PRESS RELEASE

TATA for now
Applied Language Solutions celebrate the opening of their Indian office and their first customer, TATA, with an Indian Extravaganza to remember!
AVAILABLE FOR IMMEDIATE USE Date of issue: 6/06/07

Applied Language Solutions brought a touch of spice to Huddersfield with their Indian Extravaganza, an event they held to celebrate the opening of their Indian office and their first customer, TATA. This is one of the largest companies in India comprising 96 companies operating in six continents and employing around 500,000 people. The Tata Group's businesses are spread over seven business sectors including Tata Steel, Tata Consultancy Services, Tata Motors and Tata Tea. The event was a resounding success, attended by over 100 customers and local businesses and the crew of Dragon’s Den, who came to film the company’s extensive progress for a follow-up programme since Gavin’s appearance on the show in March. A night enjoyed by all, the guests were able to sample traditional Indian cuisine provided by Curry Cuisine, whilst enjoying memorable performances from Huddersfield-based Salma’s Bollywood Academy and local Indian musicians, Mohamed Assani and John Ball. Gavin Wheeldon, CEO of the Huddersfield-based international translation and interpreting company, speaks no foreign tongues but managed to successfully honour the traditions of the new Indian team members with a speech in their local language, Tamil. A delighted Gavin said: “The Indian Extravaganza was the ideal way for us to show our respect for our new Indian team member’s culture, and to allow our customers, staff and dignitaries in the UK to experience the wonderful traditions of India. The catering by Curry Cuisine was second to none, the music provided the perfect authentic atmosphere and the Bollywood performance by Salma’s Academy was excellent! All in all, everyone had a brilliant night.” “It is fantastic to know that so many are supporting us as we get closer to our ultimate goal of global domination. Winning TATA, one of India's oldest, largest and most respected business conglomerates, is an impressive achievement as the market in India is difficult to crack. Changing the attitude of the largest company in India to see the greater value-for-money in purchasing higher quality translation, as opposed to cheaper poor quality, is a feat no other translation company has yet achieved.” “We have been employed by the TATA Group on several separate occasions and each translation project has been completed to the highest quality to ensure that all their intercontinental communications remain clear. This is certainly a fantastic start to our long-standing success in the Indian market, and has paved the way to enable us to get out there and pitch for more large customers.” In just over three years, Gavin has taken his Huddersfield-based translation and interpreting company from a one-man operation in his back bedroom into an international company with 70 staff in eight offices world-wide, including Barcelona, Paris, Guatemala, Bulgaria, California and India. Gavin enthused: “We aim to have an office in every country and this is the next step forward to achieving our goal. This is the perfect time for us to expand into Asia as part of our ongoing strategy to globally expand the company and further develop its operations.” The Indian office will provide crucial support to the Applied Language’s global sales and operations and the company is looking to recruit a large number of staff. Various employment opportunities are immediately available, and Applied Language plans to invest a further £10 million on expansion in the Asian market over the next five years.

Gavin said: “In today’s business world, more and more companies are realising that communicating in their customer’s language is pivotal to their success in the global trading arena.” “India was chosen as a place to open an office as it is beginning to emerge as a dominant player in the global market. India is also renowned for having a highly skilled workforce, which is another great benefit of opening an office there. ” “Having a presence in Asia will give us a huge advantage. The fast–growing Asian economy offers fantastic business opportunities for Applied Language and will give us almost 24 hour global coverage, meaning our customers will have access to our services at any time of the day.”
Applied Language Solutions are a rapidly growing language solutions company that deliver a high quality personal and corporate language service with optimal quality, price and delivery. Applied Language translates all kinds of documents from simple letters to large technical documents, including whole websites and printed catalogues, for specialist Medical, Legal, Financial and Marketing organisations. The company is committed to using only professional in-country translators and interpreters, of whom they have over 6,000 on their books. These translators work in over 150 languages including all the major European, Asian, African, Middle Eastern and American languages. Applied Language Solutions now have seven offices world wide: Huddersfield, California, Paris, Barcelona, Sofia, Guatemala City and India, and are proud to work with prestigious customers such as Nike, United Nations and Yahoo!. The company was honoured to be the winner of HSBC Start-Up Star Awards 2006. For a FREE quote visit www.appliedlanguage.com or call +44 (0)845 367 7000 in the UK or +1 (800) 579 5010 in the US to talk to one of the team.

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For press and media enquiries please call: Stacey Rose – PR Executive on +44 (0)870 225 0243 or email srose@appliedlanguage.com Applied Language Solutions High quality language solutions delivered on time …with a smile! www.appliedlanguage.com Yorkshire Office Park, Armitage Bridge, Huddersfield HD4 7NR. UK. Tel (UK): +44 (0)870 172 0000 Tel (US): +1 (800) 579-5010

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