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R e s e a r c h F o r M a n ag e r i a l Decisions

Questionnaire on Consumer Perception of Ponds Beauty Products

By: Hiteshwar Jindal (15) Rachit Jain (26) Simrit Uppal (75) Preeti Singh (24) Amrit Agarwal (08)

Section: FA 2

Name: Email Id Q1)

____________________________________________________________________ ____________________________________________________________________

Address: ____________________________________________________________________

What age group are you in? a) 18-24 b) 25-30 c) 31-35 d) Above 35

Q2-1) Do you buy skin care products yourself? (If, yes please go straight to Q4) a) Yes b) No Q2-2) If not who is the person to shop for you? a) Female Family Members b) Female Friends c) Male Friends d) Other ____________________________________________________________________ Q3) Which factors will influence you the most while choosing skin care products? (Please Choose 5 options) a) Quality b) Price c) Product Package d) Product Range e) Product Spokesmen f) Brand Awareness g) Brand Image 2

h) i) j) k) Q4)

Promotional Campaigns (e.g. Discounts) Encounter with sales assistant Professional Service (e.g. products introduction and trial) Convenience of purchasing (e.g. sale location)

How often do you go shopping for skin care products? a) More than once a month b) Once a month c) Once every three months d) Once every six months e) Once a year f) Other ____________________________________________________________________ How much do you pay for skin care products at one time? (Please tick multiple answers if required) a) Rs. 50-100.00 b) Rs. 101-500 c) Rs. 501-1000 d) Rs. 1001-1500 e) > Rs. 1501 Which skin care products below do you often buy? (Please tick multiple answers if required) a) Cleaners b) Oil control c) Moisturizer d) Anti-blemish e) Anti-aging f) Fairness g) Talcum Powder h) Other ____________________________________________________________________ Where do you often go shopping for skin care products? a) Convenient Stores b) Chained drugstores c) Hypermarket d) Department stores e) Online shopping f) Other ____________________________________________________________________ Do you think whether the emergence of online shopping encourages you to buy Ponds skin care products? a) Yes b) No when buying skin care products, is brand important to you? a) Yes b) No 3

Q5)

Q6)

Q7)

Q8)

Q9)

Q10) to what extent, are you familiar with the following brands? (Please tick once only in each sub-item) Very Familiar a) b) c) d) e) Ponds Age miracle Ponds cold cream Ponds face wash Ponds moisturizer Ponds fairness cream Have you ever bought any brands below? (Please tick once only in each sub-item) Yes a ) b ) c) d ) e ) Ponds Age miracle Ponds cold cream Ponds face wash Ponds moisturizer Ponds fairness cream No Familiar Neutral Not Familiar Never Heard

Q11)

Q12) What kind of factors can lead you to buy the above brands? (Please tick once only in each sub-item) Strongly Agree a ) b ) c) d ) e ) f) g ) h ) i) j) Quality Price Product Range Product Package Product Spokesmen Brand Awareness Brand Image Promotion Campaigns Encounter with Sale Assistant Professional service 4 Agree Neutral Disagree Strongly Disagree

k )

Convenience of Purchasing

Q14) What kind of media do you often search for product information of each brand? (Please tick Multiple Answers, if required) Always a) b) c) d) e) f) g) h) Magazines TV Internet Newspaper Radio Sales Location Bill Boards Word of Mouth Usually Sometime s Seldom Never

Q15) which activities give you more brand and product impression of Ponds? a) Famous Spokesmen b) Media Topic c) Increasing Media Exposure Rate d) Word of mouth e) Other ____________________________________________________________________ Q16) how is the performance of the brands under Ponds in comparison with other brands in the market? Very Good Good Neutral Poor Very Poor a) Quality b) Price c) Product Range d) Product Package e) Product Spokesmen f) Brand Awareness g) Brand Image h) Promotion Campaigns i) Encounter with Sale Assistant j) Professional service k) Convenience of Purchasing

Q17) What could be the improvement points for the brands under Ponds in the following list? Strongly Agree a) b) c) d) e) f) g) h) i) j) k) l) Quality Price Product Range Product Package Product Spokesmen Brand Awareness Brand Image Promotion Campaigns Encounter with Sale Assistant Professional service Convenience of Purchasing Membership Program Agree Neutral Disagree Strongly Disagree