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On Baizid Steel Industries Limited (BSIL)

Department of Marketing University of Chittagong

Submitted to
Mrs. Tunazzina Sultana Assistant Professor Department of Marketing University of Chittagong

Submitted by
Badrual Ahmed. Examination Roll: 2000/103 Anupam Deb. Examination Roll: 2001/32 Md. Amin Al-Rashid. Examination Roll: 2001/79 Mohammad Bedar Uddin Zahedi. Examination Roll: 2001/56 Mohammad Giasuddin. Examination Roll: 2001/09 4th Year BBA (Honours) Session: 2000-2001 Department of Marketing University of Chittagong

Date of submission: 20th August, 2007

LETTER OF SUBMISSION
20th August, 2007 Mrs. Tunazzina Sultana Assistant Professor Department of Marketing University of Chittagong. Subject: Submission of Industrial Tour Report. Dear Madam, We are immensely pleased to submit the industrial tour report entitled Performance Evaluation of Baizid Steel Industries Limited (BSIL) prepared after making tour to Baizid Steel Industries Limited to fulfill the partial requirement of BBA program. We have put our best effort to overcome our shortcomings and prepared the report to the best of our ability. However, if any clarification is required, we would be glad to provide them as best as our group can. Our group sincerely believes that the findings of this report will be of immense aid to the academic. We, therefore, pray and hope that you would be kind enough to accept the industrial tour repot prepared by our group. Yours Sincerely, 1. Badrual Ahmed. Exam. Roll: 2000/103 2. 3. 4. 5. Anupam Deb. Exam. Roll: 2001/32 Md. Amin Al-Rashid. Exam. Roll: 2001/79 Mohammad Bedar Uddin Zahedi. Exam. Roll: 2001/56 Mohammad Giasuddin. Exam. Roll: 2001/09 4th Year BBA (Honours) Session: 2000-2001 Department of Marketing University of Chittagong.

PREFACE
Industrial tour is a part and parcel of BBA program that is offered by the University of Chittagong and such tour is a mandatory component of the fourth year. The tour intends to provide practical training in handling of managing jobs as well as to integrate the knowledge of marketing activities and models with current management and marketing practices in business community. Industrial tour is very helpful in getting real experience of managerial functions of a company. This tour goes a long way to gain institutional learning and also acquire knowledge about the working system of a particular organization. In presents days such industrial tour program is useful to enhance the efficiency of the students in job market. As we are the students of BBA program, we have got the golden chance of performing industrial tour under the supervision of Mrs. Tunazzina Sultana, Assistant Professor of Department of Marketing. The title of the industrial tour report has been given Performance Evaluation of Baizid Steel Industries Limited. This report is prepared on the basis of the practical study in Baizid Steel Industries Limited (BSL).

ACKNOWLEDGEMENT
It is a great pleasure for us to submit the industrial tour report entitled Performance Evaluation of Baizid Steel Industries Limited. The gain of this report depends on the contribution of many people, especially those who spare time to share their mindful art of judging of merits and faults and suggestions. At first, we would like to express our gratitude to almighty Allah for giving us the strength to perform our responsibilities and complete the tour report. Secondly, we would like to express my heartiest gratitude to our honorable teacher and tour supervisor Mrs. Tunazzina Sultana We were enriched by his kinds encouragement and co-operation. We could not complete this tour report successfully without his responsible guidance, instruction, persuasion and advice. We would like also to express our gratitude to Mr. Manjur Morshed Jilani, Senior Executive HR for his cooperation to provide different data about the company. Besides all the members of our group contributed equally to the each topic in this report by group discussion, brain storming, Group typing by computer etc.

EXECUTIVE SUMMARY
The industrial tour report has been prepared by visiting the factory and office of Baizid Steel Industries Limited (BSL). The title of the report is Performance Evaluation of Baizid Steel Industries Limited which implies that the main objective of the study is to analyze and evaluate the performance of Baizid Steel Industries Limited (BSL). To evaluate the performance of the company mainly primary data has been used. The study has found out some problems regarding overall management of the company and a conclusion has been drawn that the overall performance of the company is satisfactory but not outstanding.

TABLE OF CONTENTS

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LIST OF CONTENTS
Introduction Objective of industrial tour Methodology of the study Limitation of the study Company profile Organizational objective of BSIL Organizational structure of BSIL Production system of BSIL Procurement policy of BSIL Marketing mix Product Classification of product of BSIL Features of product of BSIL Price Factor influencing the pricing of the product of BSIL Pricing approaches and strategies of BSIL Place Channel of distribution used by BSIL Important aspects of channel of distribution of BSIL Warehousing of BSIL Promotion Promotional tool used by BSIL SWOT of BSIL Problems of BSIL Recommendation Conclusion Questionnaire Reference Books

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