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Project Report

CHAPTER 1: INTRODUCTION
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Project Report

1.1.

GENERAL INTRODUCTION

CommentGo Back

Retail Industry:

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Retailing is one of the pillars of the economy in India and accounts

for 13% of GDP. The retail industry is divided into organised and unorganised sectors. Over 12 million outlets operate in the country and only 4% of them being larger than 500 sq ft (46 m ) in size. Organised retailing refers to trading activities undertaken by licensed retailers, that is, those who are registered for sales tax, income tax, etc. These include the corporate2

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backed hypermarkets and retail chains, and also the privately owned large retail businesses. Unorganised retailing, on the other hand, refers to the traditional formats of low-cost retailing, for example, the local kirana shops, owner manned general stores, paan/beedi shops, convenience stores, hand cart and pavement vendors, etc. Most Indian shopping takes place in open markets and millions of independent grocery shops called kirana. Organized retail such supermarkets accounts for just 4% of the market as of 2008. Regulations prevent most foreign investment in retailing. Moreover, over thirty regulations such as "signboard licences" and "anti-hoarding measures" may have to be complied before a store can open doors. There are taxes for moving goods to states, from states, and Search This Document even within states.

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Project Report

FURURE GROUPS INITIATIVE KISHORE BIYANIS: New Faces of Indian retail He is CEO, FUTURE GROUP, which caterer to the entire Indian Consumption Space. Born in a middle class Marwari family. Kishor Biyani began his career selling stone wash fabric to small shops in Mumbai. Till 1997, He was just a manufacturer of Branded Garments. The high Distribution Cost however pushed him towarding retailing where he devised new formulas of Success. After completing his Graduation in Commerce, Biyani joined the family Textile Business. Five years later, he launched the first branded trousers called PANTALOON, marketed through the Pantaloon Shopee. Pantaloon entered modern retain in 1997, with the opening of a chain of Departmental Stores. In 2001, Biyani evolved a Pan India Model- Big Bazaar, a Hyper Market Chain. (Leading to the democratilisation of shopping in India, with Food Bazaar. Super Market Chain, he blended the cook, touch and feel of Indian Bazaar with western hygiene and it has new evolved into the favoured destination for Indian Homemakers.) Rewrite Rules, Retain Values.

New Delhi Institute of Management Studies, New Delhi

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Project Report

1.2.

INDUSTRY PROFILE

The word Retail originates from a French Italian word. Retailer- someone who cuts off or shades a small piece from something. Retailing is the set activities that markets product or services to final consumer for their own personal or household use. It does this by organizing their availability on a relatively large scale and supplies them to customer on a relatively small scale. Retailer is a Person or Agency or Agent Or Company or Organization who is instrumental in reaching the Goods or Merchandise or Services to the End user or Ultimate Consumer. Indian retail industry is the largest industry in India, with an employment around 8% and contributing to over 10% of the country GDP. Retail industry in India is expected to rise 25%yearly being driven by strong income growth, changing lifestyles and favorable demographic patterns. It is expected that by 2016 modern retail industry in India will be worth US$ 175-200 billion. Indian Retail Industry is one of the fastest growing industries with revenue expected in 2012 to amount US $ 500 billion and is increasing at a rate of 5% yearly. A further increase of 10-12% is expected in the industry of retail in India by growth in consumerism in urban areas, rising

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industry of retail in India by growth in consumerism in urban areas, rising incomes, and a steep rise in rural consumption. It has further been predicted that the retailing industry in India will amount US$ 25.5 billion by further 2012 from the current size of US$ 8.5 billion.

1.2. INDUSTRY PROFILE for Future Group Project

Shopping in India has witnessed a revolution with the change in the consumer buying behavior and the whole format of shopping also altering. Industry of retail in India which has become modern can be seen from the fact there are multi-stored malls, huge shopping centers, and sprawling complexes which offers Food, Shopping, and entertainment all under the same roof. In India Retailing Industry, food is the most dominating sector and is growing at a rate of 11% annually. The branded food industry is trying to enter the Indian Retail Industry and convert Indian consumers to branded food. Since at present 70% of the Indian grocery basket consist of non branded items.
New Delhi Institute of Management Studies, New Delhi 4

Project Report

Indian Retail Industry is progressing well and for this to continue retailers as well as Indian government will have to make a combined effort. Indian retailing industry has been phenomenal growth in the last five years. Organized retailing has finally emerged from the shadow of unorganized retailing and is contributing significantly to the growth of Indian retail sector. The Indian retail Sector Analysis report helps clients to analyse the opportunities and factor critical to the success of retail industry in India. Indian retail industry is going through a transition phase. Most of the retailing in our country is still in the unorganized sector. The spread out of retail in US and India shows a wide gap between the two countries. Through retailing in India is undergoing an exponential growth, the road ahead is full of challenges. 1.2. a ORIGIN AND DEVELOPMENT

Big Bazaar is a chain of department stores in India, currently with 300+ outlets. It is owned by the Future Value Retail Ltd. Future Group. It works on the same economy model as Wall-Mart and has considerable success in many Indian cities and small towns. The idea was pioneered by entrepreneur CEO of Future Group. Currently Big Bazaar store are located only in India. It is the biggest and the fastest growing chain of departmental stores and aims at being 450 stores by the end of 2011. Big Bazaar is not just another hypermarket. It caters to every need of your family. Where Big Bazaar scores over other stores is its value for money proposition of the Indian customers. Big Bazaar is founded by Kishore Biyani. At Big Bazaar, you will definitely get the best products at the best prices-thats what we guarantee. With the ever increasing array of private levels, it has opened the doors in to the world of fashion and merchandise including home furnishing, utensils, crockery, cutlery, sports goods and much

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1.2. INDUSTRY PROFILE for Future Group Project
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Sections
1.1.GENERAL INTRODUCTION 1.2. INDUSTRY PROFILE 2.1. ORIGIN OF FUTURE GROUP 2.2. GROWTH AND DEVELOPMENT OF FUTURE GROUP 2.3. PRESENT STATUS OF BIG BAZAAR 2.4. FUNCTIONAL DEPARTMENT OF BIG BAZAAR 2.6. PRODUCT AND SERVICES PROFILE OF THE ORGANISATION 3.1. STUDENT WORK PROFILE 3.2. KEY LEARNING 4.1. STATEMENT OF RESEARCH PROBLEM: 4.2 STATEMENT OF RESEARCH OBJECTIVE 4.3. RESEARCH DESIGN AND METHADOLOGY 5.1. ANALYSIS OF DATA: 7P Analysis of Big Bazaar Retail Store:
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