iWeb SEO Tool

Table Of Contents
iWeb SEO Tool................................................................................................................... 3 About iWeb SEO Tool........................................................................................................3
The secrets of high search engine rankings................................................................................................. 3

Installation.......................................................................................................................... 5 Where to Get Support........................................................................................................5 Getting Started................................................................................................................... 6
Publishing your Website to a Folder with iWeb........................................................................................... 6 Editing a ‘Published To Folder’ Website......................................................................................................6 Editing a Website on your iDisk................................................................................................................... 7 Editing Site Settings..................................................................................................................................... 8 Adding Title Tags..........................................................................................................................................9 Adding Meta Tags...................................................................................................................................... 10 Alternative Image Text............................................................................................................................... 12 Custom Meta Tags ......................................................................................................................................13 Working With iWeb Blog Pages..................................................................................................................14 Publishing Your Optimized Website........................................................................................................... 16 Publish To Your FTP Server.................................................................................................................. 16 Publishing To MobileMe & iDisk ......................................................................................................... 17 Updating Your iWeb Website...................................................................................................................... 18

Search Engine Optimization Tips ...................................................................................19 More Web Developer Tools ............................................................................................. 22
RAGE Domainer................................................................................................................................... 22 RAGE SEKeyword ............................................................................................................................... 22 RAGE Sitemap Automator.................................................................................................................... 22 RAGE WebDesign................................................................................................................................ 22 RAGE ButtonDesign............................................................................................................................. 22 RAGE MapDesign................................................................................................................................ 23 Custom Designed Templates ................................................................................................................. 23

iWeb SEO Tool will automatically publish your search engine ready website to your servers. Remember. the free keyword research tool from RAGE Software. whether you use MobileMe or your own hosting provider. the better chance you have of ranking high for these keywords. meta tags and alternative image text. http://www. 4) Submit your website to all major search engines the proper way with XML based Sitemaps. Unfortunately. which can all be done through iWeb SEO Tool. . To find out exactly what keywords are being searched for.html 2) Make sure these keywords are placed in the right places on your website. Whether you use Apple’s MobileMe or your own hosting provider. be patient as top search engine rankings do not happen over night. Search engines are the number one source of targeted website traffic. meta tags. The more links you have to your website. alternative image text and your actual webpage content.com/products/sekeyword.ragesw. the only tool built specifically for iWeb based websites. That means in your title tag. 1) Research the keywords your visitors are searching for in major search engines. This is where iWeb SEO Tool comes in handy. puts your website in the best possible chance of ranking at the top of search engines. If you want to rank high in search engines. Apple made it extremely difficult for iWeb based websites to easily rank at at the top of major search engines such as Google. About iWeb SEO Tool The secrets of high search engine rankings Search engine optimization (SEO). Yahoo and MSN/Live.com. With iWeb SEO Tool you can quickly and easily prepare your iWeb based websites for search engines. Use iWeb SEO Tool to add your keywords to your title tags. This step is known as offpage optimizations and combined with on-page optimizations. Create your XML Sitemaps with RAGE Sitemap Automator. download RAGE SEKeyword. http://www. 3) Publish your website to your server. This step is known as on-page search engine optimization since they are strategies you apply directly to your website.iWeb SEO Tool iWeb makes it extremely easy to build a website and now iWeb SEO Tool makes it even easier to get more visitors to your website through search engines. 6) Continually repeat step 5 in order to climb to the top of search engines. They take time as search engines update their indexes and algorithms. follow these steps.html 5) Get third party websites to link to your website with the keywords you researched in step one. is the practice of getting your website to the top of search engines for the keywords your potential visitors are searching for.com/products/googlesitemap.ragesw.

ragesw.7) For more secrets to high search engine rankings visit the RAGE Software blog at http://www.com/blog/ .

You can search the RAGE knowledge base at http://www.ragesw. drag the disk image to your trash icon to unmount it.com/support/ for a prompt reply. comments or suggestions by visiting http://www. Where to Get Support Please feel free to email Rage Software with any questions. Search Engine Optimization techniques.Installation Drag the iWeb SEO Tool folder from the disk image to your Applications folder.com/support/ to find answers to common questions as well as trouble shooting information. or any other topic related to web development.ragesw. Then.ragesw. . You may also use our free online discussion forums located at http://www.com/forums/ to talk about iWeb SEO Tool.

Getting Started Publishing your Website to a Folder with iWeb Before using iWeb SEO Tool you need to publish your website to a folder in iWeb. From the ‘Publish to’ popup menu select ‘Local Folder’. To do this with iWeb. This option will let you edit a local website folder. Editing a ‘Published To Folder’ Website iWeb SEO Tool is very easy to use. . a website that you have created in iWeb and selected ‘Publish to Folder’ from the File menu. Press the ‘Choose’ button to select a location on your computer to save your website too. Just open the program and add your iWeb based websites by clicking the ‘Open Website’ button. select your Site’s main folder in the top left hand corner of iWeb. That is.

. iWeb SEO Tool will load all of the websites that are currently on your iDisk. title tags. Just press the ‘Load iDisk Sites’ button and enter your iDisk membername and password.Once your have added your ‘Published To Folder’ website. meta tags and alternative image text. expand the website to view its contents. When editing websites on your iDisk. changes are applied directly to your live website. Note: Editing may be slower when working with websites on your iDisk because of the network delay. Editing a Website on your iDisk You can also easily edit websites that have already been published to your iDisk/ MobileMe account. Select individual pages to add your new content including.

All analytics software will provide you with a snippet of HTML code to add to your website. This is useful for adding analytics code such as Google Analytics and Statscounter. You can also choose to convert <h1> to <h6> header tags that you have entered into textboxes in iWeb from this tab. right above the </body> tag. Currently with Site Settings you can add custom code that will be added to the Head section of your website. .Editing Site Settings Site settings let you add content that should be applied to your entire site. or to the footer section. Just copy and paste that code to either the header field or the footer field as shown below and press the ‘Apply to Entire Site’ button.

3 of your most important keywords for each webpage 3) It is interesting and inviting so that searchers want to click it when it appears in search engine result pages 4) It is descriptive of the corresponding webpage Keep your title tag between 60 and 140 characters long. an idea of what each webpage is all about.Adding Title Tags The number one on-page search engine optimization that you can add to your website is an effective title tag. It is the blue. A good title tag has the following characteristics. underlined text that searchers can click to visit your website. 1) It is unique to each of your individual webpages 2) It contains 2 . A title tag is what appears at the very top of your web browser. This is not a hard restriction. It gives your visitors. rather a guidelines that you should try to follow if possible. . It is also what appears in a search engine’s results page after performing a search. and search engines.

Adding Meta Tags When search engines first started appearing online almost two decades ago. Your meta keywords are used by some search engines to determine what keywords your website should appear for in their search results page. that does not mean they are not still important for a high ranking website. Over the years. Provide a short description of what visitors should expect to see on your webpage. Like your title tag. However. the role that meta tags play in your search engine rankings has fallen dramatically. Your meta description is a short description of your webpage content. Meta tags are content you can add to a webpage that is not actually visible to your visitors while viewing your page in their web browser. Your visitors can not see them. meta tags were used to help find related websites to a user’s search query. to properly gather all the information about your website. it should be unique for each one of your webpages. Keep in mind that meta keywords are no longer used by most major search engines and do not provide instant results. Search engines will use your description meta tag in the search results page right underneath the title tag. including Google. Meta tags are still used by some search engines. but search engines can. Place a short list of targeted keywords in this field. If placing at the top . and all other meta tags.

of search engines were as easy as entering a few keywords. we would all have top ranking websites. .

HTML has always allowed you to specify alternate image text. Search engines use this text snippet to help rank your website in their search results. Unfortunately. any images you place on your website provide no meaning or benefit to search engines. alternative image text has been even more important to help get your image files ranking in media based search engines. which is a small snippet of text describing what the associated image depicts. with the advent of search engines like Google image search and Yahoo image search. . With iWeb SEO Tool you can easily add alternative image text to all images on your website.Alternative Image Text Since search engines are unable to “see” the contents of image files. iWeb has never allowed you to specify alternative text for your image files. In addition. hindering your chances of ranking at the top of both regular and media based search engines.

. Most users will never need to use the Custom Meta Tags feature. It is provided for convenience for those that do need it. Additionally.Custom Meta Tags Some web applications or services require certain meta tags to work properly. you may want to include any number of meta details if your web software requires it. Now with iWeb SEO Tool you can add any number of custom meta tag details. Just press the Custom Meta Tags tab to add your own meta tag details.

To open the Preferences go to the iWeb SEO Tool menu in the top left hand corner and select ‘Preferences’. Certain features don’t work with non-MobileMe servers and when you export to a local folder. In order to skip specific files you will need to set up file filters in iWeb SEO Tool’s Preferences. you will have to create a custom file filter as shown below. you will need to make sure that iWeb SEO Tool does not modify these pages. The major unsupported feature is blog commenting . The following dialog will appear listing the existing file filters. If you have a website that enables blog commenting.Working With iWeb Blog Pages Apple designed iWeb to work best with MobileMe hosting. . Otherwise you will see a comments widget in place of where visitors should be able to leave their comments for your blog. The default File Filters will skip all HTML widgets you have created and attempt to skip Blog pages. If your blog is named something different and does not contain the word ‘Blog’ in the page name or page directory name.

and ʻFull File Pathʼ. Select your Filter criteria which can include ʻFile Nameʼ. Enter the text you want to match in the textfield and then press the OK button. . ʻParent Folder Nameʼ. Then select your condition which can either exactly match the Filter or just see if the Filter contains the specified text.Press the plus (+) button in the lower right hand corner to create your new File Filter.

Simple enter your FTP login details including your server address. iWeb SEO Tool can have your optimized website up and running without leaving the application. The last field which asks for a directory path requires that you specify the root directory on your server. select the website you would like to publish to your server and press the ‘Publish’ toolbar button. The dialog that opens will present the following options. iWeb SEO Tool can easily publish it to your web server. It is the path to the directory that stores all of your HTML and website files. If you do not have this information. . If you are using RAGE Web Hosting then you should enter public_html/ as shown below. your username and your password. They can provide you with the correct details. Whether you are using MobileMe and iDisk or any hosting provider. email your web hosting provider who will be able to provide you with the correct information. If you are unsure what to enter here.Publishing Your Optimized Website Once you have optimized your entire website for search engines. email your web hosting provider. Publish To Your FTP Server The first option lets you publish your website directly to your FTP server. To publish.

Click ‘Next’ and iWeb SEO Tool will publish all of your modified files. . Just select the ‘Publish to MobileMe’ option after pressing the Publish button.Publishing To MobileMe & iDisk iWeb SEO Tool can automatically publish your optimized website directly to your MobileMe account.

Then simply publish your updated iWeb site to your MobileMe or FTP server. Once you have made changes to your site in iWeb. etc… once and iWeb SEO Tool will re-apply your tags for you. iWeb SEO Tool will save all of your changes internally for all your iWeb sites. meta tags. . This is just how iWeb works. Simply press the ‘Re-apply Saved Tags’ button and iWeb SEO Tool will go through each page re-applying all of your saved tags. publish it to a local folder just like you did the first time you used iWeb SEO Tool. Fortunately. your tags appear to still be there.Updating Your iWeb Website Every time you make changes to your website in iWeb. it will overwrite all changes you have made in iWeb SEO Tool. This means that you only have to enter your title tags. Then open your published folder in iWeb SEO Tool. You will see that as you select each page.

The following is 11 of the basic techniques that all websites should follow along with tips for implementing them in WebDesign (http:// www. some search engines limit searches to certain languages and may use this data to determine your website's language. Remember. Make sure it makes sense when someone reads it because this is the first thing they will see when your page comes up in search engine results. You can find a complete reference in WebDesign as well from the built in Language Extensions.php) and iWeb SEO Tool. It is the first thing a user will notice in the search results page.. Keep your description short and to the point.. Search engines cannot use images when they index your web page. Add keywords or 2-3 word phrases separated by commas. Just select the Meta data section. turn images into text.. 3) Include the char-set and language meta data WebDesign can do this for you as well in the 'New Web Page. Some search engines don't use this meta data anymore in the results listing.ragesw.' wizard from under the File menu..Search Engine Optimization Tips There are many different techniques that people can do to help improve their search engine rankings. A good technique is to name your product/ service/website then add a short description of what it does/is. what platform it is for and what this page will let them do. however some still do including Google. WebDesign provides some great CSS features (the plug-ins at the bottom of the Tools window and the CSS Language Extensions under Window Menu->Language Extensions).' command from under the File menu. <TITLE>WebDesign: Download The Macintosh HTML Editor</TITLE> • The above title names the product. Take advantage of CSS to create buttons and logos that are all text and not images. 1) Include a descriptive.com/webdesign. tells the user what it is. Although this does not necessarily help ranking. short but descriptive is the key. . It never hurts to include it. 4) Provide as much text as possible When you can. 2) Include meta keywords and descriptions WebDesign lets you easily do this from the 'New Web Page. Never try to add as many as you can think of. Use highly targeted keywords and use as few as possible while still getting the most important keywords across. and some still use it to see if your page is relevant. keyword rich title Keep it to the point and include your most important keywords. Include important keywords and make sure it makes sense to people when they read it.

REMEMBER: make the text relevant to your visitors first.The more text you have the more content search engines can index. Less important but still relevant is the text within bold tags. This text shows up in images that cannot be found as well as for people using web browsers that do not support images. Your XML Sitemap. which stands for alternative text for image tags. Do not exceed 100 links on your html site map and make sure your main page links to it so it is picked up by search engines. never SPAM or annoy users with advertisements of your website on public forums or discussions. 6) Pay attention to important content Search engines use the text within header tags (<H#>. 7) Include an html sitemap of all your web pages The site map that is being referred to here is an html site map. 5) Use all the places you can to insert extra content Always take advantage of the alt tag. is also very important. Replace links that say 'Click Here' with keyword rich descriptions. Unless you want to hurt your long-term ranking and reputation. while still making sense to visitors reading it. but included in your signature) Post on relevant blogs. pay attention to the first paragraph and especially the first sentence on your web page. Also. swap links with similar web pages and write articles and submit them to e-zines with a link back to your web page. WebDesign lets you specify alternative text in the Image Wizard (from under the Insert menu or from the Tools window). . So start writing as much as you can. link text in-between the <a> tag. Use important keywords that you used in your title and your keywords/description meta tags that are discussed above. Use them at the top of your page and try to put important keywords within them. Make sure your alternative text describes what the picture is in a very short 2-3-word description. 8) Build your link popularity by posting your web page on forums (without spamming.. than to search engines. known as anchor text.</H#>) extensively. Try to put as many keywords as possible in them. Other places you may want to consider adding text is in the table summary tag. Keep this short as well and use keywords if possible. not an XML Sitemap. can contain as many links as you want. Click within your <TABLE> tags in WebDesign and use the attribute editor (Windows menu>Attribute Editor) to edit the summary tag for a table. Try to include important keywords if you can.. however. Lastly.

Use RAGE Sitemap Automator to automate the process of creating XML Sitemaps. always. .ragesw. hidden keywords that are the same color as your background and try to avoid using frames. 10) Include an XML Sitemap with up to date and honest information about your website. Do not use any illegal techniques. always make your website readable to visitors before search engines. getting within the top ten listings should eventually follow. but keep building your links and online content and take advantage of the free web development forum at http://www. 11) RULE OF THUMB: If your website is within the top 10 websites for your specific category.com/forums/ to post your experiences and questions. Be patient! It may take a few months for your website to rise in search engines.9) Always. XML Sitemaps help search engines when crawling your website by telling them which pages are important and which pages to visit.

html RAGE SEKeyword Research and brainstorm the most popular keywords that will drive traffic to your website. RAGE Software offers search engine optimization software. and the domains you want to own letting you know when they expire and which ones provide the best bang for your buck by displaying key popularity statistics.ragesw.ragesw. http://www.com/products. RAGE Domainer lets you keep track of the domains you own. There is no other tool available that matches RAGE WebDesign's features and customizations.html RAGE WebDesign For over 9 years RAGE WebDesign has been the HTML editor and web development tool of choice for thousands of Mac users.com/products/buttondesign. easy to use graphics applications.ragesw.php RAGE Domainer Manage your websites with RAGE Domainer.com/products/webdesign.html RAGE Sitemap Automator XML Sitemaps provide search engines with unique information about each page on your website allowing it to get indexed faster and achieve higher rankings in search engines.ragesw. and beautifully designed website templates.ragesw. http://www. All free downloads for you to try only at: http://www. RAGE SEKeyword is a free application from RAGE Software that makes it easy to discover popular keywords that your customers are searching for in all major search engines. Finish it off by adding your unique touch to match the look and feel of your website.html RAGE ButtonDesign Impress your website visitors with professional looking CSS and HTML buttons with mouse down and mouse over transitions.More Web Developer Tools Are you looking to drive more traffic to your website or add professional graphics or designs? Look no further. http://www. Now works with Yahoo.com/products/domainer. Ask and Bing! http://www.com/products/googlesitemap. http://www.html .com/products/domainer.ragesw.

com/products/mapdesign. beautiful HTML and css templates ready for you to use for your website.php .com/templates. http://www. RAGE MapDesign makes it extremely easy to impress your website visitors with fast loading. search engine ready.ragesw. RAGE Website Templates are royalty free. standards based.RAGE MapDesign Add a little interactivity for your website visitors without slow loading multimedia. interactive Image Maps.ragesw. http://www.html Custom Designed Templates Get professionally designed. and optimized for use with RAGE WebDesign.

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