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Company is characterized by a good reputation worldwide as the products of high quality and has a long history in providing food for allege groups It occupies in addition to the ranks of global quotas in the control of the global market and the production of food card, high productivity and campaigns professedly global high level and excellent year-round
Based on the foregoing, this company with a competitive advantage make it easier to market their products from other products
Product The accidental legacy of corn flakes goes back to the late 19th century, when a team of Seventh-day Adventists began to develop new food to adhere to the vegetarian diet recommended by the church. Members of the group experimented with a number of different grains, including wheat, oats, rice, barley, and corn. In 1894, Dr. John Harvey Kellogg, the superintendent of The Battle Creek Sanitarium in Michigan and an Adventist, used these recipes as part of a strict vegetarian regimen for his patients, which also included no alcohol, tobacco, or caffeine. The diet he imposed consisted entirely of bland foods. A follower of Sylvester Graham, the inventor of graham crackers and graham bread, Kellogg believed that spicy or sweet foods would increase passions. This idea for corn flakes began by accident when Kellogg and his younger brother, Will Keith Kellogg, left some cooked wheat to sit while they attended to some pressing matters at the
sanitarium. When they returned, they found that the wheat had gone stale, but being on a strict budget, they decided to continue to process it by forcing it through rollers, hoping to obtain long sheets of the dough. To their surprise, what they found instead were flakes, which they toasted and served to their patients. This event occurred on August 8, 1894, and a patent for "Flaked Cereals and Process of Preparing Same" was filed on May 31, 1895, and issued on April 14, 1896. The flakes of grain, which the Kelloggs called granose, were a very popular food among the patients. The brothers then experimented with other flakes from other grains. In 1906, Will Keith Kellogg, who served as the business manager of the sanitarium, decided to try to mass-market the new food. At his new company, Battle Creek Toasted Corn Flake Company, he added sugar to the flakes to make them more palatable to a mass audience, but this caused a rift between him and his brother. To increase sales, in 1909 he added a special offer, the Funny Jungleland Moving Pictures Booklet, which was made available to anyone who bought two boxes of the cereal. This same premium was offered for 22 years. At the same time, Kellogg also began experimenting with new grain cereals to expand his product line. Rice Krispies, his next great hit, first went on sale in 1928. There have been many mascots of Kellogg's Cornflakes. The most popular one is a green rooster named Cornelius (Corny) Rooster who has been the mascot since his debut. In earlier commercials he had a speaking part and his catchphrase was "Wake up, up, up to Kellogg's Cornflakes!" He was voiced by Dallas McKennon and Andy Devine. Later he stopped talking and simply crowed.
Corn chips were selected as the product marketed for several reasons. 1. all of family members eat this product 2. Reasonable prices 3. Consumption is not tied to a certain season 4. Covers the basic breakfast meal usually 5. Children and adolescents represents a significant proportion of our society, And they are the most consumed for this product. 6. Does not need to cook and presents quickly . 7. Long period of validity 8. Does not require expensive storage conditions such as freezing. 9. Places distributed in large malls and supermarkets, minimarkets, Pharmacies…etc 10. Easy to move and transport because of light weight 11. Gifts, awards and offers a big role in raising the competitiveness
This product is being aimed at all family members, without exception, and the difference in the acceptance of its presence on their meals does not affected by sexual differences in the distribution of this item.
Market Segment Close to the proportion of males than females significantly in Jordan, and there is no significant difference would bring about changes in marketing policy, and this percentage close in all regions of Jordan In any case, the gender difference does not represent an important factor. As the consumers of this product of both sexes without differences As for the age groups and distribution of Jordan As mentioned earlier, the Jordanian society is characterized by children and young people are targeted in the marketing process, and such a large percentage are distributed logically to all regions of Jordan. Population in Jordan extends longitudinally from the north to the south, where the population density gets lower as we in the south, and this leads us to focus marketing in the capital, in addition to population centers in the north and center There are consumers in the search effort for goods at low prices, and they are ready to go to factories or shops of the company match. This would reduce the chance of distributors in the marketing of the product, in addition to being forced to go to areas where further add more of the marketing costs Through the above we can identify the target group the following specifications: 1. Be close to the crowded population centers, suburbs and neighborhoods. 2. To be in the capital city or around population centers. 3. Provide more than display the product to increase the amount that has been marketed and not to leave the categories of consumers can be marketed to them Item
4. Expansion thoughtfully-you-go 5. Create storage centers to reduce transportation costs and to ensure no interruption of product from the market. 6. Middle class of society are a class of major marketing campaign, and it must follow the policy of selling lots and little profit to acquire this large category
Competitors of people who buy the same item from same supplier “Quantities purchaser” The price obtained and the price at which it sells Areas covered by the Seen storage capacity of branches has its place in number Leaders in the consumer market Place the most focus population and constitutes the highest percentage of children from The heads of families in which higher incomes Provide additional services at prices justification trotted out Places that are located by the age group most targeted quality can be habitual with the fact that demand for the product does not need to exceptional marketing efforts When you enter areas known for high is worth noting that the proportion of the numbers of children are not central to lose some of its importance, and here is worth notice that the consumer gets something to the public and is not particularly special to him It can cause the product and quality services to all consumers of
the product As an additional feature, such as causing the dish and spoon Apron or children or other multiple flavors in one box . we can provide the same product with better quality, packaging and distinctive manner, in order to know the rich class and distinction in the market and see if more marketing of this kind dates back more sales.
Internal and external variables Instead of on market segments who have chosen to purchase item from the company stores External variables As this category of consumers out of the scope of the marketing process that I do are that is, they are excluded by all marketers branches represent indirect loss can be avoided in several ways and must first briefing of the reasons which prompted them to go to the stores the company directly and these reasons divided into two parts external and internal foreign. Culture that people know about the goods they buy influence in two ways, financially and quantified as the ability to know Population distribution are usually stores section: companies in the suburbs of the need for wide open spaces and rents low and are able to suburbanites who are less use of time and income of the population of major areas and cities where they can easily access the stores of the company and the purchase prices, preference is less than prices on the market The only consumers who live in major population groupings to buy from stores that buy goods from distributors sections Appropriate source to buy the item where I am there are concerns by some of the replica products or the presence of a black market take advantage of a break cough from the market exposure at high prices add the lack of satisfaction with market conditions
and poor storage and compliance periods of validity of the product and his knowledge also benefits the extra that you may get it as an added value to product in the event of his purchases directly from the company. Internal variables To stimuli many types and can focus on them by making access item easy process through the supplied in various regions and markets in addition to the display item bid price by the reductions of price on a per unit or the total of units or increasing the size of the container or add things to the item increases the value with added gaming, stickers or stamps to buy or eyes and cash prizes It is the things that may be a catalyst for raising the value of buying the product as an add vitamins or food flavors and presentation of multiple forms of Personal Abound characters that do not want to make corn flakes penalty of their diet and, inter alias, lack of conviction value food or the lack of justification for the high price or to the idea of personality to have on the people who can consume corn flakes and unable to perform well to have a defect in their diet In addition to roughness in personal He had to stay away from cornflakes and dealing with the usual foods, eggs and cheese that make it far from the perspective of the characters from the slave deals with corn chips Life style and concepts of The pattern of life in surrounding environmental impact of a large building concepts of the person and here, the pattern of life in communities and cities quickly and needs to save time by obtaining the services and commodities quick consumption, such as corn flakes because
they do not need a long time to prepare While life in rural areas characterized by pace slow-life person, where has the time to prepare breakfast for example, without the fear of crisis calves on roads or opening hours in the corporate minute In addition to the nature of the jobs in cities dominated by offices that do not require great bodily efforts to rural areas while most of their power and their incomes are tired from work and you need to bodily efforts such as agriculture, rural van here needs a big breakfast provided for him by an environmental and natural direct
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