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0: Must Read Posts of 2008
By Brian Solis, blogger at PR 2.0 and principal of FutureWorks PR, Co-Author Putting the Public Back in Public Relations and Now Is Gone
It's easy to lose sight of the beacons and milestones that resonate, influence and guide us as we navigate through these evolutionary times. After all, we're deluged with education, lessons, and insight from so many brilliant leaders and inspirational voices, that it's practically impossible to retain and reference all that moved us when we're moved on a minute-by-minute basis. Our attention and relationships are more precious than ever. As 2008 comes to a close, I wanted to share with you some of my favorite posts on PR 2.0 over the last the year. I hope they help you as you explore the new opportunities that will define your future in 2009 and beyond. PR 2.0 2008 Top 40: Free ebook: The Art and Science of Blogger Relations Free ebook: PR Tips for Startups The Value of Online Conversations Transforming Customers into Evangelists: The Art of Listening and Engagement The Definitive Guide to Social Media Releases Social Media is Not The Final Frontier of Marketing Gary Vaynerchuk Puts the Social in Social Media Cultural Voyeurism and Social Media
PR 2.0 = The Evolution of PR, Nothing Less, Nothing More Ladies and Gentlemen, The Conversation Has Left The Building The Evolution of the News Business Will The Real Social Media Expert Please Stand Up? Distributed Conversations and Fragmented Attention In Blogger and Media Relations, You Earn the Relationships You Deserve PR 2.0: Putting the Public Back in Public Relations Making Mistakes and Amends in Blogger and Media Relations The Evolution of Press Releases The Escalator Pitch, Going Up? PR Tips for Startups - The Director's Cut The Art of Conversation - It's About Listening Not Marketing The Social Revolution is Our Industrial Revolution Comcast Cares and Why Your Business Should Too - The Socialization of Service SEC To Recognize Corporate Blogs as Public Disclosure, What This Means for Wires and Press Releases New Communication Theory and the New Roles for the New World of Marketing Introducing The Conversation Prism PR is Not Dead The Socialization of Your Personal Brand - Part I - III Launching Your Company at an Event? You need PR The State of Social Media 2008 Redefining the Echo Chamber to Excel in an Economic Crisis Twitter Tools for Community and Communications Professionals In the Social Web, We Are All Brand Managers Reinventing Crisis Communications for the Social Web Al Gore on the Social Revolution for Change Barack Obama, The Social Web, and the Future of User-Generated Governance Introducing MicroPR, A PR Resource for Journalists, Analysts and Bloggers on Twitter
Saying More with Less: A Directory of Short URL Services TechCrunch Kills The Embargo, But PR Holds the Smoking Gun Fear Kills Businesses, Dead Introducing Social Syndication and Aggregation: Social Media Predictions for 2009 For a full table of contents of posts related to Social Media, New PR/Marketing, and Business, please click here.
Brian Solis is globally recognized for his views and insights on the convergence of PR, Traditional Media and Social Media. He actively contributes his thoughts and experiences through speaking appearances, books, articles and essays as a way of helping the marketing industry understand and embrace the new dynamics fueling new communications, marketing, and content creation. Solis is Principal of FutureWorks, an award-winning PR agency in Silicon Valley. Solis blogs at PR2.0, bub.blicio.us, TechCrunch, and BrandWeek. Solis is cofounder of the Social Media Club, is an original member of the Media 2.0 Workgroup, and also is a contributor to the Social Media Collective. Solis has been actively writing about new PR since the mid 90s to discuss how the Web was redefining the communications industry – he coined PR 2.0 along the way. Solis is considered an expert in traditional PR, media relations, and Social Media. He has dedicated his free time to helping PR professionals adapt to the new fusion of PR, Web marketing, and community relations. PR 2.0 is a top 10,000 Technorati blog and is ranked in the Ad Age Power 150 index of leading marketing bloggers. Working with Geoff Livingston, Solis was co-author of “Now is Gone,” a new book that helps businesses learn how to engage in Social Media. He has also written several ebooks on the subjects of Social Media, New PR, and Blogger Relations. His next book, co-author Deirdre Breakenridge, “Putting the Public back in Public Relations,” will be released by Pearson by Q1 2009. Connect with Solis on: Twitter, FriendFeed, LinkedIn, Tumblr, Plaxo, Plurk, Identi.ca, BackType, Jaiku, Social Median, or Facebook --Subscribe to the PR 2.0 RSS Feed