The main objective of this study is to understand the public awareness of Tata Indicoms Don’t Stop Mobile Phone & to study customer profile & understand the potential market for Don’t Stop Mobile Phone. The sample size for this study is 100 respondents and a structured questionnaire was used to collect information from them. In this survey it was found that only 64% of the respondents are aware about this scheme & Tata have a heavy compitation with Reliance & Airtel.
• • •
To know the awareness of the customer about Tata Indicom. To study consumer profile. To study market potential for Tata Indicom telephone service in Dharwad city.
SCOPE OF THE STUDY The study will help the company to know the awareness of Tata Indicom’s Don’t Stop Mobile in Dharwad city. The study will help to know the potential market for Don’t Stop Mobile. The company can find out where their competitors stand. The study will help the company to know the customer profile. The study covers the customers who are mobile users & non users in Dharwad city.
LIMITATIONS OF THE STUDY Not single work is exception to the limitations every work has got its own
limitations, so due to time constraint my study confines only to Dharwad city and it is not
possible to make extensive study. It is assumed that the sample selected represents entire population.
Data source: Area of Research:
Primary data (field survey) Dharwad city.
Research instrument: Questionnaire. Sample Plan: Sample Unit: Sampling method: Sample Size: Personal Interview. Businessman, Students, Job holders, etc. Non probability method, Convenience sampling method. 100 respondents.
About Tata Group
Tata Group Profile
The Tata Group Comprises 93 Companies Operating in seven Business Sectors. Information Systems & Communication, Engineering, Materials, Services, Consumer Products and Chemicals. The Group was founded by ‘Jamsetji Tata’ in the mid 19th century, a period when India had just set out on the road to gaining independence from British rule. Consequently, Jamsetji Tata and those who followed him aligned business opportunities with the objective of Nation building.
The Tata Group is one of India’s Largest & most respected business conglomerates, with revenues in 2004-05 of $ 17.8 billion, the equivalent of about 2.8 percent of the country’s GDP.
The Tata companies together employ some 220,000 people. The group’s 32 publicly listed enterprises among them standout names such as Tata Steel, TCS, Tata Motors and Tata Tea have a combined market Capitalization that is the highest Indian business houses in the Private sector and a share holder base of over 2 Million.
The Tata Group has operations in more than 40 countries across six continents, and its companies export products and services to 140 nations.
The Tata Family of companies shares set of five core values Integrity, Understanding, Excellence, Unity, and Responsibilities. These Values which have been part of the group’s beliefs and convictions from its earliest days continue to guide and drive the business decisions of Tata companies. The Group and its enterprise have been stead fast and distinctive in their adherence to business ethics and their commitment to corporate social responsibility. This is a legacy that has earned the Group the trust of many millions of stakeholders in a measure few business houses any where in the world can match.
LEADERSHIP WITH TRUST
The Tata Group is one of India’s oldest, targeted and most respected business conglomerates. The group’s business are spread over seven business sectors. It comprises 93 companies and operates in six continents. It employs some 220,000 people and collectively has a shareholder base of over two million.
THE SEVEN BUSINESS SECTORS;
I ENGINEERING 1. Tata Auto Comp Systems. 2. Tata Motors. Engineering Service: 1. Tata Projects. 2. TCE Consulting Engineering. 3. Voltas. Engineering Products: 1. TAL-Manufacturing Solutions. 2. Telco Constructions Equipments Comp. 3. TRF.
1. Tata Advanced Materials. 2. Tata Steels.
1. Tata B.P.Solar. 2. Tata Power.
1. Rallis India. 2. Tata Chemicals. 3. Tata Pigments.
1. Indian Hotels. 2. THDC. 3. Tata AIG General Insurance. 4. Tata AIG Life Insurance. 5. Tata Asset Management. 6. Tata Financial Services. 7. Tata Investment. 8. Tata Share Registry. 9. Tata Economic Consultancy services. 10. Tata Quality Management Services.
11. Tata Services. 12. Tata Strategic Management Group.
VI. CONSUMER PRODUCTS
1. Tata Tea. 2. Tata Ceramics. 3. Tata Mc Graw Hill Publishing Comp. 4. Tital Industries. 5. Trent.
VII. INFORMATION SYSTEMS & COMMUNICATION
1. Nelito Systems. 2. TCS. 3. Tata Elxsi. 4. Serwizsol. 5. Tata Infotech. 6. Tata Technology. 7. Idea Cellular. 8. Tata Teleservices. 9. VSNL. 10. Tatanet. 11. Nelco.
At Tata Group the purpose is to improve the quality of life of the communities they serve. They do this through leadership in sectors of National Economic significance, to which the group brings a unique set of capabilities. This requires them to grow aggressively in focused areas of business, about which they were well aware. There heritage of returning to society what they earn trust among consumers, employees, shareholder & community. This heritage is being continuously enriched by the formalization of the high standards of behavior expected from employees and companies.
The Tata name is unique asset representing leadership with trust. Leveraging this asset to enhance group synergy and becoming globally competitive is the route to sustained growth and long term success.
FIVE CORE VALUES
The Tata Group has always sought to be a valued driven organization. These values continue to direct the group’s growth and businesses. The core Tata values under pinning the way they do business are: 1. INTEGRITY. 2. UNDERSTANDING. 3. EXCELLENCE. 4. UNITY. 5. RESPONSIBILITY.
BOARD OF DIRECTORS.
Mr. Ratan N. Tata Designation: Chairman Telecom Company : Tata Sons Ltd Mr. R. Gopalakrishnan Company : Tata Sons Ltd Ltd. Dr. Mukund Govind Rajan Mr. N. Srinath Designation : Vice President Designation : Director Director Company : Tata Sons Ltd. Company : Tata Sons Ltd . Dr. J. J. Irani Designation Company : TTSL. Mr. K. A. Chaukar Designation: Managing Director. Company : Tata Industries Ltd. Mr. N. S. Ramachandran Designation : Director Company : TTSL . Mr. S. K. Gupta Designation : Group Advisor Designation : Director Mr. I. Hussain Designation : Direc Company : Tata Sons
Mr. S. Ramadorai Designation: CEO & Managing Director Company: Tata Consultancy Services Limited.
About Tata Teleservices Limited (TTSL)
The Tata Group presence in the telecom sector, Incorporated in 1996, the company was first to launch CDMA mobile services in India (in A.P) circle. Tata Teleservices is the part of core. Tata Group, which has over 90 companies over 220,000 employees and more than 2 million shareholders. With an investment over 9000 crore in Telecom. Tata Teleservices spreads the group’s presence in the Telecom sector. Incorporated in 1996. Tata Teleservices was the first to launch CDMA mobile services in India in the circle of Andhra Pradesh.
Starting with the major acquisition of Hughes Tele.com (India) Limited [now renamed Tata Teleservices (Maharashtra) Limited] in December 2002, the company has swung in to expansion mode. Tata Teleservices operates in 20 circles i.e. Andhra Pradesh, Chennai, Maharashtra, Tamil Nadu, Orissa, Bihar, Rajasthan, Punjab, Harayana, Himachal Pradesh, Uttar Pradesh(East), Uttar Pradesh (West), Kerla, Kolkata, Madhya Pradesh and West Bengal. The investment in Tata Teleservices Limited (including Tata Teleservices (Maharashtra) Limited) as on March 2005 totals 14,446 crores. Having Pioneered the CDMA 3G1x technology platform in India. Tata Teleservices has established a robust and reliable telecom infrastructure that ensures quality in its services. It has partnered with Motorola, Eric son, Lucent and ECI Telecom for the deployment of a reliable, technologically advanced network
o The company, which heralded convergence technologies in the Indian Telecom sectors. Today this is market leader in the fixed wireless telephone market with a customer base of over One Million for the period ended 2.8 for the period ended September 2005. Tata Teleservices bouquet of telephone services includes Mobile services, Fixed Wireless Phones, Public Booth Telephony, Wireless services; other services include value added services like voice portal, roaming, 3-way conferencing, group calling and data services.
Tata company launches Prepaid FWP and Public Booth Phones, a range of new handsets, new voice and data services such as BREW games, picture messaging, polyphonic ring tones, interactive applications like NEWS, Cricket, Astrology, etc. these are in addition to its existing services of post paid mobile, post paid mobile and post paid mobile FWP. Tata services has strong workforce of . In addition, TTSL has created more than  indirect jobs through outsourcing of its manpower needs. [Number may be verified from HR]. Today, Tata Teleservices limited along with Tata Teleservices (Maharastra) Limited serve more than 6 million customers in 160 towns and aims at 4000 towns by March 06. With an ambitious rollout both within existing circles and across new circles, Tata Teleservices is to provide customers with enhanced customer service and convenience, Tata Teleservices Limited launched “ihelp”-an Intra Voice Response System.
Products & Services TTSL
Tata Indicom offers a complete range of offer able telecom solutions for our home and business needs. Be it Tata Indicom Mobile, Smart Wireless Service, Public Phone Booths, Broadband or Centrex. They are present in every sphere of the telecommunications market, endeavoring to make our life comfortable hassle free. They have a wide range of products and services offering to meet every need of yours.
⇒ Tata Indicom Mobile
⇒ Tata Indicom walky ⇒ Tata Indicom Fixed Wire phone Connection ⇒ Tata Indicom ISDN Services ⇒ Tata Indicom Centrex ⇒ Tata Indicom E1 Links ⇒ Tata Indicom Basic/ Primer rates ISDN ⇒ Tata Indicom Managed Leased Lines ⇒ Tata Indicom Direct Inward Dialing(DID) ⇒ Tata Indicom Public Phone Booths ⇒ Tata Indicom Voice Reminders Services
⇒ Tata Indicom Shared and Dedicated Internet Bandwidth ⇒ Tata Indicom Virtual Private Network (VPN)
⇒ Tata Indicom Hosting Services ⇒ Tata Indicom Internet Access Solutions ⇒ Tata Indicom ADSL & DSL ⇒ Tata Indicom Internet Through Mobile
⇒ Tata Indicom Postpaid Internet Connection ⇒ Tata Indicom Broadband Internet Service ⇒ Tata Indicom Corporate Dial up
⇒ Tata Indicom Corporate Internet ISDL ⇒ Tata Indicom Internate Private Leased Circuits(IPLC) ⇒ Tata Indicom Internate Leased Lines(ILL) ⇒ Tata Indicom Managed Data Network Services (MDNS) ⇒ Tata Indicom INMARSAT ⇒ Tata Indicom TV Uplink ⇒ Tata Indicom Internet Data Centers ⇒ Tata Indicom NLD Leased Line
Tata Indicom Conference Services
⇒ Tata Indicom Conference Call Services ⇒ Tata Indicom Web conferences Services
Tata Teleservices Market Share 2005 • • Tata Teleservices (TTSL) crosses the 4.5 million subscriber mark. India’s youngest National Telecom player increases wireless market share to 11.74 percent during the month of June. • Within the CDMA Wireless segment, TTSL achieves a cumulative market share of 25 percent. TTSL records consistent increases in subscriber base and market share, month on month.
Tata Indicom is amongst the fastest growing brands in India today.
Tata Teleservices, one of India’s premier mobile and fixed service providers, announced that they have achieved a market share of 12 percent in the month of June. Tata Teleservices is No 4 slot in terms of incremental market share in the wireless market in the month of June. Tata Teleservices is now present in over 1400 towns across 20 circles of the country. The Company has achieved a market share of 62 percent in fixed wireless service in June 2005. This clearly indicates that brand Tata Indicom surging ahead, and is today one of India’s fastest growing telecom brands. Tata Teleservices enjoys a substantial presence in the countries telecom space, and is all set to redefine the existing benchmarks of the telecom service category in India through marketing innovations and introduction of new generation value added services.
The Tata Indicom brand name spance across retail, enterprise, wholesale as well as Inter National services offered by the telecom service arms. Today TTSL is committed to providing the best services to all it’s the customers and making Tata Indicom the Preferred Choice of million of customers across the country.
About Tata Indicom & its Milestones:
Letter of intent (LOI) issued to the company in March 13,1996 to provide basic telephone services in the state of Andhra Pradesh.
Licence agreement signed with DOT for operating basic telephone services in the circle of Andhra Pradesh on November 14.
First to introduce the concept of smart card technology in Pay Telephone business. Tata has signed up with Schumberger of France to establish their
Tata Teleservices Services unveils its new brand Tata Indicom while launching its services (CDMA Mobile, Basic Phone Connect Tamil Nadu and Karnataka).
Tata Indicom launched in Delhi & Gujarat. Tata Teleservices Services spreads its service network to the national capital and Gujarat. Services inaugurates by the then mini information Technology Late Shri Pramod Mahajan.
Tata Indicom customer base across 50,000 more than half million people across the nation are now satisfied customers of Tata Indicom.
Tata Indicom customer base crosses 80,000. CDMA Mobile service launched in Maharastra.
Tata Indicom crossed the half million customer market in fixed wireless segment by registering over 300% growth in its fixed wireless customer base since January 2003. With over half million Fixed Wireless retail customers and over 30,000 Fixed Wireless Payphones. Tata Indicom continues to be the leader in Fixed Wireless Segment.
Tata Indicom subscribers can now send International SMS across 170 countries and 533 operators. Tata Indicom launches SMS based entertainment and Entertainment services
QUALCOMM and Tata Teleservices announce plans to offer Wireless application and services Via BREWTM and BREW cha Solutions.
Tata Teleservices launches Tata Indicom Prepay Service on smart Service in New Delhi and Hyderabad, which offers 25% savings on monthly usage.
Tata Indicom Subscriber base crosses 2 million marks.
Tata Indicom launches prepaid service under the brand name of “True Paid”.
Tata Indicom repositions its fixed Wireless Phone category under the brand name “Walky”.
Tata Indicom competes roll outs in new circles with its services now available in 20 circles.
Tata Indicom launches its exclusive portal for women on its mobile phones called “Women’s Zone”.
Tata Indicom service made available in 100 cities. Tata Indicom crosses the critical 1,000 city marks. Tata Indicom Subscriber base touches the 4 million mark.
Tata Indicom launches its first own exclusively branded phone under the brand name “Indicom Gem”.
Tata Indicom Subscriber base touches the 5 million mark. Tata Indicom service made available in 1500 cities. Tata Indicom crosses the 1500 city mark.
Tata Indicom launches the first of its kind offer “Non Stop Mobile in the Mobile Prepaid market”. Tata Indicom Subscriber base crosses the 6 million mark.
Tata Indicom acquire over 1 million gross subscribers in the in this month. And Tata Indicom Subscriber base crosses the 7 million mark.
About Mahima Technologies
Showroom: Mahaveer Plaza, Tikare Road,
Dharwad Ph: 5510469, 5510569. This Mahima Technologies is in nature of Franchise system. And it is serving people up to its best capacity with staff capacity strength of 7 in Dharwad. The management team is: 1. Mr. Basavaraj N.N 2. Miss. Amruta 3. Miss. Mamta. 4. Mr. Vinay. 5. Miss. Pallavi 6. Mr. Chandan 7. Mr. Basavaraj Y. Sales Executives. 1. Mr. Shivu. 2. Mr. Shamil. 3. Mr. Naveen. 4. Mr. Vishal. 5. Mr. Virendra. The showroom serves to the people of Dharwad from morning 8.30 to 6.30 in all 7 days of a week. -Showroom Manager. -Pre sales Executive. -Cashier. -Prepaid Sales Executive. -Customer Care Executive. -Customer Care Executive. -Login Co-ordinator.
The research will be conducted to gather information from 100 respondents & a structured questionnaire will be used to collect the information from the respondents. The data which is collected from them will be analyzed and classified.
People prefer Reliance over to Tata Indicom. Research Problem In this the research problem is to understand why people prefer Reliance Mobile Phone Service over to Tata Indicom.
• Potential market for Tata Indicom’s don’t stop mobile phone service in Dharwad city) • To determine the market share in Dharwad city.
• • • Publicity. To know the Income (purchasing power) of the respondents. To know the Awareness level about Tata Indicom’s don’t stop mobile phone service.
Sources of data
Primary data: This data will be collected directly from respondents by personnel interview through questionnaire.
Secondary data: This data is generally developed and published for some purpose other than for helping to solve the problem at hand. In this study the secondary data is
collected from interaction and discussions with officials At Tata Indicom showroom @ Dharwad. & also this data collect from Magazines, Websites of the firm Tata Indicom.com
A structured questionnaire was designed to collect the data from the respondents. Before collecting the data a pilot survey of 10 respondents was done to know the accuracy of the questionnaire and to know the questions which can be easy to understandable by the respondents. After this survey some corrections were made and finally used to collect information from 100 respondents from various areas in Dharwad city.
Method of Sampling
Population: Individuals from Dharwad city. Sample Frame: Individuals wishing to avail telephone service in Dharwad city. Extent : Dharwad. Time/Period of the study : 15-05-2006 to 15-07-2006. Sample unit: Individuals (Businessman, Students, Professionals, House wives, Job Holders.) Sample Method: Non-probability sampling, Convenience sampling method. Sample size: 100 respondents.
During this research questionnaire is used as measurement techniques for obtaining information directly from the respondents.
Analysis of the Data
In this study the relationship between independent variable and independent variables are expressed in the form of percentage of the total population and the data is analysed by using tabular and graphical representation.
Ethics of Research
• • • Report is based on facts and is not manipulated. Report is not misleading any way. Feelings of the respondents unhurt.
1. More number of people in Dharwad city has monthly income below Rs.5000? Sample size (n) = 100
Found No =47 Method Z test H0=P>50% H1>P<50% Z=P-PO PO(1- PO) N Where P=Found Number/Sample Size PO=1-P P=47/100=0.47 PO =1-0.47=0.53 =0.47-0.53 0.53(1-0.53) 100 =0.06 0.049 =1.22 @=a 0.05 level of significance the critical value of Z @=1.96. The computed value of Z=1.22 falling in the acceptance region thus Null Hypothesis is accepted. This indicates that nearly half of the population belongs to Middle class with monthly income is below Rs.5000. Thus they can potential customer.
2. More number of people in Dharwad city are aware/knows nothing about Tata Indicoms Don’t Stop Mobile? Sample size (n) = 100 Found No =36 Method Z test H0=P>50%
H1>P<50% Z=P-PO PO(1- PO) N Where P=Found Number/Sample Size PO=1-P P=36/100=0.36 PO =1-0.36=0.64 =0.36-0.64 0.64 (1-0.64) 100 =0.28 0.048 =5.83 @=a 0.05 level of significance the critical value of Z @=1.96. The computed value of Z=5.83falling in the acceptance region thus Null Hypothesis is rejected. This indicates that there is no evidence to support the hypothesis. It can therefore be concluded that the awareness level of Tata Indicom is more.
Everyday sales of the different mobile Phones in the Dharwad city.(information is directly collected from mobile phone sellers.) Tata Indicom (Nagashanti Teleservices)
Reliance(Maniyar collections) Airtel (Niky teleservices) Hutch (Niky teleservices) Spice (Niky teleservices)
Company Tata Reliance Airtel Hutch Spice
Every day sales 7-8 50 4 1 1( in 4 days)
1. Are you using any Mobile Phone service?
2. If yes which mobile phone service you have?
Airtel BSNL Tata Indicom Reliance Spice
28 09 05 14 02
3. Why did you choose this company? Price Good Service Network Advertisement Offers/Schemes Others Total 08 12 27 02 16 01 66
4. What is the main purpose to have a mobile? Out Going In coming Messaging For all Total 03 22 04 37 66
5. Every month how much you are spending on your mobile? Below Rs.300 Rs.300-Rs.500 Rs.500-Rs.1000 Rs.1000 & above 47 18 01 00
6. Do you want to have/change your mobile phone service in near future? Yes No May be Total 34 49 17 100 7. If yes which company you have planned? Airtel BSNL Tata Indicom Reliance Spice Hutch Not decided Total 13 04 03 05 03 05` 18 51
8. Why you will choose this company? Price Offers/Schemes Network Advertisement 12 24 12 01
9. Do you know about Tata Indicom’s don’t Stop mobile scheme (2 years out going free)? Yes No Total 64 36 100 10. If yes how do you came to know?
Executive Friends Television NEWS Paper Pamphlet Others Total
04 19 27 13 01 01 64
11. Do you want to have this service in future?
12. What is your sex (Gender)?
Male Female Total
82 18 100
13. What is your age?
15-20 20-30 30-40 Above Total
09 55 25 11 100
14. Are you living in your own house?
Yes No Total
74 26 100
15. Do you own the following?
Car Colour TV Bike Refrigerator None in above
16 57 43 27 22
16. What is your Occupation?
Job holder Businessman Professional Student Others Total
20 30 09 19 22 100
17. What is your monthly income? Below Rs.5,000 Rs.5,000-10,000 47 22
Rs.10,000-15,000 Above 15,000 No Earnings Total
04 05 22 100
50 45 40 35 30 25 20 15 10 5 0 Tata Reliance Airtel Hutch Spice
The above graph shows that the every day sales of different mobile phones in Dharwad city from different shops & also in the survey it was found that Reliance is top @ present situation. Maniyar collection who is a dealer of Reliance phones every day he is selling 50 mobile phones. Tata is @ second position, Nagashanti teleservices are selling 7-8 mobile phones everyday. Airtel is @ third position, Hutch is @ fourth at least one connection everyday & Spice is @ Fifth position one connection in every four day & these services are selling by Niky teleservices.
1. Are you using any mobile phone service?
From this survey it was found that amongst 100 respondent 66% are using mobile phones and remaining 34% of respondents are not using any mobile phone service. This indicates that in Dharwad city maximum number of people are using mobile phones.
2. If yes which mobile phone service you have?
Airtel BSNL Tata Reliance Spice Hutch Hutch
BSNL 10 Tata 5 Spice
The above graph shows that the number of respondent presently using different mobile phone services. • In the total 100 respondents 28% of respondents are using Airtel’s service. This shows that the Airtel is at top. • • • 9% of respondents are using BSNL. Only 5% of respondents are using Tata Indicom mobile phones. 14% of respondents are using Reliance mobile phones. This indicates that reliance is at second position. • • 2% of respondents are using Spice. 8% of respondents are using Hutch.
3. Why did you choose this company?
20 Offers 15 Good Service Price Good Service Network Advertisement Offers Other
5 Advertisement Other 0 1
The above graph shows that the reasons for choosing different mobile phone services. In the total 100 respondents. • • • • • • 8% of respondents give preference for Price. 12% of respondents give preference to Good Service. 27% of respondents give preference for Network Coverage. Only 2% of respondents choose their service because of Advertisement. 16% of respondents have chosen or give preference for Offers or Schemes. 1% of respondents choose others. Others include friends are working etc.
4. What is the main purpose to have a mobile?
22 Out Going03 Incoming Messaging For All 37
The above graph shows that what is the main purpose to have or purchase mobile phone services. In the survey below mentioned points were found. • In the total 100 respondents 3% of respondents are purchased mobile phone for making out going calls. • • • 22% of respondents are purchase for Incoming calls. Only 4% of respondents were purchased for Message purpose. And 37% of respondents are purchase for all purpose.
5. Every month how much you are spending on your mobile?
The above graph shows the expenses that are spending every month on their mobile phones. • • 47% of respondents are spending every month below Rs.300. 18% of respondents are spending from Rs300 to Rs.500 every month on their mobile phones. • • Only 1% of respondents are spending Rs.500 to Rs.1000 per month. No one is spending Rs.1000 and above.
6. Do you want to have/change your mobile phone service in near future?
50 34 45 40 35 30 25 20 15 10 5 0 Yes No May be 17 Yes No May be
The above graph shows that the number of respondent wants to have mobile phones that do not have mobile phones and the respondents who wants to change their service that they already have. • In the total 100 respondents 34% of respondents wants to have or change their mobile phones. • Nearly 49% of respondents are don’t want to have or don’t want to change their mobile phone services. • And remaining 17% of respondents are not decided weather they have to buy or not.
7. If yes which company you have planned?
18 13 Airtel BSNL Tata Reliance Spice Hutch Not Decided
5 3 5 3 4
The above graph shows that the respondents who want to change or have a new mobile phone service. • • • • • • • 13% of respondents have planned to buy Airtels service. 4% of respondents have planned to buy BSNL. 3% of respondents have planned to buy Tata Indicom. 5% of respondents have planned to buy Reliance. 3% of respondents have planned to buy Spice. 5% of respondents have planned to buy Hutch. And 18% of respondents have not decided.
8. Why you will choose this company?
15 Price Network Series1
5 Others Advertisement 0 Price Offers Network Advertisement Others
The above graph shows that the reasons for choosing different mobile phone services.
• • • • •
12% of respondents give preference for Price. 24% of respondents have chosen or give preference for Offers or Schemes 12% of respondents give preference to Network Coverage. 1% of respondents give preference for Advertisement. 2% of respondents choose others. Others include friends are working etc.
9. Do you know about Tata Indicom’s Don’t Stop mobile scheme (2 years out going free)?
50 No 40 Yes No
The above graph shows that the number of respondent are aware about Tata Indicoms’s Don’t stop Mobile Phones. • In the survey it was found that in the total 100 respondents 64% of respondents are aware about this scheme. • And remaining 36% of respondents are unaware about this scheme.
10. Yes how do you come to know?
19 20 Executive Friends TV NEWS Paper Pamphlet Other
4 5 1 1
The above graph shows that the number of respondents are come to know about this scheme from diffrent mediums. • • • • • • Only 4% of respondents are come to know from the executives. 10% of respondents are come to know from their friends. 27% of respondents are come to know from Television. 13% of respondents are come to know from local NEWS Papers. 1% of respondents are come to know from Pamphlets. And 1% of respondents are come to know from other source.
11. Do you want to have this service in future?
Yes No Yes
The above graph shows the number of respondents wants to have this service in future or not. • • 31% of respondents want to have this service. And remaining 33% of respondents don’t want to have this service.
12. What is your sex (Gender)?
Male 90 80 70 60 50 40 Female 30 20 10 0 1 Male Female
The above graph shows that the sex wise classification of the respondents. • • In total 100 respondents 82% of respondents are males. And remaining 18% of respondents are females.
13. What is your age?
40 15-20 20-30 30-40 Above 40
20 Above 40 15-20 10
The above graph shows that the age wise classification of the respondents. • In the total 100 respondents 9% of respondents are coming under the age between 15 to 20 years. • • • 55% of respondents are coming under the age between 20 to 30 years. 25% of respondents are coming under the age between 30 to 40 years. And remaining 11% of respondents are coming under the age of 40 years and above.
14. Are you living in your own house?
Yes No No
The above graph shows that the number of respondents are living in their own house. • In the total of 100 respondents the74% of respondents have their own house. • Remaining 26% of respondents do not have their own house.
15. Do you own the following?
None in Above
Car Colour TV Bike Refridgerator None in Above
The above graph shows that the number of respondents is using the following luxuries goods. • • • • • 16 respondents out of 100 respondents are using Car. 57 respondents out of 100 respondents are using Colour TV. 43 respondents out of 100 respondents are using Bikes. 27 respondents out of 100 respondents are using Refrigerator. 22 respondents out of 100 respondents are using not using above mentioned Luxuries goods.
16. What is your Occupation?
25 20 19 20
Job Holder Businessman Professional Student Others 9
The above graph shows that the respondents occupation. • • • • • 20% of respondents are job holders. 30% of respondents are Business mans. 9% of respondents are Professionals. 19% of respondents are Students. Remaining 22% of respondents others. Others include House wives etc.
17. What is your monthly income?
47 50 45 40 35 30 22 25 20 15 10 5 0 1 5 22 Below 5,000 5,000-10,000 10,000-15,000 Above 15,000 No Earnings
The above graph shows that the monthly income of the respondents. In the survey it was found that out of 100 respondents. • • • • • 47% of respondents are come under below Rs.5000 per month. 22% of respondents are coming under Rs.5000 to 10,000 per month. 4% of respondents are coming under 10,000 to 15,000 per month. Only 5% of respondents are coming under Rs.15,000 & above. And remaining 22% of respondents do not have any income.
• In 100 respondents presently 66% of respondents are using mobile phones and Airtel is at top because maximum number of respondents are using this service means 28% of respondents are using Airtel. • More number of respondents gave more preference to network coverage for that reason they have preferred different services. In this survey it was found that 27% of respondents prefer network coverage. • In this survey it was found that 47% of respondents are spending below Rs.300 every month. This indicates that maximum number of respondents wants have a mobile phone service at affordable price with less expenses. • In this survey it was found that 18% of respondents who wants have to have or change their mobile phone near future have not yet planned. • It was found that 24% of respondents will choose their mobile phone service on the basis of different offers or schemes which is provided by the company. • In Dharwad city 64% respondents are aware about Tata Indicoms Don’t Stop Mobile Schemes. This shows that maximum number of respondent in Dharwad city is aware or knows about this scheme. • In this survey it was found that 27% of respondents are come to know about this scheme through television. This indicates that advertisement through television is more effective source for creating awareness. • 31% of respondents in Dharwad want to have Tata Indicom’s Don’t stop mobile scheme. This shows the potentiality for this scheme in Dharwad city.
In the survey it was found that 9% of respondents who are job holders were more interested to have this service.
In 100 respondents 82% of respondents are males. This shows that in Dharwad maximum numbers of respondents are male respondents who are using mobile phones.
It was found that 47% of respondents are having their monthly income below Rs.5000 per month.
From the survey analysis it was found that in Dharwad City more than half of respondents are aware about Tata Indicoms Don’t Stop Mobile and maximum number of respondents are come to know only from TV and from their friends. In this survey it was also found that more number of respondents have perception in their mind that the Network Coverage of the Tata Indicom is not good as compare to others. But @ present the sales of the Tata Indicom Mobiles shows that the perception of the respondents is changing towards Tata Indicom. In short many respondents are still not decided to which company’s service they have or buy and nearly 31% of the respondents want to have this service. So they have opportunity in Dharwad city and the company has an opportunity so it suggests that they catch the such customers to tap the market.
1. More number of respondents have their monthly income below Rs.5000. And such kind of population wants to have mobile phones at affordable price & this Don’t Stop mobile scheme they can afford so it suggest that to catch such kind of population. 2. More number of the respondents are come to know about this scheme from TV and Friends. So it suggests that they should use other sources of advertisement like Big Eye Catching Hoardings and Road shows etc as Reliance is doing in Dharwad. 3. More number of the respondents don’t want to have this service. Reason for that is they have perception that the network of the Tata Indicom is not good compare to its compotators. So it suggests that the co should take relevant steps or promotional activities to change the perception. 4. Tata has a heavy compitation with Airtel & Reliance. Reliance is offering various schemes to catch middle & lower class segment so Tata should also introduce more number of offers to attract such segment. 5. In the Dharwad more number of people have ability to purchase mobile phones this indicates that Dharwad has a big market for mobile phones. So catch such kind of population to tap the market or to utilize such kind of opportunity.
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MARKETING RESEARCH BY DONALD S. TULL & DELL HAWKINS. PRINCIPLE OF MARKETING BY PHILLIP KOTLER & ARMSTRONG. NEWSPAPER AND MAGZINES COMPANY MANUALS. WWW.TATA INDICOM.COM.
This is an anonymous survey
(Please do not mention your name) Dear respondent. 1. Are you using any mobile phone service? (if no go to Q No 6) a) Yes a) Air tel c) Tata Indicom e) Spice 6. Why did you choose this company? a) Price c) Network e) Others 7. What is the main purpose to have a mobile? a) Out going calls c) Messaging a) Below 300 c) 500-1000 a) Yes c) May be 10. If yes which company you have planned? a) Air tel c) Tata Indicom e) Spice g) Not Decided 11. Why you will choose this company? a) Price c) Network e) Others b) Schemes d) Advertisement b) BSNL d) Reliance f) Hutch b) Incoming calls d) for all b) 300-500 d) Above 1000 b) No b) Good service d) Advertisement b) No b) BSNL d) Reliance f) Hutch 2. If yes which mobile phone service you have?
8. Every month how much you are spending on your mobile?
9. Do you want to have/change your mobile phone service in near future?
12. Do you know about Tata Indicom’s Don’t Stop mobile scheme (2 years out going free)? (if no skip to Q No 12) a) Yes 13. If yes how do you came to know? a) Executive c) TV e) Pamphlet a) Yes 12. What is your sex? a) Male 13. What is your age? a) 15-20 c) 30-40 14. Are you living in your own house? a) Yes 15. Are you using the following? a) Car c) Bike e) None in Above 16. What is your Occupation? a) Job Holder c) Professional e) Others 17. What is your monthly income? a) Below 5000 c) 10,000-15,000 e) No earnings Any Suggestions: b) 5000-10,000 d) Above 15,000 b) Businessman d) Student b) Colour TV d) Refrigerator b) No b) 20-30 d) 40 and above b) Female b) Friends d) NEWS Paper f) Others b) No b) No
14. Do you want to have this service in future?
QNo 1 2 3 4 5 6 7
1 a a b a a b a
2 d d b a b
3 a e b c c
4 d b d d d
5 a a c b b
6 c b a b b a b
7 g g g
8 b a c
9 a a b a b a a
10 c c d c c
11 b b a a a
12 b b a a a a b
13 B C C D D C C
14 a a a a b a a
15 b a b cd c c bd
16 e e e a a a a
17 e e a d b b b
8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52
a b a a a a a a a a b b b b a b b b a a b b a a b a b a b a a a a a b b b a a a a a a a a
a a f d d d a a a
d d e b e b c c c
b b d b b b d b d
a a a a a a a b a
c f b c a d a d f f b
b e c b b b b a a a c
d d d d a d d b d d d
b a a b b a a a a a a
a a d e a b a a
c c e e e c e c
d d d d d b d b
a a b b a a b a
b a b a b c b b b b a c a b c a b a b b a b b b b b a b b a c a a b b c c a a c b c b b b
a a g
c b d
a g a g d f a
a b a b b b c
a g g a e a g a b g f
c b a b b c c a a b b
b b b a a b a a b a a a a b a a b a a b a b a a b b b b b a b a a a b a a a a a b b a b a
d d d b c b c b d b d b b c c
a b b b a a b a a a b a b a a
c d c b b b c d b f b
a b a b b b a b b b b
a a a a a a a a a a a a a a a a a a a a a b b b b a a a b b a a a a a a a a a b a a a a a
A B C C C D C B C B B B B B C D B C D B B A B C A B B B D C B B C B D B B C B C B B B B B
a b b a a b a a a b b b a b b a a b a a b b b a a a a a b a a a a a b b a a a a a a a a a
e b bcd abc b e b f abcd e b e b abcd e e e e c ab b b b a b bc bc c b a e bcd e bc e c e b e acd bc c c b c
d e e b a c a e e c e b e d a a a a a b d d a a d b b b a a c e e b e d b b b e c b b b b
e a c a d a d a b a a a a e c e b b c a e e b b e a a a c b a a a b a e a a b e b a a b a
53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97
b b b a b a a a a a b a a a a a b a b a a a a b b a b a a b a a b b b a a b a a a a a a b
a b c a d d a a d a a c d b a a a f b a a
a c f c a c b c a c c e b e c c c e c c e
d d d b d d b c b b b a d d d b d c d b d
a b a a b a b a b a a b b a a a b a a a a
a a a a c d f b
c b c b e c e c
b a b b d b c d
a b a a a a a c
b b a a a b b c b b c c b b b a a b b b a b b b a b a c b a a b a a a a b a a b c c a b a
g a d b f c
b b a a b b
g g g d e d f b a f g g g b a
c a b b a a e c b b c b b c d
a a a b a a a b a a a a a a a b a b b a a a a b a a a b a a a b b a b b a b b a a a a a a
b b b d c c b e c b c c c c c b a c a b c a c c c c b c d d d a c
b b a b b a b b b a a b a a b a a a b a b b b a b a b b a a b b a
a a a a a a b a a a a a b a a b b b b a a a a a a a a a a a a a a a a a a a a b a a b a a
C C C B B C B B B B B B B B A A A A A B D B D D D B B B B C B B B B C B B A C B C C B C B
a a a a b a a a a a a a a a a a a a b a a a a a a a b a b b b a b b b a a a a b a b a a a
e e e abcd e c bd bd bcd bcd bcd b b abcd abcd abcd c bd e abcd bcd c bcd bc abcd bcd b abcd b b b c e e b b c abc e e c bd bd abcd bd
b b b b b b e d c d b e c b d d d d d d a a a a b c b b b b b d e e e e b d a e c c d c d
a a a b a b e e a a a a f b a e e e a e d a a a b a a b a a a e a a a a a e b e b b e b e
98 99 100
a a a
d c f
c a e
d d c
a a a
c a c
g a d
c b c
a a a
b d b
b b a
a a a
B B B
a a a
bc c e
e b d
a a e