oil industry is primarily a commodity market and the same is price sensitive. The country's total edible oil supply is likely to increase in 2006-07 to 12.06 million tone (mt), up 3.77% from estimated 11.63 ml in 2005-06 on higher crush and increased imports. Imports are expected to be higher at 5.01 mt from 4.81 mt because of higher demand fueled by strong economic growth and increasing population. The edible oil production would increase to 6.6 mt from 6.3 ml in 2002-06, due to anticipated larger crush of higher oil content seeds like rapeseed. Domestic edible oil prices, in general, are expected to move in tune with international prices with India's increasing dependence on imported oils, which now accounts for almost 50% of total consumption.


Integrated Oil Division:
The External Sales of oil division of the Company has increased by 67.39% as compared to previous year. The result of this division has increased by 73.37% as compared to previous year.

Power Manufacturing Division:

In the powder manufacturing division, during the year the Company has done only job work of outside parties. The Company has not produced powder for own business. The External Sales of Powder division of the Company has remained same as in previous year. The result of this division has increased by 59.70% as compared to previous year.

Wind Mill Division:

The generation of electricity through this division has been decreased by 25.49% as compared to previous year. The segment result of this division has increased from Rs. 3.98 lacs to Rs. 8.03 lacs.

Future outlook:
The future of edible oil industry is by and large dependent upon population growth, per capita income, purchasing power and the oilseed crop in the coming season. Other crucial factors are domestic/international prices and availability of oilseeds. The focus of the Company in forthcoming year would be on improving yields, getting better quality oilseeds at competitive price and ensuring regular supplies. The market for edible oils, in the next five years, will grow by around 8%.

Lower dependency on rains is expected, as Narmada Irrigation project will provide irrigation. Facilities to 17.93 lacs hector of land, covering 3112 villages of 73 talukas in 15 district of Gujarat. Assured water supply will soon made this area draught proof.

Raw material details:
Corn Oil Cottonseed Oil Ground Nut Oil Palmolive Oil Rape Seed Oil Rapeseed Oil Rapeseed Oil Cake Rapeseeds Rapeseeds D O C Rice Bran Soybean Refined Oil


The production function of a business is concerned with the creation of as product or required to satisfy customers need wants & desires production well be considered most effective when it serves a dual purpose. It must operate primarily to satisfy customer demand It must permit production activity to operate in economical manner Production Management assures the accomplishment of twin organization goals visa, satisfaction & productivity mainly through the function of production, planning, production control, quality control & inventory control. Production means creation of activities & covers all the activities of procurement allocation & utilization of resources such as labor materials equipments, machinery etc. The modern management of production uses scientific method & discipline. The results of good production management are selected to many interested parties. The Consumer The Employee The Investor The Supplier


Refined Cottonseed Oil Filtered Groundnut Oil Refined Groundnut Oil Refined Soya been Oil Refined Sunflower Oil Refined Corn Oil Filtered Mustard oil Kachi Ghani Mustard oil (pungent) Rapeseed Oil Rapeseed De - Oiled Cake Table margarine


The major edible oils processed in the plant are Soybean oil, Sunflower oil, Palm oil, Mustard oil, Ground-nut oil & Vanaspati oil. The process of refining starts with the crude oil first being Degummed- a process in which the stocky material is removed from the crude. The acidity in the oil is then removed by neutralizing it with caustic soda. To improve the aesthetics of the oil, it is bleached & then deodorized. Bleaching improves the color of the oil to acceptable levels & deodorization removes the objectionable Odour from the oil. The refined or hydrogenated oils are then packed in consumer packs, tins or sold loose in tanker.


Vision Our vision is to grow rapidly with the help of newer technologies and tapping latent needs of the consumers. It is our firm belief that if we can provide what consumers need, in a way they need, there is hardly a reason why Vimal brand will not soon become one of the most preferred and trusted brands. For this we will keep re-assessing and build upon our strengths and improve upon our weaknesses. As part of the Vimal group, we, the Promoters & the employees should never compromise on the promises of quality and innovation. And the goals are ours to reach.

Mission Businesses are to generate profits. The difference with us is how we define profit. We believe that any exchange of goods and services should leave both- the giver and taker- satisfied and pleased. This generates trust. This in turn is, key to the growth and even survival of a company. On the other hand, adapting to changing times whether it is new technology or consumer needs makes a business profitable. This profitability allows continuity and growth of the



The Vimal family of companies shares a set of core values - Harmony, Fraternity & Unity. These set of core values upon which the Vimal group was founded continue to be the guiding force and principals for all business decisions and ventures. The Group and its enterprises have been steadfast and distinctive in their adherence to business ethics and their commitment to the community and society at large.


What is the marketing research?

Marketing research as the systematic design, collection, and analysis and reporting of data company. and findings relevant to specific marketing situations facing the

Research process :1) define the problem 2) develop the research plan 3) collection the information 4) analysis the information 5) present the finding 6) suggestion


To know the kinds of edible oil owned by respondents.

To know the customer awareness about new product. To know which company s edible oil, people want to purchase. To know the people are aware about vimal oil or not. To give them right information about our product. To know the opinion of respondent about vimal edible oil.


Marketing research requires developing the most efficient plan for gathering the required information. This involves decision on the data sources, research approaches, research instruments, sampling plan and contact methods.

1. Data sources:Data sources is first step for the developing the research plan. Data sources are the sources for collecting the data for the research plan. There are two types of data a source first is primary data sources and second is secondary data sources. Primary data sources:This type of data collected by the researcher directly from the respondent, fresh data researched etc.for the project. In my report I collected the data directly from respondents. Secondary data sources:This type of data collected by the researcher indirectly from the past researches, television, internet, radio, newspaper, annual reports, industrial reports, company reports etc. for the project. In secondary data I got the data from television and news paper.

2. Research approaches:-

Primary data can be collected in five ways: through Observational research Focus groups Surveys research Behavioral data and Experiments. From this research approaches I take three approaches in my survey.

Observational research:This type of research is useful for my research because I could get the data

through observing the consumer who buying the vimal oil. I could hold interview session of the consumer at the house, other places and collected the information of vimal oil. Experimental research:The most scientifically valid research is experimental research. The purpose of the experimental research is to capture cause and affect relationship by eliminating competing explanation of the observed findings. By this research I took the interview that user of the vimal oil and know the experience of them with vimal oil. Survey research:This is very useful for me to collect the primary data. In this survey I made questionnaire including the all type of question which was helpful for me for collected data. This questionnaire was filling up by the respondents of different age group and I collected the information by them.

3. Research instruments:Marketing researchers have a choice of three main research instruments in collecting primary data: questionnaires, qualitative measures and technological devices. Qualitative measures Technological Devices Questionnaires In the research instruments there are three types of instruments but I m including only the Questionnaires which are collecting from the primary data. Questionnaires:-

In the research instruments questionnaires is the most important part. The questionnaires consist of a set of questions presented in front of respondance because of its flexibility. In the questionnaires there are two types of questions. Open end questions:In open end questions there are respondance free to give answers in their own words. In the open end questions there are respondance is free to give multiple answers. Close end questions:In the close end questions respondent give the answers very specifically and possible answers that are easier to interrupt and tabulate. In this research I useed this instrument for collecting the data.

4. Sampling plan:After deciding on the research approach and instruments, the marketing researcher must design a sampling plan. This calls for three decisions:

Sampling unit:In the vimal oil survey, there is a more use by people, it involves, most of the lady

user . I included both male and female. Sampling size:My research target was the entire patan city it known as a sample size. My sample size was 100 people to whom I survey for product vimal oil.

Sampling procedure:Sampling procedure includes that from city which type of people survey in my

research. The respondents are ladies, male, housewife; they are above 18or beloved 35 these all includes in the sampling procedure.

5. Contact methods:-

Now the marketing researcher must decide how to contact the subjects: by mail, by telephone, interview, or online. Mail questionnaire Telephone interview Personal interview Online interview From this method I consider only 2 methods in survey which is Telephone interview and personal interview Telephone interview:This method is helpful for filling the questionnaires very quickly because respondents contact made directly with me and I can ask the question one by one and fill up the questionnaire so that I used these contact methods for filling my questionnaire and got the date regarding my survey. Personal interview:In this type of contact method I meet the respondents personally and fill the questionnaire by them this method was useful for me I can ask question to the respondents and collect all the data.


No. 1 2 Yes No

Particular 97 3



2) Which companys edible oil do you use?

No. 1 2 3 4 5 Gokul Vimal Tirupati Rani Other

Particular 23 21 33 13 10



3) On which basis did you purchase edible oil?

No. 1 2 3 4 5 Quality Quantity ingredient Packing Price

Particular 19 23 28 17 13



4) From where did come to know about edible oil?

No. 1 2 3 4 Television News paper Magazine Hoardings

Particular 54 21 9 16



5) The tag line of vimal oil is SANJIVANI SEHAT KI do you think it is right?

No. 1 2 Yes No

Particular 81 19



6) Rate the vimal edible oil on the basis of the following Criteria (1 to 5 points)

No. 1 2 3 4 Quality Quantity Packing Price

Particular 4 2 3 1



7) According to you the price of the vimal edible oil is? No. Particular Percentage

1 2 3

High Affordable Low

31 23 46


8) Are you satisfied by the service provide by the vimal oil company? No. Particular Percentage

1 2

Yes No

78 22


9) Rate the design of packing of vimal edible oil is? No. Particular Percentage

1 2 3 4

Best Good Better Moderate

18 21 34 27


10) Are you satisfied by the vimal edible oil after use?




1 2

Yes No

76 24


11) The services of delivery of vimal oil are better than other company? Are you agree?

No. 1 2 3 4 Strongly agree Agree Strongly disagree Disagree

Particular 27 34 26 23



12) The quality of vimal oil is good than other company oil? Are you agree? No. Particular Percentage

1 2 3 4

Strongly agree Agree Strongly disagree Disagree

23 37 21 19


13) Would you suggest anybody to purchase vimal edible oil? No. Particular Percentage

1 2

Yes No

64 36


Dear sir/madam,

I am a student of N.P.College of computer studies and management, kadi. For academic purpose a research project is to be held on topic of Customer Satisfaction Research in buying Honda Activa Scooter for this purpose I would like to ask you few questions I would be grateful if you spare few moments and co-operate with me.


2) Which companys edible oil do you use? Gokul Vimal Tirupati Rani Other [ [ [ [ [ ] ] ] ] ]

3) On which basis did you purchase edible oil? Quality Quantity Ingredients Packing Price [ [ [ [ [ ] ] ] ] ]

4) From where did come to know about edible oil? Television Magazine [ [ ] ] Newspaper Hoardings [ [ ] ]

5) The tag line of vimal oil is SANJIVANI SEHAT KI do you think it is right? YES NO [ [ ] ]

6) Rate the vimal edible oil on the basis of the following Criteria (1 to 5 points) Quality packing [ [ ] ] quantity price [ [ ] ]

7) According to you the price of the vimal edible oil is? High Affordable Low [ [ [ ] ] ]

8) Are you satisfied by the service provide by the vimal oil company? YES NO [ [ ] ]

9) Rate the design of packing of vimal edible oil is? Best Good 10) [ [ ] ] Better Moderate [ [ ] ]

Are you satisfied by the vimal edible oil after use? YES NO [ [ ] ]

11) The services of delivery of vimal oil are better than other company? Are you agree? Strongly agree [ ] agree [ ]

Strongly disagree


12) The quality of vimal oil is good than other company oil? Are you agree? Strongly agree Strongly disagree [ [ ] ] agree disagree [ [ ] ]

13) Would you suggest anybody to purchase vimal edible oil? YES NO 14) [ [ ] ] any suggestion to the company

Would you like to give regarding vimal edible oil?

______________________________________________ ______________________________________________ Personal details: Name of the person: Address: City: Phone number: _____________________________ _____________________________ _____________________________ _____________________________