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EventOrb

Functional Specifications
What is Event Orb?..............................................................................................................3
Getting Started.....................................................................................................................4
Registration..........................................................................................................................5
User Pages............................................................................................................................6
User Login.......................................................................................................................6
User Profile URL.............................................................................................................6
User Profile Page.............................................................................................................6
Edit Profile...................................................................................................................7
Change Privacy Settings..............................................................................................7
Events Page......................................................................................................................7
Add a New Event.........................................................................................................8
Edit Event Details........................................................................................................9
Edit Event Theme........................................................................................................9
Send Invitations.........................................................................................................10
Upload Photos............................................................................................................11
EventOrb as a Social Networking Portal...................................................................12
How Social Networking works on EventOrb............................................................13
EventOrb as a Message Exchange Service................................................................13
Event Pages........................................................................................................................15
Event Page URL............................................................................................................15
An Instant Website for Every Event..............................................................................16
Main Pages.........................................................................................................................17
A Revolutionized Event Search UI................................................................................17
Other Noteworthy Features............................................................................................18
The EventOrb Blog....................................................................................................18
Event Geo-Location...................................................................................................19
Event HTML Embedding...................................................................................................19
Work In Progress................................................................................................................20
Ticket Sales Module.......................................................................................................20
Globalization..................................................................................................................20

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What is Event Orb?

Fig 1.0 the EventOrb.com home page

EventOrb is an event marketing portal that provides the necessary tools to event
promoters to help them publish, manage and market their events worldwide. EventOrb
treats everyone that signs up on the site as an event promoter, whether they are an
individual or a professional organization promoting an event. Once enrolled, users are
given the ability to:

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• Create unlimited events
• Add photos from the event before or after it has taken place
• Add videos of the event
• Search for events all around the world by proximity, date, time of day or category
• Benefit from a standalone event page that advertisers can target with their ads
• Network with other individuals and promoters.
• Allow users to grade events using a trademarked weighted average called the
Event GPA. Each promoter has a Cumulative Event GPA that advertisers can then
in turn use to select which promoters they want to advertise with.
• Set privacy for events, restricting access to either users in a network, or users with
a specific password.
• Sell Tickets to their events online (wip)

Getting Started
EventOrb requires users to sign-up on the website to utilize available services. In a phase
2 release of EventOrb, users will be allowed to sign up for a premium account that
enables them to make use of some features that regular users do not have access to, such
as a more sophisticated Event Page Styling engine, and profit sharing from advertising
revenue generated from their events.

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Registration The EventOrb registration process treats
all registered users as event promoters.
Unlike most other event portals, Event orb
does not restrict sign-up to only the United
States. Users from all over the world are
allowed to register with EventOrb.

Country picker for


multi-national support

Fig 1.1 Registration page

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User Pages

User Login
Once an account is
created, an email is
sent to the email
address the user
provided at the time
of registration,
providing a link for
the user to click on
to activate their
account. A user can
then login using the
credential they have
provided.

Fig 1.2: Login Panel


.

User Profile URL


Once registered, a user can access their profile page using a URL of the form “eventorb
URL + / + user URL’. In other words, if the user URL you provided was “Oracle” at the
time of registration, your user profile would be accessed via:
www.eventorb.com/Oracle

User Profile Page


From the User Profile pages, a user can administer most of the services available to them
via EventOrb. The initial user profile page shows the user’s personal details, a snapshot
of either the most recent event or the closest upcoming event.

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User Organization Name

User Menu

User’s personal info

User logo and


interaction links

Recent event photos

Fig 1.3: User Profile page

Upcoming event
details

On the user profile page, a user has the ability to:


• Edit Profile
• Change privacy settings of profile

Edit Profile
This feature allows a registered user to change their personal details.

Change Privacy Settings


This feature allows a registered user to change the privacy settings on their account in
order to restrict access and viewing to only the users within their network.

Events Page
The events page shows the entire
listing of events that the user has
added. The event page is also
visible to the user’s profile
visitors without the ability to edit
events.
Fig 1.4 Event List
Edit event menu

Edit event link


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add to calendar,
and tagging links
From the Event’s page a user can:
• Add a new event
• Edit event details
• Edit event theme
• Send invitations
• View event page
• Add Photos
• Add Videos
• Delete Event

Add a New Event


A user can add a new event by clicking on the ‘Add Event’ link in the sub menu. Once on
that page a user inserts data about their event. Data collected for events include
• Event Title
• Start Date and time
• End Date and time
• Venue Name and details
• Cover
• Short description etc.

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Fig 1.5: Add Event Page

Edit Event Details


From the Edit Event Details page a user can edit all the details provided for the event at
the time of registration including start date, end date, venue name etc. Users navigate to
the Edit Event Details page by clicking on the Edit Icon next to the event listing on the
events page and clicking ‘Edit Events’.

Edit Event Theme


One of the more appealing features that EventOrb provides to users is the ability to
customize their Event Pages. Event Pages are a single page EventOrb provides for every
event that get’s created. Think of an Event Page like a mini-website. More on this subject
later, however, user’s can customize the look and feel of their event pages from the ‘Edit
Event Theme’ page.

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Currently
selected theme
Available themes

Fig 1.6: Edit Event Theme showing selectable themes (note: scores of themes can
and will be added later)

After clicking on a radio button beneath the


theme to select it, users can then click on
preview to see how their page would look
with that theme.
Fig 1.7: An Event Page showing a theme
variation.

Send Invitations
To help promoters advertise or broadcast their events, EventOrb provides users with tools
to send out emails pertaining to their events. Like Event Page themes, users can
customize the look and feel of the emails they send out.

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Upload Photos
Hopefully, promoters
experience a fun-filled event
and managed to capture a
great many Kodak moments.
Promoters can use the
‘Upload Photos’ feature to
upload photos they took from
their events, giving them
captions. There is no limit to
how many photos can be
uploaded by a promoter.
Fig 1.8: Upload Event Photos

Once added to the site, photos can then be commented on by visiting users, which is a
valuable way to foster participation and interaction on any site. This will give EventOrb
the ‘stickiness’ it needs to engage, entertain and retain.

EventOrb as a video sharing platform


Another highly valuable feature that sets EventOrb apart from its competitors is the
ability for promoters to upload videos from their event. The audience for video streaming
has grown exponentially on the web and EventOrb capitalizes on that to present a
wonderful way to not just capture static moments from events, but all the actions and
interactions that went on during the event as well.

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Fig 1.9: Event Video Upload and Video viewing page

Like photos, videos uploaded to the site can also be commented on by visiting users.
Metadata is also stored about videos such as the number of times it is viewed, to allow
users to search for videos by their popularity.

EventOrb as a Social Networking Portal


EventOrb possesses a ‘youthfulness’ that’s an advantage over its competitors. Sites like
Zvents.com, eventful.com etc. pre-date the Social networking era, where the web saw
sites like MySpace.com and Facebook flourish. EventOrb on the other hand has
implemented the features that have made these sites flourish into its infrastructure.
EventOrb provides a fine social networking solution as part of its event promotion portal.

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How Social Networking works on EventOrb
From the user profile page, visiting users can click on
the ‘Add to Network’ link to open up a popup for
adding a user to their network.

Fig 2: Social networking tools

Add to Network link Popup window for


adding user to network

Once added to another user’s network, users are kept up to date on events being
organized by other users in their network. They also automatically receive more access to
features on another user’s page such as photos, videos and even profiles in general.

Adding a user to your network does not guarantee that a user will accept you into their
network. A request to join a user’s network results in a message being sent to the user,
which in turn the user can accept or decline, in order to either restrict or approve access to
their network.

EventOrb as a Message Exchange Service


Emailing is incorporated into EventOrb to allow users to instantly send messages
amongst themselves. EventOrb provides all the necessary features to make this possible
including:
• Message Inbox
• Message Outbox
• Deleted Messages
• Invites folder

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Fig 2.1: Message Inbox

Fig 2.2: Reply


Message

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Event Calendar
EventOrb provides a calendar that allows users to view all upcoming events by day, week
and month. In month view, EventOrb shows all the days of the month, with fliers
positioned on days that have events. User’s can mouse over on a flier to reveal more
information about the event as in the figure below.

Fig 2.3: Monthly Calendar

Event Pages
Event Page URL
The Event Page created for every event a user uploads to event orb takes the form
“eventorb URL + / + user URL + / + events + / + event identifier”. In other words, if

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your unique URL was ‘tritongroup’ and you were organizing an event called ‘Triton
Christmas Party’, your Event Page URL would be accessed with the URL:
www.eventorb.com/tritongroup/events/triton-christmas-party.

An Instant Website for Every Event


The concept of event pages is crucial to EventOrb’s advertising revenue model. To
understand the concept of an event page, let’s think from the point of view of someone
organizing an event for a second. You are organizing the event of a lifetime which is
important enough to have its own space on the web, but still not big enough to go through
all the trouble to hire a web developer to put the page together, only to have it be of little
use once the event is over. EventOrb helps event promoters solve this problem with a
dynamically generated, one page website called the event page. The Event Page serves
the following purposes:
• It allows all potential patrons of your events to access information about your
event from one location.
• It hosts ad space which event sponsors can purchase
• It is the single location where patrons can leave comments and suggestions about
your event, including rating your event to contribute to your EventGPA

Event Pages are customizable by the user, allowing each event to be truly unique.

Ad zone

Flyer Thumbnail

Event Details

Event Flyer

User comments and


ratings

Fig 2.4: The Default Event Page for all user events

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Fig 2.5: A customized event page

Main Pages
A Revolutionized Event Search
UI
EventOrb spares no effort when it comes
to the refinement of its event search
engine. Speed and usability have been
brought to the forefront of this
implementation, providing one of the best
experiences a user could possibly have with a search engine. EventOrb allows you to
search for events by keywords in the event title, the venue or by the promoter organizing
the event. Once a list of events is populated by the keywords submitted by a user, a user
need only move the filtration sliders that show up in the right sidebar of the page to filter
their search. Result sets can be sorted by Date, Event and Time.

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Event Sort modifiers
Category
filter

Start
Date
filter

Category
filter Event Listings
with
Distance interaction
from zip links
code filter

Country
filter

Fig 2.7: Event Search Engine

Other Noteworthy Features


The EventOrb Blog
Blogs are an essential marketing tool for just about any venture these days, needless to
say they were not overlooked when features were being considered for integration into
EventOrb. The vision for the EventOrb blog is that it will keep a keen eye on current
events, posting information pertaining to them, and become popular enough in those
circuits that it can generate substantial revenue on it’s own from advertising.

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Fig 2.8: The EventOrb Blog

Event Geo-Location
Using the Google Maps API. EventOrb allows users to
get an instant topographical view of their locations and
the events taking place there. Events in the database are
represented by markers in the user’s locale. Clicking on
these reveal further information about the event.

Fig 2.9: Event Geolocation

Event HTML Embedding


Realizing the need for promoters to spread the word
about their product as much as possible, EventOrb
provides embeddable html for every event that gets
created. The best example of it’s usage is in creating a
craigslist post. One need only copy the html, by clicking on “more” for the event listing
and then copying the html from the “Embed HTML” textbox. The html can then be
placed into a craigslist post, or on a site external to EventOrb. It will contain all the
details that a user added for their event while creating it. It can also be modified to

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include any other information that a user wants.

Fig 3 copy and paste an embeddable link into craigslist

Work In Progress
Ticket Sales Module
No event marketing portal could ever be complete without a ticket sales module.
EventOrb will allow users to sell and manage ticket sales online. This feature is
scheduled for a May 2009 release.

Globalization
EventOrb is designed to adapt seamlessly to supporting any language there is. Currently
the fully functional German version of the site has been deployed at EventOrb.de.

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