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Dwight D. Eisenhower, 1890-1969. Thirty-fourth President of the USA, has told that: “plans are nothing, planning is everything”. To be honest, I totally agree with this famous quotation. A business plan should be a living, useful document – not just something to be completed and put on a shelf. You can use it as a sales tool to help acquire those resources (time, people, and money) needed to implement your plan, as well as a benchmark to help you manage the business once it begins operation. A good business plan not only decides the success in changing the first objects into executing a purpose, but also helps you maintain the concentration after having success. The more increasingly fierce the business environment is, the more professional and hard the business men work.

To succeed, the first thing before running a business is having a fully business plan, from the stage of developing a business idea, market research and feasibility of that idea to the management of daily business operations while embarked on the implementation of business ideas. II Every business can benefit from the preparation of a carefully written business plan. I choose this concept for my research objective because I want to know how to work out a complete and effective plan for business later because it can help me think through the venture and ensure me have considered all my options and anticipated any potential difficulties. If I want to run a business, the first captain is so hard to do everything. However, I could convince lenders and investors that I am control of the project and that their money will be safe with me if only my planning satisfied them. Furthermore, a plan can be a communication tool when I need to familiarize sales personnel, suppliers and other with my operations and goals. That is the reason why the planning process plays an important in starting my business in the future. III The strategies that I use for my research are the internet, textbook, and journal articles. IV The Planning Cycle brings together all aspects of planning into a coherent, unified process. By planning within this structure, you will help to ensure that your plans are fully considered, well focused, resilient, practical and cost-effective. You will also ensure that you learn from any mistakes you make, and feed this back into future planning and Decision Making. Planning using this cycle will help you to plan and manage ongoing 1

or may simply not work. you should feed back what you have learned with one plan into the next. not a straight-through process. For projects involving many people over a long period of time. more formal methodologies and approaches are necessary. This analysis may show that your plan may cause unwanted consequences. may cost too much. Alternatively you may have to abandon the plan altogether – the outcome of the planning process may be that it is best to do nothing! Finally.projects up to a certain level of complexity – this will depend on the circumstance. In this case you should cycle back to an earlier stage. or may use other analytical tools. Once you have devised a plan you should evaluate whether it is likely to succeed. It is best to think of planning as a cycle. This evaluation may be cost or number based. The stages in this planning process are explained below: 2 .

• Risk Analysis: This helps you to spot project risks. Poor management. Unreliable customer service. There are a number of techniques that will help you to do this: • SWOT Analysis: This is a formal analysis of your strengths and weaknesses. • OPPURTINITIES: Emerging market. New regulations. and decide how you can improve it. 3 . Declining population. Superior product. Market saturation. Very long product development time. Poor brand awareness. New product uses. Little financial resources. • THREATS: New competitors. • STRENGTHS: • WEAKNESSES: Elements which provide competitive advantage. Lack of innovation. and of the opportunities and threats that you face. Changing customer tastes. Cost structure / efficient production process. Growing demand. Potential loss of finance. Lack of communication. You will crystallize this into a formal aim at the next stage in the process. Analysis of Opportunities The first thing to do is to do is to spot what needs to be done. New regulations.1 Stage 1. Technical know how. Very good reputation. Highly qualified workforce. Poor adaptability to market conditions. New distribution channels. One approach to this is to examine your current position. weaknesses in your organization or operation.IV. Strong relationship with key industry members.

Deciding and defining an aim sharpens the focus of your plan. If you are having difficulty in formulating the aim of your plan. Identifying the Aim of Your Plan Once you have completed a realistic analysis of the opportunities for change. the vision statement for Mind Tools is: 'To enrich the quality of our customers lives by providing the tools to help them to think in the most productive and effective way possible'. ask yourself: • • • • • What do I want the future to be? What benefit do I want to give to my customers? What returns do I seek? What standards am I aiming at? What values do I and my organization believe in? You can present this aim as a 'Vision Statement' or 'Mission Statement'. it explains what this site aims to do. Exploring Options By this stage you should know where you are and what you want to do. Pressures may arise from changes in the economy. The Creativity Tools section of this site explains a wide range of powerful creativity tools that will help you to generate options. Vision Statements express the benefit that an organization will provide to its customers. new technologies. • Understanding pressures for change: Alternatively. Alternatively your environment may be changing. clients) may be pressing you to change the way you do things. IV. accessible. A different approach is to use any of a whole range of creativity tools to work out where you can make improvements. These creativity tools culminate in the powerful Simplex process.2 Stage 2. changes in people's attitudes. 4 . other people (e. new legislation. The next thing to do is to work out how to do it. The mission statement for this site is: 'To provide a well structured.g. competition. From this you can plan to neutralize some risks. This ensures that it is clear and sharp in your mind. explaining how it is to be achieved. For example.3 Stage 3.and identify the risks to which you are exposed. and helps you to avoid wasting effort on irrelevant side issues. While this is wordy. or changes in government. the next step is to decide precisely what the aim of your plan is. concise survey of the best and most appropriate mind tools available'. The aim is best expressed in a simple single sentence. IV. Mission statements give concrete expression to the Vision statement. and you may need to anticipate or respond to this.

IV. carrying out detailed planning. It is the process of determining who will do what. etc. it is time to decide which one to use. Selecting the Best Option Once you have explored the options available to you. you should have a good picture of where you are. Detailed Planning By the time you start detailed planning. quality assurance. etc. Detail the tasks to be carried out.4 Stage 4. Detailed planning is the process of working out the most efficient and effective way of achieving the aim that you have defined.At this stage it is best to spend a little time generating as many options as possible. you may improve your best ideas with parts of other ideas. Just as likely. ensure that you also think about the control mechanisms that you will need to monitor performance. These will include the activities such as reporting. whose responsibility they are. techniques such as use of Gantt Charts and Critical Path Analysis can be immensely helpful in working out priorities. A good plan will: • • • • • State the current situation. when. Two useful tools for selecting the best option are Grid Analysis and Decision Trees. that are needed to spot and correct any deviations from the plan. When drawing up the plan. where. Have a clear aim. for each. You may well have selected one of the options as the most likely to yield the best results. Decision Trees help you to think through the likely outcomes of following different courses of action. 5 . cost control. deadlines and the allocation of resources. what you want to achieve and the range of options available to you. how and why. By taking a little time to generate as many ideas as possible you may come up with less obvious but better solutions. then you might decide to evaluate all options. risk assessment. If you have the time and resources available. IV. Grid Analysis helps you to decide between different options where you need to consider a number of different factors. While you are concentrating on the actions that need to be performed.5 Stage 5. and their priorities and deadlines. Use the resources available. even though it is tempting just to grasp the first idea that comes to mind. Detail control mechanisms that will alert you to difficulties in achieving the plan. Normally you will not have this luxury. and at what cost. costing.

resources and personal standing in the success of the plan. or to accept that no plan is needed or should be carried out. much better to find this out now than when you have invested time. however. It gives you an easy basis for investigating the effect of varying your assumptions. It provides a context within which you can examine a plan rationally. and plan for contingencies. This is frustrating after the hard work of detailed planning. This allows you to make a rapid and effective response to crises. Cost/Benefit Analysis: This is useful for confirming that the plan makes financial sense. the next stage is to review it to decide whether it is worth implementing. and the implications and points of uncertainty of the plan in a third column.6 Stage 6. Force Field Analysis: Similar to PMI. emotionally. 6 . It involves listing the plus points in the plan in one column. It allows you to assess the effect of time on costs and revenue. Consider transitional arrangements – how will you keep things going while you implement the plan? IV. perhaps at a time when you are at low ebb or are confused following a setback. Cash Flow Forecasts: Where a decision is has mainly financial implications.• • Identify risks. and comparing them with the expected benefits. simple technique for 'weighing the pros and cons' of a decision. the plan may still not be worth implementing. This allows you to see where you can make adjustments that will make the plan more likely to succeed. When it is set up on a spreadsheet package. Depending on the circumstances. This involves adding up all the costs involved with the plan. preparation of a Cash Flow Forecast can be extremely useful. It also helps in assessing the size of the greatest negative and positive cash flows associated with a plan. such as in business and marketing planning. Here you must be objective – however much work you have carried out to reach this stage. It is. Each point can be allocated a positive or negative score. Evaluation of the Plan and its Impact Once you have worked out the details of your plan. Evaluating the plan now gives you the opportunity to either investigate other options that might be more successful. Force Field Analysis helps you to get a good overall view of all the forces for and against your plan. optimistically. the minus points in a second column. "6 Thinking Hats": 6 Thinking Hats is a very good technique to use to get a rounded view of your plan and its implications. a good Cash Flow Forecast also functions as an extremely effective model of the plan. the following techniques can be helpful in evaluating a plan: • • • • • PMI (Plus/Minus/Interesting): This is a good. pessimistically and creatively.

Culway Plaza. beautiful and serene. Madame has been a marketing and sales professional for over 15 years with a proven track record. Implementing Change Once you have completed your plan and decided that it will work satisfactorily. who has been working in the medical industry for the last five years. The settings are upscale. Your plan will explain how! It should also detail the controls that you will use to monitor the execution of the plan. IV. If you are going to be carrying out many similar projects. Madame functions as developer and manager for Pamperzhou Day Spa. The upside of the 7 . We cater to both men and women and offer the latest in skin care products and therapies. Closing the Plan Once you have achieved a plan. facials and anti-aging treatments.000 cars.7 Stage 7. V.1 Company Summary Pamperzhou Day Spa is a new destination offering customers the combination of massage. you can close the project.8 Stage 8. where we plan to locate. IV. body treatments. V Sample: V.2 Products and Services Pamperzhou Day Spa offers therapeutic massage services. it is time to implement it. At this point is often worth carrying out an evaluation of the project to see whether there are any lessons that you can learn.Any analysis of your plan must be tempered by common sense. has a daily traffic count of 64. body treatments. This should include an evaluation of your project planning to see if this could be improved. Pamperzhou Day Spa is a Sole Proprietorship owned by Madame Pamperzhou. facials and anti-aging treatments. If your analysis shows that the plan either will not give sufficient benefit. and has an upscale hair and nail salon which would complement our services nicely. Using it helps you to ensure that you do not forget lessons learned in the past. then either return to an earlier stage in the planning cycle or abandon the process altogether. It is also only two blocks from a commuter train stop. This is a list of headings and points to consider during planning. it may be worth developing and improving an Aide Memoire.

followed by the best services in the business. Also. The spa software we are using will allow a user to see the schedule and make and appointment without making a phone call. Products included are high-end cosmetics. our combination of unique services. become a Provider with health insurance companies that offer Alternative Care to their members Hotel Referrals . Health Care Referrals . work current contacts and create new contacts with health care providers. Our prices are competitive for the area. I will make contacts with managers and concierges at local hotels to ensure they are aware of the services available. women's groups.3. grand opening party kick-off and promotion for first 30 days. V. Local Networking . Prior to opening.commissioned employee is that there is very little overhead without sales. Prom and New Year's. which includes using a pool of skilled. will give us a financial advantage. Continue regular advertising and plan for seasonal events like Christmas. and our personnel plan.1 Marketing Strategy • Local Advertising & Seasonal Promotions . V. creams.Local newspaper advertising. In addition. local fliers. wedding planners. Competitive Edge Our competitive edge is our ability to market effectively and creatively to bring in the clients and then back that up with the best service and products in the business. Promotions will be offered to professionals in these industries to create buzz and build relationships. and other beauty products. especially chiropractors. outstanding location and our interaction with the customers are setting us up for huge success. candles. • • • • 8 .our spa will show up on every major search engine and in the phone directory. The website will have a full menu of services and eventually have the ability to schedule appointments on-line. Valentine's. country clubs.prior to open. Mother's Day.Hotels that do not offer their own spa services will send their guests to our spa or use our out-call spa services. and membership with the Metropolis Chamber of Commerce. We also offer a full retail line that complements the services menu. Online Website .3 Strategy and Implementation Summary Our strategy is to implement the most aggressive marketing and networking in the community. employees only make money when the business makes money.Charities. commissioned therapists and aestheticians.

high-end level of personalized care that we offer.3. With the owner focusing on the sales. V. Madame Pamperzhou has done extensive market research and visited some of the best spas in the world such as Beverly Hills. Paris.2 Sales Strategy If. We prefer locating near a complementary business like a nail or hair salon that does not offer any massage or facial treatments. and clean.It is imperative that we be located in a high-traffic strip mall that is high-end. the top three items which determine success in business are location. as it has been said. management or sales background. ultra-amenity. Vegas and Arizona. Amsterdam. then a busy location at Culway Plaza in a thriving residential community represents our top marketing strategy. spa experience. then she has taken ideas from the best to offer an upscale. Once a client experiences the luxurious. As the owner. modern. 9 . marketing and management and delegating the massage and aesthetician therapies to employees--business profitability potential is exponentially maximized over a one or two person operation by a direct care-giver without any marketing.• Location traffic . location. location. we are confident that we will have a return client.

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