Company history Henry ford was the American founder of the ford motor company And father of modern

assembly lines used in mass production .his introduction of the model t auto mobile revolutinzied transportation and American industry .as owner of the ford motor compane become one of the richest and best known people in the world Vision statement To become the world leading consumr company for automotive products and servicecs

Mission statement We are a global family with a proud heritage passionately committed to providing personel mobility for people around the world we anticipate consumer need and delivere outstanding products and services that improves people’s lives

Revised vision statement Ford motor vision is to become leader in motor vichles for products and related services

Reviesd mission statement Ford motor provode products and services fpr superior quality that improves standard of living of our customers and not harmful for

. constrained.environment . services. and defined by a host of global pressures and trends. transformed. and information technology. while being shaped. New Mobility offers a fresh understanding of how we can meet transportation needs for both people and goods through an integrated network of products. Our individual and societal transportation needs are complex and rapidly-evolving.we seeks to produce healthy finicail rewards for investor provide opportunities for growth and environment our employees Matrices discuss IFE EFE CPM SWOT SPACE BCG IE THE GRAND QSPM New Mobility is a relatively new term used to represent an exciting and imminent reality. Within this context.

but also to the transportation infrastructure gap which is rapidly emerging as Megatrend pressures intensify. Through a combination of primary and secondary research. core competencies. including the Canadian think-tank Moving the Economy i and a group of three University of Michigan graduate students who. our Discussion & Analysis section identifies a number of other key factors for Ford to consider when selecting how. and why to assume a leadership role in the New Mobility Market . “Megatrends” such as climate change.As the concept of New Mobility begins to take root. urbanization. and economies can grow and prosper. and leadership potential in each of the five cities. In so doing. and congestion are affecting the rate and degree to which populations. in 2005. increasing social disparity. India is the most attractive New Mobility market. Our results from each city combined a conventional Market Attractiveness Analysis with a progressive New Mobility Market Analysis. we have created a novel new approach to business project evaluation. We then overlaid these results with Ford’s specific strengths. services. we surveyed the current and future potential for New Mobility products. due not only to the overall market size. produced a report for Ford Motor Company entitled New Mobility: Future Opportunities for Ford as a Mobility Integrator. vis-à-vis the growing urgency of addressing the aforementioned megatrends. certain human-induced trends are putting unprecedented pressures on our global society. shifting demographics. regions. Our results indicate that Bangalore. Our team consists of eight MS students at the School of Natural Resources and Environment at the University of Michigan. when. and technologies in five global cities. This project builds on the work of previous groups. However.

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His introduction of the Model T automobile revolutionized transportation and American industry. 1947) was the American founder of the Ford Motor Company and father of modern assembly lines used in mass production. History : History Ford Motor Company is an American multinational automaker based in Michigan. Ford discontinued the Mercury brand at the end of 2010. Ford's former UK subsidiaries Jaguar and Land Rover were sold to Tata Motors of India in March 2008. Model (T) introduces in 1908 Ford become 1 st moving automobile assembly line in the world 1988 was the peak year for Ford Ford also owns a small stake in Mazda in Japan and Aston Martin in the UK. As owner of the Ford Motor Company he became one of the richest and best-known people in the world. In 2010 Ford sold Volvo to Geely Automobile. 1863 – April 7. Slide 7: First Factory .Strategic Management Case Study on: Strategic Management Case Study on HENRY FORD: HENRY FORD Henry Ford: Henry Ford Henry Ford (July 30.

We anticipate consumer need and deliver outstanding products and services that improve people's lives.Slide 8: First Assembly Line Slide 9: 1903 Slide 10: Ford Model T Slide 11: Head Quarter (Glasshouse) Slide 12: Research Centre Vision Statements : Vision Statements To become the world's leading consumer company for automotive products and services. We seeks to produce healthy financial rewards for investor provide opportunity for growth and enrichment to our employees Revised Mission Statement Matrices: Matrices IFE Matrix EFE Matrix CPM Matrix SWOT Analysis Space Matrix BCG Matrix IE Matrix The Grand Matrix QSPM EFE Matrix: . Revised Vision Statement : Ford motor vision is to become leader in motor vehicles for products and related services Revised Vision Statement Revised Mission Statement: Ford Motor provide products and services for superior quality that improve the living standard of customers not harmful for environment. Mission Statement: Mission Statement We are a global family with a proud heritage passionately committed to providing personal mobility for people around the world.

10 1 .30 Good Market Share in Europe 0.60 Targeting all classes Customers 0.10 Total 1.10 3 .20 3 .14 Toyota Market Share Increase in USA 0.80 4 .40 Safety Measurements 0.20 4 .60 4 .10 3 .15 3 .15 3 .10 2 .00 2.15 3 .30 Total 1.EFE Matrix Key External Factors Weight Rating W.00 2.05 2 .15 4 .40 4 . Score STRENGTH Affordability due to Brand Name 0.60 4 .15 4 .20 3 . customer focused and efficient 0.10 4 .15 Competition Rises all Over the World 0.30 THREATS Rising Fuel Prices Worldwide 0.6 IFE Matrix: IFE Matrix Key Internal Factors Weight Rating W.20 Closing more than 10 manufacturing units in NUSA 0.10 Weak Financial Position 0.60 3 .10 Labor Cost Increase in USA 0.07 2 .45 Support Racing Teams including Formula 1 and etc 0.30 Producing Hybrid Car since 2007 0.10 2 .30 4 .15 Market Share 0.10 1 . Score OPPORTUNITIES Producing Fuel Efficient Cars 0.10 2 .45 3 .10 2 .80 Customer Loyalty 0.10 3 .60 CPM Matrix Strategy-Formulation Analytical Framework : Strategy-Formulation Analytical Framework Stage 2 The Matching Stage SWOT Matrix Space Matrix IE Matrix Grand Strategy Matrix THE MATCHING STAGE: THE MATCHING STAGE Strength Weakness Opportunities Threats Four Types of Strategies : Four Types of Strategies Strength-Opportunity (SO) Weakness-Opportunity (WO) Strength-Threats (ST) Weakness-Threats (WT) SWOT Matrix : .10 3 .45 3 .8 CPM Matrix: Critical Success Factors Weight Rate Score Rate Score Rate Score Technology 0.16 Total 1.08 2 .60 Aggressively enter in the Asian Market 0.45 More product driven.70 3.05 3 .20 3 .20 Downsizing 0.15 WEAKNESS Continue Decline in Market Share 0.05 3 .80 Financial Position 0.10 Rising Interest Rate 0.05 2 .30 3.15 3 .10 3 .10 2 .45 Brand Image 0.30 Initiate Manufacturing in Low Cost Countries 0.05 3 .10 Raw Material Cost increasing Continuously 0.40 Several Name of Brands 0.30 3 .00 2.10 2 .20 3 .05 2 .30 Several Models 0.15 3 .40 Price Competition 0.30 3 .20 European Market expected to be more profitable 0.30 3 .

1 -2 -3 -4 -5 -6 -6 -5 -4 -3 -2 -1 + 1 + 2 +3 +4 + 5 +6 Conservative Aggressive Competitive Defensive IE Matrix : . which will increase US Market Share. W1+O2 Threats – T 1Rising Fuel Prices worldwide 2 Rising Interest Rate 3 R.8 Environmental Stability (ES) Technological Changes -1 Rate of Inflation -2 Demand Variability -3 Barrier To entry -4 Competitive Pressure -1 -11/5 = 2.M Cost increasing Cont.4 Space Matrix: Space Matrix FS ES CA IS +6 +5 +4 +3 +2 + 1 0 0 .2 Space Factors: Space Factors Internal Strategy Position External Strategy Position Competitive Advantage (CA) Market Share -5 Service Quality -3 Loyalty -4 Competitor capacity utilization -4 Technology -3 -19/5 = -3.8 Industry Strength (IS) Growth Potential +3 Financial Stability +3 Technological know how +5 Resources Utilization +3 Goodwill +3 17/5 = 3. 4 Labor Cost Increase in USA 5 Competition Rises Worldly ST Strategies Product development T1 + S3 WT Strategies Market Penetration T5 + W1 Space Matrix: Space Matrix Two Internal Dimensions Financial Strength (FS) Competitive Advantage (CA) Two External Dimensions Environmental Stability (ES) Industry Strength (IS) Space Factors: Space Factors Internal Strategy Position External Strategy Position Financial Strength (FS) Return on Investment +3 Leverage Ratio +3 Income Employee +3 Inventory Turnover +2 Liquidity +2 14/5 = 2.SWOT Matrix Strength – S 1 Affordability due to Brand Name 2 Good Market Share in Europe 3 Producing Hybrid Car 4 Several Name of Brands 5 Targeting all classes 6 Support racing teams (Formula 1) Weakness – W 1 Continue Decline in M S 2 Downsizing 3 Weak Financial Position 4 Closing units in USA Opportunities – O 1 Fuel Efficient Cars 2 Customer focus & efficient 3 Aggressively enter in Asia 4 European Market expected to be more profitable SO Strategies Market Development O3+ S4+S5 WO Strategies Focus on local marketing to got more support from US Govt.

15 1 .1 QSPM (Quantitative Strategic Planning Matrix) : Key External Factor Opportunities Weight Market Development Product Development Producing Fuel Efficient Cars 0.10 4 .0~4.9 1.0 2.30 Support Racing Teams including Formula 1 and etc ..10 1 .10 2 .30 2 ...6 IFE weight score is 2.10 2 ..60 2 .30 Good Market Share in Europe 0.20 3 .0~1.0 ~ 4. VIII.10 3 ..60 More product driven..10 1 .7 2.Weakness Continue Decline in Market Share 0..20 Labor Cost Increase in USA .0~1.10 2 .30 3 .0~2..40 3 .15 3 .20 Several Name of Models .15 2 .60 4 .. or VII Harvest or Divest – Cells: VI.9 High 3..45 Aggressively enter in the Asian Market 0.15 4 . or IV Hold and Maintain – Cells: III. customer focused and efficient 0..10 4 ...20 2 . or IX The IE Matrix : The IE Matrix I II III IV V VI VII VIII IX Strong Average Weak 3.Competition Rises all Over the .15 3 .20 Threats Rising Fuel Prices Worldwide 0.30 Closing more than 10 manufacturing units in NUSA 0.40 2 .20 2 .Targeting all classes Customers 0..10 Downsizing 0.20 Initiate Manufacturing in Low Cost Countries .10 3 .8 HOLD & MAINTAIN The Boston Consulting Group (BCG) Matrix: The Boston Consulting Group (BCG) Matrix Stars Lincoln Question Mark Mercury Cash cows Dogs Grand Strategy Matrix: Rapid Market Growth Quadrant II Quadrant I Quadrant III Quadrant IV Slow Market Growth Weak Competitive Position Strong Competitive Position Grand Strategy Matrix QSPM (Quantitative Strategic Planning Matrix) : QSPM (Quantitative Strategic Planning Matrix) Key Internal Factor Strength Weight Market Development Product Development Affordability due to Brand Name 0. II.45 2 ..45 3 .10 2 .30 Producing Hybrid Car since 2007 0.9 As our EFE Weight score is 2..20 2 .European Market expected to be more profitable 0.20 Total 1 2.40 Weak Financial Position 0.9 Low 1.30 Rising Interest Rate .0~2..0 Medium 2..20 3 .. V.IE Matrix It based on two key dimensions: The IFE total weighted scores on the X-axis The EFE total weighted scores on the Y-axis Divided into three major regions: Grow and Build – Cells: I.Raw Material Cost increasing Continuously 0..

45 3 .30 Toyota Market Share Increase in USA 0.45 2 .70 QSPM (Quantitative Strategic Planning Matrix) Recommendations: Recommendations We will concentrate more on market development.45 Total 1 2.15 3 . Constitute Field Force Ford Care Services Reducing salary personnel and achieving additional efficiency Increase warranty cost THANK YOU VERY MUCH: THANK YOU VERY MUCH .World 0.15 3 .75 2.