Great Valley Center

2007-2008 Annual Report
of the VALLEY
Dear Friends,
While thousands of people in the Central Valley participate in mapping the region’s future, the
Great Valley Center’s staff and board have gone through a transition after a decade of service to
the people and institutions of the Valley.
Carol Whiteside, who took an idea from a brainstorming session with a group of community and
political leaders and became the driving force of the only organization of its kind serving the entire
Central Valley, stepped down this spring and became President Emeritus of the Great Valley Center.
She continues to work on land use, housing and other issues for the Center while consulting on other
projects and at last is satisfying her desire to spend more time with her grandchildren.
While there is new leadership at the Great Valley Center, the mission remains one of supporting
activities and organizations that promote the economic, social and environmental well-being of
California’s Great Central Valley. The Center is a neutral convener that helps people understand the
region and its challenges, providing trusted data and reports to shed light on complex issues. And
we provide training for community leaders and elected offcials so that civic life can beneft from an
ever-increasing regional vision.
Progress is being made in the Valley. Our children are healthier, there is a tremendous amount of
planning underway at the community, county and regional levels, and more people have access to
the world of information on the internet.
You will fnd the Great Valley Center’s fngerprints on so many of the efforts that have improved
daily life and look to the future of this region in all of its diversity and rapid growth.
This annual report is also changing from an overview based on a calendar year to one tied to UC
Merced’s fscal year. So in this transition we will be sharing some of the events of the past 18 months
while the income and expense chart is based on the budget of FY08, which ended June 30th.
David H. Hosley
Great Valley Center
Steve Kang
University of California, Merced
of the VALLEY
hat has been a challenging period for the
economic well-being of residents in the Central
Valley has been a golden time of mapping our
path for the decades ahead. Tens of thousands of residents
have participated in community discussions about how
they want their towns, cities or counties to grow as the
Valley’s population doubles in the next several decades.
Professional planners have been working with elected
offcials to update city and county general plans and meet
future needs for regional transportation. Taken together,
it’s an unprecedented lattice of planning involving people
from all walks of life, some of whom have never been asked
for their thoughts before.
In addition to bringing people together and providing
information for these long-range planning efforts, the Great
Valley Center is also mapping its near future. A six-month
planning process has just been completed, and a new two-
year plan for growth will see the Great Valley Center narrow
its focus to ensure the Valley is a great place to live and
work in 10, 20 and 30 years. We are planning for, and
investing in, the future in order to help others chart the
Central Valley’s course to 2040 and beyond.
P l a n n i n g

I n v e s t i n g

M o v i n g

M e a s u r i n g
y providing benchmarks of the quality of life
in California’s Central Valley, bringing people
together to seek solutions to our challenges and
planning for the tsunami of growth that is coming in
the years and decades ahead, the Great Valley Center
is playing a unique role in the Valley’s civic life.
Developing a
Plan for Growth
This year, the Central Valley
features land use and transporta-
tion blueprint projects from the
counties of Butte and Shasta in
the north to Kings and Kern in
the south. In the past year, the
Sacramento region built on its
completed blueprint to launch a
regional economic initiative, Part-
nership for Prosperity, which in-
volved community organizations,
government agencies and educational institutions. The
Great Valley Center encourages these efforts at long-
term planning in partnership with the State of Califor-
nia, community-based organizations and individuals.
In 2007 and 2008, the Great Valley Center provided
support for the San Joaquin Valley Blueprint Plan-
ning Process. This included coordinating the Blueprint
Regional Advisory Council, charged with developing a
San Joaquin Valley Blueprint from the eight plans being
done at the county level, and coordinating communica-
tions efforts by the Councils of Government.
Early next year, the San Joaquin Valley Blueprint
should be adopted and will begin
to provide a context for land use
decisions made at the local level.
With almost every county in the
Central Valley at some stage of
regional land use and transporta-
tion planning, there is an oppor-
tunity ahead for a unifed vision
of the housing mix needed for
future generations, and the modes
of transportation and choices for
getting from place to place. An
unprecedented amount of plan-
ning for the future is putting the
Valley in position to create a great future.
A Partnership for Change
The California Partnership for the San Joaquin Valley
A region that is preparing for progress.
An organization that is making transformation possible.
Photo: Blueprint Regional Advisory Committee (BRAC) member Jeani Ferrari
writes down ideas during a brainstorming session.
- 2 -
Ior tno Futuro
G r e a t V a l l e y C e n t e r
is another ambitious effort to improve life today and
make good decisions about the tomorrows to come,
aspiring to positively impact everything from student
achievement to energy use to access to the internet.
Hundreds of organizations, elected offcials and
individuals are working with Governor Schwarzenegger
and his cabinet to improve the economic and social
well-being of all residents of the San Joaquin Valley.
The Great Valley Center supports the Land Use,
Housing and Agriculture Work Group of the Partner-
ship, along with the Advanced Communications Sys-
tems, Transportation, and Energy work groups. Each
of these committees has a matrix of goals and is devel-
oping steps to reach the desired outcomes. The Center’s
staff coordinates the work groups, does research and
communicates with those who can provide resources
to move from understanding the issues to mapping a
plan of action.
This facilitation role often taps into work the Great
Valley Center has been doing for years. For instance,
the Center has been instrumental in championing
improved movement of people and goods throughout
the Valley. Creating a vision for a more robust Highway
99 and identifying practical steps to improve it and the
Valley’s entire transportation grid have been central to
the work of the Center in its frst decade. In addition
to the San Joaquin Valley’s major north-south routes,
the Transportation Work Group has focused on fnding
ways to improve existing east-west arteries. Finding
ways to jointly plan for installing new conduit as high-
ways are upgraded is another part of the group’s effort.
In the past year, a good deal of focus has been on a very
long-term investment, high speed rail, including how
far north the service should go and where it would have
stops in the region.
Creating a Sustainable Future
Energy consumption is increasing in the Central Valley
and a major project of the Great Valley Center this year
is working with cities, corporations and individuals
to reduce energy use. In partnership with PG&E, the
Center’s staff is working on several levels, from helping
cities audit their energy use and develop local responses
to global warming to distributing energy effcient light
bulbs. The Center’s energy team is producing a white
paper on the best opportunities in the Central Valley to
Bringing People
Together To Think and Act
One of the Great Valley Center’s most intrigu-
ing partners is Bill Burrows, who sponsors an
annual Stewardship Day at his family’s ranch
25 miles west of Red Bluff. The Burrows
Ranch is a living laboratory for students from
Shasta College and Chico State, a place where
new models for sustainable agriculture have
been incubating for two decades.
This spring, a day of learning included
water quality measurement, monitoring of
alternative growing techniques for feed and
a demonstration of using sheep for fre break
maintenance. Lindsay Buckley, the Great
Valley Center’s North Valley energy program
representative, based in Chico, made a
presentation about efforts to reduce carbon
emissions and increase the implementation
of new technologies to reduce energy
consumption, while GVC’s new president
David Hosley discussed the opportunities
presented by Tehama County’s new blueprint
planning effort.
Photo: California State University, Chico students measure water
quality at Bill Burrows’ ranch in Tehama County.
- 3 -
conserve energy. Additionally, we are helping
communities grow urban forests and incorporate
green standards in municipal codes.
Informing a Region
The Great Valley Center continues to provide informa-
tion to shed light on critical issues, and help inform
planning for the future. Each year, one of fve issue
areas has regularly been explored through data gather-
ing and analysis. This spring, the Public Health and
Access to Care indicator report was released, showing
that we are making slow, or no, progress in living
healthier lives in the region. More children are going to
kindergarten with their immunization shots completed,
and infant mortality is down, but most adults aren’t
changing habits that contribute to heart attack, stroke
and diabetes compared to the initial health indicators
report fve years ago.
These indicator reports impact our future in many
ways. They affect long-range planning by health care
providers, as well as local, state and federal agencies.
Nonprofts also use them to plan their work and to
help secure grants that will provide needed services
in the years ahead. Members of the media cite the
Great Valley Center indicators in articles, and even
individuals make decisions about their lives and how
they are going to live them, informed by data provided
online, at large conferences and to small groups, in
print and in person.
Coming Back to the Vision
When people come together from different experi-
ences, cultures and generations to map their collective
future, we end up with a stronger plan and one that
has a greater chance of succeeding. As the Great Val-
ley Center’s new strategic plan was being developed
this year, it became clear that the Center’s identity as
a champion for the Valley was appreciated by almost
every stakeholder. But also standing out was an appre-
ciation for the Center as a neutral convener, helping to
set the region’s agenda for the future by bringing people
with a range of perspectives into the dialogue, and un-
derscoring the benefts of a vision that goes beyond city
and county limits to see the Valley as a whole.
Green Momentum
Capturing the explosion in green energy, the
Great Valley Center’s 11
Annual Conference
in Sacramento, Green Momentum: Prospering
in a New Economy, attracted more than 500
attendees, from high school students talking
about the region’s future to state legislators
debating the merits of bills related to global
warming and regional planning.
New this year were postings from the confer-
ence to, including articles
and interviews with keynote speakers. One of
them, author Richard Louv, received a stand-
ing ovation for his challenging talk about
young people’s growing disconnect with the
outdoors, and what may happen to the Valley
when children do not have personal experi-
ence with nature.
Also memorable and in keeping with the
Green Momentum theme was the Trash To
Treasure Creative Reuse Contest. Artists
recycled discarded items in creative ways
in order to create pieces of art displayed at
the conference.
Photos: Valley artist Mark Knize’s Trash to Treasure entry utilized
reused materials to create a bust of Michelangelo’s David.

Great Valley Center Annual Conference attendees line up to have
copies of Last Child in the Woods signed by author and conference
keynote speaker Richard Louv.
- 4 -
he Great Valley Center envisions the Valley as a
region that is thriving and vibrant. A region that
embraces its diversity, values its resources and
comes together to overcome challenges. The Center is
currently operating programs that invest in people and
communities in order to make our vision for the Valley
a reality.
Investing in People
Throughout its years in existence,
the Great Valley Center has been
invested in increasing the capac-
ity of the people of the Valley.
Whether it is an individual who
shows great potential for leader-
ship, young people just begin-
ning a journey of realizing their
leadership potential, or an elected
offcial striving to lead in the most
informed way possible, people are
the heart of the Valley and to invest in their capacity
is to invest in the potential of the region.
With 20 individuals from 12 counties in the 2008
class, the Institute for the Development of Emerging
Area Leaders (IDEAL) has now trained more than
180 emerging leaders in the Valley. Comprised of
individuals from diverse backgrounds, who are iden-
tifed as having strong potential to become regional
leaders, the IDEAL program uses a curriculum focused
on real issues and service projects to train those who
are the region’s future. To date, 32 alumni have been
elected to offce, 92 have been appointed to city or
county boards and 128 serve on nonproft boards.
The IDEAL Class of 2008 marked
a landmark for the Great Valley
Center leadership programs, for
the frst time a CATAPULT Youth
Leader progressed to become an
empowered high potential
teenagers to realize their potential
to become leaders in the region.
CATAPULT participants have
gone on to attend colleges and
universities throughout the Valley
and nation. It is now, as these CATAPULT alumni are
fnding their own voices for change in the region, that
the impact the CATAPULT program will have on the
Valley’s future will be realized.
Photo: Students at Porterville High School paint a mural with a grant received
through the Citi Success Fund.
- 5 -
A region with unlimited potential.
An organization with commitments that create change.
In tno Futuro
G r e a t V a l l e y C e n t e r
The Great Valley Center is also committed to training
those in the Valley who are already established leaders.
The Great Valley Leadership Institute (GVLI) is a
leadership program for elected offcials that focuses
on ethics, problem solving, and representative decision
making. This year’s GVLI Class VIII consisted of 22
elected offcials who spent more than four days in
training with faculty members of Harvard University,
Massachusetts Institute of Technology and Columbia
University. Participants came from throughout the
state to explore the challenges that face them as elected
offcials and recommit to make regions throughout
California, including the Valley, stronger.
Growing with a Growing University
With the affliation of the Great Valley Center with
UC Merced in 2006, GVC is growing as the University
adds students and faculty. Currently the Great Valley
Center supports the Partnership for the Assessment of
Communities, a 10-year community-based longitudinal
study being conducted by faculty members from UC
Merced, Fresno State University and University of the
Pacifc. The Great Valley Center is also in the develop-
ment stages of a curriculum of study for students that
will educate them about challenges facing the Valley
and encourage them to think about how regions grow.
Impacting Valley Communities
The Great Valley Center is working with younger
students and their parents. A GVC program that has
provided a solution for technology advancement in a
rural community is Pixley Connect. Pixley is a small,
predominantly Spanish-speaking community in Tulare
County. GVC has worked with AT&T and local com-
munity leaders to provide Pixley residents with broad-
band access and bilingual training. Pixley Connect’s
impact has been felt throughout the community, em-
powering and equipping residents with the knowledge
and tools needed to be connected in the future. This
past year, 43 members of the community graduated
from Pixley Connect’s bilingual training program and
received computers for their own home use.
Growing a
Network of Leaders
The commitment IDEAL alumni have to
promoting the importance of collaborative
community leadership has led to the
formation of the IDEAL Alumni Association.
The Association has created a network of
passionate leaders who provide collective
resources to each other, their communities,
and the region.
IDEAL alumni are diverse in age, level of
educational achievement, ethnicity, race,
and political affliation. What they share is an
understanding that resources they can provide
to each other after the IDEAL program are an
invaluable foundation on which to build better
communities. The IDEAL alumni are commit-
ted to shaping the future of the Central Valley
for the better, but know they can only do this
if they work together.
Photos: The IDEAL Class of 2007.

Fellows from IDEAL Class of 2008 discuss the future of
transportation in the Valley.
- 8 -
Another program that has had an immense impact at
the community level is the Great Valley Center’s Citi
Success Fund. In partnership with Citi Foundation,
this granting program has equipped teachers with
essential funding for educating through innovative
means. Thousands of students have been impacted by
educational programs that otherwise would not have
been possible. Projects this year ranged from support
for an elementary school in Fresno with a listening
center so struggling readers, English learners, and
special education students will be able to participate
more fully in their classroom, to support for a project
inspiring high school students in Galt to create original
poetry by commercially recording it for a podcast.
Valuing the Land
Agriculture is the legacy of the Central Valley, and just
as it is our past, the Great Valley Center is working
to ensure that it will be our future. The Great Valley
Center’s agriculture programs continue to work on
projects increasing the sustainability of our food system.
The Farm to Fork Network event was a collaborative
project with the California Agricultural Leadership
Foundation that through a facilitated discussion on
marketplace changes and their impact on agriculture,
developed strategic and actionable responses.
This year sees the completion of the successful Agricul-
ture Transactions Program, a program created through
a major investment by the David and Lucile Packard
Foundation as part of their Conserving California
Landscapes Initiative. Funded between 2000 and 2008,
the program created strategic models for the conserva-
tion of important Central Valley agricultural lands.
Working in three partnership counties, Stanislaus,
Merced, and Yolo, the program leveraged $4.5 million
in transactional funds toward 21 completed transac-
tions, conserving more than 21,800 acres.
While the Great Valley Center will continue to assist
with agricultural land conservation, a new focus for the
Center’s agricultural programs has taken shape. With
the Central Valley’s capacity for food production, the
demand for sustainably and/or locally grown product
and the growing momentum for sustainable food
systems in California, work has begun with existing
growers, suppliers and distributors in this effort,
continuing the Great Valley Center’s focus on the
agricultural health and sustainability of the region.
- ? -
Preserving Land
For Future Generations
The GVC initiated Central Valley Land Trust
Council (CVLTC) is developing new strategies
to accomplish agricultural land conservation.
With 22 member organizations and three
active committees engaging in policy advocacy
and educational issues at the regional and
state levels, the Council works in close
partnership with state land conservation
leadership, primarily through the California
Council of Land Trusts.

The CVLTC is now self-sustaining and con-
tinues to work to increase the representation
and sustainability of dedicated conservation
entities and individuals working in and near
the Central Valley of California.

The Central Valley Land Trust Council also
brings together the Valley’s land trusts at an
annual Land Trust Summit to build technical
skills and organizational capacity. The Summit
creates an environment for shared learning
and fosters new partnerships and networks.
Photo: Valley land preserved at Furey Ranch.
Photo by Phil Schermeister.
or almost its entire existence, the Great Valley
Center has been signaling the rapid growth of the
region while bringing people together to work on
current challenges. California’s population is growing
faster than our country’s on the whole, and the Central
Valley is growing almost 50%
faster than the state. Yet during
the period of this annual report,
residents of the Valley are mak-
ing slow, and in some cases no,
progress in living healthier lives,
boosting the economic well-being
of all, or improving educational
outcomes for our youngsters.
The population projections call to
mind a Valley busting at the seams
as we try to imagine what life will
be like in 2050. When we move into next year, and the
next decade, what steps will the seven million people in
our region take to move from socio-economic indica-
tors that can be compared to Appalachia to a better
life for the 14.5 million who are expected to call the
Central Valley home in 2050?
How Will We Grow?
More than half of the growth in the Valley will come
from people moving into the region from other parts
of the state. Almost two-thirds of the population
migrating in the state will move east from coastal
communities. And more than a third of the population
growth will come from births to current residents.
The Valley is an ethnically diverse
region and as it grows the ethnic
makeup of residents will change,
but some groups will be remark-
ably stable. Over the next four
decades, the percentages of Native
Americans, African Americans,
Asian and Pacifc Islander Ameri-
cans will be about the same. Mul-
tiracial residents will remain about
2% of the population. The Latino
population is projected to grow
from 35% to 50% while the white percentage will de-
crease from a half to one-third of the total population.
Most of the people who will provide leadership for our
region in 2050 are already alive and many of them are
attending our Valley’s schools, relying on a health care
Photo: An almond orchard in Merced County. Photo by Phil Schermeister.
- 8 -
A region that continues to grow.
An organization assessing its opportunities.
Into tno Futuro
G r e a t V a l l e y C e n t e r
system short on doctors, nurses and insured patients.
We live today with the planning and investments made
40 years ago, when California built its last major high-
ways and other infrastructure as its boomer children
became adults. Today in the Central Valley, we are
experiencing a golden age of planning, but we do so in
a time of constrained resources. It’s not clear whether
an increased sense of urgency will result in a better life
for those who live in the Central Valley four decades
from now.
The Great Valley Center’s Future
There is value to thinking ahead, and the leadership
of the Great Valley Center is doing that now about its
own future. A little more than ten years into its exis-
tence, there seems to be a greater need for community
building in the region. If anything the spotlight shines
more brightly on the Central Valley as a place where
growing in positive ways is needed and valued by its
residents. The frst part of this year has seen a change
in leadership of the Center, and with it a strategic
planning process for a two-year transition effort, which
will be followed by a long-range plan. Interviews with
nearly 200 people with a stake in the GVC’s future
have been completed, and several things stand out.
Strengths of the Great Valley Center
It’s clear from these conversations that the Great Valley
Center is most valued for being able to bring people
and organizations together to examine and take action
about issues critical to the well-being of those who live
in the region today and those who will be here in the
decades ahead. That the Center convenes those with a
range of views is also valued, as is the Center’s non-
partisan stance. The Great Valley Center is seen as a
champion for the Valley, actively working with others
to make life better for all.
Complementing the strength as a neutral convener
is providing information that illuminates. Being a
one-stop source for data, tracking indicators of how
our region compares to other parts of California and
the nation, is a role that is valued by many. Careful
interpretation of the data was also mentioned a number
of times during the interviews as a strength, as was the
ability of GVC’s staff to present information to a range
of audiences, from service clubs to elected offcials.
The third core competency that stood out in the infor-
mation gathering part of the Center’s planning is lead-
ership training. Again and again, one or more of the
leadership programs was cited as making a difference in
the Valley. Clearly there is a hunger for developing lead-
ers, whether it’s young people beginning their contribu-
tions to civic life, emerging leaders who are ready to
work in a larger geographic space, or established leaders
Linking Transportation,
Tourism and Technology Access
Each year 3 million people stop at rest areas
along Highway 99. They often leave with little
sense of the region’s potential for tourism.
A 2005 GVC report laid out a strategy for
raising the profles of these often overlooked
sites. The report recommended adding free
wireless internet access that included portals
which could lure drivers to local activities. In
2007 the idea became a reality at rest areas
in Tulare and Stanislaus counties because of
GVC’s work with Caltrans and Coach Connect.
This pilot project is the frst of its kind in
the state.
Photo: The Highway 99 task force discusses potential plans
for rest stops.
- 9 -
willing to serve in elected offce. There seems to be an
appreciation that those who can see across town, city or
county boundaries are rare, and that the Great Valley
Center’s role in developing regional leaders is unique.
Opportunities Identifed
The Great Valley Center has had a lasting impact on
the region that will continue long into the future.
Since its inception the Center has engaged in a variety
of activities aimed at increasing the region’s capacity
to understand the challenges of growth and change,
increasing the capacity of individuals and institutions
to act more strategically to address the region’s dispar-
ity, and bringing together disparate interests to build
toward a consensus view of constructive activities.
With a variety of programs, the Great Valley Center
not only defned the region to the outside world but
provided innovative programs to serve as models for
the region, facilitated leadership development for both
formal and informal leaders, and provided technical
support for community development activities of all
types. The Great Valley Center will continue to reach
out to people in rural communities, bring people
together to discuss the challenges and issues facing the
region, and respond to the needs of communities and
people who live here.
There’s no shortage of ideas of what the Great Valley
Center might do to expand its impact over the next
couple of years. Three dozen opportunities were identi-
fed in the stakeholder interviews. Mentioned most
frequently were building on the partnership with UC
Merced as it grows, creating content and doing more
on-line, helping local governments collaborate, devel-
oping a regional renewable energy plan, returning to
re-granting and raising the organization’s profle to the
general public. Doing more on key regional issues of
water, health and education also came up.
During the upcoming year the Great Valley Center
will put the plan into action.
The goals include:
• Focusing staff resources on the Center’s commit-
ments to energy conservation, regional planning
and enhancement of regional leadership
• Beginning to narrow the programmatic focus of the
Center to a critical handful of Valley-wide issues
• Building capacity for a signifcant new program
emphasis in water, health or agriculture
• Increasing impact by opening offces in the North
Valley and southern San Joaquin Valley
• Increasing general fnancial support by 25%
over FY08
• Obtaining an operating budget surplus of 5%
- 1O -
through Robotics
As part of the Pixley Connect program, the
Great Valley Robotics Team is allowing youth
from the City of Pixley to develop problem
solving skills, grow as leaders, and learn
robotics design and programming. Consisting
of 19 youth, between 9 and 14 years old, the
team had a triumphant frst year. The team
received a rising star and robot design award
for their participation at the Central Valley
Robotics Championship. Also focusing on an
energy effciency project, the team designed
a robot and did an energy assessment of
the Pixley fre station. The team went on to
present their research project for a Pixley
school science class and at a Town Council
meeting, where they received a tremendous
and supportive response.
Photo: Members of the Pixley Robotics Team compete in Modesto.
ach year the Great Valley Center sponsors and
produces studies and resources that measure the
progress of the region. GVC makes it a priority,
as the region moves forward, to inform and provide
resources to guide the way.
Indicators of Change
Since 1999, GVC has published a series of indicators
reports that have defned the region, framed important
issues, set baselines for assessing future trends, and
raised awareness of critical challenges facing the rapidly
growing and often underserved Valley. This year the
Great Valley Center published two indicators reports:
Community Well-Being and Public Health and Access
to Care.
Notable in the Community Well-Being indicators
report was an increase in the total number of Latinos
in elected offce. Thirteen percent of all elected
positions in the Central Valley are Latino, representing
a signifcant 75% increase since 1999. Despite this
increase, Latinos remain under-represented among the
region’s voters and have a lower self reported interest
in politics. Latinos in the region make up 19% of
the voters, a vast difference from their proportion of
the region’s population, which is 30%. The report
contained over 20 indicators on civic engagement,
public safety, community participation, organizational
capacity, and youth well-being, as well as a centerpiece
essay by Harvard University Professor, and Merced
native, Professor Charles J. Ogletree, Jr.
The Public Health and Access to Care indicators report
shows the Central Valley has the highest death rate
due to diabetes among the regions of the state. Stroke
related death rates are higher in 15 of the 19 counties
than the Healthy People 2010 goal. Every San Joaquin
Valley county exhibits higher rates of coronary heart
disease than the state average. Asthma rates are higher
than the state average, but there are some improve-
ments for children. Infant mortality is dropping in the
Valley and the state as a whole and the Central Valley
has a high percentage of children entering kindergarten
fully immunized—73%, a signifcant improvement
over the last health indicators report published in 2003.
Both indicator reports published this year, as well as
past indicator reports, The Economy, The Environment,
and Education and Youth Preparedness, are available for
download at
A Study of Valley Communities
In 2007, to supplement statistical indicators, feld
research began through the Partnership for the Assess-
ment of Communities (PAC). The project focuses on
analyzing the quality of life by understanding the com-
munity level experiences in six communities within the
Valley. The PAC research team consists of six scholars
with multidisciplinary expertise, representing three dif-
ferent research and education institutions in the Valley.
This project is unique and promises to yield important
results about the experiences of living in the Valley that
are often obscured by regional-level measures.
- 11 -
our Frogross
G r e a t V a l l e y C e n t e r
This year the Great Valley Center was honored
with two national awards acknowledging the
Center for its work. Both awards recognized
the important work the Center has done to
engage and educate the Valley constituency
on signifcant issues.
2007 Olmsted Medal
American Society of
Landscape Architects
The Olmsted Medal is awarded to individuals,
organizations, agencies, or programs outside the
profession of landscape architecture for envi-
ronmental leadership, vision, and stewardship.
Nominated by the California Sierra Chapter of
the American Society of Landscape Architects,
the Great Valley Center was recognized for spon-
soring forums for change, building frameworks
for strong local and regional leadership and
creating new impetus for innovation.
2008 Wilmer Shields Rich
Awards for Excellence in
Communications, Gold Award
Council on Foundations
The Great Valley Center’s
book Our Valley. Our Choice.
was recognized by the
Council of Foundations as
an effective communication
effort to increase public
awareness. The book
creatively weaves together
past planning decisions,
statistics and photography to capture the full
set of future planning options available to the
San Joaquin Valley. The book was recognized
for being engaging through the innovative
design, layout and use of compelling
photographs and statistics.
SoquoIa Award
he Sequoia Award is presented annually to an
individual who has increased understanding of
the region, improved the well being of the Valley
or contributed to the quality of life for Central Valley
residents. It is not designed to focus on a single act,
but recognizes a sustained effort made over time. The
recipient of the Sequoia Award is determined by the
Great Valley Center President’s Circle, a group of leaders
from all areas of the Valley, Bakersfeld to Redding, who
represent agriculture, business and the environment.
2OO? MIko CnrIsman
California Secretary for Resources
Mike Chrisman has long been an
advocate for the Central Valley.
His commitment to the agriculture
industry, combined with his unwav-
ering passion for the protection of
natural resources, has established the
foundation from which he has come
to be recognized as a true Giant of
the Valley. A longtime resident and rancher of the San
Joaquin Valley, Mr. Chrisman’s dedication to improv-
ing the region and his balanced approach have greatly
served the people and interests of the Central Valley.
2OO8 CaroI WnItosIdo
Founder and President Emeritus,
Great Valley Center
Carol Whiteside has been an ef-
fective voice for regional thinking,
long-term planning and valuing
environmental resources in public
policy and decision making. The
former Modesto Mayor and
governor’s staff member founded
the Great Valley Center in 1997
and continued as President of the organization until
stepping down in 2008. Her experience, wisdom and
insight have had a remarkably positive impact on the
quality of life, the economy and the environment of
the Central Valley.
- 12 -
- 13 -
Supportor LIst
The Great Valley Center is grateful for the generous support from
all of our funders. The following list includes contributors from
January 2007 through June 2008.
Founding Support
The James Irvine Foundation
The William & Flora Hewlett
The David & Lucile Packard
AT&T Foundation
Bank of America
Ben H. & Gladys Arkelian
California Agricultural Leadership
California Architectural Foundation
California Endowment
California State University,
Chico Research Foundation
California State University,
Fresno Foundation
Citi Foundation
Columbia Foundation
Flora Family Foundation
Fresno Regional Foundation
Harry & Ethel West Foundation
James G. Boswell Foundation
Middle Mountain Foundation
Pfund Family Foundation
Sacramento Region Community
Sacramento Valley Conservancy
Sierra Health Foundation
Spencer Foundation
Stuart Foundation
The James Irvine Foundation
USAA Foundation
Government Contracts
California Business Transportation
& Housing Agency
California Department of
California Department of
California Department of Water
California Energy Commission
California State University, Fresno
California State University,
California State University,
California State University, Chico
City of Anderson
City of Chico
City of Lindsay
City of Oroville
City of Tehachapi
City of Visalia
Combined Federal Campaign
County of Butte
County of Kings
County of Merced
County of Sacramento
County of Stanislaus
Fresno Council of Governments
Kings County Area Public Transit
Merced County Association of
Sacramento Area Council of
Sacramento Metropolitan Air
Quality Management District
San Joaquin Valley Air Pollution
Control District
University of California, Merced
University of California, Davis
U.S. Department of Energy
U.S. Environmental Protection
USDA Natural Resources
Conservation Service
Business & Organizations
A. J. Carvalho & Sons
A. Teichert & Son Inc.
Agricultural Natural Resource Trust
of Contra Costa County
Akeena Solar
Allied Grape Growers
American Farmland Trust
American Institute of Architects
California Council
American Land Conservancy
American Lung Association
Apex Insurance Corporation
Ashwood Construction, Inc.
APAPA Central Valley
APEX Insurance Corporation
Bank of America
Bank of Stockton
Bank of the Sierra
Bell-Carter Olive Company
Bill Owens Ranch
Blue Diamond Growers
Bowles Farming Company
Brentwood Agricultural Land
Buckman Mitchell Group
Byron Buck & Associates
California Association of Health
California Farmlink
California High Speed Rail
California Poultry Federation
California Rangeland Trust
California Rice Commission
California School Boards
California State Association of
California Strategies
California Water Service Company
Castle & Cooke California
Center for the Study of Regional
Central Valley Farmland Trust
CH2M Hill
Clauss Dairy Farms
Comstock’s Business Magazine
Condor Earth Technologies
Conservation Land Group
County Bank
CRS Farming LLC
Dewalt Corporation
Diamond Foods, Inc.
Del Lago Development Company
Dennis Keller/James Wegley
Consulting Engineers
Deloitte & Touche
E & J Gallo Winery
Economic & Planning Systems (EPS)
Edison International
Empresas Del Bosque Inc.
Enterprise Rent-A-Car
Environmental Science Associates
Fehr & Peers Associates
Foster Farms
Fuel Cell Energy, Inc.
Garreau Group
Generation Homes
Gianelli & Associates
Global Valley Networks
Glynwood Center
Gonzalo Rodriguez
Granite Community Bank
Granville Homes
Gulf States Petroleum
Harry W. Souza & Daughters
Heyday Books
Holt of California
Insite Environmental, Inc.
Intergy Corporation
Island Dairy
JKB Homes
Joe Muller & Sons
Johnson Architecture
Jones & Stokes Associates
J. S. West Milling Company
Kaiser Permanente
Kautz Ironstone Vineyards
Keller & Wegley Consulting
Kidd Farms
Kings River Conservancy
KVIE TV Channel 6
Land Image Landscape Architects
& Planners
League of California Cities
Lincoln Blyken Nodd Inc.
Linda S. Hamilton
Locke Ranch Orchards
Looker Communications
Magneson Dairy, Inc.
Map Associates
MacDonald Properties
McDonough Holland & Allen
McKennon Wilson & Morgan LLP
M. Curti & Sons
Me-N-Ed’s Pizzerias
Modesto Irrigation District
Modesto North Rotary Club
Mogavero Notestine Associates
Monte Vista Small Animal Hospital
Muller Berry Farms
Murphy Austin Adams Schoenfeld LLP
Nature Conservancy
New Urban Builders
Next 10
NorthStar Engineering
Pacifc Forest & Watershed Lands
Stewardship Council
Pacifc Gas & Electric Company
Pacifc Publishing Group
Paramount Farming Company
PB (Parsons Brinckerhoff )
PCCP West Park LLC
Petrulakis Jensen Friedrich LLP
Pacifc Union Homes
Placer Land Trust
PMC (Pacifc Municipal Consultants)
Prime Shine Express
Provost & Pritchard Engineering
Public Policy Institute of California
Quad Knopf Inc.
RHA Inc.
Rightway Sales
Roots of Change Fund
Ross F. Carroll Inc.
Continued on following page…
- 14 -
RRM Design Group
Ruiz Food Products
Sacramento County Farm Bureau
Sacramento Metro Air Quality
Management District
Sacramento National Wildlife
Refuge Complex
Sacramento Valley Conservancy
San Francisco Estuary Institute
San Joaquin River Parkway &
Conservation Trust
San Joaquin Valley Air Pollution
Control District
Santa Clara University
Scharffenberger Land Planning
Schoenleber & Waltermire
Sconza Candy Company
Sequoia Riverlands Trust
Seven-Up Bottling Company of
Sierra Foothill Conservancy
Sierra Nevada Conservancy
Sierra Orchards
Sierra Pacifc Solar
Southern California Edison
Spencer Foundation
Standard Pacifc Homes
Stanislaus Distributing Company
Stanislaus Food Products
Steven McDonald Properties
Strategic Research
Sun Maid Raisins
Superior Fruit Ranch
SupHerb Farms
Sustain Environmental
Sustainable Conservation
Sycamore Associates
Tejon Ranch Company
The Business Journal
The Grupe Company
Tri-County Economic Development
Trust for Conservation Innovation
Trust for Public Land
Tulare Lake Basin Water Storage
Unitarian Universalist Fellowship
URS Corporation
US Bank
Valley BMW
Valley CAN (Clean Air Now)
Valley Lexus
Valley Vision
Vrilakas Architects
Wathen-Castanos Builders
Wawona Frozen Foods & Packing
Wells Fargo
Wendel Rosen Black & Dean
Western States Petroleum
Westervelt Ecological Services
Wildlands Inc.
Zeeb Commercial Real Estate
Individual Donors
Adrian Acala
J. Augustus Accurso
Edward Aibert
Gary A. Allen
Jeanette Alosi
Manuel Alvarado
Marsha and John Anderson
Trevor H. & Rosemary M. Atkinson
Lee Ayres
George J. & Helen Badal
Mark Baldassare & Cheryl Katz
James Barakatt
Paul Baxter
Paul & Doris Bazar
Thomas I. Belza
Sharon Benes
George & Christine Betker
Wade Bingham
Stefan & Mary Biskup
Kay Bonner-Cummings
John & Diana Brelsford
James Brenda
Hugh & Christine Brereton
Chris Brewer
John B. Britton
Peter & Carla Broderick
John F. Bryon
Alan T. & Alana Buckley
Linda Bunney-Sarhad
Sylvia Burley
Mike Cahill
John & Cathy Cain
S. M. Carroll & S. P. Carroll
Elisa Carvalho
Reid C. & Ann M. Cerney
Ronald Champion
G. Christopher Cheney
Kathleen S. Chovan
Sharen R. Christensen
Joan W Christenson
Richard & Nancy Ciraulo
Lowell R. & Pat Clark
Patricia Clark
Wayne Clark
Kenneth Clarke & Karen
Ann Collentine
Jane E. Conover
Deborah Cook
Ricardo Cordova & Jane Manley
James Corless
Ray & Barbara Crain
Charles Crivelli
Patty B. & Mervyn Crow
Jon Paul B. & Kristin M. Daprato
Reuel & Jodie Darling
Temple Davies
David C. Davis
C. Edward & Beverly Dawkins
Laura Buck Dennison
Daniel Detwiler
Rayburn S. Dezember
Roger Dickinson
Della Dinsmore
Terrance J. & Diane C. Dugan
Joan Eaton & Paul Gibson
John Eisenhut
Richard Eklund
Joseph Enos
Patrick Enright
Terry & Sari Farmer
Phoebe Farnam
Seth G. Fearey
John & Jeani Ferrari
William & Bonnie Fogarty
Mary Louise Frampton
Josh Franco
Edward Frankovic
Edith Frick
Kenni Friedman
Steve Froberg
Bruce & Michiko Frohman
Ralph & Barbara Gaarde
Dianne Gagos
Jacob & Shirley D. Gahm
Urla Garland
Louis J. & Diane Gerard
William Geyer
Carolyn Gordon
Dean Gordon
John E. Griffn Jr.
Kenji Hakuta & Nancy Goodban
James D. & Coke Hallowell
Blake & Mellisa Harlan
Nancy Harris
Gary K. Hart
John J. Heinsius
Robert & Angelina Heisdorf
Ruth Anne Hendricks
Robert N. & Barbara D. Hennigan
William & Eileen Hennrikus
Ellen M. Herod
Ann Hildebrand
Dale and Patricia Hillman
Stanley & Joyce Hodges
David A. Hoff
Stanley R. Hoffman
Charles Hooper
David Hosley
JoAnne Huckins
Hector Huerta
Sharon Huntsman
Brent & Marilynne Isenberg
Douglas C. Jackson
Richard Johanson
Eric R. & Pam Johnson
Richard L. Johnson, MD
Patrick Johnston
Jack & Jean Robertson Jones
Paul & Brigitte Jonson
Charles Judson
Erik & Dana Justesen
Albert Kabrielian
Mary Kaems
Steve Kang
Kristina Kaunzinger
George Kelley
James & Donna Kenney
John E. Kidd
Holly A. King
James Kirihara
Greg Kirkpatrick
George & Ruth Klopping
Robert J. & Elizabeth Knebel
Rochelle Koch
David M. & Sharon Koehler
Shirley Kovacs
A. Lee
Dr. Daniel Lee
J. Gordon Lent
Robert M. & Patricia Libby
Tom Lockard & Alix Marduel
Christopher Locke
Lynn H. Lofand
Sid Long
Mark Looker
Kathleen M. Lopes
Alfred J. & Elynor Lorenz
William Lovett
Elizabeth Luna
Kathy & Jerry Lund
Lee Lundgren
William Lyles
Edith MacDonald
Tom & Theresa Machado
G. Mackler & A. Lipow
Charles & Sally Magneson
Glenn H. Marcussen
John S. McCloud
Robert & Joy Marshall
Gail Ferrari Martin
Mary Locke Martin
Raymond H. Marxmiller
Arsenio Mataka
Robert Maus
John S. McCloud
Michael McCoy
Steven McDonald
Thomas W. McGurk
Nancy A. Mellor
Lenny Mendonca
Mellissa Meng
R. W. & Marcia Merrill
Blanche V. Milhahn
Gina Miller
Patience Milrod
Peter & Mary Mitracos
Victor Mitre
Mary L. Moore
Steven Moore
R. J. Moriconi
Michael & Dorothy Motta
David Muller
Kenneth Munroe
Georgia & Mike Murach
Tom & Caroline Nakashima
John W. Norman
Art Nunes
Gracie Nunez
Jerry O’Banion
Jean Okuye
Mike Oliver
Robert & Linda Olzack
Ken Oneto
Henry T. Oputa
George T. & Elise Osner
Bill Owens
Nicholas Don Paladino
Grant Paterson
Dennis Pendleton
George & Marian Pettygrove
Frank H. & Sherry Pinkham
- 15 -
Rudy Platzek
Lawrence D. & Nancy Podolsky
T. Craig Poole, Jr.
June Potochnik
Mark & Nannette Potter
Robert Potter
Kent Quade
Carol J. Ramseier
George Raney
Gary & Christine Reed
Pat Ricchiuti
Michael J. & Lisa Ringer
Ellen Romano
Esther Rosario
Debra Roth & Alan L. Fontes
Anne Rudin
Larry & Kitty Ruhstaller
Jessie Ryan
Lee & Judy Salter
Douglas W. Samski
David M. Sander
Robert Santos
Mark & Lucia Savage
Thomas Scharffenberger
Anne E Schellman
John Scheuber
Irving Schiffman
Kenneth Schmidt
Paul Schmidt
Michael Schoenleber
Roger & Delsie Schrimp
Semas Family
John Semas
Barbara Severns
Randolph & Susan Siefkin
Michael Silveira
Peter Simis
Stanley S. & Wendy Simpson
Stephen Sinton
Georgia Sisson
Warden Sisson
Jeanie W. Sherwood
Hamid Shirvani
Ron Skaggs
Donald Slinkard
Tom & Val Smart
Bette Belle & Jean Smith
Joyce Smith
Peter H. & Ann Smith
Russell G. Smith & Sherri Gibson
Paul H. Snider
Andrea Soares
Marvin L. & Carola Sohns
Judith Soley
Paul & Anna Caroline Sonier
Esthermae Soper
Deena Sosson
Margo Souza
Beverly Sparrowk
Robert J. & Krista Stanfeld
Gary & Carolyn Stephens
Donald J. & Betty Stewart
R. K Stewart
Richard Stewart & Trish Ballantyne
Jack G. Stone
Susan Strachan
Donald Strangio
Robert & Diena Street
Albert & Cecelia Streeter
M.C. & G. L. Stroud
Theresa Stump
Margaret M. Sturtevant
Christine M. Suarez-Murias
Thorburn Family Trust
Jack & Margaret Thorburn
Michael B. Tietz
Steve Toben
Carol A. Tomlinson-Keasey
Nora Torres
Erik Buck Townsend
Miles J. Treaster
William Tweed
Leonard & Cynthia Van Elderen
Tom & Grace VanGroningen
Rick Vargas
David VonAspern
Carel D. & Linda A. VanLobenSels
Gary & Babette Wagner
Mary Waltermire
Veda E. Ward
Howard Watkins
Mary J. Watters
Richard C. Watters
David Weikel-Morrison
John Welty
Dona Wessells
George V. & Marjorie O. West
David L. Wieman
Diana M. E. Williams &
James Corless
Mary I. Winters
Irma L. Wisener-Yamaguchi
Elizabeth Wissler
Carol Whiteside
Roger & ChiChi Wood
John L. & Bernice Woolf
Lyle J. Wright
Frances M. Wrightson
David Zelinsky
George W. & Rita M. Zerlang
Paul Zgraggen
Broc G. & Sharron Ann Zoller
The President’s Circle and the
Oak Circle include representatives
of agriculture, business and the
environment who understand
the Valley’s unique challenges.
They exemplify the role dedicated
leadership will play in ensuring a
strong future for the region. Their
private and visible support of the
Great Valley Center indicates their
commitment to strengthening the
process that shapes the region’s
FrosIdont’s CIroIo
$5000 and above
Bill Butler/Stanislaus
Food Products
Jim & Anita Duarte
Ben & Suzanne Ewell
Robert & Marie Gallo
Fritz & Phyllis Grupe
James & Coke Hallowell
Ed & Jeanne Kashian
Fred & Deborah Lagomarsino
Jack & Carolyn Pandol
Noel Perry
Dr. Alan & Judie Pierrot
Fred & Mitzi Ruiz
Lee & Judy Salter
Stan & Wendy Simpson
William & Linda Smittcamp
Glen & Terrie Stoller
Richard & Diane Watters
Oak CIroIo
$1000 and above
Gary A. Allen
Rayburn S. Dezember
John & Jeani Ferrari
Joan Eaton & Paul Gibson
Kenji Hakuta & Nancy Goodban
Ellen Herod
Steve Kang
John Kidd, Kidd Farms
Daniel Lee, M.D
Sid Long, Superior Fruit Ranch
William Lyles
Steven Moore
Gary E. & Chris Reed
Stephen Toben
Samuel Traina
John Welty
Carol G. Whiteside
John L. & Bernice Woolf
Photo: The Great Valley Center building at night.
Income & Expense Summary, July 2007- June 2008
GVC Revenue
FY 07/08
Corporations & Businesses $ 309,480
Foundation Support 148,960
Individuals - Registrations & Sales 24,085
Individual Donors 28,122
Government Program Participation 97,380
Government Contracts 407,967
TOTAL $ 1,015,994
GVC Expenses
FY 07/08
Agricultural Programs
$ 1,495,158
Leadership Programs 256,373
Energy Programs 239,775
Conferences 195,977
Long-range SJV Planning Programs 273,107
Granting Programs 192,834
Other Programs 149,326
Publications & Outreach 132,227
Operations 538,599
Overhead 364,844
TOTAL $ 3,838,222
Other Available Funds - End FY 07/08
Carryforward $ 1,033,237
Prudent Reserve Balances $ 713,630
Corporato AdvIsory
Eoard 2007-2008
The Great Valley Center’s Corporate
Advisory Board is a diverse group of
leading frms and organizations with
an interest in the economic, social and
environmental well-being of the Valley.
Bank of America
California Poultry Federation
California Rice Industry Association
Castle & Cooke California
CH2M Hill
Deloitte & Touche
Enterprise Rent-a-Car
E&J Gallo Winery
Kaiser Permanente
Foster Farms
Pacifc Gas & Electric Company
Paramount Farming Company
Southern California Edison
Sprint PCS
Standard Pacifc Homes
USAA Western Region
Wells Fargo
Western States Petroleum Association
Revenue includes only actual payments received. Additional commitments for payments that are not yet fulflled will be refected in future fscal years.
Expenses include only those ledger expenses and not short and long-term encumbrances committed to within the fscal year but that were not payable
prior to the end of the fscal year.
Expenses for the Agricultural Programs include large transactions for agricultural easements.
The Great Valley Center is a tax exempt, nonproft organization that supports activities and organizations working to improve the economic, social
and environmental well-being of California’s Central Valley, in partnership with the University of California, Merced. For more detailed fnancial
information, please contact the Great Valley Center at
Operations 14%
Conferences 5% Programs 68%
Publications & Outreach 3%
Overhead 10%
Manuel Alvarado
Program Manager
Heidi Arno
Director of Administration
Lindsay Buckley
North Valley Energy
Program Representative
Angelina Ceja
Deputy Director of
Daniel Costa
Energy Program Manager
and Policy Analyst
Richard Cummings
Director of Research and
Tim Fisher
Energy Projects Coordinator
David Hanline
Web and Systems
Ellen Herod
Director of Development
David Hosley
Theresa Kiehn
Agricultural Programs
Holly King
Director of Agricultural
Dennis Marshall
Chief Financial Offcer
Lila McIver
Research and Communications
Sandra Orozco
Pixley Connect Project
Barbara Patrick
Special Projects Coordinator
Lori Smith
Executive Assistant
Rebekah Turnbaugh
Research and Reports Assistant
María Velásquez
Pixley Connect Project
Martina Virrey
Jami Westervelt
Assistant Project Manager
Carol Whiteside
President Emeritus
Steve Kang
Chancellor, University of California, Merced
Kim Belshé
Secretary of the California Health and
Human Services Agency
Roger Bales
Professor of Engineering
Director, Sierra Nevada Research Institute
University of California, Merced
Mark Burrell
Managing Partner, WestMark Group
Honorable Ricardo Cordova
Superior Court of California, Stanislaus County
Diane Gerard
Community Volunteer, Redding
Kenji Hakuta
Professor of Education, Stanford University
David Hosley
President, Great Valley Center
Stephen Toben
President, The Flora Family Foundation
Samuel Traina
Vice Chancellor for Research and
Graduate Studies
University of California, Merced
John D. Welty
President, California State University, Fresno
Carol Whiteside
President, Great Valley Center
Current Great Valley Center staff and
members of the Board of Directors are
listed at
Photos: Great Valley Center staff and friends at events
throughout the year.
Eoard oI DIrootors 2007-2008 GVC StaII 2007-2008
Groat VaIIoy Contor
201 Needham Street
Modesto, California 95354
Phone (209) 522-5103 • Fax (209) 522-5116
The Great Valley Center is a nonproft organization working in partnership with the University of California, Merced
to improve the social, economic and environmental well-being of California’s Great Central Valley.
Printed with soy based inks