You are on page 1of 14

The power of Red begins with me I AM THE FORCE OF CHANGE

This is my unique Imprint RED is my color

STOP! What about you?

I say NOW


NOW STOP! is a global campaign with a mission to end violence, empower women & girls, and bring equality to every home. It aims to achieve its mission through human rights advocacy, community outreach, mobilization & mass media programs, and public awareness about the understanding of the link between gender-based violence & gender equality, HIV/AIDS, reproductive health, poverty and national economy as well as the impact of gender-based violence on future generations. It implements evidence-based primary prevention programs and initiates collaboration between community members and institutions including youth, elders, schools, universities, local authorities, businesses and civil society organizations to strengthen and forge commitment to build a future without gender-based violence. It targets to harness the power of unique red imprints worldwide, enforcing ZERO TOLERANCE to all forms of violence against women & girls. It aims to unite 1,000,000,000 PALMS around the world, painted RED with a common cause: BUILDING A WORLD WITHOUT GENDER-BASED VIOLENCE. It is a campaign about you taking action and saying NOW STOP! to any form of violence against women & girls. Because the

power of change is in your hands!

*NOW STOP! Campaign is an initiative by Voice for Earth International, a 501 (c) (3) non-profit organization with federal EIN/Tax # 27-1325280.



State of the Problem
Gender-based violence is extensively present in most cultures & countries and is the least recognized human rights abuse in the world1. It is an issue that cuts across all ages, races, religions & socio-economic levels and thwarts global efforts to reduce poverty. Although there are available policies and implemented legislations in almost every country, there is still an exponential rise in gender-based violence around the world. Evidently, violence against women & girls has become deeply rooted in the society due to lack of adequate knowledge & awareness about gender-based issues, prevalence of gender discrimination & inequality at all levels in the society, cultural expectations that reinforce gender inequity, lack of women empowerment & girl education and other reasons. Overall, the role of gender-based violence in inhibiting the development of a nation is not clearly understood in our society. There is clear statistical evidence indicating that violence against women & girls is now a global pandemic : 15 to 76 % of women experience gender-based violence at some point 1 in their lifetime . 1 in 2 sexual assaults committed worldwide are committed on girls under 16 years of age2. 700,000-4,000,000 women per year are forced or sold into prostitution each year worldwide, thus infected with HIV. Each year, 2,000,000 more girls are subjected to female genital mutilation. They join the estimated 130,000,000 women and girls already living with this painful practice.3 In the United States alone, over half of the 37 million Americans living in poverty today are women, which is way behind in comparison to women in other countries. The poverty gap between men and women in the United States is wider than anywhere else in the Western part of the world. It is estimated that victims of genderbased violence collectively lose almost 8 million days of paid work each year because of the violence perpetrated against them by current 4 or former husbands, boyfriends. 79 countries had no legislation against domestic violence until 2003. In the US, a large gap exists between men & women due to discrimination, inspite of similar qualifications and working the same hours. Women who work full time earn only 77% of what men make a 22% gap in average annual wages.

1 World Health Organization (WHO), Multi-country Study on Womens Health and Domestic Violence against Women, 2005 ; 2 against_ women/

3; 4Costs of Intimate Partner Violence Against Women in the United States. 2003. Centers for Disease Control and Prevention, National Centers for Injury Prevention and Control.

Costs & consequences of gender-based violence


Immediate injuries & hospitalizations Mental illnesses & chronic health problems Lost work days, lower productivity & lower income Increased financial expenses Sexual & reproductive health problems Substance abuse incl alcohol, drugs etc.

Social isolation and marginalization Reduced or lost social participation opportunities Expenses on medical, security, judicial or social services Poor performance of child in schools Work place losses on account of absences

Violence against women & girls affects a countrys human, social and economic development. It hinders poverty reduction efforts and leads to intergenerational consequences.


Increased cost on health care services, judicial & social services. Reduced Productivity, Drains public Budget

Unsafe school environment, low girls enrollment, increased rate of school abandonment


HIV/AIDS, Maternal health, Reproductive Health, Infant & child health

Declined quality of life. Reduced civic/community participation

Violence against women & girls is not only a womens issue, but affects all members of the society. Not addressing the issue can take a serious toll on the economy of a nation because of the costs incurred by the health and justice systems dealing with the consequences of violence. While ending violence against women & girls is a strategic priority for achieving gender equality and the Millennium Development Goals overall, it remains a missing target of the MDG-3, which promotes gender equality and womens empowerment. It is not possible to achieve the universal goals of ending poverty and hunger, achieving universal primary education, improving maternal and child health & combating AIDS and other infectious diseases, unless we end violence against women and girls. There is no hope to make significant progress in development unless women & girls are safe at homes & workplaces, achieving education and playing active roles in policy and decision making.

There is clear statistical evidence that violence against women & girls is taking a toll on global economy.
The cost for each sexual assault is approx. $ 110,000 and that of rape is approx. $ 87,000.5

National center for victims of crime

In US alone, the health-related cost of rape, physical assault, stalking, and homicide committed by intimate partners exceeds $5.8 billion each year. Of that amount, nearly $4.1 billion are for direct medical and mental health care services and nearly $1.8 billion are for the indirect costs of lost productivity or wages.6 The estimated total days lost from employment and household chores is $858.6 million. The value of lost productivity from employment is $727.8 million. The value of lost productivity from household chores is $130.8 million.6 Gender-based violence victims lose a total of nearly eight million days of paid work the equivalent of more than 32,000 full-time jobs and nearly 5.6 million days of household productivity as a result of the violence.6 Employers lose between $ 35 billion every year in absenteeism, lower productivity, higher turnover and health and safety costs associated with battered workers. Businesses lose an additional $100 million in lost wages, sick leave and absenteeism. Over 1,750,000 workdays are lost each year in US alone, due to domestic violence.7 As per WHO, each year, over 16 million people receive medical treatment for a violence-related injury.

Costs of Intimate Partner Violence against Women in the United States ,Department of Health and Human Services ,Center for Disease Control and Prevention;; 7American Institute on Domestic Violence,

Primary prevention can effectively hinder gender-based violence when diverse methods such as community mobilization, mass media, awareness-raising, and schoolbased approaches are combined and employed at different levels of society. Primary prevention efforts can bring individual behavioral changes related to gender norms and roles in a given community. 8 Successful primary prevention efforts could improve the quality of life for women & girls, improve health status, reduce child abuse and all forms of violence, improve cost benefits through lower needs for medical care, mental health services, criminal justice, diminished educational performance, and lost productivity of women. Studies carried out in multiple countries by World Health Organization (WHO), the World Bank, and Center for Disease Control (CDC) clearly identify strategies for an evidence based intervention to prevent interpersonal and self-directed violence. For example, the Nurse Family Partnership home-visiting program implemented in the United States has been shown to reduce child maltreatment by nearly 50%. The Seattle Social Development Program, also in the United States, is proven to reduce violent delinquency and saved US $3 for every US $1 invested. In Australias Northern Territories, the Living with Alcohol Program was associated with a 36% decrease in deaths due to alcohol-related violence and unintentional injuries, compared with a 16% decrease in a control area. In South Africa, the Intervention with Microfinance for AIDS and Gender Equity, which combined micro-loans with gender equity training, reduced intimate partner violence by 55%.

Violence is predictable, thus preventable.

In Brazil, legislation which included raising the minimum purchase age of firearms to 25 and prohibiting the carrying of firearms outside the home or workplace, led to an 8% decrease in homicides and suicides. 1
These findings clearly indicate that violence is predictable and thus preventable. Preventing violence against women preserves valuable public and private funds. The 1994 United States Violence Against Women Act cost $1.6 billion over the first five years while saving $14.8 billion on direct and indirect expenses related to health care and survivor services, police responses, lost productivity, reduced quality of life and death.9 In Australia, it is estimated that the National Plan of Action could save $23,673 for each woman prevented 10 from experiencing violence.

Thus, violence prevention is an excellent investment, with multiple payoffs and savings. Specifically, violence prevention supports basic human rights, reduces death and disease, addresses underlying societal factors, accelerates economic development and improves revenues.


to end violence lies with you
and it begins by taking action at your homes,neighborhoods, and communities. We all have

We believe that the solution

regulations or policies can be effective until we understand the significance of a world without violence; until we realize how the virus of violence is spreading and weakening the very roots of our society and it is worth addressing genderbased violence for moral, societal, health and economic reasons. Our future depends on what we chose today.

the power to change! No laws,

Take action. Join the RED PALM MOVEMENT!

Sherry Dee Batra,

Founder, NOW STOP! Campaign


Morrison et al, 2004,Harvey et al, 2007

Clark, et al 2002 ,A Cost-Benefit Analysis of the Violence against Women Act of 1994 Violence Against Women, Sage Publications; 10 National Council to Reduce Violence against Women and their Children. 2009. The Cost of Violence against Women and their Children. Commonwealth of Australia, Canberra

Eliminate. Educate. Empower. Restore. Collaborate.

Enforcing ZERO TOLERANCE to all forms of violence against women & girls. Challenging the deep-seeded norms, cultural beliefs, harmful practices, and attitudes & behaviors in the society about gender-based violence. Initiating dialogues, community based conversations and actions towards changing them through cutting-edge mass media interventions, strategies, and programs. Research based evidence clearly indicates that mass media campaigns (radio, TV, billboards etc.) and diverse edutainment approaches (mix of education with entertainment like art, dance, theatres, mobile phones, computers, and digital technology etc.) reach a wider segment of communities and are much effective strategies to successfully convey and create positive changes in attitudes and behaviors associated with violence against women in 11 the society.






Singhal et al., 2004,Donovan and Vlais 2005

I am the girl next door. I am the girl across town. I am the girl on the other side of the world. I have hope & dreams. I will make it. I will survive I say


Providing Knowledge and Empowerment to women & girls through evidence-based primary prevention programs.
Creating public awareness about legal and human rights issues, legal consequences of gender abuse at all levels in the society and its impact on future generations. Advocating for equal representation of women in politics at local and national levels. Raising public awareness about the importance of womens economic empowerment and the economic costs of women workforce absences due to gender-based violence. Educating women from all walks of life about their rights and encouraging change from a grass root level. Assessing legislative protection of women; Asking for enforcement where laws are ignored; Addressing barriers to justice for women. Strengthening and forging commitment through campaigns for the reform and implementation of laws, allowing women to inherit land and property and access to education & health care. Creating greater understanding of the link between HIV/AIDS and gender-based violence. Integrating the Millennium Development Goals into plans of action.

Implementing gender equality curriculums in elementary and middle schools.

Imparting lessons of equality from pre-k onwards so that young boys can become aware of the devastating effects of gender-based violence and young girls can gain self-esteem and confidence to combat violence before they become victims.

Seeding the idea of equality in tender age using fun based anthropomorphic fictional comic character, Mr. HANDY GLOBAL, which serves as a role model and an effective learning tool to inculcate the idea of equitable relationships among their peers. First of its kind in the world, this campaign mascot is based on unique research-driven studies12,13 with proven positive impact on young minds. The evidence suggests that preschool enrichment and social development programs are by far the most robust, high quality studies associating these early interventions with reduced aggressive behavior and violent crime in childhood and later in life.14 Researches clearly indicate that such form of symbolic communication and visual art is an ideal medium to deal with issues like bullying, peer pressure etc.

Puppets and objects-medium and mediator by Rena Baker;; The Use of Puppetry for Health Promotion and Suicide Prevention Among Mi'Kmaq Youth doi: 10.1177/0898010107306201J Holist Nurs March 2008 vol. 26 no. 1 50-55 ; 14Effectiveness of a Violence Prevention Curriculum Among Children in Elementary School, Grossman et al JAMA.1997;277(20):16051611. doi:10.1001/jama.1997.03540440039030



Increasing economic empowerment in terms of access and control over economic resources. Promoting financial independence through job skill developmental trainings & workshops. When women are earning and have decision-making control, they are better poised to protect themselves from abusive relationships.

Empowering women to take charge of their own development.

Promoting education for girls including secondary and higher education. Educated girls are in a much better position to take informed decisions and challenge harmful practices like female genital mutilation and child marriages. They are more likely to bring an end to these practices by not passing them off to their daughters and grand-daughters.

Mobilizing Men as Agents of Change.

Engage & empower men & boys effectively through active bystander intervention programs. Gender-sensitizing training to promote cultural beliefs, practices, and values that reinforce shared responsibility. Focused attitude & behavior transformation through RED PALM VISION. Enforcing positive masculinity to bring about behavioral changes through mass media campaigns & edutainment.


prevention that redefines the role of men & boys in combating gender-based violence in the society, without being targeted as perpetrators. It engages men and boys to come out of the traditional manhood box and to transform the harmful notions of masculinity15 and traditional expectations to a more sensitive role of a partner in an equitable relationship. It empowers men & boys with a better understanding of gender equality and prepares them for the role of active bystanders, in which they care and make efforts for a better health, economic and social status of women. It makes them understand that gender-based violence is not only a womens issue and how their actions can perpetrate sexism and violence in the society, thus setting a wrong example for generations to come.

Red Palm VisionTM is a comprehensive approach to violence

Toward a Transformed Approach to Prevention: Breaking the Link Between Masculinity and Violence, Luoluo Hong 2000 , Journal of American College Health Volume 48, Issue 6


The traumatic experience of abuse can change the lives of survivors in a dramatic way. Once a woman becomes a survivor of violence, she is labeled dirty. She is cast out from the house, her hurt cry is muffled, buried in a broken heart. The terror and trauma is bottled within her with no one to go to, no one to help, no one to listen, no one to hold her hand, and no one to comfort. She feels all alone with her pain and terror. It is proven through evidence-based researches that getting involved in expressive therapies can help the survivors release their inner emotions, help them mend their souls, and emerge out as stronger selves. It helps restore their lost dignity and gain back the self confidence by overcoming their painful experiences. We believe that only time cannot heal. Keeping in mind the needs of survivors, our survivor-centered approach utilizes the medium of art and dance to help recuperate them so that they can emerge out as stronger selves again, ready to join the mainstream and live a dignified life.

Healing through Expressive Therapies

Our Expressive Therapy Programs : 1. ART FOR INNER HEALING

This is a creative process to help the survivors overcome their past and release their feelings through an expression of colorful images, drawings, and paintings on canvas. It enhances the physical, mental, and emotional wellbeing of survivors of all ages. In victims of abuse, such an emotional expression helps release their suppressed emotions which plays an extremely important part in internal healing of their souls, bodies, and thus, helps them emerge out as stronger selves. Not only that, our workshops in schools help the students understand the significance of art, creativity, and colors in their lives. Through creative art, students are more aware of their potentials and are able to cope up with the daily stress and enhance their cognitive abilities.



We use dance as a medium of expression to help the violence victims release their pent up internal emotions. We utilize specially designed modules of Yoga Dance Movement TherapyTM, which is a perfect amalgamation of the psychotherapeutic movements of the human body and the age old scientific yoga postures in the art of dance, creating an eternal approach to inner healing and restoring balance of mind, body & spirit. Our therapy oriented workshops not only help survivors in ventilating their anger and anguish arising from physical abuse, but also reclaim their dignity for womanhood and regain their love of body. These workshops are designed in a way to help the victims gain control of their own body, and are made to learn the importance of their bodies through dance forms that help them carry it with a high self esteem and live a dignified life.


Yoga Dance Movement Therapy heals mind-body-spirit


Initiating collaboration between community members and institutions including youth, elders, schools, universities, local authorities, businesses, and civil society organizations to strengthen and forge commitment to build a future without genderbased violence. Supporting coordinated program actions at the local through country level with interventions tailored to address sexual violence focused on girls.

Strengthening communities by engaging youth in RED PALM CORPS , a volunteer force dedicated & committed to make local communities free of gender-based violence, through the medium of canvassing and awareness campaigns.

Training in participatory community leadership; Enhancing community capacity for social transformation by identifying critical issues, finding innovative solutions and planning to take action. Developing resource maps of communities by identifying resources availability in community, village, city or neighborhood; developing ideas, identifying obstacles, and examining areas that need change to eliminate gender-based violence. Analyzing the available laws, government actions and gender-based violence trends in the communities and making proposals and demands for the modifications of laws or enactments of new laws in order to eliminate gender-based violence.




A program designed for analysis and evaluation of legal situations of survivors through free-legal advice and pro-bono counsel services with the collaboration of Bar associations. This assists those women survivors who are deprived of justice due to social stigma or discrimination that may have deterred them to file or report their injustice right away.

Online and community-based actions through NOW STOP! Activists Club, a platform for volunteers to bring a lasting social change in the society and eliminate violence against women & girls.
Trained volunteers report stories of change and the impact on communities through videos and pictures about gender-based violence and human rights issues, thus transforming stories of sufferings into powerful tools of change. Grassroots mobilization using the medium of street plays, thus creating awareness about the gender-based issues in the communities. Participation and discussions on the issue of gender-based violence through the use of social media and networking platforms.

Monitoring & Evaluation

We believe that monitoring and evaluation are critical to the success of a program and are an excellent tool for assessing the progress of diverse range of interventions across individual, community, national, and international levels. Successful monitoring and evaluation leads to successful programs. Our different kinds of interventions (community mobilization and outreach, awareness raising campaigns, pre-school curriculums etc.) utilize different monitoring & evaluation tools and techniques inclining with the goals and objectives of our programs, thus providing evidence-based credible and useful information which helps us determine if the programs are on track, need modifications or improvement. Furthermore, the findings, recommendations, and lessons of an evaluation form the basis of future decision-making processes regarding the programs. It is a way to ensure that we will accomplish our mission to eliminate violence against women & girls.


You are the one who holds the key to end violence. You can impact millions of lives and help rebuild a world without gender-based violence. Now its time to confront this before it takes a toll on our loved ones, our homes, neighborhoods, and communities and makes it hard to breathe; before it drains our economy and makes it hard to survive; before it takes our children in its grip, destroys our dreams and affects our future. We need everyone to come aboard and talk about the NOW STOP! Campaign to end gender-based violence and its impact on our loved ones, neighborhoods, and communities.


Go ahead!

TEXT, TWEET, STATUS UPDATE, EMAIL, SHARE, WEAR and SHOUT about NOWSTOP! and make a difference. It will gain momentum as you add your voice. We will not rest until we have 1,000,000,000 people united together, until there is a world without gender-based violence.

We believe change is possible with YOU!