July 29, 2011 SEGA SAMMY HOLDINGS INC.

Appendix of Consolidated Financial Statements 3 Months Ended June 30, 2011
Consolidated Income Statements
(JPY Billion) FY Ended March 2011 Results Through 1Q Net Sales Pachislot and Pachinko Machines Amusement Machine Sales Amusement Center Operations Consumer Business Other Operating Income Pachislot and Pachinko Machines Amusement Machine Sales Amusement Center Operations Consumer Business Other Eliminations Operating Margin Ordinary Income Ordinary Income Margin Extraordinary Gain Extraordinary Loss Net Income Net Income Margin Dividend per share (JPY) Earning per share (JPY) Net Assets per share (JPY) 91.3 48.9 9.7 11.1 20.7 0.7 14.9 15.1 1.3 0.1 -0.6 0.0 -1.1 16.3% 14.6 16.0% 0.3 1.2 7.0 7.7% 27.93 948.47 Results Through 2Q 217.8 134.2 19.6 23.6 38.7 1.5 46.8 47.6 1.9 1.1 -1.3 0.1 -2.7 21.5% 46.0 21.1% 2.8 3.6 24.3 11.2% 20 96.66 1,031.45 Full Year Results 396.7 212.0 47.2 45.6 88.8 2.8 68.7 64.2 7.3 0.3 1.9 0.0 -5.1 17.3% 68.1 17.2% 3.7 14.3 41.5 10.5% 40 163.19 1,093.23 Results Through 1Q 65.3 29.9 7.6 10.9 16.0 0.7 2.9 7.1 0.1 0.6 -3.8 0.0 -1.1 4.4% 3.2 4.9% 0.0 3.6 -2.2 -8.84 1,081.69 FY Ending March 2012 YoY Change -28.5% -38.9% -21.6% -1.8% -22.7% -80.5% -53.0% -92.3% +500.0% -11.9pt -78.1% -11.1pt Projections Through 2Q 165.0 82.0 17.5 22.0 42.0 1.5 1.5 11.5 -1.5 -0.1 -5.0 0.1 -3.5 0.9% 1.0 0.6% -3.0 20 -11.92 Full Year Projections 450.0 235.0 50.0 42.0 120.0 3.0 60.0 59.0 4.0 -1.6 4.5 0.1 -6.0 13.3% 59.0 13.1% 33.0 7.3% 40 131.10 -

Costs and Expenses
(JPY Billion) Results Through 1Q R&D expense / Content Production expense Cap-ex Depreciation Advertising 9.5 3.3 3.4 3.3 FY Ended March 2011 Results Through 2Q 18.6 6.5 7.3 7.3 Full Year Results 41.1 19.6 15.9 15.1 Results Through 1Q 11.0 4.4 2.9 3.1 FY Ending March 2012 YoY Change +15.8% +33.3% -14.7% -6.1% Projections Through 2Q 22.6 10.4 6.4 9.3 Full Year Projections 47.5 20.6 16.2 21.9

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Pachislot and Pachinko Machines
(JPY Billion) FY Ended March 2011 Results Through 1Q Net Sales Pachislot Pachinko Other Operating Income Operating Income Margin Unit Sales (Pachislot) Unit Sales (Pachinko) 48.9 34.4 13.8 0.7 15.1 30.9% 109,621 49,240 Results Through 2Q 134.2 65.9 67.0 1.3 47.6 35.5% 201,402 198,230 Full Year Results 212.0 94.9 113.9 3.2 64.2 30.3% 302,270 343,188 Results Through 1Q 29.9 2.2 26.5 1.2 7.1 23.7% 7,633 82,394 FY Ending March 2012 YoY Change -38.9% -93.6% +92.0% +71.4% -53.0% -7.2pt -93.0% +67.3% Projections Through 2Q 82.0 10.2 70.0 1.8 11.5 14.0% 42,000 235,000 Full Year Projections 235.0 91.8 138.6 4.6 59.0 25.1% 290,000 455,000

《Shipment Data / Plan: Pachislot and Pachinko》 * Number of titles reflects products which began sales in period
FY Ended March 2011 Pachislot Results Through 1Q 1 title Sammy 74,884 units 1 title Rodeo 34,485 units 0 title 252 units 2 titles Total 109,621 units 201,402 units 302,270 units 7,633 units 42,000 units 290,000 units 49,976 units 1 title 35,019 units 4 titles 120,719 units 2 titles 36,667 units 10 titles 20 units 0 title 0 unit 1 title 30,000 units 2 titles 7,000 units 5 titles 60,000 units 4 titles 20,000 units 13 titles 116,407 units 1 title 144,884 units 3 titles 7,613 units 0 title 5,000 units 2 titles 210,000 units 3 titles Results Through 2Q 2 titles Full Year Results 5 titles FY Ending March 2012 Results Through 1Q 1 title Projections Through 2Q 1 title Full Year Projections 6 titles

Pachislot Title Pachislot ALIYAN BEGINS Brand Sammy Unit Sales (Thousands) 6

TAIYO ELEC

FY Ended March 2011 Pachinko Results Through 1Q 5 titles Sammy 35,774 units 1 title 13,466 units 6 titles Total 49,240 units Board + Frame Board 10,541 units 38,699 units 198,230 units 137,649 units 60,581 units 343,188 units 245,442 units 97,746 units 169,874 units 2 titles 28,356 units 8 titles 297,411 units 3 titles 45,777 units 12 titles Results Through 2Q 6 titles Full Year Results 9 titles

FY Ending March 2012 Results Through 1Q 2 titles 60,383 units 2 titles 22,011 units 4 titles 82,394 units 58,327 units 24,067 units Projections Through 2Q 6 titles 190,000 units 4 titles 45,000 units 10 titles 235,000 units 87,500 units 147,500 units Full Year Projections 9 titles 370,000 units 6 titles

Pachinko Title Pachinko CR Ring ni Kakero 1 -Golden Japan Jr. SeriesPachinko CR Sengoku Ranbu KOMPEKI NO SOZIN CR BLACK LAGOON
85,000 units 15 titles 455,000 units 178,500 units 276,500 units

Brand Sammy Sammy TAIYO ELEC

Unit Sales (Thousands) 35 20 18

TAIYO ELEC

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Amusement Machines Sales
(JPY Billion) Results Through 1Q Net Sales Domestic Overseas Operating Income Operating Income Margin R&D expense / Content Production expense 9.7 8.7 1.0 1.3 13.4% 1.8 FY Ended March 2011 Results Through 2Q 19.6 17.7 1.9 1.9 9.7% 3.7 Full Year Results 47.2 42.7 4.5 7.3 15.5% 9.1 Results Through 1Q 7.6 6.3 1.3 0.1 1.3% 1.8 FY Ending March 2012 YoY Change -21.6% -27.6% +30.0% -92.3% -12.1pt Projections Through 2Q 17.5 15.8 1.7 -1.5 3.9 Full Year Projections 50.0 41.8 8.2 4.0 8.0% 7.9

《Major Titles: Amusement Machines》
Title WORLD CLUB Champion Football Intercontinental Clubs Series BORDER BREAK Series Trading Card Game Video Game Sales (JPY Billion) 0.5 0.5

*Sales includes sales of cards and other consumables and distribution earnings due to utilization of revenue sharing titles.

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Amusement Center Operations
(JPY Billion) FY Ended March 2011 Results Through 1Q Net Sales (Overseas) Operating Income Operating Income Margin SEGA Same Store Sales Comparisons Domestic Facilities (*)
Opened

FY Ending March 2012 Full Year Results 45.6 3.1 0.3 0.7% 99.3% 249 facilities
2 facilities 13 facilities

Results Through 2Q 23.6 1.5 1.1 4.7% 99.9% 252 facilities
1 facility 7 facilities

Results Through 1Q 10.9 0.3 0.6 5.5% 102.5% 248 facilities
2 facilities 3 facilities

YoY Change -1.8% -62.5% +500.0% +4.6pt -

Projections Through 2Q 22.0 0.5 -0.1 95.7% 242 facilities
2 facilities 5 facilities

Full Year Projections 42.0 0.8 -1.6 96.3% 237 facilities
5 facilities 13 facilities

11.1 0.8 0.1 0.9% 97.2% 255 facilities
0 facility 5 facilities

SEGA

Closed

Total
Opened

212 facilities
1 facility 1 facility

211 facilities
1 facility 3 facilities

206 facilities
4 facilities 4 facilities

205 facilities
1 facility 0 facility

-

203 facilities
0 facility 3 facilities

198 facilities
1 facility 4 facilities

Other (*)

Closed

Total Overseas Facilities Cap-ex Depreciation

43 facilities 11 facilities 0.5 1.2

41 facilities 11 facilities 1.9 2.6

43 facilities 10 facilities 7.7 6.1

43 facilities 3 facilities 1.0 1.0

+100.0% -16.7%

39 facilities 3 facilities 3.1 2.7

39 facilities 3 facilities 9.2 6.9

*1 facility has decreased compared to the previously released number as a result of changing counting rules for “Other” facilities in 1Q 《SEGA Same Store Sales Comparisons》
FY Ending March 2012 April May June Results Through 1Q Projections Through 2Q Full Year Projections

103.0%

103.7%

100.8%

102.5%

95.7%

96.3%
FY Ended March 2011

April

May

June

Results Through 1Q

July

August

September

Results Through 2Q

October

November

December

Results through 3Q

January

February

March

Full Year Results

97.9%

95.0%

99.0%

97.2%

103.0%

103.0%

101.1%

99.9%

106.5%

99.0%

100.1%

100.5%

96.7%

103.4%

88.8%

99.3%

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Consumer Business
(JPY Billion) Results Through 1Q Net Sales Game Contents Toy Animation Other / Elimination Operating Income Operating Income Margin Sales in Units (Thousands) R&D expense / Content Production expense 20.7 14.9 3.3 2.6 -0.2 -0.6 3,290 4.4 FY Ended March 2011 Results Through 2Q 38.7 27.8 6.2 5.3 -0.6 -1.3 6,600 8.0 Full Year Results 88.8 67.1 12.0 10.9 -1.2 1.9 2.1% 18,710 18.1 Results Through 1Q 16.0 12.0 1.9 2.2 -0.1 -3.8 2,330 5.9 FY Ending March 2012 YoY Change -22.7% -19.5% -42.4% -15.4% -29.2% +34.1% Projections Through 2Q 42.0 31.5 6.0 5.0 -0.5 -5.0 6,690 9.0 Full Year Projections 120.0 94.5 14.5 11.5 -0.5 4.5 3.8% 23,290 22.1

《Shipment Data / Plan: Home Video Game Software》 * Number of titles reflects products which began sales in the period (Number of titles by platform in based on SKU)
FY Ended March 2011 Results Through 1Q Breakdown by Region # of titles (SKU) Unit Sales (Thousands) # of titles (SKU) Unit Sales (Thousands) # of titles (SKU) Unit Sales (Thousands) # of titles (SKU) Unit Sales (Thousands) # of titles (SKU) Unit Sales (Thousands) # of titles (SKU) Unit Sales (Thousands) Results Through 2Q Full Year Results Results Through 1Q FY Ending March 2012 Projections Through 2Q Full Year Projections

Japan / Other US Europe Total

1 (1) 3 (9) 3 (9) 7 (19)

270 1,680 1,330 3,290

5 (5) 7 (14) 8 (14) 20 (33)

1,240 3,200 2,150 6,600

15 (17) 16 (24) 20 (30) 51 (71)

2,630 7,830 8,230 18,710

2 (3) 3 (8) 4 (10) 9 (21)

600 700 1,020 2,330

7 (8) 8 (18) 8 (19) 23 (45)

1,180 2,430 3,070 6,690

19 (25) 17 (32) 17 (34) 53 (91)

3,360 9,240 10,680 23,290

FY Ended March 2011 Breakdown by Platform Results Through 1Q SKU Unit Sales (Thousands) 4 4 4 3 2 2 19 590 260 560 320 160 90 1,290 3,290 Results Through 2Q SKU Unit Sales (Thousands) 5 6 5 4 9 4 33 620 340 580 410 1,130 130 3,350 6,600 Full Year Results SKU Unit Sales (Thousands) 9 9 13 9 3 13 15 71 1,350 1,600 1,780 1,590 360 2,030 1,620 8,340 18,710 Results Through 1Q SKU Unit Sales (Thousands) 7 6 5 2 0 0 1 21 910 300 290 80 0 0 0 730 2,330

FY Ending March 2012 Projections Through 2Q SKU Unit Sales (Thousands) 8 8 10 7 9 2 1 45 1,420 630 1,230 460 500 380 40 2,010 6,690 Full Year Projections SKU Unit Sales (Thousands) 23 11 18 7 20 6 6 91 4,620 3,600 3,080 610 4,150 1,080 1,140 4,950 23,290

PS3 Wii Xbox360 NDS 3DS PSP PC Catalogue Total

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Consumer Business 《Major Titles / Home Video Game Software》
Title Virtua Tennis™ 4 Ryu ga Gotoku OF THE END THOR: God of Thunder Region (Japan / Europe / US) (Japan) (Europe / US) Platform PS3, Xbox360, Wii, PC PS3 PS3, Xbox360, Wii, DS Sales (Thousands units) 670 430 400

《Major Titles/Other Game Contents》
Title Kingdom Conquest SAMURAI BLOODSHOW Ryu ga Gotoku Mobile for GREE Download (Charging for specific items) Download (Charging for specific items / Title sales) SNS Platform iOS iOS GREE

《Registered Users for “777 Town” / Other Game Contents 》
Title Sammy 777 Town 777 Town.net Mobile Phones PC Registered Users (in thousands) 820 180

* The contents of this material and comments made during the questions and answers etc of this briefing session are the judgment and projections of the Company’s management based on currently available information. The contents involve risk and uncertainty and the actual results may differ materially from these contents / comments.

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