kmithani19@gmail.com ∼ (214)-415-2730

Bachelor of Science in Public Relations
The University of Texas at Austin

August 2006 - May 2010
Business Foundations Certificate

Marketing Coordinator, OrgSync, Inc January 2011 – Present SEO Content Writing, Research, and Evaluation • Conducted a complete 75 page SEO Audit of OrgSync.com prior to launch of new website • Researched generic, long-tail, industry, product and branded keywords and phrases relevant to OrgSync • Evaluated keyword phrase traffic, relevancy, and competition using Google Adword Keyword Tool, Google Insights, and Pardot • Optimized 100 pages on the new OrgSync.com website including meta-titles, metadescriptions, meta-keywords, h1 headers, page titles, body content, URLs, etc. • Increased organic search traffic by 50% to OrgSync’s blog • Developed yearly editorial calendar targeting content relevant to OrgSync buyers • Utilized Google Analytics to document and report on company KPIs • Created blog posts, website content, and case studies to increase organic traffic and lead conversions for OrgSync’s sales pipeline • Created 11 press releases to distribute to local, national, and industry media contacts Email Marketing • Managed and segmented an 18,000 subscriber list • Created, developed, and tested targeted email campaigns to key stakeholders including the OrgSync newsletter, conference announcements, case studies, lead drip campaigns, lead generation webinars, and customer upsell opportunities • Utilized Mailchimp to send over 30 targeted email campaigns • Analyzed various KPIs to evaluate effectiveness and ROI of email marketing strategy • Initiated A/B testing to evaluate recipient responsiveness to different subject line variables Social Media (Community Manager) • Developed and implemented OrgSync’s social media strategy • Managed OrgSync’s social media presence on Twitter (@orgsync), Facebook, Linkedin, Youtube, and Vimeo • Initiated conversations with key stakeholders, including OrgSync users searching for support • Increased referral traffic from Facebook and Twitter by 10% to OrgSync.com and blog.orgsync.com Marketing Associate, omNovia Technologies September 2010 – Oct 2010 • Created and executed omNovia’s overall social media strategy • Implemented email-marketing campaigns to specific segmented stakeholders • Content creation using industry keywords to grab B2B buyers • Initiated and maintained contact with key industry bloggers

SEO/SEM Public Relations Email Marketing (Mailchimp) HTML/Wordpress 3.3 Salesforce.com Google Analytics/Adsense Marketing Automation (Pardot) Adobe Creative Suite Landing Page/Conversion Rate Optimization

Leverage Marketing (Account Team/SEO/PPC Intern) – January 2010 – April 2011 Greenleaf Book Group (Marketing/Consulting Intern) – May 2009 – August 2009