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The Field of Organization Development: Overview of the Field of Organization Development; A Preview of the Major Themes of the Book; Illustration 1: Problems in a Business Firm; Illustration 2: From “Muddling Through” to Making Millions; Illustration 3: Taking on Global Challenges with the Help of OD; Definitions and Historical Overview of Organization Development: A History of Organization Development;The Laboratory Training Stem; The Survey Research and Feedback Stem; The Action Research Stem; The Sociotechnical and Socioclinical Stem; Second Generation OD; Extent of Application; Values, Assumptions, and Beliefs in OD: Early Statements of OD Values and Assumptions; Implications of OD Values and Assumptions; A Values Study; Illustration of OD Values in an Indian Pharmaceutical Organization; Octaspace Situations in Sales/Marketing Function; Foundations of Organization Development: Models and Theories of Planned Change; Systems Theory; Participation and Empowerment; Teams and Teamwork; Parallel Learning Structures; A Normative-Reductive Strategy of Changing; Applied Behavioral Science; Action Research; Managing the OD Process: Diagnosis; The Action Component: OD Interventions; The Program Management Component; Action Research and Organization Development: Action Research: A Process and Approach; Examples of Action Research in Organization Development; Indian Case Study; Genesis of OD in the Company; The OD Process: A Diagnostic Study; An Overview of OD Interventions: Classifying OD Interventions; Thinking about OD Interventions; Team Interventions: Teams and Work Groups: Strategic Units of Organization; Broad Team-Building Interventions; The Formal Group Diagnostic Meeting; The Formal Group Team-Building Meeting; Process Consultation Interventions; A Gestalt Approach to Team Building; Techniques and Exercises Used in Team Building: Selected Examples; Intergroup and Third Party Peacemaking Interventions: Intergroup Team-Building Interventions; Third-Party Peacemaking Interventions; Organization Mirror Interventions; Partnering Comprehensive OD Interventions: “Getting the Whole System in the Room”; Search Conferences and Future Search Conferences; Beckhard’s Confrontation Meeting; Strategic Management Activities; Real Time Strategic Change; Stream Analysis; Survey Feedback; Grid Organization Development; Schein’s Cultural Analysis; Large-Scale Change and HighPerformance Systems; Tran organizational Development Structural Interventions and the Applicability of OD: Sociotechnical Systems; Self-Managed Teams: Problems in Implementation; Work Redesign; MBO and Appraisal; Quality Circles; Quality of Work Life Projects; Parallel Learning Structures; Physical Settings and OD; Total Quality Management; The Self-Design Strategy; High-Involvement and High-Performance Work Systems; Large-Scale Systems Change and Organizational Transformation; Summary of the Characteristics of Selected Structural Interventions. Training Experiences: T-Groups; Sensitivity Training in India; Comparative Analysis between Western Perspective and Indian Perspective; New Trends of Sensitivity Training Applied in Organizations (Parikh and Jayavelu, 2002); Behavioral Modeling; Life and Career Planning; Coaching and Mentoring; Instrumented Training; Role Efficiency Lab (REL) Issues in Consultant-Client Relationships: Entry and Contracting; Defining the Client System; The Trust Issue; The Nature of the Consultant’s Expertise; Diagnosis and Appropriate Interventions; Depth of Intervention; On Being Absorbed by the Culture; The Consultant as a Model; The Consultant Team as a Microcosm; Action Research and the OD Process; The Dependency Issue and Terminating the Relationship; Ethical Standards in OD; Implications of OD for the Client; The Role of the Human Resource Specialist in Organizational Development Activities Power, Politics, and Organization Development: Power Defined and Explored; Theories about the Sources of Social Power; Organizational Politics Defined and Explored; Framework for Analyzing Power and Politics; The Role of Power and Politics in the Practice of OD; Planned Change, Power, and Politics. The Future and Organization Development: The Changing Environment; Fundamental Strengths of OD; OD’s Future;
Culture and co-operation. Main tasks and output of the implementation phase. The risk management process. What are the characteristics of an international project?. The learning organization and international project management . What determines the success of international project management?. Fostering project learning in an international context. Planning cost in the project budget. Program management. Communicating in purely virtual teams. Where does project management come from. Defining the International Project: Introduction. Strategy and strategic management. Analysis of controlling results. Cultural differences in communication styles. What are the main differences between a ‘standard’ and an international project?. The planning process. Risk analysis. The cultural gap tool. Corruption as a special risk in international projects. Cultural impact on leadership and motivation. Duration: 3 Hrs Introduction to International Project Management: Introduction. Cultural impact on monitoring and controlling. Co-operating in International Projects: Introduction. Management by projects. Ground rules for cooperation. Planning for quality in international projects. Communication in International Projects: Introduction. and Quality: Introduction. Cost. Communication governance. Risk and culture. Learning in and Learning from International Projects: Introduction: Organizational learning and knowledge management. and where does it go to?. Cultural impact on planning. Managing uncertainty. Managing claims. Effective conflict management. Managing heterogeneity. Elements of effective co-operation. What is the structure of this textbook?. Mapping the cultural context. Risk monitoring and controlling. Cultural embeddedness of learning. Defining milestones. Tools and techniques for monitoring international projects. The project management office. Forms of project structures. Planning the International Projects in Terms of Time. Specifics of responsibility in international projects. Scheduling. Leading International Projects: Introduction. Language and communication. Implementing and Controlling International Projects: Introduction. External project co-ordination. Competencies of the international project manager. Planning for risk. Selected specifics of communication in international projects. Project proposal. Communication in international projects. Problems of learning in and from international projects. Culture frameworks. Cultural impact on project organization. Leadership types and requirements in an international context. What is a project?. Tools and techniques for controlling international projects. Organizing communication from a structural point of view. The nature of risk. Methods of project learning. Managing risk and Uncertainty in an International Project: Introduction.International Business Max Marks: 100. Building the international team at the project start. Project portfolio management. the relation between strategic management and projects. What is a program?. Organizing the International Project: Introduction. Identification of risk. Adding resources to scheduling. The Context of International Projects in Terms of Organizational Strategy and Culture: Introduction. managing the scope of an international project. The choice of communication modes. Who are the main project stakeholders?. Organizational culture. Responsibility in organizational structures. Establishing trust. The start of a project. Program organization. Main roles and tasks of the international project manger. The phase of project completion. What is project management?. Managing the international project stakeholders. Internal project co-ordination. Creating a work breakdown structure. Managing change. Project management maturity models. The use of communication technology. Diversity-complexity-assessment. Negotiations as a special communication situation.
Asset Allocation: Significance of Asset Allocation – Principles of Asset Allocation – Asset Allocation Drivers – Types of Asset Allocation – Approaches to Asset Allocation Decision – Dynamic Strategies for Asset Allocation – Asset Allocation Process. Investment and Investment Products: Basics of Investing – Concept of Risk and Return – Fixed Income Securities – Variable Income Securities – Derivatives – Mutual Funds and Structured Products – Risk Analysis of Investment Products.Wealth Management Max Marks: 100. Alternative Investment Options: Selection of Alternative Investments – Art objects – Gold and Silver – Hedge Funds Investment – Commodities – Real Estate – Charity. Portfolio Management and Performance Measurement of Portfolios: Portfolio Management Services – Portfolio Measurement – Portfolio Evaluation – Factors – Measures of Return – Measurement of Risk in Portfolio Context – Performance Attribution Analysis – Monitoring Influence of Asset Allocation Decisions – Performance Evaluation of the Portfolio Manager – Portfolio Revision. Behavioral Skills for Wealth Management: Basic Communication Skills – Structured Communication Skills – Non-Verbal Communication Skills – Negotiation and Convincing Skills – Etiquette and Manners – Time Management. Duration: 3 Hrs Introduction to Wealth Management: Concept of Wealth Management – Understanding Wealth Management – State of World’s Wealth – World Wealth Report Analysis – Key Drivers of Wealth Management – Wealth Management – The Indian Perspective. . Mutual Funds: Advantages of Mutual Funds – Disadvantages of Mutual Funds – Types of Mutual Funds – Structure of Mutual Funds in India – Regulators of Mutual Funds in India – Who can Invest in Mutual Funds in India – Risks Associated with Mutual Funds – Systematic Investment Planning. Client Profiling: Client’s Goals and Constraints – Principles of Asset Allocation – Life Cycle Investment Guide – Characteristics of Private Banking Clients – Identifying the Client’s Needs. Personal Financial Planning: Need for Personal Financial Planning – Rewards of Personal Financial Planning – Proforma of Financial Statements – Steps in Personal Financial Planning Process – Need for a Financial Planner – Tax Planning – Capital Gains Tax – Charity and Tax – Insurance Planning – Retirement Planning – Estate Planning. Understanding the Wealth Management Process: Savings Cycle and Wealth Cycle – Wealth Accumulation – Client Segmentation – Private Banking. Understanding Investor Psychology: Psychological Aspects of an Investor – Representativeness – Prospect Theory – Investor Buying Behavior – Services Marketing – Personal Selling Process. Marketing of Financial Products: Relationship Marketing – Selling in a Competitive Environment – Steps in the Relationship Management Process – Segment – Profile – Strategize – Execute – Monitor and Review – Personal Selling Skills.
Marketing Control .Relationship Marketing LEARNING IN MARKETING ORGANIZATION: Learning Process About Markets .Bases for Segmentation .Managing the Sales Force -Personal Selling DISTRIBUTION STRATEGY: Strategic Issues in Distribution .Marketing Research Information Computerized Information Systems SEGMENTING MARKETS: Markets and Marketing Approaches .Identifying Potential Competitive Advantages .Direct Marketing SALES FORCE STRATEGIES: Developing and Implementing Sales Force Strategy .Business Strategy and Marketing -Marketing Situation Analysis .Strategic Marketing Management Max Marks: 100.Deciding on Segments To Enter Positioning .Risks In New Product Development .Strategic Analysis of Market Segments TARGETING AND POSITIONING STRATEGIES: Market Targeting Strategy .Issues Related to Marketing Cost .Designing the Sales Organization .Environmental Scanning and Analysis .Reasons for Failure of New Products .Influence of Market Position on Strategy .Strategic Evaluation and Control .Approaches to Price Setting .Designing Marketing Strategy -Marketing Planning and Marketing Plans BUSINESS STRATEGIES AND COMPETITIVE ADVANTAGE: Organizational Change .Product Quality Management -Total Quality Management -Customer service strategy PRICING STRATEGY: Role and Significance of Price .Using Price as a Tactical Weapon ADVERTISING AND SALES PROMOTION STRATEGIES: Promotion Strategy .Benefits of Environmental Scanning COMPETITOR ANALYSIS: Competitive Forces .Choosing the Positioning Strategy RELATIONSHIP STRATEGIES: Interorganizational Relationships .Product Planning as a Customer Satisfaction Process .Pricing Strategy .Porter’s Generic Competitive Strategies .Pest Framework .Global Relationships Among Organizations GENERIC STRATEGIES: Porter’s Five Competitive Forces .Managing the Channel International Channels STRATEGIC ISSUES IN MARKETING: Organizational Pressures .Joint Ventures .Distribution Intensity .The New Product Development Process .Need For New Product Development .Types of Interorganizational Relationships Strategic Alliances .Advertising Strategy .Evolution of Marketing Audit .Competitor Analysis .Organizational Buying Behavior Dimensions of Organizational Buying Behavior -Influence of the Product on Marketing Strategy .Competitive Information System (CIS) CUSTOMER ANALYSIS: Buyer Behavior Model -The Buying Decision Process .Problems in the Marketing Department .Competitive Advantage Business Strategy MARKETING AUDIT AND SWOT ANALYSIS: Marketing Audit .Marketing-Orientation .Niche Marketing .Customer Profitability Analysis Financial Situation Analysis .Corporate Sustainability .Sales Channels .Market-Orientation .Multi-Attribute Segmentation .Strategic Marketing MARKETING STRATEGY AND PLANNING: Deciding How to Compete .The Learning Organization Sources of Information and its Analysis .Types of Distribution Channels -Considerations in Distribution Channels .SWOT Analysis MARKETING COSTS AND FINANCIAL ANALYSIS: Analyzing Marketing Costs .New Product Strategies .Marketing Strategy Implementation .Problems in Obtaining Marketing Feedback -Problems in Information Handling .Definition of Strategy .Managing Existing Products .Reasons For Success of New Products .Planning Orientation -Organizational Issues DESIGNING AN EFFECTIVE MARKETING ORGANIZATION: Considerations in Organization Design Organizational Design Options -Selecting an Organization Design -Global Dimensions of Organizations MARKETING STRATEGY IMPLEMENTATION AND CONTROL: Marketing Plan .Market Segmentation .Methods of Pricing .Other Issues in New Product Development PRODUCT BRANDING AND CUSTOMER SERVICE STRATEGIES: Nature of Product . Duration: 3 Hrs STRATEGIC MARKETING MANAGEMENT – AN INTRODUCTION: Marketing .Branding Strategy -Responsibility for Making Product Decisions .Productivity MARKET AND ENVIRONMENTAL ANALYSIS: The Nature and Structure of Marketing Environment .Developing Product Strategies .Evolution of Environmental Scanning .Evolution of Strategic Management .Other Considerations in Pricing .Information Gathering -Analyzing the Competition .Sales Promotion Strategies PUBLIC RELATIONS AND DIRECT MARKETING STRATEGIES: Public Relations .Strategic Wear-Out PLANNING FOR NEW PRODUCTS: New Product Development .Components of Marketing Audit .Marketing Information System .Conflict and Control in Distribution Channels .
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