PROJECT REPORT

ON “COMPARATIVE ANALYSIS OF RELIANCE MONEY WITH DIFFERENT ONLINE BROKERS”

SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF DEGREE OF BACHELORS IN BUSINESS ADMINISTRATION PANJAB UNIVERSITY 2008-2009

PROJECT CO-ORDINATOR: MS. PARNEET Lecturer (DAV College Sector-10 Chandigarh)

SUBMITTED BY: TARUN BAKSHI B.B.A –III PUPIN-17506000799 DAV COLLEGE, SECTOR-10,CHANDIGARH PANJAB UNIVERSITY

STUDENT DECLARATION

I hereby declare that the research project titled “COMPARATIVE
ANALYSIS OF RELIANCE MONEY WITH DIFFERENT ONLINE BROKERS”

Submitted for the partial fulfillment of the program of Bachelors of Business degree is my own original work and the information contained in it is authentic to the best of my knowledge. This research project has been made after undergoing training for 8 weeks with Reliance Money.

DATE:

SIGNATURE TARUN BAKSHI B.B.A-III PUPIN-1750600799

PREFACE
This Report is a summary of the work done as a summer trainee in Reliance Money Limited. The project report begins with the detailed introduction of the study in which basis of comparison has been discussed. Then detailed introduction of Dematerialization has been given. Then information regarding Reliance Money private Limited has been given. The basic schemes and services offered by the R-Money to its customers have been included in the project report. This project report contains the information about other online brokers (ICICI direct, India bulls, Religare ,Kotak securities ,Share Khan, India Info line)also like what is their brokerage rate, information regarding their branch network etc. From these company’s description it is clear what these brokers provide and what is their brokerage then primary data has been collected has been filled up by the people. The main focus of the questions is on the comparative analysis of the different online brokers. This comparison has been made on the basis of the different things like services, brokerage, product & branch network, tie up with banks etc. Then recommendations and conclusion have been made on the basis of primary data, which has also been in detail in the project report.

CONTENTS
1. Introduction to Online Trading. 2. Company’s Profile 3. Other Competitors • ICICI Direct • Kotak Securities • India Infoline • India Bulls • Religare • Sharekhan 4. Comparison Chart of Reliance Money with Others. 5. Introduction to Project • Objectives • Research Methodology • Limitations 6. Findings & Analysis of Data. 7. Suggestions & Recommendations. 8. Conclusion Annexure Bibliography

ANNEXURE

“Questionnaire” “Market study and comparative analysis of different online stock brokers”
Dear Sir/Madam, I, Tarun Bakshi student of DAV COLLEGE, Chandigarh conducting a research project as our curriculum. So, we would like you to fill up the following questionnaire. All the facts disclosed by you will be kept confidential and will be used only for academic and research purpose only.

1) What are your different areas of investment? (Tick as many as applicable) a) c) e) g) Shares Insurance Provident Fund Real estate b) Bank Deposits d) Mutual Funds f) Gold h) Others

2) What percentage of your income you invest? a) Less than 15% c) 30-40% b) 15-30% d) More than 40%

3) Name the online share broker through which are you trading? a) Reliance Money c) Share Khan e) India Bulls g) Kotak Securities b) India Infoline d) ICICI direct f) Religare Securities h) Others_______

4) How do you trade in share market? a) Through Website(online) b) Telephone(offline)

5) On an average how often do you trade in a month? a) Less than 5 times c) 10-20 times b) 5-10 times d) more than 20 times

6) For how long are you trading with the present online broker? a) Less than 6months c) 1-2 years b) 6mnths-1 year d) more than 2 years

7) What is your opinion about the present broking firm? Contents Dissatisfied Services Brokerage Website Trading Product Pace of transaction Branch Network Satisfied Neutral

8) Involvement with any other broker? a) Yes b) No

9) Rank the following for choosing current online broker? 1) Relationship manager service 2) Low Brokerage rate 3) Good Branch Network 4) Brand Name

10) Have you done trading with online share broker Reliance Money? a) Yes b) No

11) What is your satisfaction level with the online trader Reliance Money? a) Satisfied c) Neutral b) Dissatisfied

12) What ranking out of 5 would you give Reliance on the basis of the following parameter? a) Services b) Brokerage c) Website trading d) Product e) Pace of transaction f) Branch network 13) Have you done trading with online share broker ICICI Direct? a) Yes b) No

14) What is your satisfaction level with the online trader ICICI Direct? a) Satisfied c) Neutral b) Dissatisfied

15) What ranking out of 5 would you give ICICI Direct on the basis of the following parameter? a) Services b) Brokerage c) Website trading d) Product e) Pace of transaction f) Branch network

16) Have you done trading with online share broker IndiaBulls? a) Yes b) No

17) What is your satisfaction level with the online trader IndiaBulls? a) Satisfied c) Neutral b) Dissatisfied

18) What ranking out of 5 would you give IndiaBulls on the basis of the following parameter? a) Services b) Brokerage c) Website trading d) Product e) Pace of transaction f) Branch network

19) Have you done trading with online share broker India Infoline? a) Yes b) No

20) What is your satisfaction level with the online trader India Infoline? a) Satisfied c) Neutral b) Dissatisfied

21) What ranking out of 5 would you give India Infoline on the basis of the following parameter? a) Services b) Brokerage c) Website trading d) Product e) Pace of transaction f) Branch network

Name _________________________ Age _________________________

Occupation ______________________ Address ________________________ Phone No _______________________ Thank You

ACKNOWLEDGEMENT
“Our personalities are based on the foundation of education imparted by our teachers who are next to God” My sincere regards to those who helped me to complete my training project whether they are my parents, teacher , my trainer, friends or my team members. I express my deep sense of gratitude to my Project Guide Ms.Parneet for giving me the opportunity to do my summer training with esteemed organization and their versatility of creativeness, interest and enthusiasm gave a new dimension to my project report. Their unfailing guidance and encouragement made me understand the concepts of my project report. Two months of my training at Reliance Money was an amazing experience. It gave me the much-needed knowledge of the capital market that a student of business economics must possess. Last but not least I would like to thank my family, friends without whose motivation and cooperation I would never be able to complete this project.

TARUN BAKSHI

10)

Done Trading with online share broker Reliance Money?

Yes No

33 67

TRADING WITH RELIANCE MONEY
70 60 50 40 30 20 10 0 Yes No

According to this question 33 persons have done trading with Reliance Money and 67 persons have done trading with other broking companies.

11)

Satisfaction level with the online trader Reliance Money?

Satisfied Dissatisfied Neutral

50 20 30

Satisfaction level with Reliance Money
50 40 30 20 10 0 Dissatisfied Neutral Satisfied

According to this question 50 persons are satisfied with Reliance money, 20 persons are not satisfied while trading with reliance money.

12) Ranking out of 5 would you give Reliance Money on the basis of the following parameter?

Services Brokerage Website Trading Product Pace of Transaction Branch network

3 4 3 2 3 3

Ranking given to Reliance Money on the basis of some Parameters
4 3.5 3 2.5 2 1.5 1 0.5 0 Pace of Transaction Branch network Services Brokerage Website Trading Product

According to this question, people are satisfied with Reliance Money and Reliance Money being a new player is third most popular online broker.

Yes No

70 30

TRADING WITH ICICI DIRECT
70 60 50 40 30 20 10 0 Yes No

13)

Done Trading with online share broker ICICI DIRECT?

According to this question 70 persons have done trading with ICICI DIRECT and 30 persons have done trading with other broking companies.

14)

Satisfaction level with the online trader ICICI DIRECT?

Satisfied Dissatisfied Neutral

80 10 10

Satisfaction level with ICICI DIRECT
80 60 40 20 0 Satisfied

Dissatisfied Neutral

According to this question 80 persons are satisfied with ICICI DIRECT, 10 persons are not satisfied while trading with ICICI DIRECT.

15) Ranking out of 5 would you give ICICI DIRECT on the basis of the following parameter?

Services Brokerage Website Trading Product Pace of Transaction Branch network

5 3 4 3 4 4

Ranking given to ICICIDIRECT on the basis of some Parameters
5 4 3 2 1 0 Services Brokerage

Yes No

60Website Trading 40
Product Pace of Transaction

TRADING WITH INDIABULLS Branch network

60 50 40 30 20 10 0 Yes No

According to this question, people are satisfied with ICICI DIRECT and ICICI DIRECT has the highest satisfaction level.

16)

Done Trading with online share broker IndiaBulls?

According to this question 60 persons have done trading with IndiaBulls and 40 persons have done trading with other broking companies.

17)

Satisfaction level with the online trader IndiaBulls?

Satisfied

70

Dissatisfied Neutral

15 15

Satisfaction level with IndiaBulls
70 60 50 40 30 20 10 0 Dissatisfied Neutral Satisfied

According to this question 70 persons are satisfied with IndiaBulls, 15 persons are not satisfied while trading with IndiaBulls.

18) Ranking out of 5 would you give IndiaBulls on the basis of the following parameter?

Services Brokerage Website Trading Product Pace of Transaction Branch network

4 4 4 3 3 4

Ranking given to India Bulls on the basis of some Parameters
4 3.5 3 2.5 2 1.5 1 0.5 0 Pace of Transaction Branch network Services Brokerage Website Trading Product

According to this question, people are satisfied with IndiaBulls and IndiaBulls is second rank holder.

RESEARCH METHODOLOGY
The research methodology contains the following description: ⇒ Selection of a research design ⇒ Selection of a sampling design ⇒ Selection of a measurement sampling technique ⇒ Selection of a source data collection ⇒ Selection of statistical tools.

The design for the research is explained as follows: 1. RESEARCH DESIGN The approach selected for this research work is “Descriptive Research” This research process involves various variables viz. a.) Reliance and Various other online brokers Functioning, growth profile, services offered, comparison. b.)DEMAT account holders Requirements, views, satisfaction Since this is a study of the existing characteristics of the above mentioned variables the descriptive research fits perfectly to these sets of requirements. 2. SAMPLING DESIGN a.) AREA OS SURVEY Chandigarh, Panchkula, Mohali b.) SAMPLING TECHNIQUE i) ii) The sampling technique used in this research project is “Cluster Sampling” In cluster sampling population is divided in to the groups of elements with some groups randomly selected for study. Cluster sampling differs from sampling in several ways.

c.) SAMPLE SIZE The sample size consisted of 100 people of Chandigarh only, both male and female having the Demat a/c irrespective of their income level. 3.MEASUREMENT TECHNIQUES

QUESTIONNAIRE The survey has been conducted with the help of questionnaires filled by various DEMAT account holders. 4.DATA COLLECTION The data to be collected was categorized into three kinds viz. i) PRIMARY DATA My source of primary data is questionnaire and observation. I collected data from the people having DEMAT account. For this I went to offices of different online brokers and collected data from people visiting there . iii) SECONDARY DATA

Secondary data was collected through desk research. Various newspapers were consulted and magazines, Internet sites were searched to get information regarding various online brokers, their functioning services offered etc. 5. STATISTICAL TOOLS The statistical tools used in this research project include: i) Pie-Charts ii) Column charts iii) Bar charts iv) Percentage

CONCLUSION
Research Objective 1: TO HAVE A GENERAL INTRODUCTION ABOUT ONLINE TRADING. Online trading have made trading easier and comfortable.Now people can trade online easily and records of each transaction can be easily maintained. Online trading can be done only through a registered SEBI broker. SEBI has made it compulsory for all the

persons to have a DEMAT account. Nowadays a lot of online brokers have emerged with the spam of time and they are providing different services.

Research Objective 2: TO STUDY THE COMPANY PROFILE OF RELIANCE MONEY. Sh.Dhirubhai Ambani created this brand and name of trust. Reliance Money is a group company of Reliance Capital ; one of india’s leading and fastest growing private sector financial services companies , rankling among the top 3 private sector financial services and banking companies, in terms of net worth. Reliance capital is a part of the Reliance Anil Dhirubhai Ambani Group. Reliance Money is the most cost-effective, convenient and secure way to transact in a wide range of financial products and services.The fee charged by the affiliates of Reliance Money, through whom the transactions can be placed , is among the lowest charged in the present scenario.pay the flat fee of just rs.500 valid for 2 months or specified transactional value. Research Objective 3: To STUDY THE OTHER ONLINE TRADERS LIKE ICICIDIRECT,SHAREKHAN,INDIABULLS,INDIAINFOLINE. There are various other online trading companies such as ICICIDIRECT,INDIABULLS,SHAREKHAN etc. ICICIDIRECT is india’s leading share trading website with more than 1lakh customers.ICICIDIRECT places you in charge of your investments, with its unique 3-in-1 account. IndiaBulls in India’s leading financial services and real estate company having over 640 branches all over India.IndiaBulls serves the financial of more than 4,50,000 customers.IndiaBulls is secondlargest broking company. Sharekhan is a retail arm of SSKI with over 510 share shops in 170 cities.Share Khan provides personalized advice, live market information, depository schemes and commodities trading.

Research Objective 4: PEOPLE PERCEPTION ABOUT RELIANCE MONEY Reliance money being a new player is third most popular online broker. Out of 100 people 50 are satisfied with reliance money. Brokerage fee is minimum in case of reliance money. However Reliance Money is also extending its branch network, so satisfaction level with the branch network of reliance money is increasing.

Research Objective 5: To compare Reliance Money with different online brokers. Reliance Money is third most popular online broker follwed by ICICIDIRECT at first position and IndiaBulls at second. Reliance Money has the least brokerage fee. In case of website trading Highest satisfaction level is found with ICICIDIRECT. Reliance Money is lagging behind in this area because of being a new player in the market.In case of branch network persons dealing with ICICIDIRECT and IndiaBulls are most satisfied than reliance money.

Research Objective 5: TO COMEOUT WITH THE RECOMMENDATIONS AND SUGGESTIONS. Customer service is comparatively weak in case of reliance money so that needs to be worked upon.Being a new player its branch network is also quiet weak, so branch network needs to be strengthened. Reliance Money has to constantlt come up with new schemes to maintain its foothold in the market.

OBJECTIVES OF STUDY
The main objective of the study is to compare the different online brokers on the basis of different parameters . Following are the main objectives of the study:

 TO HAVE A GENERAL INTRODUCTION ABOUT ONLINE TRADING  TO STUDY THE COMPANY PROFILE OF RELIANCE MONEY  TO STUDY OTHER ONLINE TRADERS LIKE ICICIDIRECT, SHAREKHAN, INDIA BULLS ETC.  PEOPLE PERCEPTION ABOUT RELIANCE MONEY  TO COMPARE RELIANCE MONEY WITH DIFFERENT ONLINE BROKERS.  TO COME OUT WITH RECOMMENDATIONS AND CONCLUSION

Sign up to vote on this title
UsefulNot useful