mmC’s has developed methodologies & tools necessary to support operators in different strategic & operational areas.

OUR CONSULTING SERVICES FOR TELECOM OPERATORS > DESCRIPTION OF THE SERVICES > MMC SOLUTIONS

Strategy & operational support
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Acq. & Win-back •  Acquisition A B •  Win-back C •  SAC mgt.

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Value increase •  ARPU A stimulation •  Up-sell B C •  Cross-sell / bundling

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Retention & loyalty •  Predictive A modeling •  Reactive B politics C •  Loyalty

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Product & services •  A Offer definition •  B Pricing strategy C Margin •  optimiz.

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Branding & comm. •  xxx •  A Branding •  B Communic ation C Trade •  MKT

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Strategic segmentation •  xxx •  A Customer value analysis •  B Segment positioning C•  Proposition development

Segments (residential, SoHo, SME, corporate, wholesale) Functional areas (marketing, sales, customer service…)

mmC GROUP Strategy Consultants – corp ppt_Jul 2008 CVA

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mmC GROUP has been supporting first-tier operators in defining multiple segmentation analysis (value, traffic, revenues)…
mmC GROUP’s APPROACH > STRATEGIC SEGMENTATION SAMPLE OUTPUTS

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Customer Base Segmentation

Value and Pricing segmentation

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Traffic segmentation

Value clusters segmentation

mmC GROUP Strategy Consultants – corp ppt_Jul 2008 CVA

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…through well-proven methodologies and outstanding analytical teams with more than 10 years of experience in business consulting…
mmC GROUP’s APPROACH > STRATEGIC SEGMENTATION SAMPLE OUTPUTS

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Segmentation methodology

Revenue distribution segmentation based in value

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Traffic distribution segmentation

Clusters segmentation

mmC GROUP Strategy Consultants – corp ppt_Jul 2008 CVA

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