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(A Central University) Napaam, Tezpur, Assam 784 028



TEZPUR UNIVERSITY About University, Facilities and Services Hostel Accommodation, Scholarships, Health Services, Games and Sports, Students Discipline, TUAA, Instruction Methodology, Academic Calendar 4 5


THE DEPARTMENT OF BUSINESS ADMINISTRATION The Department Placement Scenario Students Activities Admission Detail Course Structure 7 8 9 11 14










Tezpur University was established on 15th January, 1994 as a non-affiliating, unitary type residential institute of higher education. Over a span of 16 years, the University has played a leading role in transforming the scenario of higher education in the entire North-Eastern region through innovative, employment driven and inter-disciplinary academic programmes with transparent and scientific evaluation system. The University campus at Napaam, about 15 kilometers north-east of Tezpur, offers various postgraduate and Ph.D programmes under five Schools such as Management Sciences, Science & Technology, Energy, Environment & Natural Resources, Humanities & Social Sciences, and School of Engineering. The University with its strong work ethics attracts faculty, researchers and students from across the nation, thereby, giving the University the status of a true National Institute. All infrastructure created here are of international standard so as to offer the best of the environment for professional excellence. Apart from fulfilling the traditional role of the University, that is, to create and disseminate new knowledge in diverse fields, it has been striving to keep pace with the developments that are taking place in a rapidly changing world. Accordingly its systems are modernized as per contemporary requirements through:constant up gradation of the syllabi ; ever innovative teaching pedagogy, with transparent and scientific evaluation system and curriculum modernization . Since its inception the University has been trying to provide facilities for carrying out meaningful and socially relevant research. Faculty members are thus awarded prestigious research projects from funding agencies like ONGC, UGC, AICTE, MS & PI, ICSSR, DRDO, CSIR, ISRO, NSC, MNCE, World Bank etc. and prestigious National and International Fellowships.


The University has the following facilities and services for the students and scholars. University Library The University has a Central Library with a rapidly increasing collection of books and journals in printed and in electronic format. The detail updated strength of the Library can be accessed through our website. The library has the INFLIBNET connectivity to facilitate access to other libraries. Most of the necessary books are available. Besides the Central Library, the Departments also have their Departmental Libraries. The catalogue of books and journals is available for users for online access on the campus network. Computing Facilities The University has elaborate computing facilities accessible to the students. There is a modern stateof-the-art Central Computer Centre for use by the students and scholars of Tezpur University in addition to the Departmental computer laboratories. Apart from a large number of PCs and several servers, all connected to the campus LAN, the Centre also has a 4-processor SGI ALTIX-350 servers. There are also high quality laser printers, scanners, multimedia accessories, etc. Various software systems are available that run in environments such as UNIX/LINUX, MS-Windows-2000/NT/XP, and Novell Intra Netware. The campus LAN is connected to the Internet through its 512 kbps SCPC VSAT station of the ERNET, and BSNL leased line. Wireless LAN has also been set up in the Campus.



Hostel Accommodation The University has separate hostels for boys and girls adequate to accommodate all students and scholars. The Hostels are equipped with state-of-the-art facilities like washing machine, musical instruments, and ultra modern all stainless steel most hygienic kitchen with hot and cold air ventilation. SC/ST students are exempted from paying hostel seat rent. Scholarships A limited number of scholarships are offered to Tezpur University students by various Government / semi-Government organizations such as NEC, DBT, ITDP, MNES, DTE, AICTE, other State Governments, etc. Free studentships are also provided to a limited number of meritorious students belonging to economically weak families. Health Services The University has a Health Centre to provide basic medical services with its own medical and paramedical staff. Each student (below the age of 35 years) is compulsorily put under a health insurance coverage of Rs. 50,000/-. Games and Sports The University provides opportunities for students to excel in various departments of sports. The University has basketball, volley ball and tennis courts, cricket and football grounds with playing facilities under flood light and a well equipped multi gymnasium. Students Discipline Students shall abide by the Statutes, Ordinances, Rules and Regulations of the University that are in force. They shall give due respect to the teachers and staff of the University and shall display decent and cordial behaviour to fellow students. Students must strictly follow the discipline as prescribed in the Regulations on Maintenance of Discipline of the University. Violation of any clause by any student will be subjected to disciplinary action as per the regulations. Ragging in any form is strictly prohibited inside or outside the University. Students found indulging in ragging will be subjected to punishment as per rule. Tezpur University Alumni Association (TUAA) TUAA was formed in 2000 to create a network of the alumni of the University. The web-site of the association provides full listing of events, news and other relevant information. Instruction Methodology The medium of instruction/ examination in the University at all levels is English. In framing the courses, care has been taken to see that they are NOT burdened with formal lectures only. There is adequate provision for seminars, tutorials, case studies, guided field work, lab work etc., whatever necessary, to promote the habit of independent thinking and to relate theoretical knowledge to the practical field. Group Discussion is an integral part of teaching pedagogy to help the students in increasing their analytical capability and creativity. Academic Calendar The university strictly adheres to a well planned academic calendar specifying the schedule of academic activities. Detailed academic calendar for the current Academic Year is available in the University Website.




Department of Business Administration, under the School of Management Sciences started functioning from 18th January, 1995 with its first batch of MBA students. It offers Masters in Business Administration (Full Time: 4 Semesters, and Part Time: 6 Semesters), Post Graduate Diploma in Tourism Management (2 Semesters) and Ph.D. programmes. So far it has produced 13 batches of Full Time and 2 batches of Part Time MBA Graduates besides 7 batches of Post Graduate Diploma Holders in Tourism Management. The Department offers dual specialization (Major and Minor) in the areas of Marketing Management, Human Resource Management, Financial Management, Industrial Management and Systems Management. Faculty and students with interdisciplinary background are drawn from the premier institutes of the country. Several major industry oriented research projects sponsored by IGIDR, AICTE, MS & PI, MHRD, NEDFi, MAKAIAS have been carried out by the faculty in thrust areas such as: Entrepreneurship, Small Enterprise Management, Cross Cultural Management, Tourism Management, Rural Development, Organizational Development, Value-Added Tax Management etc. The Department has been organizing a series of programmes like Refresher Courses as well as Management Development Programmes for Executives of reputed organizations. Besides, industryinstitute interaction organized as an annual event (Sampark) since 1998 with active collaboration of industry. The Department not only has a well equipped computer lab and a high-tech case study room but also has the latest software packages like SPSS (Software Package for Social Sciences), Operation Research Packages, Accounting and Project Management packages, DBMS packages etc. It is ensured that the students not only get theoretical knowledge but also extensive practical exposure on latest management concepts like E-commerce, Knowledge management and many more through real life projects. Most of the faculties have been associated with various national and international Institutes of repute. Accordingly the latest trends in Management education are incorporated in our teaching methodology. The list of the Faculty is offered below.
Faculty *Dr.S. S. Khanka, M.Com, Ph.D. Professor Dr. M. K. Sarma, MBA, Ph.D. Professor & Dean School of Management Sciences Dr.(Mrs) Chandana Goswami, MBA, Ph.D. Professor & Head *Dr.S. S. Sarkar, M.Com, Ph.D. Associate Professor Dr. Chandan Goswami , MBA, Ph.D. Associate Professor Dr.(Mrs) Papori Baruah, MBA, Ph.D. Associate Professor Mr. T. R. Sarma , BE(Mech.), DCSA, MBA Assistant Professor Ms. Heera Barpujary, MCA, LLB, Assistant Professor Mr. Arup Roy, MBA Assistant Professor *Mr. Gyan Prakash, M.Sc., M.M.S. Assistant Professor Mrs. Kakali Mahanta, MBA Assistant Professor
(*on lien) Few more faculties are expected join in the near future. TEZPUR UNIVERSITY 7 PROSPECTUS 2010

Area(s) of Specialization Human Resource Management Marketing and Business Research Financial Management Financial Management Marketing and Promotional Strategies Change Management and Human Resource Development Systems Management Systems Management and E-Commerce Finance, Investment Management Information Systems, International Finance HRM, Marketing

Faculty Publications
1 Dr. (Mrs) Chandana Goswami & Pranab J Patar Dr. M. K. Sarma Role Of Stakeholders In Promoting Eco-Tourism Influence of Information Sources on Tourists: A Segment-wise Analysis with Special Focus on Destination Image. A Multi-Dimensional Segmentation of Leisure Travelers to Northeast India. Sarkari Bittabigyan: Tatta aru Prayog (Public Finance: Theory and Practice, in Assamese), Rural Development- Socio Economic Perspective Women Entrepreneurs: Case Studies of successful star strategies International Journal of Travel and Tourism Management, Vol 2 No. 1, 2009, pp 57 - 67 In Vision: The Journal of Business Perspective: Volume: 11 Number: 1, Year 2007 (January-March), Pages: 35-45. In The ICFAI Journal of Marketing Management: Vol. 6, No. 4, pp. 3550, November 2007 A Degree Economics Major Text Book, Co-authored with Dr. Atul Goswami, Published by Students Emporium, Dibrugarh. Mangal Deep, Jaipur, 2007. Kakatiya Journal of Womens Studies, Volume: 1, No.2,. Kakatiya Institute, 2007.

Dr. M. K. Sarma

Dr. Chandan Goswami

5 6

Dr. S. S. Sarkar and Dr. P. Baruah Dr. P. Baruah

The above list is not exhaustive.

Placement Scenario Tezpur University has an active Training and Placement Cell to facilitate Final Placements as well as Academic Placements, and other related activities. There exists a high degree of emphasis on maintaining close liaison with the Industry and other employers. Interaction of the Students with professionals from Industry is arranged regularly. This is apart from the regular training and mock interview sessions arranged for grooming up the students for the big day. Special efforts are made to attract the best of employers-MNCs, Public Sector, Private Sectors, NGOs, etc. - to pick up our graduates. Over the years such efforts have paid rich dividends as excellent set of recruiters have selected our students both via on-campus and off-campus recruitment process. The increasing number of visiting recruiters, the uptrend in the initial packages offered and the repeat visits for more recruitment indicates the upswing in the confidence our recruiters place on us. The pleasant result of that is a healthy growth of the number of our students finally placed. A good majority of our students receive their offer letters even before the final semester examinations. The active follow-up efforts made by the Training and Placement Cell as well as the Department with the recruiters network makes it possible that each one of our graduates are suitably placed within a couple of months.
Major Recruiters American Express AMUL (I) Ltd Assam State Electricity Board Bell Ceramics B & A Ltd Celstream Technologies DDE ORG

Airtel Anchor BAAN Bajaj Allianz Berger Paints (I) Ltd Balsara Hygiene Ltd Coca Cola (I) Ltd Dabur India Ltd

Down Town Hospitals Ltd. Frito Lays HDFC Standard Life Hindustan Lever Ltd. HDFC ITC Ltd IBM India IFB Indian Oil Corp Jenson & Nicholson (I) Ltd. Mudra Communication Ltd. Mosanto Nestle India NEDFi Orpat OM Kotak Mahaindra Patni Computers Reliance Mobile Samsung (I) Ltd. Stock Holding Corp. (I) Ltd. TVS Electronics Ltd. Tezpur University VST Industries Ltd. Willamson Magor & Co.Ltd. and many more.

Dibrugarh University Hindustan Sanitary HCL Infosystems Ltd. Honeywell ITDC Ltd ICICI Bank IDBI Bank ICI Dulux JUSCO, Jamshedpur LG Electronic Ltd. MOL India Ltd Nicholas Piramal Numaligarh Refinery Ltd Net Decisions ONGC Philips (I) Ltd. Parker Power Grid Reliance India Ltd. Standard Chartered TATA AIG T & I Global India Ltd. UB Groups Wipro Infotech Zydus Cadila

Students Activities Sampark. The Interface is the benchmark event of the Department of Business Administration, Tezpur University, organized mainly by the students with active and unparalleled support from the faculty members. Sampark aims at establishing a synergic relationship and interface platform where the management fraternity from both the corporate and academic world can share their experience, thereby, enriching the students who are supposedly the measure of a nations future development. This in turn helps promote and propagate a culture of management consciousness among the people of North-East in particular. Sampark is a barometer of marking progress of Tezpur University Masters of Business Administration (TUMBA). With Sampark, the School of Management Sciences in particular and Tezpur University in general aims to help a glorious past and illustrious present shake their hands to script a golden future.

Our students regularly prove their mettle in B-School Meets. Be it a case study or developing conceptual advertisements, our students have always been ahead of their competition. There is a strong alumni base spread all across the country (and beyond). The Alumni Association has a very active Mumbai Chapter. Such network of alumni helps the students to get an idea of the real world problems. Formex is the apex body of the Department of Business Administration, Tezpur University, constituted by the faculty members as well as the students. The forum undertakes activities like organizing seminarsboth inhouse and out-house, popular talks, guest lectures, management games etc. All the students and the faculties are members of the forum. The forum has organized various such sessions in the department so far. The forum is headed by the HoD in the capacity of President. The day-to-day activities are looked after by the executive body that comprises the Working president, the General Secretary, the Convener, and the Accountant & Treasurer. The faculty members play advisory roles. They advise the executive body regarding the various activities of the forum.




MBA (Full Time, 4 Semesters) Programme Eligibility A Bachelors degree in any discipline from a recognized Indian or foreign University/Institution with a minimum of 50 % of Marks (or equivalent Grade) in Major subject or in aggregate. Relaxation of 5 % to the minimum percentage will be applicable to the reserved categories as per Govt. of India rules. Selection of Candidate A. Eligible candidates desirous of seeking admission to the MBA programme are to appear in the (i) Common Admission Test (CAT) conducted by the IIMs to be held during the window of Saturday, 28 November 2009 - Monday, 7 December 2009. (For further information please visit OR (ii) In the Management Aptitude test (MAT) conducted by AIMA-CMS New Delhi to be held on 06.12.2009 throughout the country. We will consider only December 2009 MAT score. A candidate can apply through both CAT and MAT. B. Based on their performance in the CAT / MAT, short-listed applicants (generally 3 times the number of seats available) will be called for Group Discussion (GD) and Personal Interview (PI) as per the schedule provided in Annexure I. The GD and PI will be held in the University Campus at Napaam, Tezpur and the candidates will have to arrange for travel and stay (if necessary) in Tezpur of their own. The Final list of selected students will be finalized based on their performance in CAT / MAT, GD & PI, past academic performance, extra curricular activities, work experience etc. C. The list of selected candidates for admission including a waiting list along with the date and time of admission shall be notified in the University Notice Board and the selected candidates will be intimated individually through letter. The list will be available at the University web site Canvassing by any quarters to obtain seat is considered as a disqualification. Intake The present intake is 46. However, the same may be changed at the discretion of the authority. How to Apply Eligible candidates seeking admission to the MBA programmes at Tezpur University are required to fill in the Tezpur University admission form apart form the CAT / MAT form. The CAT voucher / MAT Registration form (not the University form), is to be submitted to the concerned testing authorities, but a copy of proof of application must be retained and submitted with the Tezpur University application form. The University form should reach the Head, Department of Business

Administration, Tezpur University within the last date i.e, 10.12.2009. However, the University form is available after the last date with a late fee, which will be accepted in the Department till 15.01.2010. This late submission is permissible for those applying through MAT. It is to be noted that duly filled up Tezpur University form submission is mandatory for all candidates. They are also to tick in the option TEZPUR UNIVERSITY in the MAT form and Non-IIM Institutes in the CAT form, without which the candidates scores will not be sent to the University and thus it will not be possible to short-list such candidates. Students are advised to go through the prospectus carefully before filling in the application form. They are also requested to maintain a valid e-mail account throughout the selection process. Enclosures No enclosure to be attached along with the Tezpur University application form except the proof of having applied for the MAT/CAT exam. Candidates shall have to produce the original of all documents at the time of personal interview and admission and submit a set of photocopies of the same. Reservation: As per Government of India Rules. Provisional Admission: Applicants who are going to appear in the qualifying examination of 2010 will also be provisionally admitted if otherwise found eligible at the Admission Test/Interview on the conditions that-

1. They have passed all the earlier examinations held for the same degree without any carry over of
subject and

2. They must produce the evidence of passing the qualifying examinations with eligible norms before
31-10-2010, failing which such admission will automatically stand cancelled. 3. All academic works including theory and practical of qualifying examinations are completed before the scheduled date of admission. Admission Selected candidates are to get themselves admitted on the stipulated date and time (which will be notified) by paying all dues failing which his/her seat shall be cancelled. The seats so available shall immediately be allotted to the candidates from the waiting list and they shall also have to get themselves admitted on a specified date, which will be notified in due course of time. Admission Schedule is given in Annexure - I The fee structure of the MBA (Full time) Programme is given in Annexure-II




Syllabi The Department endeavours to offer the latest developments in the field of Management through its continuously updated syllabi to train the students to take on the hustle-bustle of the future. There are a total of 100 credit hours offered during the course out of which 76 are allotted for the core papers and the remaining ones for the optional (specialized papers). The Tezpur University MBA program offers dual specializations, a Minor and Major area. In the third Semester the students are to select two elective areas (and the courses from both the areas), of which one area is to be carried over to the next semester. The fourth semester elective area is the major area for the concerned student. The programme is designed in such a manner that the skills of the students can be developed in a gradual manner. In the 1st semester, basic ideas about business, communication, accounting system followed by organization structures etc are given to the students. In the 2nd semester students are exposed to all the areas of business. In the next two semesters, more emphasis is given in the specialization areas. The inherent managerial qualities of the students are further groomed and harnessed by our qualified faculty members with their up to date pedagogy. Term papers, regular class tests, group discussions, case studies comprise the bulk of the evaluation process. This process is carried throughout the entire semester. Care is taken that the students are evaluated not only on the theoretical contents but also on the practical aspect of the course. Students are also encouraged to participate in various extra curricular activities in addition to their classroom coaching. The Department is well equipped with all modern teaching tools like OHPs, MMPs, State-of the-art computer laboratory, air conditioned case study and library rooms etc. The detailed course structure is given below. The full syllabi will be made available to the students at the time of admission.




Course Structure
1st Semester BM 501 BM 503 BM 505 BM 507 Foundation of Management Organizational Behaviour Quantitative Techniques IT for Managers BM 502 BM504 BM 506 BM 508 2nd Semester BM 521 BM 523 BM 525 BM 527 Operations Management System Analysis and Design Working Capital Management Marketing Management BM 522 BM 524 BM 526 BM 528 3rd Semester BM 601 BM 603 BM 605 Operations Research Supply Chain Management Knowledge Management BM 602 BM 604 BM 606 4th Semester BM 621 BM 623 BM 625 BM 631 BM 633 BM 635 BM 637 BM 639 BM 641 BM 651 BM 653 BM 655 BM 657 BM 661 BM 663 BM 665 BM 671 BM 673 BM 675 BM 681 BM 683 BM 685 BM 687 Strategic Management International Business Change Management BM 622 BM 624 BM 626 Project Management Entrepreneurship Development Business Ethics and Social Responsibility Cost and Management Accounting Management Information System Summer Project Research Methods in Business Business On-line Basics Capital Structure & Capital Budgeting Human Resource Management Managerial Communication Managerial Economics Financial Accounting Business Law

Specialization (Marketing Area) Relationship Marketing BM 332 Services Marketing Marketing & Electronic Network BM 634 Business to Business Marketing International Marketing Management BM 636 Brand Management Salesmanship and Sales Management BM 638 Logistics and Retail Management Promotional Strategies BM 640 Consumer Analysis Advanced Marketing Research Specialization (Finance Area) Security Analysis & Portfolio Management BM 652 Indian Financial Institutions and Financial Markets Corporate Taxation BM 654 Trends and Innovations in Financial Sector Management Control System BM 656 International Finance Financial Engineering BM 658 Advanced Financial Management Specialization (Human Resource Areas) Human Resource Development BM 662 Social and Industrial Psychology Wage and Salary Administration BM 664 Industrial Relations Labour Laws Database Management Systems Software Project Management Networking and Communication Specialization (Systems Area) BM 672 Object Oriented Analysis and Design BM 674 Business Software System Design and Development BM 676 Operating Systems

Specialization (Industrial Management Area) Quality Management BM 682 Materials Management and Inventory Control Service Operations Management BM 684 Production Planning and Control Transportation Management BM 686 Advanced Operation Research Productivity Management






1. Issue of T.U. prospectus & Application Form

from September 22, 2009 to December10, 2009 December 10, 2009

2. Last date of submission TU form

3. Late submission (TU forms will be available with a late fee of Rs.200/-) a) Issue of forms with late fine (for MAT applicants only) from December 11, 2009 to January 15, 2010 January 15, 2010

b) Last date of receipt of TU forms with late fine

4. Group Discussion & Personal Interview 5. Publication of Selected List

(Would be available at website:

February 25 & 26, 2010 March 3, 2010 to be notified later

6. Date of Admission

CAT Advertisement : Sale of CAT Vouchers :

August 30, 2009 from September 9 to October 1, 2009 from September 9 to 1 October, 2009 from November 28 to December 7, 2009 from September 9 to October 1, 2009 December 6, 2009

Registration for CAT 2009 :

CAT Test Dates :

Rescheduling Window :

MAT Test date






Amount Payable in First Semester

Development Fee Educational Kit Other Fees Refundable Deposit

Rs. 25,000 Rs. 5,000 Rs. 11,550 Rs. 3,500 Rs. 45,050/-

Amount payable in Second Semester Amount Payable in Third Semester Amount Payable in Fourth Semester

Other Fees Development Fee Other Fees Other Fees Total

Rs. 11,750/Rs. 25,000 Rs. 11,750 Rs. 11,750 Rs. 36750/Rs. 11,750/Rs. 1,05,300/-

This fee includes hostel seat rent

1. This fee structure may be modified from time to time and shall be binding. 2. The above fee structure is not applicable to foreign students. 3. Fees for duplicate certificate/ Identity Cards/ Grade Cards will be double of the normal fee

Published by the Controller of Examinations, Tezpur University. Printed at TICOL STYLE TRACK, Tezpur - 784 001

Prospectus / 10 / 1500