GCSE Media Studies UNIT B321: Individual Media Portfolio – Analysis Brief

CLASS: DUE DATE:

NAME:

Context: Advertising uses media languages to convince the audience to think a certain way or buy a certain product. Because of this, the text is makes representations of individuals, groups, events, places, ideologies or beliefs. These representations are reflections of the real world. They are an interpretation.

Task: You are to write an analytical report, of 800-1500 words, comparing how men were represented in media advertising in the 1950s or 1970s with contemporary media advertising. You will also be required to prepare this analysis into a PowerPoint presentation of 15-17 slides. This analytical assignment asks you to consider how representations of individuals, groups, events or places are created, and what socially significant messages and values are constructed and contrasted. Your report should fulfil these requirements:
   800-1500 words in length (NOT including references, quotes or picture captions). Analysis of two contemporary media texts (BMW and Old Spice), and two advertisements from the 1940’s (Schlitz and Marlboro). Focus is on the key media concepts of Media Languages and Representations.

The purpose of this Analytical report is to assess:  Your knowledge and understanding of media products and contexts (AO1).  Your understanding of how meanings are created through analysis of media products, using media key concepts and appropriate terminology (AO2) This Analytical report will make up 50% of your Individual Media Portfolio (IMP) and will be worth 60 marks. This task will be worth 15% of your GCSE
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GCSE Media Studies UNIT B321: Individual Media Portfolio – Analysis Brief

Level 4 (46-60 Marks)
• • Detailed and thorough knowledge and understanding of the texts studied Thoughtful and insightful analysis and interpretation of the texts Very good understanding of how texts represent social and cultural messages and values, including proficient identification and interpretation of those messages and values Very good understanding of how texts use media language and areas of representation Very good knowledge and understanding of the codes and conventions according to generic categorisations of media texts Accurate use of technical terms and mediumspecific terminology, as appropriate Very good understanding of the effects of techniques on texts and audiences Confident comparison of media texts, as appropriate

Level 3 (31-45 Marks)
• Good knowledge and understanding of the texts studied Sound analysis and interpretation of the texts Good understanding of how texts represent social and cultural messages and values, including competent identification and interpretation of those messages and values Good understanding of how texts use media language and areas of representation Good knowledge and understanding of the codes and conventions according to generic categorisations of media texts Mostly accurate use of technical terms and medium-specific terminology, as appropriate Good understanding of the effects of techniques on texts and audiences Comparison of media texts, as appropriate •

Level 2 (16-30 Marks)
Some knowledge and understanding of the texts studied Some analysis and interpretation of the texts Some understanding of how texts represent social and cultural messages and values, including clear identification of those messages and values Some understanding of how texts use media language and areas of representation Some knowledge and understanding of the codes and conventions according to generic categorisations of media texts Some accurate use of technical terms and medium-specific terminology, as appropriate Some understanding of the effects of techniques on texts and audiences

Level 1 (0-15 Marks)
• Basic knowledge and understanding of the texts studied Description, rather than analysis and interpretation of the texts Basic understanding of how texts represent social and cultural messages and values, including basic identification of those messages and values Basic understanding of how texts use media language and areas of representation Basic knowledge and understanding of codes and conventions used according to generic categorisations of media texts Minimal use of technical terms and medium-specific terminology, as appropriate Basic understanding of the effects of techniques on texts and audiences

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Appropriate use of some examples to support points made Personal insights and engagement with objects of study and concepts. • Some personal insights and engagement with objects of study and concepts.
Name:

Minimal reference to appropriate examples to support points made.

Comments:

Overall Mark:
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GCSE Media Studies UNIT B321: Individual Media Portfolio – Analysis Brief

Suggested Outline and Structure
1. Introduction (150-250 words):
    Introduce the subject area and the specific topic of interest. Outline the purpose and investigative area of the report. State your hypothesis/theory. “It will be argued that…” Historical context.

2. Body (700-1000 words):
(For each area, you need to bring it back to your hypothesis).  Written Languages  Typography  Colour  Layout  Large

3. Conclusion (100-250 Words):
 Summarise findings.  NO new information.

4. References Cited List:

5. Appendices:
 Appendix 1 – Historical print advertising text  Appendix 2 – Contemporary advertising text  Any research and preparation work.

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GCSE Media Studies UNIT B321: Individual Media Portfolio – Analysis Brief

Notes to Remember: Formatting
 Font type – anything legible  Font size – pt 16  Line spacing – 1.5 or double  Cohesion is absolutely necessary. You should not have two sections about media languages in two separate places.  Paragraphs – ensure that your report is written with correct paragraph structure. Your paragraph should concern only one argument, topic or idea within your assessment. The structure for a paragraph is as follows: o Topic sentence – introducing and outlining the overall information of the paragraph o Body – 3 or 4 sentences elaborating on the topic sentence o Conclusive/cohesive sentence – a sentence that summarises the paragraph and links with the next paragraph. If you find that halfway through a paragraph you are beginning to stray from the specific topic, or are introducing information that is not quite relevant, you will need to include this in a new paragraph.  Sentence construction, grammar and punctuation should all be clear, uniform and understandable.  Tense should be consistent throughout (i.e. past, present, future)

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