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PU811C SAFETV SOLUTIONS
i E J ~
1- ~ 360°J!lih:" '
-" .,;' AUIOMATEDIRAFflC ~ ~ !
SAfffi SOLUTIONS - _.
2012 Shareholders Meeting
Forward Looking Statem t I
This press release contains forward-looking statements within the meaning
0/ that term in Section 2IE 0/ the Securities Exchange Ad 0/ 1934, as
amended. Actual results moy differ moterlolly from the results suggested
by these /orword·/ooking statements, for a number 0/ reasons, Including;
but not limited to, market condlt/ons, the cost and success of development
actillities and ability to successfully manage growth. Readers ore referred
to the documents flied by Brekford Corp. with the SEC. specifically the
Company's most recent reports filed on Form lQ-K and Forms lo-Q, which
further Identlfv the Important rIsks, trends and uncertainties which could
cause actual results to differ materially from the forward·/ooking
statements in this press release. The Company expressly disclaims ony
obl/gation to update any forward-looking statements.
RII ine s Summary
• Brekford Corp. (OTCBB; OTCQB: BFDI) headquartered in
Hanover, Maryland is a technology services provider of
mobile computer and video systems through its vehicle
upfitting services to homeland security agencies and
federal, state, and municipal law enforcement agencies.
The automated traffic enforcement group provides
portable speed enforcement safety and red light camera
solutions to municipalities.
• Brekford is an established company which has for more
than a decade provided services to branches of the U.S.
military, various federal entities and numerous security and
public safety agencies throughout the United States.
PUOLl SAFETY S0L.Ul10N:'
Automated Traffic Safety Technology
• Photo Speed Enforcement
• Photo Red Ught Enforcement
Financial Service Group
• Collections - Red Light, Speed, Parking
Electronic TIcketing Systems
-Slick Ticket Hardware & Software
Mobile Technology & Video Solutions
-Mobile Data Computers (MDC)
-In Car law Enforcement Video Capture
-Automatk license Plate Reader (AlPR)
360 Vehicle Upflltlng Solution
vehicle upfrttlng, mobile data and
• Provides municipal financing.
receivable manaiement, and
leasing services for agencies.
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PU8LIC S.F€TY SOU,rTIQHS
1 T F
We provide Stationary (fixed), Mobile and Portable CanlE.'ra
systems with state·ol-the·arl digital im2f.iop, Jnd d complete
suite of program SUPIX)(l (back·office) services.
P2 Portable Camera
, MiniTlcker"", SlickTicker'·, and MlcroTlcker"" represent a family of
electronic ticketing solutIons that are portable, easy to connect, and
,.. They feature a lightweight design with qUick installatIon, are easy to
transport, and connect simply with a USB and DC power adaptor.
rechrology & v
,. We design and manufacture vehicle mounting systems and docking stations for
In-vehicle communicatIon equipment. from laptop computers, tablets and
hand-helds, to GPS terminals, two-way radios, and full console systems
Video Solutions - In Car Video
,. Rugged and durable mobile digital video system
that can be used with or without a Toughbaok
,. Specifically engineered to excello the demanding
environments law enforcement personnel face.
,. Offers unparalleled video capture (up to 360
degrees). storage, transfer-and Is designed to
work with back-end
PUBliC S . A . ~ Y S<XUTIOtl.!io
i °lse 'ate Q CIder (ALPR
:,.. Is an imaKe-processlnK technology used to
identify vehicles by their license plates.
, Record plates at a rate of one per second up to
speeds of up to 100 MPH
, Utilize infrared cameras for to facilitate readIn.
at any time of day or nlKht.
, The data collected un either be processed In
real-time, at the site of the read, or It can be
transmitted to remote center and processed
,. Our broad ranKe of AlPR products provide the
next lenerltJon of information technology.
~ e ___
PU8Ll S.u:IH v S O U J T I O H ~
One-Stop-Shop for Law Enforcement Vehicles
Current 360' "Smart" police vehicles we sell or lease:
- Ford Police Interceptors
- Chevy Impala
- Chevy Tahoe
- Dodge Charger
Our Maryland integration center can order and
upfit vehicles to agency specifications and have
them drop-shipped to ~ In the United
,. Awarded 7 multi year contracts from Speed Enforcement Programs:
City of laurel. MO
• Town of Cheverly, MO
Town of Landover Hills, MD - Town of Capitol HeIghts, MD
CTty of Salisbury, MD - Town of Fairmont Heights, MD
Town of MorningsIde, MD
)... Developed and launched entirely new business and revenue stream
Automated Traffic Enforcement proKram
.,.. Built. staffed end opened 8 processln. center to support our ATEG operation
,. Awarded a quasl-Ro\lernment utility contract wlued at $4.4 Million for RUBBed
IT Products Bnd Services
'1iT cdnt Events 20 )
Awarded 3 additional I'multl_year
contracts for Speed Enforcement Programs:
City of Hagerstown, MD
Town of Denton, MD
City of Greenbelt, MD
,. Awarded First Red Light Enforcement Program, an Out-ot-State Contract, with
the signing of the City of Riviera Beath, Florida
,. Currently in negation with three (4) additional local municipals for their Speed
Enforcement Programs. (three is a replacement to a current vendor)
,. Identified and Hired Management Resources to oversee The ATEG
,. Share price Increase from $0.10 to 52 week high of $0.75. representing an
Increase of over 650% Dyer a year period.
PUBLIC Aft:TY SOW IONS
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PU!oiI..IC s.... , : - ~ y SOLUT10riS
2012 (JQ) 2011 (Audited) 2010 (Audited)
4,149,003 16,716,560 11,608,828
2,167,954 1,832,969 1,534,317
GrauProfl1 1,071,536 4,336,953 1,910,600
19,810,000 ./0 June 11,2012
44,150,000 ./0 June 11,2012
float 19,820,000 ./0 JUfJe11, 2012
fBITDA 291,541 AlM.,d!31,2012
nLOme Statement C O " 1 ~
2012 2011 2010
Revenue 4.19 16.71 11.60
Gross Profit 1.07 4.33 1.91
Operating Expenses 0.95 3.12 1.90
Net Income 0.12 1.21 0.008
Earnings Per Share (EPS) 0.00 0.03 0.00
PUBLIC S"r;,rv sourt/ON
venue by Product Ca ego
Automated traffic safety solutions
8.40 2.56 0.097
Finandal Service Group 0.50 0 0
1.40 1.68 0.86
Mobile T@ch &Video Solo. 8.30
360 Vehlcll! UpflttinaSclution...
4.40 4.37 4.04
23.00 16.71 11.60
AlI ........b1I. SIlII11Ikll11
Revenue Percentage by Category - 2010, 2011 & 2012
Brekford's Growth Strategy
;.. Brekford Corp. is working on the new product line and pursuing contracts
for Financial Services Group and expected to be launched by end of third
') i' fxpanri
uc;in r I
.., Brekford Corp. has embarked on its out of state contract acquisition with
the addition of State of Florida for Automated Red light Traffic
Enforcement and pursuing 360 Vehicle Solution and Mobile IT projects.
>- New Hardware & Software Solutions
,. Mergers & Acquisitions - Complimentary Verticals to Expand Brand
,. Recruitment of Key Management Resources within the 1ndustry(les)
., Deployed improved operational tools
PUBL.lC S.PiTY SOlUTI0t45
P '1 ir r;,
~ Partnered with Trimble to
provide new hardware &
software fleet and inventory
- RFID Tags for Armories
• Weapon Inventory & location
~ ~ T r i m b l e
- GeoManager Service
Real-time, wireless vehicle
Preventive Maintenance tracking &
real·time vehicle fault code alert
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PUBUC SAF"UV 50UmOriS
Research & Development
• Is the force that drives Brekford Corp
• Our Client's needs inspire our Innovations
- Their fresh eyes enable us to see short comings
the industry products offer
These Innovations provide us with a
Q o r l o ~ i n
1" Truly Portable Speed
Enforcement Camera - P2
• All the Features of Q fixed
unit but portable design
- long Battery Ufe
- Rapid Deployment I Re-
PUBt./C S...,..IOTV SOL.UTlOHr.
Flash-less Color System
No distraction to the
Community and Driver(s)
, . I"· \t., ,
No InfraRRed Lumination
Creates Overall Enhanced
Portable - Rapid Deployment & Re-Deployment
Multifunction low I No Construction Costs
- Red Light & Little to No Permitting Required
Speed Camera lowers Unit Cost by HALF
- No Infrastructure Required
A Multifunction Traffic Enforcement System
PUQlIC s..fnv SOLOTIO"'S
ut nated Traffic Enforcemen Ild IS
U.S. Potential and Penetration
U.S. Market Potential:
Red light 20,000-30,000 systems
• Speed 35,000-50,000 systems
Industry Market Penetration: PHOTO
Red light 18%
• Speed 2%
'SourCI: lnsurancllnslltute for Highwil)'
: : ' o o ~ ~
PU811C SAr£TV SOlUTIQf'lS
Pennsy\.... n ~
'SourcI: In,urlne. lnuilui. lor Hlghw• .,
~ ~ ~
,"UBt..IC SoltofCTV sow ~
MU U r1d t::d Traffic Enforcemf nt Inf
Pr(llld r & IJ S. Market Share
AU omdted Trdff c lnfo
em rl]irg .f.
Speeding and red-light "running" is estimated at causing
more than 180,000 crashes every year, resulting in
approximately 1,000 deaths and 90,000 injuries a year.
Study conducted by the Insurance Institute for Highway Safety,
reported that red-light cameras reduce front-inta-side
collisions and ollerall injury crashes.
Photo Enforcement solutions can reduce collisions, injuries and
deaths by providing a useful tool for municipalities and law
enforcement a8encies - without unduly taxing drivers who do
not break the law. Today, oyer 600 cgmmynities across the US
operate red light or speed camera enforcement proirams.
Public safety is a growing concern for most communities
Municipals are increasingly looking to Red light & Speed Camera
Enforcement Programs to ensure Public Safety.
Revenue generated from fines routinely goes directly back into
supporting other Public Safety Initiatives.
Brekfordls Automated Traffic Enforcement Group (ATEG), offers
Intersection safety (red light), photo speed, work zone and school
zone enforcement programs with a complete suite of program
Photo Speed Enforc.e
Red Light Enforc m ..
raj t rl R venue
8/300 8,400 8,SOO 8,600
V cle ':>olL.tlor <
4,620 4,780 4,940
1,400 1,450 1,500 1,555
2012 2013 201' 20" 20122013 2014 20"
Vehicle Solution E·Ticketing Systems
Mobile Tech & Video
PUBl..IC 5 . & ~ V SOLU"nONS
Brekford Financial Services (BF$)
Municipal Recovery Agency (MRA)
Define Market Space
Municipal Receivables Management
$40 Billion in Delinquent
., Source: Michael Klolotsky Analyst, Kou/kin Media
• Fastest Growing Industry Sector
- Shrinking Municipal Budgets
- Expansion of Red Light & Speed Camera Programs
- Municipals Inefficiencies
- Over UtjJjzed Resources
• $40 Billion in Delinquent Receivables* to Include:
- Court Fines
. Public Space
- Municipal Utility
- llbrary Fines
. Moving Violations
- Source: Michael KJOlotsky Analyst, KauJkln Media
CollectIons Methodo 0 y
No established industry "standard" collection strategy
PI./ISUC S,u:krV SOLUTION!>
- linebarger, Goggan. Blair & Sampson llP
• Technology Servicers
• Contingency & Commercial Collection Agencies:
- ACS ~ Duncan Industries
- Allia nce One - Gatso USA
- American Traffic Solutions ~ GC Services
- B&W Sensors ~ MuniServ]ces Company
- CMA Consultants - OptoTrafflc
- Credit Management Controls
~ Receivables Management Srvs
- RedFlex Traffic Systems - RedSpeed Illinois
- Penn Credit
PU6L1CS.... F"iTY SOWTlON:.
Brekford Financial Services Group
- Back Office Support Services
Providing "Additional Services" to Exiting ATEG Clients:
- Continuation of Billing Cycle with Increased Frequency
- Mail House Services
» NotIfication Campaign
- Treasury & lock Box Services
- File Maintenance via Data Repositories
- Invoice Billing
Municipal Recovery Agency, L.L.c.
- Wholly Owned Subsidiary of Brekford Corp.
• Providing Third Party Collections Efforts
• Fully Licensed & Bonded
• Services to Include:
- Out Bound Call campaigns
- Reporting to Credit Agencies
- Legal Remedies
Proprietary Web Services
- System Architecture - i 360 Suite
Import OBta An8tyt:CS
Ageng Reporting ...
Bacle Oft'\(:e Support
~ o O " ~
PUl311 s... ~ ' n ' SOLUTIONS.
r We vide
Logical "Next Step" for Brekford Corp.
- Compliment to Automated Traffic Enforcement
• A Continuation of Efforts beyond Initial Contract
• Focused on "Hard to Collect" violators:
- Out Of State
- Fleet Services I Rental Agencies
• Enforcement of Accountability
- Relieve Burden of Collections from Municipal
.... roJec ed Forecast Rev'e
2013 2014 2015
__ [oUe_ctlon..$1.35M __ -120,Oot! etJncomeof $321,000 __
$250,000 i 60,000
Ii MRA /1.:)- :0' fJ' MRA
lOaFS <!' 01:1' <:l
E81TDA 3.13 5.18 6.36 7.75
I r II long rem
, Fundamental GROWTH
With stable revenues through its 360 Vehicle Solutions division the
company has begun executing its growth strategy through its
Automated Traffic Enforcement division and Financial Services
Brekford is poised to tap in to a significant portion of these markets.
, Market GROWTH
ATE is Currently a Billion Dollar and growing exponentially.
./' Growing Acceptance and Use throughout the Country lead to an
estimated % $.
Municipal Receivables is $40 Billion Dollar Market and Growing with
Revenue Gross Profit Expenses EBITDA Municipals are Increasingly Outsourcing of Support Service.
PU8L1C S... SOUJTlONS
Maurice R. Nelson, Managing DIrector
Implemented 211r,11I photo spied trlffle camerllS In us
(Montgorl\eryCounty, MD;Wl1hlnfl:on, DC)
In"IoiYed in Clilttinl enforcement statll4llllsliiture
anagement & Key Personnel
Travis Hudson, Director of Business Development
Built Breklo'd's lilWEnforcement Division
Secured overS6 Million in revenue with federil ilnd MilitiitY
AWilrded numerous top nillonwlde Siliis i1wilfds with comp.nleslndudlng
Dunn & BridStrel!t
• Director since Jlnulry 2006, Chwf becutiYe OffICer since July 2008
.n<! Fln.nclll OHicerslnce April 2010
• Cofounded 0"11""1 complny. Pelkl" Mobile Ccmpulers, In 1996
• Mlnlll!!S key Ispects ofth bUlln.51 I"cludllll nln stralelY,
• DlI'ecto' since Jlnullry 2006, President slnct! July 2008
• Coklunded o,.lnll comJWny, Peliun Mobtle Camputen. In 1996
• Responsible 10,"11 onpects oftKhnolo1Y e.... lu.tion ,nd deploym.n1
to meet client's nMds
• HIS molt th.n 2S of entrept'eN!urlll expe,ience in COl'lC4IlYlnl,
Rod Hillman, Manager of Operations
Risponsible tor efficient u,j)iJlslon of ATEG OpefilUon$ In supporl
24 '/firs experlolnce in multiple with primary focus on linlnel,
opettotlcns. and erllinetrtna.
Prk)r bulldln, .ntrepr''''l,Irllll Stlrt·up to I mld-JIII publk
Prior man"l......nt rola IS Director, COO, CfO
Blair Tyler, Manager of Financial Services
20 yelrs 01 eperlenc.e within Flnane1.1 Serl/lces Industry havtns worked In
.tUS 01 Credit. ColluticUls, Flnimce Sales Milrketlns
6 yeilr'$ n an Independent Business Owner.
Hnd1ns up 8rddord's Management & Collections Efforls
Post- Gfldu.te of loyoll University of M.rylilnd.
• Director since 2007, nominated as Class I Director in November
• Past President of NOBLE
• 39-year law enforcement and homeland security veteran
• Former appointee of MO Governor Robert Ehrlich to various
• Current becuUve Director of NOBLE
• Served 20 yrs. as operations (ommander for Delaware River Port
• Former Director of Security at Haltoran PIU8 Hot!'!1 & Convj!!ntion
• Serves on the Boards of five national law enforcl!ment
Thank You Shareholders
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