1.

CORNERSTONES Point of View (POV)
What is your feeling, opinion, attitude about the subject? Why am I going to speak about this subject? Your POV should reflect emotion, include trigger words as:  Excited  Nervous  Feel it is Critical  Disappointed  Confident  Need to Act Now!

Benefits
List Three Benefits What Benefits will your listeners receive from taking your Action Steps? Address the WIIFM: What’s In It For Me? If the listener takes the actions you recommend, how will he or she (or their organization) be better off?

SUBJECT

2. CREATE
Brainstorm for ideas. Remember: Order Comes After Chaos

Post-It Notes

3. CLUSTER
Arrange your ideas into groupings. Find common themes. Title each cluster

Listeners / Receivers
Think about your subject from your listener’s perspective. Listener/Receiver DNA: (Demographics, Needs, Attitude)     Who are they? What are their needs and interests? What do they know about the subject? How do they feel about the subject?

Action Steps
List Two Action Steps What to you want your listeners to do with your message? 1. What is the General Action Step you want your listener(s) to take? (GAS) 2. What is the Specific Action Step you want your listener(s) to take? (SAS)

4. COMPOSE
S.H.A.R.P. (attention getter) Point of View (POV) General Action Step (GAS) Benefits

KEY POINT REVIEW

KEY POINT 1

KEY POINT 2

KEY POINT 3

SUB-POINT 1

SUB-POINT 1

SUB-POINT 1

SUB-POINT 1

SUB-POINT 1

SUB-POINT 1

SUB-POINT 1

SUB-POINT 1

SUB-POINT 1

KEY POINT REVIEW

Point of View (POV)

Specific Action Step (SAS)

Benefits

S.H.A.R.P. (Memory Hook)

CREATING MESSAGES THAT MOTIVATE
Ingredients for Success
    

Make an Emotional Connection Focus on Them Be Concise Give them a WIIFM Make it Two-Way

Clarity
Opening  Include transition  Emphasize POV (Point of View)  State general action step or objective  Include benefits to listeners Key Point Preview  Preview entire body by stating key points Body
   

Preview the key points Use 3 key points Amplify key points adequately within time, listener, and logical constraints Develop key points from conceptual to detailed, general to specific

Key Point Review  Restate key points in summary form Closing  Clarify “next step” for listeners by clearly stating specific action step  Restate POV and/or summarize benefits to motivate listeners

Memorability
Use the S.H.A.R.P principles to help your listeners remember key elements of your message.

Stories
   

Use personal stories when possible Use imagery Clearly state lesson of story Relate story to point being made

Humor  Develop humorous stories, analogies, references and visuals in advance  Take advantage of unplanned humor  Be appropriate  Don’t try to be funny when you’re not Analogies  Use simple, everyday objects, activities familiar to listeners  Relate aspects of analogy to point being made  Clearly connect analogy to point being made References & Quotation  Use references and quotations with personal significance to you and your listeners  Read quote slowly and with emphasis  Relate aspects of reference/quotation to point being made Pictorial Visuals  Create visuals for main points you want the listeners to retain  Strive for self-explanatory visuals that clearly make the point  Avoid too many visuals  Avoid busy visuals

Interaction
      

Use variety in types of interaction (questioning, direct involvement, visualizations, demonstrations, props, etc.) Use variety in types of questions (open/closed, rhetorical, aimed at one person, aimed at entire group, etc.) Avoid obvious “leading” questions Listen to understand, not argue Demonstrate your are listening by acknowledging, amplifying, clarifying Use listener’s information and language in responding Include entire group in responses by using good eye contact

Delivery Skills
Eye Communication  Look 3 to 6 seconds per person  Complete a thought, point or phrase  Focus and connect with each listener The Power of the Pause:  To delineate points, transitions, and sections of talk  To think and plan  To look at your notes, change and check your visuals  To breathe, relax, and eliminate “non-words” or “filler-words”  To be aware of what you are saying and how you are saying it  To emphasize certain points  To give listeners an opportunity to absorb your materials, read your visuals, internalize your logic Natural Animation  Arc and Park: Move purposefully towards listeners to command the entire room and captivate attention  Gesture freely for emphasis and conviction  Use energy in voice to create a conversational and personal feel  Develop you own unique style that is comfortable with you

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