MIS220 To: Jeremy Wang Secondlife Case Study Q1: First, the Secondlife makes the communication for businesses more

convenient and efficient. Companies, especially worldwide companies always have lots of branches located all around the world. How to communicate and discuss problems at the same time at the same place can be one of the obstacles for most of companies. As a result, many worldwide companies set up virtual business on the Secondlife to solve this problem. Let‟s take IBM as example. IBM is a quite famous worldwide company, according to the case; it spent 10 million dollars on establishing virtual business on the Secondlife. IBM employees, who are represented by avatar, can attend a meeting at a virtual meeting room from all over the world. The Secondlife also gives employees the access to the online PowerPoint and they can discuss and solve problems by just sending instant messages, which saves more time and improves the efficiency of operations. The Secondlife provides the companies a platform to spend less and operate better. The employees are highly gathered and can solve problems quickly and efficiently. What is more, communicating via the Internet also saves large amount of money and time for companies. Some International Institutions also build virtual classes on the Secondlife to make the distance learning possible for those International students. Students

the secondlife can be quite useful to businesses when it comes to hiring employees. According to the case. Some top institutions are now trying to develop online communities for the academic exchange (Reena Jana). Q2: The advertising and media companies are likely to benefit more from the presence on Secondlife. With the help of the Internet. To some extent. Second. more people get to know these companies and even get addicted to them. the famous television and media companies such as CNN and BBS have already built up an online platform for their existing and potential viewers. According to the case. these brands are becoming more popular and the companies will get more viewers. Companies do not need to pay extra manpower and material resources for the development.are gathered at the same place from all over the world and less physical teaching buildings are needed. it will be easier for those who are working in advertising and media companies to exploit a platform on the Secondlife. so the cost will be . the businesses can use the Secondlife to expand their brands‟ influence. On the on hand. As a result. the Hewlett-Packard Company has already built up a platform to hire employees. Third. As a result. both the advertising and media business have a close related to the computer application. the online interviewing narrows down the applicants and saves lots of manpower and material resources. so the IT departments in these companies are always highly developed.

but those who I employed must be perfect at computers and technologies. I do not need many people in my company. nearly every people get in touch with the media and the advertisement every day. there is a 3-D modeling tool that let avatars to set up buildings. so those have an insidious effect on people‟s mind and behavior. I update what they need online. In addition. and they just to come to my virtual classes and have the classes online with their avatars. which is the currency in the virtual world. I also plan to hire famous English professors to teach the online courses. people just need to log on the Secondlife and learn English at home. I need to spend quite an amount of lindens on the virtual buildings and class rooms. they will get a better feedback than any other kinds of businesses. I will be selling online courses about the IELTS. Online courses are quite convenient for those English learners. in order to buy these things.lower. On the other hand. It . Learning English is quite common and famous in my hometown or even in all of the China. GRE. and the online courses will be updated regularly. If these companies use the Secondlife appropriately. they also choose to strengthen their English outside of the class. Q3: According to the case. furniture and other goods. GMAT and other English language courses. vehicles. Instead going outside. and my company is just like the mediator. I also need to trade real dollars for Linden dollars. landscape. Even though they have English courses in class. many teenagers have various kinds of English courses weekly or daily.

It is not much to a large worldwide company.is simple and efficient. they have to pay for their lands and decorations. the Secondlife has a very high requirement to the computer performance. the currency and guiding are both necessary for people to know or use the Secondlife. which may cost millions of Lindens. Q4: I find the auction for Lindens and the book of Secondlife Guide. business companies may not be happy to spend much money to meet the computer requirements. so the final purpose of the company is to gain benefit from the Secondlife. so I think it will work. According to the case. If the Secondlife want to be popularized. These things are all close related to the Secondlife. The Secondlife is also a business. the first difficulty is the technology. People can have a deep understanding of the Secondlife and Lindens is the currency in the virtual world. I am not surprised by what I see on the online auction. The educational institutions use the Secondlife mainly for academic . which must be traded by the real dollars in the real life. Q5: The business companies use the Secondlife mainly to manage companies or promote branches online. High computer performance means more money has to be spent on the computer systems. If the companies want to build virtual business. but it is too much to just a small company with 10 or 20 people.

Q7: I think Secondlife is just how business will be conducted in the future. if the interview is just on the Secondlife. I could even perform better than usual. Without pressure. but some of them do not have the manpower and material resources to do that. What is more. institutions need a special IT department to develop the technology. I can still imagine the nervous inward when talk with the interviewer. just like chat with each other. more time can be saved. the pressure will have quite bad effects on my mind and behavior. the more nervous I become. The money and technology must be the obstacles to the expanding of the Secondlife in the educational institutions. In order to achieve these goals. the longer I wait for the interview. In addition. Things change when it comes to the online interview. Q6: Yes. In this case. I do not need to wait for a long time. Then both the interviewer and I will have a conversation through the instant messages. which brings by other interviewees as well as the interviewer. Even though I am not interviewed before. and will not be affected by the other interviewees. and I can have a few interviews just in one day. I would like to be on the Secondlife.exchanges and online courses. As the . All I need to do is sitting in front of the desk and logging on the Secondlife. I attribute the differences by the different characters and purposes of the business and education.

or a worldwide meeting. By: Chris Zhang . and manage the company more efficiently. have worldwide meetings. customers and sellers. The Secondlife takes full use of the Internet.development of the Internet. the world is becoming smaller and smaller. a sight view of different kinds of lives. institutions. we can have a job interview. online courses are possible for people from all over the world. by using Secondlife. All of these contribute to our high pace of modern life. For companies. they can hire people. without going outside. and the Internet can be the quickest and efficient way for people to communicate. For the institutions. and reduces the distance between companies. For our people. It makes the life more convenient and efficient.

Kenneth C and Laudon. Jane P.businessweek. New Jersey: Prentice Halls.ht m> .com/ss/06/10/secondlife/index_01. “Is Second Life Ready for Business? Case study” Management Information Systems. Reena. Kenneth C and Laudon. 2010.Laudon.‟ BussinessWeek.pp37 Jana. Laudon.11th ed. Bloomberg<http://images. „Breathing Secondlife into business. Jane P.