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Hispanics Propel Real Growth In Food, Beverage And Restaurant Sectors, According To Latinum Network: Household and Personal Goods Also Benefit; Hispanic Buying Offsets Mainstream Declines; Demand Presents Real Opportunity to Investors
Anonymous. PR Newswire [New York] 08 Apr 2010.
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According to Alexia Howard, Senior Research Analyst-US Foods at Sanford C. Bernstein, With total U.S. Hispanichousehold spending expected to top $1 trillion by 2013, and emerging markets around the world (such as China or India) fraught with political risk and hidden costs, institutional investors have a unique opportunity to look homeward.

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TranslateFull text Turn on search term navigation NEW YORK, April 8 /PRNewswire/ -- Hispanics have become the most important U.S. demographic growth driver in the food, beverage and restaurant sectors, according to data presented by Latinum Network (www.latinumnetwork.com) during the Sanford C. Bernstein Investor Conference Call today. The U.S. Hispanic segment made up more than 50% of real growth in the midst of a stagnant U.S. consumer economy between 2005 and 2008, with $52 billion of new inflationadjusted Hispanic spending outpacing $40 billion of new spending by non-Hispanics. This growth can be attributed primarily to an increase in the number of U.S. Hispanic households, and secondly to an increase in consumer spending among U.S. Hispanics. In the food, beverage and restaurant business, this new spending offset most (84%) of the real decline in demand across the entire $1 trillion sector. This divergence in demand is driven mainly by differences in ethnic preferences, economic and cultural integration, and demographics. Among Latinum's key findings: Over $9B of new value in Food and Beverage was created by Hispanics in otherwise dormant or declining categories such as fish and seafood, fresh fruit juice and dairy products between 2005 and 2008 $5.9B of new value was created by Hispanics in growing categories where they represent approximately 20% of the growth such as vegetable juices and fruit drinks, meats including pork, ham and mutton and frozen meals, which represent the highest-growth food category among Hispanics. It appears that busy Hispanicprofessionals are increasingly turning to frozen meals to feed their children.

U. and Michael Klein. while nonHispanics are doing the opposite .S. driving new sales in fast-food breakfasts and full-service lunches The increasing rate of Hispanic home ownership is driving growth in household goods. The company was established by David Wellisch. and emerging markets around the world (such as China or India) fraught with political risk and hidden costs. giving companies expanded options for in-language and multichannel advertising andmarketing strategies which appeal to a broader portion of the market. Hispanics are increasingly likely to eat out during the work day.S." Says David Wellisch. channels.S. About Latinum Network Latinum Network is a business network that assists brands in taking advantage of the growing U.Hispanic household spending expected to top $1 trillion by 2013. co-founder and principal of Latinum Network. According to Alexia Howard. Hispanics through distinct products.S. while younger Hispanics have higher levels of English proficiency and economic achievement due to having more education than their older counterparts. but in order to win over this important demo. "With total U. Hispanics represent a growing market in the midst of a mature U. founder and former GM of AOL Latino." For example. ethnic preferences buoyedHispanic buying of beef Hispanics are eating out more while others are cutting back. beverage and restaurants here as a particularly interesting opportunity for our investors. Hispanicmarket through collaboration.While health & wellness trends reduced non-Hispanic consumption of beef. Bernstein. driving growth in fast food and fullservice. Spanish usage and preference remain high as consumers acculturate. the world's largest business network provider. "Clearly. brands must make an authentic appeal to the unique behaviors and tastes of U.S. networking and cutting-edge research. more . this growth can be reliably predicted through 2050. former top executive at the Corporate Executive Board. Senior Research Analyst-US Foods at Sanford C. consumer economy. We see the growth in food. Especially with the relative stability of Hispanic demographics. messaging and marketing strategies. In particular.reducing real estate holdings and their purchase of household goods Hispanic teens are driving the majority of new growth in deodorant and feminine hygiene and at least 20% of growth in cosmetics and shaving needs. Latinum Network assists executives and their teams in developing deeper insights into the market. institutional investors have a unique opportunity to look homeward.

SOURCE Latinum Network Credit: Latinum Network Copyright PR Newswire Association LLC Apr 8. Vegetable juices. and the solutions required to successfully design and execute core marketing initiatives. Beverage And Restaurant Sectors. interests and best practices.latinumnetwork.com.effective strategies for the segment. Hispanics Propel Real Growth In Food.S. 2010 Word count: 684 Cite Subject Hispanic Americans. Fruit juices. Demand Presents Real Opportunity to Investors Author Anonymous Publication title PR Newswire Publication year 2010 Publication date Apr 8. According To Latinum Network: Household and Personal Goods Also Benefit. visit www. Hispanic Buying Offsets Mainstream Declines. then apply analytical rigor and original content creation to develop solutions. 2010 Indexing (details) . Marketing Location United States--US Title U. For more information. Latinum Network enables CMOs and other designated executives to identify shared challenges. Political risk. Dairy products. Institutional investments.

proquest.com.proxy.davenport. 2010 Last updated 2011-10-26 Database ProQuest Central .Year 2010 Dateline NEW YORK Publisher PR Newswire Association LLC Place of publication New York Country of publication United States Journal subject Business And Economics Source type Wire Feeds Language of publication English Document type News ProQuest document ID 450337100 Document URL http://search.edu/docview/450337100?accountid=40195 Copyright Copyright PR Newswire Association LLC Apr 8.