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1 Retail Industry In India
Retailing consists of the sale of goods or merchandise from a very fixed location, such as a department store, boutique or kiosk, or by mail, in small or individual lots for direct consumption by the purchaser. Retailing may include subordinated services, such as delivery. Purchasers may be individuals or businesses. In commerce, a "retailer" buys goods or products in large quantities from manufacturers or importers, either directly or through a wholesaler, and then sells smaller quantities to the enduser. Retail establishments are often called shops or stores. Retailers are at the end of the supply chain. Manufacturing marketers see the process of retailing as a necessary part of their overall distribution strategy. The term "retailer" is also applied where a service provider services the needs of a large number of individuals, such as a public utility, like electric power. Shops may be on residential streets, shopping streets with few or no houses or in a shopping mall. Shopping streets may be for pedestrians only. Sometimes a shopping street has a partial or full roof to protect customers from precipitation. Online retailing, a type of electronic commerce used for business-toconsumer (B2C) transactions and mail order, are forms of non-shop retailing.
Shopping generally refers to the act of buying products. Sometimes this is done to obtain necessities such as food and clothing; sometimes it is done as a recreational activity. Recreational shopping often involves window shopping (just looking, not buying) and browsing and does not always result in a purchase.Global retail is experiencing an explosive modernization as investment rushes into developing markets. From small proprietors with a mainly local focus, retail‘s ambitions now stretch worldwide, embracing the latest trends in marketing, distribution and supply. Modern retail grew between 25 percent in India and 13 percent in both China and Russia. As the wealthiest markets mature, more retailers are pursuing new growth opportunities. They are eyeing countries new to modern retailing, smaller cities (as larger cities become saturated), and customer segments hungry for specialty products. Retailers that can identify the most promising markets will become fierce global competitors—able to saturate the obvious markets and gain first-mover
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advantage in new ones. India is one of the largest and fastest growing economies in the world. Growing in tandem with the economy is the Indian retail sector. Retail is one of India‘s largest industries, contributing to about 12 per cent of the gross domestic product (GDP) and providing employment to over 8 per cent of the nation‘s workforce. The share of retail trade in the country's GDP is likely to reach 20 per cent by end of 2011. India's retail market is currently valued at around US$ 511 billion. India's overall retail sector is expected to rise to US$ 833 billion by 2013 and to US$ 1.3 trillion by 2018, at a compounded annual growth rate (CAGR) of 10 per cent. Being a democratic country with high growth rates, consumer spending has risen sharply as the young population (more than 33 percent of the country is below the age of 15) has seen a significant increase in its disposable income. Consumer spending rose an impressive 75 per cent in the past four years alone. Also, organized retail, which accounts for almost 5 per cent of the market, is expected to grow at a CAGR of 40 per cent from US$ 20 billion in 2007 to US$ 107 billion by 2013.
1.2 Current Scenario
India is the country having the most unorganized retail market. Traditionally it is a family livelihood, with their shop in the front and house at the back, while they run the retail business. More than 99% retailer‘s function in less than 500 square feet of shopping space. Global retail consultants KSA Technopak have estimated that organized retailing in India is expected to touch Rs 35,000 crore in the year 2005-06. The Indian retail sector is estimated at around Rs 900,000 crore, of which the organized sector accounts for a mere 2 per cent indicating a huge potential market opportunity that is lying in the waiting for the consumer-savvy organized retailer.
Purchasing power of Indian urban consumer is growing and branded merchandise in categories like Apparels, Cosmetics, Shoes, Watches, Beverages, Food and even Jewellery, are slowly becoming lifestyle products that are widely accepted by the urban Indian consumer. Indian retailers need to advantage of this growth and aiming to grow, diversify and introduce new formats have to pay more attention to the brand building process. The emphasis here is on retail as a brand rather than retailers selling brands. The focus should be on branding the retail business itself. In their preparation
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to face fierce competitive pressure, Indian retailers must come to recognize the value of building their own stores as brands to reinforce their marketing positioning, to communicate quality as well as value for money. Sustainable competitive advantage will be dependent on translating core values combining products, image and
reputation into a coherent retail brand strategy.
There is no doubt that the Indian retail scene is booming. A number of large corporate houses Tatas, Rahejas, Piramalss, Goenka‘s have already made their foray into this arena, with beauty and health stores, supermarkets, self-service music stores, newage book stores, every-day-low-price stores, computers and peripherals stores, office equipment stores and home/building construction stores. Today the organized players have attacked every retail category. The Indian retail scene has witnessed too many players in too short a time, crowding several categories without looking at their core competencies, or having a well thought out branding strategy.
1.3 Challenges and Growth In Indian Market
Retailing in India is gradually inching its way toward becoming the next boom industry. The whole concept of shopping has altered in terms of format and consumer buying behavior, ushering in a revolution in shopping in India. Modern retail has entered India as seen in sprawling shopping centers, multi-storied malls and huge complexes offer shopping, entertainment and food all under one roof. The Indian retailing sector is at an inflexion point where the growth of organized retailing and growth in the consumption by the Indian population is going to take a higher growth trajectory. The Indian population is witnessing a significant change in its demographics. A large young working population with median age of 24 years, nuclear families in urban areas, along with increasing workingwomen population and emerging opportunities in the services sector are going to be the key growth drivers of the organized retail sector in India.
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Stringent labor laws govern the number of hours worked and minimum wages to be paid leading to limited flexibility of operations and employment of parttime employees. raising costs and prices. Lack of adequate infrastructure with respect to roads. Multiple clearances are required by the same company for opening new outlets adding to the costs incurred and time taken to expand presence in the country. the system is currently plagued with differential tax rates for various states leading to increased costs and complexities in establishing an effective distribution network. Government restrictions on the FDI are leading to an absence of foreign players resulting into limited exposure to best practices. Due to these constraints. and most recently Marks and Spencer. have taken advantage of this route). retail chains have to resort to multiple vendors for their requirements.Several challenges: Foreign investment is allowed in retail operations only up to a limit of 51 per cent foreign equity. electricity. Even though the government is attempting to implement a uniform valueadded tax across states. Non. Also lack of clear ownership titles and high stamp duty has resulted in disorganized nature of transactions. The industry is facing a severe shortage of talented professionals. Page | 4 . cold chains and ports has further led to the impediment of a pan-India network of suppliers. and only in businesses that are selling a single brand (brands such as Louis Vuitton. thereby. especially at the middle-management level.availability of government land and zonal restrictions has made it difficult to find a good real estate in terms of location and size.
Growth of Retail Sector In India
Retail and real estate are the two booming sectors of India in the present times. And if industry experts are to be believed, the prospects of both the sectors are mutually dependent on each other. Retail, one of India‘s largest industries, has presently emerged as one of the most dynamic and fast paced industries of our times with several players entering the market. Accounting for over 10 per cent of the country‘s GDP and around eight per cent of the employment retailing in India is gradually inching its way toward becoming the next boom industry.
As the contemporary retail sector in India is reflected in sprawling shopping centers, multiplex- malls and huge complexes offer shopping, entertainment and food all under one roof, the concept of shopping has altered in terms of format and consumer buying behavior, ushering in a revolution in shopping in India. This has also contributed to large-scale investments in the real estate sector with major national and global players investing in developing the infrastructure and construction of the retailing business. The trends that are driving the growth of the retail sector in India are
Low share of organized retailing Falling real estate prices Increase in disposable income and customer aspiration Increase in expenditure for luxury items (CHART)
Another credible factor in the prospects of the retail sector in India is the increase in the young working population. In India, hefty pay packets, nuclear families in urban areas, along with increasing working-women population and emerging opportunities in the services sector. These key factors have been the growth drivers of the organized retail sector in India which now boast of retailing almost all the preferences of life Apparel & Accessories, Appliances, Electronics, Cosmetics and Toiletries, Home &
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Office Products, Travel and Leisure and many more. With this the retail sector in India is witnessing rejuvenation as traditional markets make way for new formats such as departmental stores, hypermarkets, supermarkets and specialty stores.
The retailing configuration in India is fast developing as shopping malls are increasingly becoming familiar in large cities. When it comes to development of retail space specially the malls, the Tier II cities are no longer behind in the race. If development plans till 2007 is studied it shows the projection of 220 shopping malls, with 139 malls in metros and the remaining 81 in the Tier II cities. The government of states like Delhi and National Capital Region (NCR) are very upbeat about permitting the use of land for commercial development thus increasing the availability of land for retail space; thus making NCR render to 50% of the malls in India. India is being seen as a potential goldmine for retail investors from over the world and latest research has rated India as the top destination for retailers for an attractive emerging retail market. Indiaï¿½s vast middle class and its almost untapped retail industry are key attractions for global retail giants wanting to enter newer markets. Even though India has well over 5 million retail outlets, the country sorely lacks anything that can resemble a retailing industry in the modern sense of the term. This presents international retailing specialists with a great opportunity. The organized retail sector is expected to grow stronger than GDP growth in the next five years driven by changing lifestyles, burgeoning income and favorable demographic outline.
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Traditionally retailing in India can be traced to The emergence of the neighborhood Kiranaï stores catering to the convenience of the consumers
Era of government support for rural retail: Indigenous franchise model of store chains run by Khadi & Village Industries Commission
1980s experienced slow change as India began to open up economy. Textiles sector with companies like Bombay Dyeing, Raymond's, S Kumar's and Grasim first saw the emergence of retail chains
Later Titan successfully created an organized retailing concept and established a series of showrooms for its premium watches
The latter half of the 1990s saw a fresh wave of entrants with a shift from Manufactures to Pure Retailers.
For e.g. Food World, Subhiksha and Nilgiris in food and FMCG; Planet M and Music World in music; Crossword and Fountainhead in books.
Post 1995 onwards saw an emergence of shopping centers Mainly in urban areas, with facilities like car parking Targeted to provide a complete destination experience for all segments of society
Emergence of hyper and super markets trying to provide customer with 3 V Value, Variety and Volume
Expanding target consumer segment: The Sachet revolution - example of reaching to the bottom of the pyramid.
At year end of 2020 the size of the Indian organized retail industry is estimated at Rs. 16,000 crore.
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FDI upto 51% has been allowed in retail trade of ‗single brand‘ products with prior government approval and under certain condition. model is designed in a way that the wholesaler deals with small retailers Joint Venture International brands provides equity and support to a local Indian entity Share of the foreign player is restricted to 49% Distribution International Player sets up a distribution office in India and supplies products for sale to local retailers Can also set up franchised outlets for brands Page | 8 . Products to be sold should be of a ‗single brand‘ only. Pure Passion and Dior Addict in one store currently permitted routes for foreign direct investment are: Franchising Rights are granted by one party to another for some stipulated amount of money Franchisee is allowed to conduct business using Franchiser‘s know how and brand name Cash & Carry (Wholesale Trade) Allowed 100% FDI under the automatic route by FIPB. ‗Single Brand‘ product retailing would cover only products that are branded during manufacturing. Products should be sold under the same brand internationally.1.4 FOREIGN DIRECT INVESTMENT IN RETAIL The Department of Industrial Policy & Promotion issues the guidelines for Foreign Direct Investment in India. For example: an umbrella brand like ‗Christian Dior‘ would not be allowed to stock different brands like j‘adore.
Changing government‘s policy on FDI Page | 9 .5 SWOT ANALYSIS OF THE INDIAN APPAREL MARKET Strengths Increase in disposable income Brand conscious customers Availability of cheap finance Growing domestic market. increase in number of malls Weaknesses Predominance of unorganized sector Technological obloscence in the supply chain Opportunities Increasing demand for luxury brands from middle class Research and development can help the companies to move across the value chain Threats Increased competition in the domestic market Cheaper imports.1.
real estate. providing logistics and Page | 10 . Future Capital Holdings. The group‘s speciality retail formats include supermarket chain – Food Bazaar. It also operates popular shopping portal.000 people and is listed on the Indian stock exchanges. its marquee brand. group subsidiaries are present in consumer finance. In 2008. Led by its flagship enterprise. a fashion retail chain and Central. led by its founder and Group CEO. retail media and logistics. a chain of seamless malls. While retail forms the core business activity of Future Group. a brand development and IPR company. the group‘s insurance venture in partnership with Italy‘s General Group. touch and feel of Indian bazaars with the choice and convenience of modern retail. Pantaloon Retail employs around 80. among others. leisure and entertainment. Kishore Biyani. In the lifestyle segment. brand development. In the value segment. electronics retailer . sportswear retailer . the group operates Pantaloons. the group operates over 16 million square feet of retail space in 75 cities and towns and 65 rural locations across India.eZone.1. marking the fastest ever organic expansion of a hypermarket. Mr. Future General. hotels and logistics. Future Brands. Headquartered in Mumbai (Bombay). insurance. capital. Other group companies include. Hyderabad and Bangalore. The first set of Big Bazaar stores opened in 2001 in Kolkata. Big Bazaar is a hypermarket format that combines the look. Pantaloon Retail. Future Logistics.6 FUTURE GROUP Future Group. is one of India‘s leading business houses with multiple businesses spanning across the consumption space. Big Bazaar opened its 100th store. It also operates a consumer finance arm with branches in 150 locations.Planet Sports. Aadhaar.Home Town and rural retail chain. home improvement chain . retail real estate development. the group‘s financial arm provides investment advisory to assets worth over $1 Billion that are being invested in consumer brands and companies. The company follows a multi-format retail strategy that captures almost the entire consumption basket of Indian customers.
one stop destination for all the home needs. US-based stationery products retailer. e-zone trendiest electronics items.‘ Food: In food business. Leisure & Entertainment: Options are: Bowling Co. The group‘s presence in Leisure & Entertainment segment is led through. The Spoon. Furniture Bazaar . Central.offers branded electronic goods and appliances. novel and unique leisure and entertainment options. and Sports Bar .entire range of Home Furniture. Future Group‘s joint venture partners include. Future Group believes in developing strong insights on Indian consumers and building businesses based on Indian ideas. Etam. offering multiple. Navaras. Through its partner company. Noodle Bar.‘ The group‘s corporate credo is. the group offers a host of options. Fashion: The group offers a variety of options in fashion.a chain of large supermarkets. . Home & Electronics: Options include: Collection i . Mumbai-based listed company Galaxy Entertainment Limited. Copper Chimney and Gelato.a national chain of eateries.a pan-Indian chain of snack counters. Retain values. Its brands include ALL. Food Bazaar . Home Town . Blue Foods the group operates around 100 restaurants and food courts through brands like Bombay Blues. Staples and Middle East-based Axiom Communications. Chamosa . as espoused in the group‘s core value of ‗Indianness. F 123 . Pantaloons. F123. Blue Sky. Spaghetti Kitchen. a retail media initiative. Page | 11 . café Bollywood .offers a wide range of gaming options ranging from bowling and pool to redeinteractive video games to bumper cars. Fashion Station. ‗Rewrite rules. Galaxy leading leisure chains.distribution solutions to group companies and business partners and Future Media. and family entertainment centres. Electronics Bazaar .a beer bar. Brew Bar .a lifestyle furniture store. Sports Bar and Bowling Co. and Top10. Gini & Jony.state-of-the-art premium family entertainment centre.a bistro focused on the world of sports.
Introspection: Leading to purposeful thinking. Respect and Humility: To respect every individual and be humble in our conduct. Books & Music: Future Group's brand . CORE VALUES Indianness: Confidence in ourselves. to meet challenges. CDs. Valuing and Nurturing Relationships: To build long term relationships.offers beauty products like colour cosmetics. Turmeric . knowledge and information. and stationery items. Star & Sitara: Beauty salon for men and women. business and action. Tulsi . ayurvedic and homeopathic medicinal products.provides access to the best allopathic. both in thought and business. Openness: To be open and receptive to new ideas."Depot" offers Books.Wellness & Beauty: Options are: Health Village . Flow: To respect and understand the universal laws of nature. Adaptability: To be flexible and adaptable. Simplicity and Positivity: Simplicity and positivity in our thought. fragrances.a state-of-the art spa and yoga centre. Leadership: To be a leader. hair products and bath accessories. herbal and specialty skin items. Page | 12 .
In 2001.7 PANTALOONS Pantaloon Retail (India) Limited is India's leading retailer that operates multiple retail formats in both the value and lifestyle segment. Pantaloon started distribution of distribution of branded garments through multi-brand retail outlets across the nation. Pantaloon has ushered a retail revolution in India and its founder Kishore Biyani is known as India's "King of Retail". Presence in major cities. In 1994. largest market share and capitalization. Food Bazaar. India's first hypermarket chain was launched.1. Pantaloon's origin can be traced to 1987 when the company was incorporated as Men‘s Wear Private Limited. convenience and a wide range of products all in one store.1 SWOT ANALYSIS OF PANTALOONS RETAIL INDIA LIMITED: Strength Pioneer in the industry. 1. Pantaloon launched its IPO. Highly Strategic human resource management and development. The Pantaloon Shoppe . It invests time and money in training people. the company's financial arm launched real estate funds. the supermarket chain was launched. The company launched Pantaloons trouser. The company is also planning forays into insurance and consumer credit. In 2002.7. Page | 13 . India's first formal trouser brand. The company currently operates over 5 million square feet of retail space and has plans to increase it to 30 million sq. In 1992. Most trusted and respected brand by the consumers. "Kshitij" and "Horizon" and private equity fund "Indivision". In 2006. and retaining them. Reputation for value for money(Competitive pricing). Being financially strong helps pantaloons retail India deal with any problems. ride any dip in profits and out perform their rivals. Pantaloon's headquarter is in Mumbai.exclusive menswear store in franchisee format was launched across the country. ft by 2011. Big Bazaar. Pantaloon has plans to open over 3000 new stores by 2010. Future Capital Holdings.
Lifestyle. despite its IT advantages. or form strategic alliances with other global retailers. it may not have the flexibility of some of its more focused competitors. Since Pantaloons Retail India Ltd sell products across many sectors. merge with. 000 Crore by 2010. Each business line faces competition from specialty companies. could leave it weak in some areas due to the huge span of control.(Diversification into insurance . and reach INR 1. New locations and store types offer PRIL opportunities to exploit market development. Organized retail is only 3% of the total retailing market in India. Development and Innovation are high at Pantaloons India with regards to it products and consumer preferences and lifestyle changes which keep its ahead of it competitors. PRIL is the World‘s largest grocery retailer and control of its empire. It is estimated to grow at the rate of 25-30% p. Rural Retailing. Food World. Opportunities exist for PRIL to continue with its current strategy of large. Spinach. To take over. focusing on specific markets. Page | 14 . Opportunities: Huge untapped market (The Indian middle class is already 30 Crore & is projected to grow to over 60 Crore by 2010 making India one of the largest consumer markets of the world). Shoppers Stop. Fashion segment. super centres. Trent. In hypermarket-RPG (Spencer‘s). property.a. 00. Reliance Fresh. as they do not reach consumers in overseas markets. Weakness: Pantaloons does not function internationally. and variety of products and stores).Trent (Star India Bazaar) In Food business. which has an effect on success.
Entry of well settled international player like Wall Mart and Zara in India. high degree of flexibility in merchandise. A slow economy or financial slowdown could have a major impact on pantaloons retail India business and profits.(Extra competition and new competitors entering the market could unsteady pantaloons retail India). Shopping Culture: Shopping culture has not developed in India as yet. Even now malls are just a place to hang around with family and friends and largely confined to window-shopping. for instance. If unorganized retailers are put together. Consumer lifestyle changes could lead to less of a demand for pantaloons retail India products/services. Page | 15 . they are parallel to a large supermarket with little overheads. Price wars between competitors. if they bring in new technology or increase their workforce to meet demand.Threats: Being number one means that you are the target of competition. display. The actions of a competitor could be a major threat against pantaloons retail India. price cuts and so on could damage profits for pantaloons retail India. prices and turnover.
RAJAT JAIN . AMIT GUPTA .Mr.1 ORGANIZATIONAL CHART: STORE MANAGER RETAIL OPERATION MANAGER HR MANAGER VM MANAGER ADMINISTRATER WAREHOUSE MANAGER DEPARTMENT MANAGER DEPARTMENT MANAGER DEPARTMENT MANAGER DEPARTMENT MANAGER DEPARTMENT MANAGER MARKETING MANAGER . WOMEN ETHNICWEAR Page | 16 . JATIN BHAMBRI . MENS PARTYWEAR 3. PRAVEEN SRIVASTAV .245 8918 1. Sector 38 A.Mr.1.Ms. MENS CASUAL 4.8. Utta Pradesh Great India Place.8 PANTALOONS NOIDA (GIP MALL) STORE AREA : LOCATION : 27. NOIDA . Plot No.Mr.Mr.Mr.000 SQUARE FOOT Sector 38 A . A-2. MEGHA GUPTA . Pin . ANIL . RISHABH GUPTA DEPARTMENTS IN THE STORE (Apparels) 1. ANIL SHARMA .Mr. MENS DENIM 5. KULWANT . NOIDA. RAJESH . CHAHAT .Mr.Mr.Mr. RAJ SINGH .201 301 Uttar Pradesh Address : Phone : 95210 . MENS FORMALS 2.Mr.Ms.
WOMEN FORMAL & WESTERN WEAR 8. WOMENS YOUNG FASHION 7. KIDS AND INFANTS Page | 17 .6.
once implemented and are expected to fetch immense benefits to the company in there long run.Chapter 2. RESEARCH OBJECTIVE AND METODOLOGY SCOPE & OBJECTIVES Scope • An efficient marketing plays a vital role in the success of any organization. At the time of special event or sales period. • The company would find it useful to look into the viability of the implications of these recommendations. • It is thus clear that this project would serve a variety of purposes and its scope is very wide open Page | 18 . • This study provides a bird‘s eye view of the targeted customers both Primary and Secondary consumers at Trade area. • After thorough analysis of various facts and figures a set of recommendations with regards to marketing management has being given. this study is very useful to increase the customer footfall and customer conversion rate. A marketing activity has to design very carefully so that the Company‘s Brand keep going to remain in consumer minds and enables consumers to distinguish their product from the competitors.
– To identify the traffic between the consumers and the Store – Develop capability and skills in handling of decision making in marketing policies and planning. Page | 19 . – To identify how loyalty program helps to maintain the competitive advantage.Objective • Primary objective: – Effective mapping of Primary and Secondary Consumer of Trade Zone can enable Company to define its Marketing Strategy and to maintain the leadership position in that domain. – To identify the Hangouts places in the Trade Zone. – To identify the how the loyalty program helps in mapping to customers and helps to keep and increase the number of loyal customers. • Secondary objective: – To identify how the customer loyalty program act as a vital marketing tools. – To identify the Competitors in the Trade Zone. – To identify the Targeted and Potential Customers. – Explain the concept and importance of Catchment in marketing management for continuous improvement of the organization.
The author depends on both the sources for theoretical and empirical data. P.e. & Gronhaug. 9ed. journal articles and internet while primary source depends on the telephonic survey. 2005).METHODOLOGY Data Collection There are two types of sources available for data collection regarding research purpose: primary and secondary data. The primary data here is collected through a comprehensive questionnaire in this research. or the existing data might be dated. Secondary data is obtained from the books. Primary data As discussed by Yanni & Shishhang (2005). These choices are shown in figure Page | 20 . K. survey (questionnaire). planning. incomplete. and quality of information may effect due to ability of respondents. long time & cost required and difficult to get access to the respondents. Marketing management: analysis.‖ According to Kotler (Kotler. observations and experiments. As there is very rare published material available about apparel market in India. or unreliable. both primary and secondary sources are utilized.‖ The process of Primary data collection may involve some disadvantages or problems (Ghauri. careful application of tools & methods for analysis. primary data is the ―data collected through original research pertaining to the particular research question asked. interview. inaccurate. In this research study. P. implementation and control. so author have to depend on telephonic survey results for empirical data.1996.). ―the data needed by researcher might not exist. In this case the researcher will have to collect primary data at greater cost and longer delay but probably with more relevance and accuracy. There are several choices for primary data collection i.
P. Prentice Hall Secondary data Secondary data are useful not only to find information to solve research problem but also helps to better understand and explain the research problem. (2005). government. 2005). External data are found in numerous forms. K. & Gronhaug.Figure 2. journal articles. 2005). Page | 21 . Internal Data Internal data are data that come from an organization‘s daily operations about sales. semi-government organizations (Ghauri. online data sources of firms. & Gronhaug. Begin with secondary dat and only the secondary are wxhausted or show diminishing returns. Further. salesperson‘s feedback etc. advertising. proceed to primary data. T. high quality and reliability. Using secondary data clearly have some advantages as saving time and money. in this research will be obtained from NIFT library including books and electronic sources available. K. It includes books. 3ed. inventory record. From Ghauri & Gronhaug.‖ Seconday data. secondary data can be categorized into internal and external data (Proctor. External Data External data belongs to the outside sources of an organization.1 Primary Data Sources Source: Ghauri. and helpful in segmentation. ―do not bypass secondary data. ―Research Methods in business Studies‖. P.
Each group of people living on the site is assumed to have had a 'territory'. tool making. Higgs and C. site catchment analysis SYNONYMS CATEGORY: OR RELATED TERMS: SCA (site-catchment analysis) Technique DEFINITION: A method of reconstructing the economy of a site by studying the resources that are available within a reasonable distance. Catchment Area Feature DEFINITION: The area surrounding a settlement or camp that is habitually used by the inhabitants as a source of materials for food. The technique offers a valuable and reasonably objective method for analyzing relationships between site location.Chapter 3. the radius has often been set at 5 km (i. and from these figures conclusions can be drawn concerning the nature and function of the site. The technique was devised by E. Within the catchment area the proportions of such resources as arable or pastoral land are calculated. figures which represent ethnographically observed averages. Vita-Finzi for 'the study of the relationship between technology and those natural resources lying within economic range of individual sites'. plants and artifacts of which there are remains preserved on the site.e. Page | 22 . site catchment SYNONYMS CATEGORY: OR RELATED TERMS: Site Territory. the geographical area in which the inhabitants of a village or camp obtain resources. generally 1-2 hours' walking time from the site.e. and the like. LITERATURE REVIEW CATCHMENT SYNONYMS CATEGORY: OR RELATED TERMS: term. The catchment area is defined by drawing a circle around the site. Catchment Area feature DEFINITION: The resource area of an archaeological site. an hour's walk) for agriculturists and 10 km (i. are derived. two hours' walk) for hunter-gatherers. It is defined as the total area from which all the animals. the area around the site which they habitually exploited. an extension of the least-cost principle.
and did innovative work on the origins of agriculture. and site catchment analysis.php?category=&where=headword&term s=catchment. [Accessed 3rd March 2011] Page | 23 . network analysis. Eric Sidney (1908-1976) CATEGORY: Person DEFINITION: A British archaeologist who pioneered the technique of site catchment analysis. http://www. The archaeology wordsmith. This type of off-site" analysis can concentrate on the total area from which a site's contents have been derived. and available resources. central place theory. The relationship between sites can be examined in different ways: nearest-neighbor analysis. Location analysis is the search for additional information from the geographical placing and spacing of sites." (View exact match) Higgs. started the study of palaeoeconomy.com/lookup.technology. Location Analysis CATEGORY: Technique DEFINITION: Any of a set of techniques borrowed from geography to study the relationships between a site or sites and the environment. the significance of which can sometimes be tested mathematically.archaeologywordsmith. rank-size rule.
Page | 24 . PANTALOONS CREATING VALUE IN MARKET: Market doesn‘t Exist they are created. 4.1 Extending to Market 1. Re-launching of green card is a part of it. Recently Pantaloons opened its 52nd Pantaloons in South Extension in New Delhi. This shows that Pantaloons is moving forward to trap the virgin market or areas. New Technology New Products Existing Market New Concepts of Use New Outlets 2 3 4 Pantaloons continuously working on to trap the new potential customers.Chapter 4.
for whom are your Products Important. Pantaloons also improved its technical strength. With the expansion of its retail outlet.2 Extending to Market 2. New value: Ultimately. its difficult for pantaloons to maintain large with line. New Technology New Market New Value Existing Market New Products New Concepts of Use New Outlets With the entrance to new market.4. Pantaloons change its business strategies and start working on more on Depth rather than Width of assortment. Page | 25 . Now Inventory Management is being done exclusively on SAP and In-store management of Sales and Customer data on REM. So.
Green card loyalty program introduce as one of the marketing tools for tracking of profitable customers and to know their liking and forecast the design and demands.Assem bly In the value chain of Pantaloons. Parking .Physical characteristics .Location .4. occasions and events.3 Generic Value Chain of Pantaloons: Technology Developmen t Source Sophistication .Product/ Process Product Design Manufacturin g Integration .Brand choices production . Various promotional offers has been introduced according to the seasons. which is specially for Green card customer.Inventory Warehousing .Advertising/ Promotion .Prices .Integration .Quality Prices .Aesthetics . we will go through the Marketing Process of Pantaloons Pantaloons allocate 1.Sales force .Function . Page | 26 . On this day they will get 5% additional discount.Patents .Parts Marketing Distribution Service .Procurement .Alteration .Package Channels . Fashion Friday is a promotional day.Raw materials .5% of Annual Sales target of store into Marketing activities.Relaxed Exchange Policy .Transport Complementa ry Shipping.Capacity .
4 Change in Business Pattern of Pantaloons: Conventional View: New View Supply Base Nodal Firm Company Design Design Distribution Channel Multiple Channels Consumer Firewall Targeted Customers Business and private27 Page | users .Business and Private Users 4.
processes and outcomes. Conventional View Designers as Form givers (Responsible for final form in all its details) New View Designers as Enablers (Creating systems enabling users to take vital decisions) Both will continue to coexist for the foreseeable future. at various levels. Designers function in teams. in different ways. with varied methods . Page | 28 . Conventional View The Designer‖ and ―The Design Process.‖ New View: Plural not singular.
but consciously or subconsciously they say something It‘s the role of marketing. so a close relationship. As a consumer. a website or a machine tool. They do exactly the same thing just as well as each other. The aim of market research and design is to find out what really makes consumers tick. Your friends might have bought one recently. Page | 29 . Both marketing and design play a pivotal role in product planning. They are collectively responsible for reaching out and touching the consumer. Qualitative market research is more indepth. You might like the product‘s image. functionality and appeal of a service or product range. Together with market research. You might have seen advertising which appealed to you. They look and feel similar.4. Whether you‘re involved in the design of a financial service. working in tandem with design. the needs of the end-user within the context of the market.5 Original Brand Management of Pantaloons Two products. What you‘re doing is identifying with the softer. to create desirable auras around brands. Then. in addition. marketing and design are key strategic components of business which have a significant mutual dependence. What does it say about you that you own an Apple iBook rather than a Sony Viao PC? That you prefer Nike to Adidas trainers? That you drink Buxton mineral water rather than Evian? That you‘ve plumped for an Orange mobile phone as opposed to one from Virgin? They‘re subtle signifiers. your company‘s resources . Design research can. features. how do you choose between them? You‘ll probably go for the brand you feel most empathy for. To find out what appeals to them and why? Quantitative market research tends to rely on results collated from hundreds of questionnaires.these may include technology. manufacturing or IT. All three are concerned with connecting to customers and determining the look and feel. you need to bring together the same basic elements. These findings may then be filtered through into design concepts and product planning. They are identically priced. using controlled inter views with individuals or small demographically differentiated groups to eke out attitudes and opinions. help to discover customers‘ unexpressed needs because it is not predicated solely on existing knowledge. Firstly. emotional resonance of a brand.
Finally. your corporate vision and strategic objectives. Valid. intelligent marketing should be able to express eloquently the ‗soul‘ of the product. In other words. These fundamental parameters will define your product. it should take what‘s already there and build a credible story around it. they‘ll buy your product rather than your competitor‘s. Original Brand Management of Pantaloons OEM: Original Equipment Manufacture ODM: Original Design Manufacture OBM: Original Brand Management Page | 30 . It should use elements unearthed during the research and design phases of the production process to entice and delight potential customers. And if it‘s a story people want to hear.
6 Original Strategy Management Page | 31 .4.
e. Attendant with umbrellas to assist customers from the parking lot to store during rainy season. not too warm and not too cold. Umbrellas An assistant to carry the umbrellas to assist the customers to and from the parking lot during the rainy season. 2. 3.Chapter 5. Parking assistance to be ensured If required. Wheelchairs Every store to have at least one wheelchair for customer convenience. ―Wheel chair available‖ signage to be present at the store entrance and at the CSD. An assistant to carry the umbrellas to assist the customers. Music must be turned down while making announcements Temperature: The temperature throughout the store to be pleasant i. 1. GREEN CARD FACILITIES 5. Store Ambience Music : Music should be played continuously at the store. 4. The music should not be too loud or too soft. Parking Area Directions for the Parking area to be clear. Page | 32 .1 Pantaloons Facilities for Consumers: Objective: To ensure customer delight by providing customers with a complete shopping experience.
The rest room areas to be clean. Mother‘s Room: A private area/room to be demarked for lactating mothers with new born babies for feeding and changing etc. 9.Aroma: An odorless or fragrant environment to be ensured in the store. The dispenser/ water cooler areas to be clean. Disposable glasses to be present at the drinking water cooler and to be replenished at regular intervals. Drinking Water Drinking Water facility to be displayed in the Store Directory and clear signages and directions for the same to be prominently displayed. 8. A signage indicating ―Mother‘s Room‖ to be present outside the room with clean directions. Ladies and Gents Restrooms to be demarcated clearly. 7. Rest Rooms: Rest Room facility to be displayed in the Store Directory and clear signage‘s and directions for the same to be prominently displayed. Peak and non-Peak hour lights to be well demarcated ensuring that the store is not dim at any point. Hand dryer / Tissue / Soap to be available at all times. Trial Rooms Page | 33 . 6. A comfortable sofa to be made available and changing table to be present in the room. hygienic and dry. No bad odour or stink to be present at any part of the store. Lighting The overall lighting in the store to be bright. 5. hygienic and dry.
3 Star Members 5% discount on every purchase 5 Star Members Page | 34 . Customer Seating Arrangements Every floor of the store to provide for customer seating arrangement.Trial Room Signage and directions to be clear and prominent 10. 3. Instant Discounts: Star Members Free Enrolment and start getting 5 % discount on every Friday.2 Pantaloons Green Card Loyalty Program: Your Green Card is your passport to a whole new world of exclusive benefits and privileges.
7 Star Members Assistance shopping and 10% discount on every purchase. For 7 Star Green card Members: Assisted Shopping. Exclusive Sales Preview For 3/5/7 Star Green card Members: Exclusive Billing Counters. 3. Page | 35 . Complimentary Home Drop.An exclusive 7.5% discount on every purchase.3 Additional Benefits to the consumer Complimentary Parking Complimentary Home Drop Relaxed 90 Days Return Policy. Complimentary Shipping Across India.
000 square foot in contrast Ambience Mall North Pantaloons have the floor size of 40.000 square foot but having the Green card member 5 % only.1 GC Member Details April 11 Chart: 468 PT-NOIDA-GREAT INDIA PLACE North 11% 471 PT-GURGAONAMBI MALL North 5% Total Base 472 PT-NEW DELHISAKET North 9% 462 PT-NEW DELHI-CROSS RIVER MALL North 8% 466 PT-NEW DELHIROHINI North 11% 480 PT-AGRA-TDI MALL North 1% 486 PT-GHAZIABADSHIPRA MALL North 6% Other 16% 459 PT-LUCKNOWSAHARA GUNJ North 9% 246 PT-GURGAONSAHARA MALL North 14% 489 PT-Zirakpur North 6% 241 PTKANPUR-VIP ROAD North 12% 242 PTALLAHABADVINAYAK CITY CENTER North 5% 1451 PT-LUCKNOWPHOENIX MALL North 2% 1453 PT-NEW DELHIVASANT KUNJAMBIENCE MALL North 1% (For Reference see exhibit no. POSITIONING OF NOIDA PANTALOONS GREED CARD MEMBERS IN NORTH ZONE AND STRATEGIC ANALYSIS: 6.1 ) Graph no. 1. This indicates that the NOIDA pantaloons hold one the prime location in NOIDA. 1 In total base number of Green card members. GIP NOIDA Pantaloons hold the share of 11%.Chapter 6. Page | 36 . The Floor size of this store is 27.
PT-LUCKNOWVASANT PHOENIX MALL 0% KUNJAMBIENCE MALL 0% PT-KANPUR-VIP ROAD 24% PT-GURGAONSAHARA MALL 20% PT-ALLAHABADVINAYAK CITY CENTER 0% PT-NEW DELHICROSS RIVER MALL 8% PT-LUCKNOWSAHARA GUNJ 10% (For Reference see exhibit no. PT-GHAZIABADSHIPRA MALL 3% PT-NEW PT-AGRA-TDI MALL DELHI-SAKET 2% 8% PT-GURGAONAMBI MALL 4% PT-NOIDA-GREAT INDIA PLACE 9% PT-NEW DELHIROHINI 12% Difference PT-Zirakpur 0% PT-NEW DELHI. Page | 37 . 1. This includes a huge chunk of profitable customers. 2 But in loosing loyal customers GIP pantaloons have 9%.Difference between the total memberships to active membership.1) Graph no.
Page | 38 . 1 NOIDA Pantaloons hold second largest number of 1 star customers.6.2 Member level wise Count: Analysis on Level Wise: 1 Star Customer: Store PT-AGRA-TDI MALL PT-ALLAHABAD-VINAYAK CITY CENTER PT-GHAZIABAD-SHIPRA MALL PT-GURGAON-AMBI MALL PT-GURGAON-SAHARA MALL PT-LUCKNOW-PHOENIX MALL PT-LUCKNOW-SAHARA GUNJ PT-NEW DELHI-CROSS RIVER MALL PT-NEW DELHI-ROHINI PT-NEW DELHI-SAKET PT-NEW DELHI-VASANT KUNJ-AMBIENCE MALL PT-NOIDA-GREAT INDIA PLACE PT-Zirakpur Grand Total Total 1924 17552 18559 14152 32491 7014 22483 20800 28216 21951 5554 30617 20000 241313 Table no.
Comparison of 3,5 and 7 star customers
Sum of 3 Star Sum of 5 Star 4279 3164 2332 2411 Sum of 7 Star 3507 4033 3488 2867
948 943 1095 802 893 606 822 601 595 581 517 224 189 204 286 9 4 159 270 168 163 121 125 182 90 106 7 35 18
Graph no. 3
Pantaloons NOIDA holds 3488 members of 3 star , 802 members of 5 star and 159 members of 7 stars. After getting the details of one star customers, we can say that the GIP Pantaloons fails to convert the one star members into advance level. This factor also shows that the GIP pantaloons has good customers footfall.
Page | 39
3, 5 and 7 Star Customers:
Store Sum Star PT-AGRA-TDI MALL PT-ALLAHABAD-VINAYAK CITY CENTER PT-GHAZIABAD-SHIPRA MALL PT-GURGAON-AMBI MALL PT-GURGAON-SAHARA MALL PT-LUCKNOW-PHOENIX MALL PT-LUCKNOW-SAHARA GUNJ 3164 822 601 224 189 4210 3201 2332 4279 606 517 948 90 125 182 18 2974 5409 714 2809 581 121 3511 106 2241 of 3 Sum Star 35 595 of 5 Sum of 7 Total Star 7 163 148 2999
PT-NEW DELHI-CROSS RIVER 2411 MALL PT-NEW DELHI-ROHINI PT-NEW DELHI-SAKET PT-NEW 3507 4033
943 1095 9
204 286 4
4654 5414 181
KUNJ-AMBIENCE MALL PT-NOIDA-GREAT PLACE PT-Zirakpur 2867 893 270 4030 INDIA 3488 802 159 4449
Table no. 2 NOIDA Pantaloons holds the third position in total Green Card Members.
Page | 40
Contribution of 7 Star Customers:
PT-ALLAHABAD- PT-GHAZIABAD- PT-GURGAONPT-NEW DELHIPT-NOIDA-GREAT PT-Zirakpur PT-AGRA-TDI MALL PT-NEW VINAYAK CITY SHIPRA MALL VASANT KUNJ- PLACE 8% AMBI MALL INDIA 0% DELHICENTER AMBIENCE MALL 3% 4% 4% SAKET 5% 0% 8% PT-GURGAONPT-NEW DELHISAHARA MALL ROHINI 5% 6% PT-NEW DELHICROSS RIVER MALL 5% PT-LUCKNOWSAHARA GUNJ 6% PT-LUCKNOWPHOENIX MALL 1%
PT-KANPUR-VIP ROAD 45%
(For Reference see exhibit no. 1.2 )
Graph no. 4
Pantaloons Kanpur holds the top position in 7 star customers. Whereas all store in North Zone have the 4 to 6 % of 7 star customers.
Page | 41
Page | 42 .Pie Chart of Green card contribution of Pantaloons NOIDA: PT-NOIDA-GREAT INDIA PLACE 5 Star Star 7 3 Star 2% 1% 10% 1 Star 87% (For Reference see exhibit no. Pantaloons NOIDA has to look more seriously for 1 star customers and their location.2 ) Graph no. 1. So as to attracts them in Sales or offers period. 5 Most of the loyal customers are from 1 star category.
3 When we look up in sale GIP Pantaloons comes in top 5 stores.282 Table no.431.240.017.872.172.9184.108.40.206 74% 8.704.065 61% 12.393 462 MALL North 2.695 26% 6.421 72% 4.247 37% 7.979 1453 KUNJ-AMBIENCE MALL North 2.667.875 92% 23.263.729 8% 21.750.288 80% 13.534.852 75% 12.263 67% 6.700.911.414 33% 4.161.005 39% 7.3 Existing & New Members Contribution For April 11 Store code Store Zone New Members % Exsting Members % Total 241 PT-KANPUR-VIP ROAD PT-ALLAHABAD-VINAYAK North 1.182.315 20% 10.796.990.368.793 33% 5.069 31% 8.6.957.912 42% 3.364 76% 8.736 489 PT-Zirakpur North 5.293.103 246 PT-GURGAON-SAHARA MALL North 3.186.703.801 472 PT-NEW DELHI-SAKET North 2.950.378 75% 8.603 486 PT-GHAZIABAD-SHIPRA MALL North 2.070 1451 PT-LUCKNOW-PHOENIX MALL PT-NEW DELHI-VASANT North 1.367 471 PT-GURGAON-AMBI MALL North 2.677 466 PT-NEW DELHI-ROHINI PT-NOIDA-GREAT INDIA North 2.251 25% 9.163 69% 11.015 25% 6. Page | 43 .410.558 28% 3.232 459 PT-LUCKNOW-SAHARA GUNJ PT-NEW DELHI-CROSS RIVER North 2.604 242 CITY CENTER North 2.205.464. This shows that the conversion rate is comparative good.798.615.370 58% 5.582.716.058.120 63% 12.372 24% 6.411.782.579.861 67% 7.163.654 468 PLACE North 4.131.032.
3 ) Graph no. Instead of average conversion of existing members.6 Page | 44 . This factor shows that the purchasing power of this trade zone is good in comparison to other store.4 Enrollments of April 11 (For Reference see exhibit no. it is 37% and 63%. 1. Conversion rate of existing members is third lowest for this store. In contrast PT. 6.Kanpur has an excellent conversion rate of existing customers. But when we look the sales contribution from new and existing members. It may possible that the consumers of NOIDA store are not satisfied with the service or not aware of the promotion of Pantaloons.NOIDA has good sale. PT.
Enrollments April 11 Store code 241 Store PT-KANPUR-VIP ROAD PT-ALLAHABAD-VINAYAK 242 246 459 462 466 468 471 472 486 489 1451 CENTER PT-GURGAON-SAHARA MALL PT-LUCKNOW-SAHARA GUNJ PT-NEW DELHI-CROSS RIVER MALL PT-NEW DELHI-ROHINI PT-NOIDA-GREAT INDIA PLACE PT-GURGAON-AMBI MALL PT-NEW DELHI-SAKET PT-GHAZIABAD-SHIPRA MALL PT-Zirakpur PT-LUCKNOW-PHOENIX MALL PT-NEW 1453 DELHI-VASANT KUNJNorth Table no. 6.5 Daily Avg. Most of the consumers are linked to the Pantaloons. After the re-launching of Green card in December 2010. This shows that customers welcomed this move and looking forward to join Pantaloons. PT-NOIDA holds 9 % of total new enrolment. 4 108 CITY North North North North North North North North North North North 153 100 77 60 80 101 45 80 83 110 60 Zone North Count 35 AMBIENCE MALL Page | 45 .
462 PT-NEW GREAT DELHI-CROSS INDIA RIVER MALL 466 PT-NEW DELHI.24 1. Enrollments April 11 Count 241 PT-KANPURVIP ROAD North 3% 242 PT-ALLAHABADVINAYAK CITY CENTER North 14% 246 PT-GURGAONSAHARA MALL North 9% 486 PT-GHAZIABADSHIPRA MALL North 8% 472 PT-NEW DELHI-SAKET 471 PT-GURGAONAMBI MALL North North 7% 4% 459 PT-LUCKNOWSAHARA GUNJ North 468 PT7% NOIDA.PLACE North ROHINI North North 6% 7% 9% Graph no.19 1.1453 PTNEW DELHIVASANT 1451 PT-LUCKNOWKUNJPHOENIX MALL AMBIENCE North MALL North 6% 10% 489 PT-Zirakpur North 10% Daily Avg.23 1.27 1.42 1.76 AMBIENCE MALL Table no.21 1. 5 Page | 46 .16 1. 7 6.20 1.26 1.29 Zone North Avg.6 Frequency of visits April 11 Store PT-KANPUR-VIP ROAD PT-ALLAHABAD-VINAYAK CENTER PT-GURGAON-SAHARA MALL PT-LUCKNOW-SAHARA GUNJ PT-NEW DELHI-CROSS RIVER MALL PT-NEW DELHI-ROHINI PT-NOIDA-GREAT INDIA PLACE PT-GURGAON-AMBI MALL PT-NEW DELHI-SAKET PT-GHAZIABAD-SHIPRA MALL PT-Zirakpur PT-LUCKNOW-PHOENIX MALL PT-NEW DELHI-VASANT KUNJNorth 1.14 1.17 CITY North North North North North North North North North North North 1. 1.
411 PT-GURGAON-AMBI MALL North 1.732 PT-NEW DELHI-SAKET North 1. Ticket Size April 11 Store Zone Avg.417 PT-NEW DELHI-CROSS RIVER MALL North 1.454 AMBIENCE MALL North 1.651 Table no.6.689 PT-LUCKNOW-PHOENIX MALL PT-NEW DELHI-VASANT KUNJ- North 1. Page | 47 .487 PT-NOIDA-GREAT INDIA PLACE North 1.722 PT-GHAZIABAD-SHIPRA MALL North 1.887 North 1.7 Avg. PT-KANPUR-VIP ROAD PT-ALLAHABAD-VINAYAK CENTER CITY North 1.495 PT-NEW DELHI-ROHINI North 1. 6 Ticket Size= Average value/ Bill.414 PT-GURGAON-SAHARA MALL North 1.696 PT-LUCKNOW-SAHARA GUNJ North 1.381 PT-Zirakpur North 1.
Since we have seen the potential of this trade zone. 6. this is only possible through assistance services and effective communication of Floor Staff with Consumers. From marketing point of view the trade zone in NOIDA is very important. Most of the National and International Brands must be looking for the potential customers.8 Sector Wise Green card Holder Analysis: Contribution of Green Card Catchment Sector 78% Other 22% Others 22% (For Reference see exhibit no. PT-NOIDA has to sell more number of merchandise in one bill. effective branding is difficult and too expensive. 1.4 ) Graph no. Page | 48 . Pantaloons has to go for new and effective way of branding. Without any proper allocation of target customers of Pantaloons. 8 Most of the Green card members are from Catchment Sector.
In addition it also has to identify the competitors which act as a barriers to attract the consumer or in conversion rate. we come to a conclusion that the NOIDA belt has immense potential. Page | 49 . PT-NOIDA has to come up with effective promotion and marketing ideas. The store has to identify their both Primary and Secondary Consumers locations and go for the effective marketing. Due to constraint in marketing budget the fails to reach their customers. in order to quantify the sizes and potentials of that local catchment areas and market of that area as whole. CATCHMENT 7. To overcome these problems we go for Catchment Exercise to know the exact mapping of consumers and competitors. But still PT-NOIDA fails to use the full potential of it.Chapter 7. Definition: Catchment analysis is basically a tool for area mapping of that local market to finds the locations of the competitors.1 Need of Catchment: After the analysis of Green card in North Zone Pantaloons and Comparing the PT-NOIDA status. customers and traffic between them.
The city is a part of the NOIDA-Dadri Vidhan Sabha (state assembly) constituency and Gautam Budh Nagar Lok Sabha (parliamentary) constituency. AON Hewitt. NOIDA is located in Gautam Budh Nagar district of Uttar Pradesh state. Adobe. Metlife. HCL. NOIDA came into administrative existence on 17 April 1976 and celebrates 17 April as "NOIDA Day". Many large Software and Business Process Outsourcing (BPO) companies have their offices in the city. Corbus. CSC. Fujitsu. Many other companies have their Indian branch offices in NOIDA.1 Economy of NOIDA: NOIDA is a major hub for multinational firms outsourcing IT services i.2. The city was created under the UP Industrial Area Development Act. TSYS International. the suburban atmosphere in NOIDA and its proximity to Delhi. Tech Mahindra. However. established by the Government of India to promote the software industry. It is also home to the NOIDA Film City. Abhishek Sinha set it up as part of an urbanization thrust during the controversial Emergency period (1975-1977).2 NOIDA Outlook: NOIDA short for the New Okhla Industrial Development Authority. because of the Special Economic Zone. NOIDA has quickly emerged as a hub for automobile ancillary units. Fiserv. DELL.7. resides in NOIDA. Accenture. with companies like Escorts. TCS. NOIDA is a major hub of industry.. The district's administrative headquarters are in the nearby town of Surajpur. 7. the District Magistrate (DM). JK Tech. NOIDA also has the head office of the Software Technology Park. Honda-SIEL and New Holland Tractors (JV of FIAT with Ford). A Daewoo plant was also located in the Page | 50 .e. IBM. Patni Computers. is an area under the management of the New Okhla Industrial Development Authority (also called NOIDA). the district's highest government official. It has first-class amenities and is considered to be one of the more modern cities of Uttar Pradesh state of India.
ISGEC. Due to the cluster of so many brands.000.3 The Great India Mall: This mall is situated in NOIDA 18.37. it attracts consumer and the ambience of this mall able to keep consumer for a long time.25 Corer = Rs. near Metro. In NOIDA region the impact of this mall is good.5 % of 24. Major manufacturers and others like ALSTOM. 7. 7. LG. 36. Roads and major destination For Secondary Consumer (Business to Business) Promotional gift vouchers Attractive gift sets. Many National and International Brands are situated here. and music company T-series also have their corporate in the city. 10.4 Pantaloons Marketing Plan and budget for PT NOIDA: For Primary Consumer (For End Consumer) : Promotional Gift Vouchers Green card Discount Fashion Friday Attractive Gift on billing of above Rs.00 Holdings at Hangout. but has since closed. Marketing Budget for Pantaloons NOIDA Store = 1.500 Page | 51 .city. Samsung.
7. Page | 52 .5 Catchment Map: Catchment Area The Great India Place Mall The Star Mark is GIP Mall. The encircled area is catchment area for this Store.
22. 47 PTA (0 to 15 Mins) Sectors : 28. 16. 25. 33. 34. 29. 19. 37. 15. 26 Sectors: 30.7. 23. 62. 12. 15. 15A. 21. 31. 16. 16A. 56. 51. 36. 17.6 Catchment Area Analysis: TTA (30 to 45 Mins STA (15 to 30 Mins Sectors : 11. 27. 50. 20 PTA – Primary Trade Area STA – Secondary Trade Area TTA – Tertiary Trade Area Page | 53 .
04 Ward no.1 Consumer Mapping of Primary Consumer Main Secto r No.6 Page | 54 No of Communi Affluenc Colony Street Name Varun Gate no.91 Ward no.72 View Kachinar Marg 175 Hindu Middle 0.7. 8 Enclave Varun Gate no.6 0. 9 Mall Road Amaltash Marg Amaltash 320 128 Hindu Hindu High High 1. 8 Marg 56 Hindu Middle 1. 7 Brahmaputra Apartment Ganga Apartment Lake Enclave Kachinar Marg Kachinar Marg 186 Hindu Middle 345 Hindu Middle 113 Hindu High 193 Hindu High HH ty e rating Distance from Store 0.98 Vijyant Marg 140 Hindu High 0.9 Apartment Church View Kachinar Apartment Vijyant Enclave Mahavir Apartment Mall Road 330 Hindu High 0.7.88 Marg 148 Hindu Middle 0. Secto r 28 Secto r 28 Secto r 29 Secto r 29 Secto r 29 Secto r 29 Secto r 29 Secto r 29 Secto r 29 Secto r 29 Secto r 29 Secto r 19 Secto Block A Block B Ward no.5 0.64 0.7 Primary Trade Area Analysis: PTA – Primary Trade Area 7. 7 Mall Road Chameli 203 Hindu Middle 1.1 275 Hindu Middle 1.01 .3 1.
r 19 Secto r 19 Secto r 27 Secto r 27 Secto r 27 Secto r 15 Secto r 15 Secto r 15 Secto r 15 Secto r 15 Secto r 15 Secto r 16 Secto r 16 Secto r 17 Secto r 26 Secto r 26 Secto r 26 C Block B Block A block Sector 17 Sector 16 A Sector 16 Block E Block D Block C Block B Block A Sector 15 A Block C Block B Block A Block C Marg Amaltash Marg 198 Hindu High 1.23 Ashok Marg 140 Hindu High 1 Ashok Marg Dadri road.67 Page | 55 .23 Ashok Marg 210 Hindu High 1.9 Dsc Marg 150 Hindu High 1.43 DSC Marg 200 Hindu High 2.5 Udyog Marg 550 Hindu High 2.7 DSC Marg 156 Hindu High 2.92 Ashok Marg 110 Hindu High 1.08 DSC Marg 250 Muslim Medium 1.1 Ashok Marg 180 Hindu High 1. 350 Hindu High 0.55 DSC Marg 600 Hindu High 1.77 Dadri Road 200 Hindu High 1.3 DSC Marg 180 Muslim Medium 2.87 DSC Marg 170 Muslim Medium 1.76 Ashok Marg 150 Hindu High 1.
19 and 28 are high in influence. Since they are in Primary Zone . Since these area are composed of mostly Industries and Students.17.16. So targeting this sector for initial promotion can be very profitable.43 Page | 56 .Secto r 26 Secto r 26 E Block Ashok Marg 240 Hindu High 1. D Block Ashok Marg 220 Hindu High 1. 7 Sector 26.26 Table no.
1. 8 Sector 16 and 16A are in High number of employees. of companies/ Offices Total No. Page | 57 . Employees 10 20 5 15 11 185 544 92 1072 1085 (For Reference see exhibit no.PTA – Primary Trade Area 7.5 ) Table no.2 Consumer Mapping for Secondary Consumer: Sectors Sector 29 Sector 19 Sector 27 Sector 16 Sector 16 A No. So B2B marketing in Sector 16 and Sector 16 A is the best option in Primary Trade Area.7. Sector 19 has the highest number of offices but less number of employees.
1. 9 For targeting the youth. colleges/School 2 3 2 2 11 1 Total Strength 650 6250 870 3150 9650 700 Table no.PTA – Primary Trade Area 7. sector 16 A and 28 Page | 58 . Educational institutes are the best option.3 Primary Trade Area’s Schools and Educational Institute: Sector Sector 29 Sector 28 Sector 29 Sector 27 Sector 16 A Sector 17 No. 9 (For Reference see exhibit no. which are most profitable customers in fashion industries. 1. In PTA.6 ) Graph no.6 ) Sector 17 3% Total Strength Sector 29 3% Sector 28 30% Sector 16 A 45% Sector 27 15% Sector 29 4% (For Reference see exhibit no.7.
These places can be targeted for social events.PTA – Primary Trade Area 7. Holdings and Pamphlets can be the effective marketing tools.7.4 Primary Trade Area’s Hangouts Places: Sector Total No. 1.7 ) Sector 29. 19 and 27 can be used for mass marketing. 29 28 19 27 15 A 15 16 A 16 17 26 1598 1648 1532 2076 678 1098 165 452 793 1031 Total Base Active Base 1289 1320 898 1893 329 747 78 329 593 826 Table no. 11 14 21 8 8 3 6 Table no. 10 PTA – Primary Trade Area 7.7.5 Primary Trade Area’s Green card Customers: Sectors Covered Sector Sector Sector Sector Sector Sector Sector Sector Sector Sector No. of Hangout places/ Major destination Sector 29 Sector 19 Sector 27 Sector 15 Sector 16 Sector 17 Sector 26 (For Reference see exhibit no. 11 Page | 59 .
48 592 Hindu Middle 1. 1 836 Hindu High 2.62 34 Sikh High 1. 2 584 Hindu High 2.8 Page | 60 . 8 Captain Vijyant Thapar Marg Opp. Sector 37 Sector 37 Sector 37 Sector 37 Sector 37 Sector 30 Sector 30 Sector 36 Sector 21 Sector 21 Sector 21 Sector 25 Sector J Block K Ashok Marg Ashok Marg 376 375 Hindu Hindu High High 2.7 Ashok Marg 750 Hindu Middle 1.22 Har Singar Marg 834 Hindu High 2.22 No of Communi HH ty Affluence Distance rating from Store Complex Opp.14 road no.41 125 Hindu Middle 1. Opp. Godavari 209 Hindu Middle 1. Chinmaya Mission Saheed Samarak Marg Saheed Samarak Marg 854 Hindu Middle 1. Each sector need to be marketed in the best effective way.1 Secondary Trade Area Analysis: Main Secto r No.22 Chameli Marg Saheed Samarak Marg 545 Hindu High 2.36 2.36 Jal 2 Opp.4 Colony Street Name Gate no. Jal 2.55 306 Hindu High 1.8. Sec 36 Ram Vihar Person al HH Person al HH R Block P Block E Block road no. STA – Secondary Trade Area 7. 7 Gate no.
3 Ashok Marg 372 Hindu High 2. 21.36 Page | 61 . All these sectors are belongs to Army Personal.36 are not open to Holdings and banners. Each households are independent in nature.39 114 Hindu Middle 2.25 Sector 25 Sector 25 Sector 25 Sector 25 Sector 31 Sector 20 Block L Block M Block K Block Staff Quarter Ashok Marg Sector 31 Sector 20 Amaltash Marg 1240 Hindu High 2.26 Ashok Marg 374 Hindu High 2.16 Ashok Marg 389 Hindu High 2. Ashok Marg 350 Hindu High 2. 31 and 20 are very high influence in nature. 12 Sector 36.2 Table no. and because of this these sectors 37.30. These sector can be treated as premium sector and hence there most of the 7 Star customers can be accepted from this sector.
Govt.8. 13 From B2B point of view.STA – Secondary Trade Area 7.2 Consumer Mapping for Secondary Consumer: Staff Office BSNL Office Custom and Central Excise HDFC Bank Chinmaya Mission HDFC Bank State Bank of India Axis Bank Corporation Bnak Indian Overseas Bank Sector Sector 37 Sector 37 Sector 37 Sector 37 Sector 30 Sector 30 Sector 21 Sector 31 Sector 31 Industry Govt. Number 8 29 10 40 20 10 10 10 15 Page | 62 . Bank NGO Bank Bank Bank Bank Bank Table no. secondary trade area is not as conducive than primary trade zone.
8. 14 (For Reference see exhibit no. Page | 63 . colleges/School Total Strength Sector 37 Sector 30 Sector 36 Sector 21 Sector 25 Sector 31 Sector 20 3 2 1 3 1 3 1 1550 4800 300 1500 2000 1300 800 Table no.3 Secondary Trade Area’s Schools and Educational Institute: Sector No.8) For targeting the colleges. 1. sector 30 and 21 is the best option for targeting colleges and schools.STA – Secondary Trade Area 7.
of Hangout places/ Major destination Sector 37 Sector 30 Sector 36 Sector 21 Sector 25 Sector 31 Sector 20 4 5 2 3 3 12 4 Table no. of Hangout places/ Major destination Sector 20 12% Sector 37 12% Sector 30 15% Sector 31 37% Sector 36 6% Sector 25 9% Sector 21 9% Graph no. So for the targeting of social events these area can be the best option.5.4 Secondary Trade Area’s Hangouts Places: Sector Total No. Page | 64 . 10 Sector 31has the highest % of hangouts places. 1. 15 (For Reference see exhibit no.9) Total No. 12 and 15 are the next options. Then sector 20.8.
So the only way to do promotion of these sectors is to make a strategic Page | 65 . 37 30 36 21 25 31 20 1231 1779 1157 1098 1245 1409 983 Total Base Active Base 983 1498 789 897 983 1239 549 Table no. 11 Pantaloons are losing customers mainly from sectors 20 and 36. 16 Difference Sector 20 22% Sector 31 9% Sector 25 13% Sector 21 10% Sector 37 13% Sector 30 14% Sector 36 19% Graph no. 7. The sectors which has less companies. companies and colleges.8. Sector 20 and 36 don‘t have many hangouts places.5 Secondary Trade Area’s Green card Customers: Sectors Covered Sector Sector Sector Sector Sector Sector Sector No. promotion can be done by targeting of major destination area.
1 Tertiary Trade Area Analysis: No Secto r No.01 Page | 66 Main Commun ity Affluenc e rating Distance from Store of Colony Dhawalgiri Apartment Vyapar Marg Dalupura Sector 11 Road 750 488 Street Name HH Hindu High 3.77 Sector 12 Indian Building Oil Road 400 Hindu High 3. but still they are loosing customers. Rest Sectors have the hangout places and industries. 7. which are providing Door to Door service to these sectors. So the company may go for new way of promotion like sponsoring social events .9 Block B Kamal Marg 150 Hindu High 4.84 Hindu Medium 3. Secto r 11 Secto r 11 Secto r 56 Secto r 56 Secto r 12 Secto r 12 Secto r 55 Secto r 55 Secto r 55 Secto r 55 Secto r 22 Sector 22 Kamal Marg 200 Hindu High 4.9.66 ESIC Colony Maithli Marg 166 Hindu High 4.partnership with food retail industries .8 .02 Block C Kamal Marg 125 Hindu High 4.5 Block A Maithli Marg 170 Hindu High 4.67 Maithli Marg 200 Hindu High 5.17 Sector 56 Kamal Marg Viyapar 600 Hindu High Middle+ 4 Sector 12 Marg Dallupura 350 Hindu High Middle+ 3. college shows etc.
85 Jain Road 90 Hindu High 4.65 Secto r 51 Secto r 50 Secto r 50 Secto r 50 Secto r 50 Sector 51 Rail Colony Kailash Dham Colony Mahagun Morpheus The Colony Amarpali Secto r 50 Secto r 50 Secto r 50 Secto Alok Vihar Palan ATS 1 Exotica Apartment Cresent Nagar Sashi Marg Kant 400 Hindu High 3.75 Secto r 51 Goel Residence Sashi Marg Captain Kant 500 Hindu High 3.85 Jain Road 300 250 Hindu Hindu High High 4.Secto r 22 Secto r 23 Secto r 23 Secto r 23 Gale Vihar Sector 23 Mudra Vihar Sector 22 Vindhyachal Marg 1500 Hindu Medium 3.85 Jain Road 350 Hindu High 4.85 Jain Road 115 Hindu High 4.27 Secto r 51 Kendriya Vihar Sashi Marg Captain Kant 750 Hindu High 3.8 Tulsi Marg 150 Hindu High 4.75 Kamal Marg Captain 98 Hindu High 3.85 Jain Road 155 Hindu High 4.85 4.02 Kamal Marg 200 Hindu High 3.85 Page | 67 Groove Jain Road .4 Jain Road 250 Hindu High 4.85 Jain Road 200 Hindu High 4.
97 Page | 68 Ashok Marg .8 Secto r 34 Secto Block C NTPC Sashi Marg Kant 230 170 Hindu Hindu High High 3.r 50 Apartement Antariksh Secto r 50 Secto r 50 Secto r 50 Green Apartment Sagar residency Assets Overseas Apartment Mahagun Jain Road 250 Hindu High 4.85 Jain Road 250 Hindu High 4.85 Jain Road 164 Hindu High 4.8 3.85 Secto r 50 Secto r 50 Secto r 50 Secto r 50 Maestro Apartment Windser Apartment Purvanchal Silver Estates Shiv Kamna Jain Road Captain 400 Hindu High 4.07 Secto r 34 34 Pavilion Sashi Marg Captain Kant 90 Hindu High 3.8 Secto r 34 Block B Sashi Marg Captain Kant 150 Hindu High 3.8 NOIDA Secto r 34 Block A Sashi Marg Captain Kant 140 Hindu High 3.85 Apartment Secto r 34 Himgiri Apartment Sashi Marg Captain Kant 250 Hindu High 4.85 Jain Road 188 Hindu High 4.85 Jain Road 300 Hindu High 4.85 Jain Road 400 Hindu High 4.
17 Although it a tertiary area but most of the sectors from this area are of very high influence.r 33 Township C&D Block Secto r 33 Secto r 33 Secto r 33 Secto r 62 Secto r 62 Secto r 62 Secto r 62 Secto r 62 Flex Apartment Vinayak Apartment Vasant Apartment Sanchar Vihar Apartment Gaurav Secto r 62 Secto r 62 Secto r 47 Secto r 47 Sector 47 Jal Towers vayu Dadri Road 88 Hindu High 4. Most of the households are independent in nature.97 NTPC Shaurya PMO Apartment Ashok Marg 120 Hindu High 3.97 NH 24 700 Hindu High 8.4 NH 24 400 Hindu High 8.4 Adhikari Apartment Swagatam Apartment NH 24 150 Hindu High 8.4 NH 24 90 Hindu High 8.4 Dadri Road 340 Hindu High . so Door to Door service provider can be the best media to reach the target customers.4 NH 24 120 Hindu High 8.97 Railway Vihar Ashok Marg 220 Hindu Medium 3. Page | 69 A & B Block Ashok Marg 140 Hindu High 3.97 Table no.4 NH 24 130 Hindu High 8.4 NH 24 130 Hindu High 8.
18 Sector 11.9. Employees Sector 20 Sector 26 Sector 11 Sector 12 Sector 55 Sector 22 Sector 23 Sector 50 Sector 51 Sector 34 Sector 62 Sector 47 3 4 3 7 1 1 7 4 8 4 8 3 55 73 210 340 25 17 811 88 180 82 220 38 (For Reference see exhibit no. 12. Mostly IT industries are situated here and the employee of IT sector has high Purchasing Power than others. 62 and 51 can be useful for B2B marketing in tertiary zone.10) Table no. but it is found that.2 Consumer Mapping for Secondary Consumer: Sectors No. Page | 70 . Main community is Hindu. there is no any special cluster of community. of companies/ Offices Total No. 23. 1. TTA – Tertiary Trade Zone 7.
Sales promotion can be very effective in this area.3 Tertiary Trade Area’s Schools and Educational Institute: Major Colleges Sectors Sector 11 Sector 56 Sector 12 Sector 55 Sector 22 Sector 23 Sector 50 Sector 51 Sector 34 Sector 33 Sector 62 Sector 47 No. Sector 33.11.9. 1.11) Table no.7. of Colleges/ Schools 4 3 3 1 3 4 2 2 4 5 17 1 Strength 4900 1500 2400 200 3000 3300 3700 1050 3350 5730 18990 900 (For Reference see exhibit no. Since the students are attracted towards the discount and sales of the store. 19 Sector 62 has the highest concentration of students.34.22 and 23 are also shows the high concentration of the students. Page | 71 .
4 Tertiary Trade Area’s Hangout Places: Sector Total No.12) Table no. of Hangout places/ Major destination Sector 11 Sector 56 Sector 12 Sector 55 Sector 22 Sector 23 Sector 50 Sector 51 Sector 34 Sector 33 Sector 62 Sector 47 9 5 10 6 6 4 11 4 11 6 3 2 (For Reference see exhibit no. 20 Most of the organized hangout places is in Sector 12. but fragmented in nature. 1. Sector 62 has so many hangout places for students.9. 50. 34. Page | 72 .7.
11 56 12 23 22 55 51 50 34 33 62 47 Total Base 563 1093 1245 1168 983 543 1539 1374 1549 1562 2098 1512 Active Base 325 739 1062 873 697 370 1295 1062 1385 1498 1542 1387 Table no.7. Page | 73 .9. so this area can be very useful for mapping of consumers.5 Tertiary Trade Area’s Green card Customers: Sectors Covered Sector Sector Sector Sector Sector Sector Sector Sector Sector Sector Sector Sector No. Since most of the students. but on active side its 1542. 21 Sector 62 has maximum number of Green card customers. Industries are located here.
Page | 74 . Traffic and lack of awareness of latest offer can be the reason for it. 12 Almost every sector is on same position of losing of the loyal customers. Competitors.Deactivated Customer’s Percentage. Sector 62 has the highest position in loosing of customers. Sector 47 4% % of loosing Loyal Customers Sector 11 8% Sector 33 2% Sector 34 5% Sector 62 19% Sector 56 12% Sector 55 10% Sector 12 6% Sector 51 10% Sector 50 8% Sector 22 10% Sector 23 6% Graph no.
1 Percentage of active green card customers in Trade Zone. Page | 75 . Primary Trade Zone Secondary Trade Zone Tertiary Trade Zone 8302 6938 13812 Table no.7. 22 % of Green Card Tertiary Trade Zone 47% Primary Trade Zone 29% Secondary Trade Zone 24% Graph no.10 Over all analysis on trade zone: 7.10. 13 Tertiary Zone holds the maximum number of green card customers.
Still there is a huge difference between customer presence and green card customers.10. Page | 76 . Taken an average of 5 person in a family. 23 Green Card Customer 13812 6938 8302 72585 Average no.2 Trade area analysis of different zone: Trade Zone Total Holds House Average no. of Customers (*5) 46295 34330 14517 9259 6866 0 20000 40000 60000 80000 Total House Holds Tertiary Trade Zone Secondary Trade Zone Primary Trade Zone Graph no. 14 We try to compare the reach of Green card to the trade zone. Then we get the approx total of total household of in different trade zone. of Green Customer 8302 6938 13812 Card Customers (*5) 34330 46295 72585 Primary Trade Zone Secondary Trade Zone Tertiary Trade Zone 6866 9259 14517 Table no.7.
Social club and committees are the best option for the promotional sell. Still most of the consumers in NOIDA are untapped. Most of the loyal customers from Pantaloons are from Tertiary Zone of Pantaloons. so at the time of promotion these areas must be considered as the primary target for promotion. Page | 77 .ANALYSIS AND FINDINGS: NOIDA area is a suitable and very profitable for the positioning of new brands.
Page | 78 . This activity also enables the firm for the branding of the new product through effective marketing. After the proper catchment of trade zone. any company is in a position to communicate with the target consumer in its effective budget.CONCLUSION: After the analysis of Trade area of PT-NOIDA. In this case it enables Pantaloons customers to update with latest offers and regular motivation for customers to increase the footfall in the stores. FDI is about to introduce in India with a full fledge and the threat of foreign brands is there. we conclude that it is a need of the time to get the location of the target consumers. In retail business both primary and secondary consumer are important. Catchment exercise also enables the firm to focus on the location of the competitors and their activities.
4. Axis bank has maximum ATM machine in the NOIDA area. Strategic partnership with AXIS bank .SUGGESTION/RECOMMENDATION: After the analysis of Trade Area of PT-NOIDA. 2. 3. Page | 79 . Most of the households in the NOIDA is Independent in nature. Pamphlets with the food retails industry can be very useful. Most of the consumers prefer to travel from Metro Services in New Delhi and NOIDA. And these area is not allow for direct promotion. 5. Catchment exercise has to be exercise at regular time interval. So promotion in Metro will be very effective to target both Business to Business Consumer and Primary Consumer. I came for certain suggestion 1. 6. Pantaloons can make a strategic partnership with DOMINOS PIZZA. To overcome this. enables company to do the promotion in the ATM machine.
There appear to be little updated information on as a lot of changes have taken place but we have not incorporated. Sampling errors can also be a possibility. which is very difficult to access as it is not possible to get confidential information.LIMITATIONS OF STUDY This study has attempted to delve into some of the important issues. However it is admitted that there are some limitations in the conduct of this study which are as follows: The study has been undertaken on single Pantaloons Retail India Limited (NOIDA) but it was not possible to visit the other Store for this purpose and the study is restricted only to selected areas because quantitative information was very difficult to obtain. Page | 80 . Some of empirical investigations could not be carried out in detail because of non availability of relevant information for undergoing those investigations. Major source of data in this regard was from those departments. The data is selfreporting in nature which cannot be generalized. Most of these are off-shoots of the self imposed restrictions during the process of research in order to keep the research. The possibility of error being introduced into the data ignorance or selective perception calls for cautious interpretations.
futuregroup.pantaloonretail.com/lookup.archaeologywordsmith.in/companyinfo.BIBILIOGRAPHY / REFERENCES www.com www.pantaloonretail.in/greencard. [Accessed 12th April] The Pantaloons Retail India Limited. http://www.futurebytes.asp. [Accessed 3rd March 2011] The Pantaloons Retail India Limited.php?category=&where=headw ord&terms=catchment.asp [Accessed 12th April] Page | 81 .com The archaeology wordsmith. http://www. http://www.
735 Page | 82 .347 2.ANNEXURE: 1.504 36.995 47. GC Member Details April 11 Store code 241 242 246 459 462 466 468 471 472 480 486 489 1451 1453 Store PT-KANPUR-VIP ROAD PT-ALLAHABAD-VINAYAK CITY CENTER PT-GURGAON-SAHARA MALL PT-LUCKNOW-SAHARA GUNJ PT-NEW DELHI-CROSS RIVER MALL PT-NEW DELHI-ROHINI PT-NOIDA-GREAT INDIA PLACE PT-GURGAON-AMBI MALL PT-NEW DELHI-SAKET PT-AGRA-TDI MALL PT-GHAZIABAD-SHIPRA MALL PT-Zirakpur PT-LUCKNOW-PHOENIX MALL PT-NEW DELHI-VASANT KUNJ-AMBIENCE MALL Zo ne No rth No rth No rth No rth No rth No rth No rth No rth No rth No rth No rth No rth No rth No rth Total Base 52.900 12.693 8.030 1 7.288 26.551 23.751 38.037 35.851 37.452 27.378 17.272 45.735 Active Base 23.066 4.721 Differe nce 28.126 9.173 7.070 143 24.072 3.001 14.050 20.419 25.817 4.870 10.639 22.329 2 20.729 5.763 24.365 2.553 61.994 24.728 0 5.402 32.981 32.103 21.
2.491 22.279 3.164 2.411 3.488 2.241 4.924 18.552 32.559 20.152 21.216 30. Member level wise Count: Store code 241 Store PT-KANPUR-VIP ROAD PT-ALLAHABADVINAYAK CITY CENTER PT-GURGAON-SAHARA MALL PT-LUCKNOW-SAHARA GUNJ PT-NEW DELHI-CROSS RIVER MALL PT-NEW DELHI-ROHINI PT-NOIDA-GREAT INDIA PLACE PT-GURGAON-AMBI MALL PT-NEW DELHI-SAKET PT-AGRA-TDI MALL PT-GHAZIABADSHIPRA MALL Zone North 1 Star 16.800 28.867 606 595 948 822 601 943 802 517 1.584 242 246 459 462 466 468 471 472 480 486 489 1451 North North North North North North North North North North 17.507 3.951 1.000 7014 2.332 4.103 3 Star 3.095 35 581 893 90 163 182 224 189 204 159 125 286 7 121 270 18 1453 PT-Zirakpur North PT-LUCKNOWPHOENIX MALL North PT-NEW DELHIVASANT KUNJAMBIENCE MALL North 5554 168 9 4 Page | 83 .091 7 Star 1.033 106 2.809 2.943 5 Star 2.617 14.483 20.
560 3.3.483 3.375 1.848 2. Enrollments April 11 Store code 241 242 246 459 462 466 468 471 472 486 489 1451 1453 Store PT-KANPUR-VIP ROAD PT-ALLAHABAD-VINAYAK CENTER PT-GURGAON-SAHARA MALL PT-LUCKNOW-SAHARA GUNJ PT-NEW DELHI-CROSS RIVER MALL PT-NEW DELHI-ROHINI PT-NOIDA-GREAT INDIA PLACE PT-GURGAON-AMBI MALL PT-NEW DELHI-SAKET PT-GHAZIABAD-SHIPRA MALL PT-Zirakpur Zone North CITY North North North North North North North North North North Count 1.090 4.866 3342 PT-LUCKNOW-PHOENIX MALL North PT-NEW DELHI-VASANT KUNJAMBIENCE MALL North Page | 84 .099 2.423 1.116 1.484 2.386 2.749 3.
29 28 37 30 36 21 25 31 20 19 27 15 A 15 16 A 16 17 11 56 12 23 22 55 51 50 34 33 62 47 26 Total Base 1598 1648 1231 1779 1157 1098 1245 1409 983 1532 2076 678 1098 165 452 793 563 1093 1245 1168 983 543 1539 1374 1549 1562 2098 1512 1031 9901 45103 Active Base 1289 1320 983 1498 789 897 983 1239 549 898 1893 329 747 78 329 593 325 739 1062 873 697 370 1295 1062 1385 1498 1542 1387 826 7591 35066 Page | 85 .4. Sector Wise Green card Holder Sectors Covered Sector Sector Sector Sector Sector Sector Sector Sector Sector Sector Sector Sector Sector Sector Sector Sector Sector Sector Sector Sector Sector Sector Sector Sector Sector Sector Sector Sector Sector Others Total No.
Bank Govt. Bank Bank Insurance Bank Bank Bank Bank Bank Bank Bank Bank Govt. Govt. LTD Sony Infraheight Spencers Dena Bank BSNL Office City Magistrate Office and Court Bank of Maharastra NOIDA Commerial Co-operative Bank Limited ICICI Bank Andhra Bank State Bank of Maysur Citizen Co-operative Bank NOIDA Post Offfice NOIDA Authority Environment and Policy HDFC Bank Vijaya Bank United India Insurance Company Indian Bank Karur Vijya Bank Yes Bank State Bank of India Punjab and Sindh Bank ING Vaisya Bank United Bank of India Punjab National Bank Khadi Gramodyog Bhavan Sector Sector 29 Sector 29 Sector 29 Sector 29 Sector 29 Sector 29 Sector 29 Sector 29 Sector 29 Sector 29 Sector 19 Sector 19 Sector 19 Sector 19 Sector 19 Sector 19 Sector 19 Sector 19 Sector 19 Sector 19 Sector 19 Sector 19 Sector 19 Sector 19 Sector 19 Sector 19 Sector 19 Sector 19 Sector 19 Sector 19 Sector 27 Sector 27 Sector 27 Industry Bank Bank Handicraft Company Bank Bank Bank Bank Real Estate Real Estate Food retailer Bank Govt. Govt. Staff Number 24 15 10 25 15 20 16 35 25 50 18 50 50 20 28 24 26 21 35 16 50 24 17 35 25 20 16 20 19 30 14 16 26 Page | 86 .5. Consumer Mapping for Secondary Consumer in Primary Trade Area: Office Union Bank Western Union Money Transfer Mrignayni Indian Overseas Bank Axis Bank Oriental Bank of Commerce Yes Bank Inches Infotech PVT. Bank Bank Bank Bank Govt.
Ltd SRF Technology Logix Park Pearson Authorized Test Centre Just Dial. IT IT IT Test Centre for Cat Service IT Bank IT IT IT Bank Bank Service Entertainment Entertainment Entertainment Advertising Private NEWS Bank NEWS Entertainment Govt.CNN IBN Sector 27 Sector 27 Sector 16 Sector 16 Sector 16 Sector 16 Sector 16 Sector 16 Sector 16 Sector 16 Sector 16 Sector 16 Sector 16 Sector 16 Sector 16 Sector 16 Sector 16 A Sector 16 A Sector 16 A Sector 16 A Sector 16 A Sector 16 A Sector 16 A Sector 16 A Sector 16 A Sector 16 A Sector 16 A Bank Bank Govt.Com HCL ICICI Retail Asset Division INNO Data ISO GEN MENHADRT HDFC Bank Axis Bank 50 Local Automobile Repairing Store Eagle Film Studio INOX Group Of Companies Dish TV Home Shop 18 MindMile Corporate Tower NEWS 24 HDFC Bank Network 18 INOX Tower Oil India Limited Aawaz TV Channel. NEWS 16 20 40 30 100 200 120 100 38 100 130 130 19 15 50 80 130 70 140 230 60 20 60 65 180 50 Page | 87 .HDFC Bank Oriental Bank of Commerce NOIDA Post Office Ask Real One Pvt.
6. Primary Trade Area’s Schools And Educational Institute: Major Colleges Nai Disha free Education Socirty School Lord Mahavir School (Kids. 1000) Vishwa Bharti Institute of Management Vishwa Bharti Public School Delhi Public School Institute of Fashion Trentz Marigold Public School Hill Crext School Cambridge School Apeejay School NTPC Power Management School Marwah Studio (Educaton Institute) ISOMES .International School of Entertainment Studies Century Communication Limited GAIL Tranning Institute BHEL Instruments Caliberation Centre Purple Row Art and Media Institute Power Management Institute Indian Express Multimedia Asian Academy of Film and Television ASSISI Convent Primary School Sector 29 Sector 29 Sector 28 Sector 28 Sector 28 Sector 19 Sector 19 Sector 27 Sector 27 Sector 16 A Sector 16 A Sector 16 A Media and Sector 16 A Sector 16 A Sector 16 A Sector 16 A Sector 16 A Sector 16 A Sector 16 A Sector 16 A Sector 17 250 400 250 1500 4500 70 800 450 2700 3500 450 400 600 600 800 1200 500 600 450 550 700 Page | 88 .
Primary Trade Area’s Hangouts Places: Other major Destinations/ Hangouts Brahmaputra Shopping Complex Ganga Shopping Complex Arun Vihar Instituional Club Nai Disha free Education Society School Bharadwaj Hospital Chirist Church Punjabi Association Lord Mahavir School (Kids.7. Club Health Schools Hospital Temple Other Schools Hospital Restaurant cum Bar Restaurant cum Bar Hospital Social Club Temple Park Food Retailer Hospital Hospital Hospital Hospital School Pvt. Hotel PK Residency Parasvnath Plaza Sabka Bazar Pinkis Beauty Collection Fortune Inn Grazia. 1000) Charitable Physicotherapy Centre Samarkand Pearl Regency Muskan Medical and Maternity Care Community Centre Sri Sanatan Dhram Mandir Sri Sanatan Dhram Mandir Park Mother Dairy Tripati Eye Centre Indigo Gulf Hospital Max Hospital Agarwal Eye and Dental Care Abacas Brain and Gym Way to Career Consulting Services Bodisutra English Spoken Classes Mother Dairy Market Safal Pure Veg. College Coaching Institute Shopping Market Food Retailer Hotel Local Market Food Retail Beauty Parlour Restaurant Cum Hotel Local Market Local Market Hospital Beauty Parlour Book Store Book Store Page | 89 . by Welcome Group Anjali Market Indira Market Kailash Hospital nad Heart Hospital Lotus Panche Beauty parlour Libra Book Store Delta Book Store Sector 29 Sector 29 Sector 29 Sector 29 Sector 29 Sector 29 Sector 29 Sector 29 Sector 29 Sector 29 Sector 29 Sector 19 Sector 19 Sector 19 Sector 19 Sector 19 Sector 19 Sector 19 Sector 19 Sector 19 Sector 19 Sector 19 Sector 19 Sector 19 Sector 19 Sector 27 Sector 27 Sector 27 Sector 27 Sector 27 Sector 27 Sector 27 Sector 27 Sector 27 Sector 27 Sector 27 3 3 8 1 6 Temple 12 1 6 2 2 6 8 12 10 12 6 6 6 6 1 1 1 3 12 2 3 12 7 2 3 3 6 7 12 12 Mall Mall Gym.
Donald Family Restaurant Barista MRF Automobiles Hotel Westend Grand Ashiyana Goodrej Interio Community Hall Tennis Court Gym Apollo Hospital Ramkrishan Vibekananda Mission New Delhi Fitness Kalim Restaurant Jaipuriya Plaza Nehru Park Sector 27 Sector 27 Sector 27 Sector 27 Sector 27 Sector 27 Sector 27 Sector 27 Sector 27 Sector 27 Sector 15 Sector 15 Sector 15 Sector 15 Sector 15 Sector 15 Sector 15 Sector 15 Sector 16 Sector 16 Sector 16 Sector 16 Sector 16 Sector 16 Sector 16 Sector 16 Sector 17 Sector 17 Sector 17 Sector 26 Sector 26 Sector 26 Sector 26 Sector 26 Sector 26 12 4 12 7 5 12 5 6 7 12 6 1 8 2 3 10 Food Retail Multiplex Holiday Planner Beauty Parlour Apparel Retailer Fotwear retailer Designer Wear Retailer Hospital Beauty Parlour Local Shops Food Retail Food Retail Social Club Theater Retail Shopping Mall Park Food Retail Hotel Hotel Restaurant Restaurant Automobile Retail Hotel Hotel cum Restaurant Retail Social Club Playground Gym Hospital School Gym Restaurant Mall Park Page | 90 .Agarwall Sweets Corner Sub Mall Country Vatica Loreal Allen Solley Bata Designer Launge Vinayak Hospital Revlon 350 Local shops Mother Dairy Super Bazar Sports Club Alka Cinema Hall Indian Oil Pump Gulmohar Market Ruchirs Park Mother Dairy Chor Bizzare Savoy Suites Mc.
Secondary Trade Area’s Major Colleges/School : Major Colleges Chinmaya Bal Vihar Aman Public School Brahma Shri Sraswati Adi Shakti Matth Delhi Public School Aruna Play School Marshi Vidya Mandir Little Angle Nursery School Bal Bharti Public School Gemcraft Jewellery Institute Delhi Sunriseville Sr.8. Srcondary School Sector 37 Sector 37 Sector 37 Sector 30 Sector 30 Sector 36 Sector 21 Sector 21 Sector 21 Sector 25 Sector 31 Sector 31 Sector 31 Sector 20 500 750 300 4500 300 1000 400 1000 100 2000 600 450 250 800 Page | 91 . Secondary School Saraswati Balika Vidya Mandir Primary School Nithari State ITI Training Centre Brahmanand Sr.
Health Club Hospital Park Hospital Gym. Secondary Trade Area’s Hangouts Places: Other major Destinations/ Hangouts Sector Godavari Complex 37 Sector Guru Nanak Mission 37 Sector Brahma Shri Sraswati Adishakti Matth 37 Sector Army Hospital 37 Sector Kirtiman Plaza 30 Sector Gold gym 30 Sector NMC Hospital 30 Sector Green Belt Park 30 Dr.9. Health Club Park Multiplex Food Retailer Food Retailer Shopping Mall Beauty Parlour Food Retailer Resaturant cum Hotel Mall Food Retailer Food Retailer Automobile Service Page | 92 . Bhim Rao Ambedkar Multi Speciality Sector Hospital 30 Sector Community Centre 36 Sector NOIDA Garden Centre 36 Sector Spice World 21 Sector Safal Pure Veg 21 Sector Mother Dairy 21 Sector Jal Vayu Vihar Shopping Complex 25 Sector Finesse Beauty Saloon 25 Sector Bakery Shops (Jal vayu vihar complex) 25 Sector Surya Palace 31 Sector Senior Mall 31 Sector Mother Dairy 31 Sector Sabka Bazar 31 Sector Mobile Car Care 31 3 Temple 12 6 12 8 6 12 6 8 12 4 12 12 3 7 12 2 3 12 12 12 Mall Temple Musical School Hospital Shopping Complex Gym.
ICICI Bank IDBI Bank Mobile Cooperative Bank Limited Sector Sector 20 Sector 20 Sector 20 Sector 26 Sector 26 Sector 26 Sector 26 Sector 11 Sector 11 Sector 11 Sector 12 Sector 12 Sector 12 Industry Govt. Bank Bank Bank Bank Bank Bank Association Apparel Exports Company Production House of Man Made fibre Bank Bank Bank 150 60 20 20 25 Page | 93 .B Block Park Krishna Complex Times Classified (Krishna Complex) Dr. Dimple Gupta IMA Hospital Hanuman Mandir Mother Dairy Community Hall Hanuman Mandir Sector 25 Shopping Complex Sector 31 Sector 31 Sector 31 Sector 31 Sector 31 Sector 31 Sector 31 Sector 20 Sector 20 Sector 20 Sector 20 10 3 12 6 6 6 12 12 8 12 3 Park Shopping Complex Private Hospital Hospital Hospital Temple Food Retailer Social Club Temple Shopping Complex 10. Alok Bhatia Dr. Tertiary Trade Zone Major Offices and Institutes: Staff Number 25 15 15 18 15 20 20 Office Income Tax Office Oriental Bank of Commerce Canara Bank State Bank of India (Personal Banking) Indian Overseas Bank HDFC Bank Corporation Bank NOIDA Entrepreneur Association Shai Exports Pvt. Limited WOCO Motherroom Elastomer Ltd.
IT Bank Bank Private 20 15 20 10 25 17 16 15 400 100 80 200 25 23 18 22 28 15 20 25 16 26 15 35 18 22 17 25 24 18 21 17 20 120 22 16 Page | 94 . Govt. Govt. Ltd Axis Bank ORIENTAL BANK OF COMMERCE HDFC Bank Corporation Bank HDFC Bank Union Bank of India AXIS Bank Bank of India ICICI Bank Endmark Forex Services Private Limited Nuclear Power Corporation Limited Logix Cyber Park AXIS Bank Punjab National Bank Balaji Trading Company in NOIDA Sector 12 Sector 12 Sector 12 Sector 12 Sector 55 Sector 22 Sector 23 Sector 23 Sector 23 Sector 23 Sector 23 Sector 23 Sector 50 Sector 50 Sector 50 Sector 50 Sector 51 Sector 51 Sector 51 Sector 51 Sector 51 Sector 51 Sector 51 Sector 51 Sector 34 Sector 34 Sector 34 Sector 34 Sector 62 Sector 62 Sector 62 Sector 62 Sector 62 Sector 62 Sector 62 Sector 62 Sector 47 Sector 47 Sector 47 Bank Bank Bank Service Bank Bank Bank Bank Govt. Bank Bank Bank Bank Bank Bank Bank Bank Bank Insurance Bank IT Company Bank Bank Bank Bank Bank Bank Bank Bank Bank Financial Institute Govt. Govt.State Bank Of India Western Union Bank HDFC Bank Airtel Customer Care Office Citizen Cooperative Bank Limited Fedral Bank Bank of India Punjab and Sindh Bank National Capital Region HO (Sector 24) NOIDA Court Income Tax Office National Labour Institute ICICI Bank The Nanital Bank Limited HDFC Bank Indian Overseas Bank Bank Of Maharastra AXIS Bank Kotak Mahindra Bank Cooperation Bank Allahabad Bank LIC HDFC Bank Envirotech System Pvt.
Tertiary Trade Zone: Tertiary Trade Area’s Schools and Educational Institute: Major Colleges Major Colleges Primary School NOIDA Modern School Nehru International Public School IGNOU Institute Uttrakhand Public School Senior Secondary Swikriti Primary School Sarla Chopra DAV Public School Rajkiya Vidhalaya Saraswati Sishu Mandir Primary School Adarsh Primary School Nurture Primary School Samarvillia High School Stepping Stone Public School Sarwodaya Public School National Fertilzers Limited FDDI Dhram Public High School NOIDA Public Senior Secondary School Ramagya School Kothari International School NIIT Institute NILGIRI HILL Public School Billabong High International School NOIDA Poly Technic College JSS Academy of Technical Education Shri Vinayaka M Centre for Development of Advance Computing ROCKWOORD PUBLIC SCHOOL Central School ASSISI Convent School Danceworx Academy Shiv Dayal School Jaypee Institute of Information Technology JSS Academy Of Technical Education Cadd Centre NOIDA Institute of Management Studies (NIMS) Kidzee Play School Picasso Animation College Hierank Business School Sector Sector 11 Sector 11 Sector 11 Sector 11 Sector 56 Sector 56 Sector 56 Sector 12 Sector 12 Sector 12 Sector 55 Sector 22 Sector 22 Sector 22 Sector 23 Sector 23 Sector 23 Sector 23 Sector 50 Sector 50 Sector 51 Sector 51 Sector 34 Sector 34 Sector 34 Sector 34 Sector 33 Sector 33 Sector 33 Sector 33 Sector 33 Sector 62 Sector 62 Sector 62 Sector 62 Sector 62 Sector 62 Sector 62 Strength 700 900 1800 1500 800 700 1500 1600 400 400 200 800 1500 700 300 1000 800 1200 3000 700 350 700 850 750 1200 550 1600 1800 900 550 880 2000 1500 1500 1000 890 500 550 Page | 95 .11.
WLC College Bioinformatics Institute of India Jaipuria institute of management MGM's College of Engineering & Technology IIFM INDIAN INSTITUTE OF MANAGEMENT LUCKNOW National College of Hotel Management National School Of Open Schooling National Institute for Traning of Highway Engineers IMS College Indus Valley Public School Jagran Public School Sector 62 Sector 62 Sector 62 Sector 62 Sector 62 Sector 62 Sector 62 Sector 62 Sector 62 Sector 62 Sector 62 Sector 47 700 900 1200 1300 1000 1200 1400 2000 450 900 900 12. Tertiary Trade Area’s Hangout Places: Other major Destinations/ Hangouts Cheverolet Showroom Hero Honda Showroom Nawab Motors Shiv Market Jhandpura Sings Pride L Market Metro Heart Institute Metro Multispeciality Hostpital Mother Dairy Swami Kalyan Dev Park Nelson Garden Welfare Association C Block Park Sai Market Community Centre Sector 11 Sector 11 Sector 11 Sector 11 Sector 11 Sector 11 Sector 11 Sector 11 Sector 11 Sector 56 Sector 56 Sector 56 Sector 56 Sector Showroom Showroom Automobile Retail Shop Restaurant Local Market Hospital Hospital Food Retail Park Social Club Park Local Market Social Club Page | 96 .
56 Metro Hospital and Heart Specialist Sector Hospital 12 Sector Mother Dairy Market 12 Sector HP Petrolium Gas 12 Sector City Hospital 12 Sector NOIDA Stadium (Sector 21) 12 Sector Sharma Market 12 Sector ESI Hospital 12 Sector O Block Market 12 Sector Community Hall 12 Sector Bercos Garden 12 Sector Mother Dairy 55 Sector Mother Dairy Market 55 Sector NOIDA 55 Park 55 Sector Park Plaza Hotel 55 Sector NOIDA Community Centre 55 Sector Natural Beauty Parlour 55 Sector Sanskriti Medical Centre 22 Sector Tirupati Hospital 22 Sector Shiv Mandir Market 22 Sector Srctor 22 Community Centre 22 Sector Mother Dairy 22 Sector H Block Market 22 Sector NOIDA Welfare Society Organization 23 Sector Harsh Multi Speciality Dental Care 23 Hospital Local FMCG Market Hospital NOIDA Stadium (Sector 21) Local FMCG Market Hospital Local FMCG Market Social Club Garden Food Rtail Local FMCG Market Park Premium Hotel Cum Bar Social Club Beauty Parlour Hospital Hospital Local FMCG Market Social Club Food Retail Local FMCG Market Social Club Hospital Page | 97 .
Mary Church NOIDA Malwani Restaurant NOIDA Hut Chauhan Vatika Restaurant Supreme Bakery Spicy Bonanza Foodex Multi Cuisines Restaurant B 13 Main Market Sector Sector 23 Sector 23 Sector 50 Sector 50 Sector 50 Sector 50 Sector 50 Sector 50 Sector 50 Sector 50 Sector 50 Sector 50 Sector 50 Sector 51 Sector 51 Sector 51 Sector 51 Sector 34 Sector 34 Sector 34 Sector 34 Sector 34 Sector 34 Sector 34 Sector Retail Local FMCG Market Market Beauty Parlour Food Retail Food Retail Restaurant Restaurant Gym Retail Social Club Temple Park GYM Retail Resaturant Park Temple Restaurant Restaurant Restaurant Restaurant Restaurant Restaurant Local FMCG Market Page | 98 .Bharat Petrolium Petrol Station Mother Dairy Market Anjali Market Studio 7 Make up Studio Dominos Sabka Bazar The Caspain Vivilla Vida Blu Line Thickness GYM Reebok NOIDA Community Centre Immanuel Marthoma Church Meghdoot Park Benefit Express Gym Value Bazar Coriander Restaurant Royal Garden ST.
Mother Dairy Raja saree palace and cosmetics Jasmine Market Iskon Temple Dipakshi Hospital Samvedna Hospital Evergreen Sweets Mother Dairy Anguri Devi Hospital TOT Mall Fortis Hospital Central Park Mughlai Restaurants Shipra Mall 34 Sector 34 Sector 34 Sector 34 Sector 33 Sector 33 Sector 33 Sector 33 Sector 33 Sector 33 Sector 62 Sector 62 Sector 47 Sector 47 Sector 62 Food Retail Beauty Parlour Local FMCG Market Temple Hospital Hospital Restaurant Food Retail Hospital Local FMCG Market Hospital Park Restaurant Complex Page | 99 .
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