Apple Guidance Apple Images  Images MUST o Be the latest generation Apple device o Include screen “shine”  It flows

over the screen content you display on the device screen  “Shine” is in a separate layer in the Apple-provided images (found in the Marketing Resources section of the App Store) o Be shown in full with no obstructions or anything covering the device o Be used as provided (straight on view) DO NOT o Crop the image o Cut-off the image o Overlap the image o Rotate the image o Angle the image o Use a shadow on the image

App Store  Do not use descriptors o Ex: Apple App Store, iTunes App Store o Ex. It should read, “Go to the App Store to redeem your e-book.”

Trademark   The trademark is required whenever Apple trademarks are used. Only attribute terms that are used in the materials o Depending on the device used, it should read, “iPad is a trademark of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc.”

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