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“The Travel Blogger's Cheat Sheet for Writing Eyeball Sucking Headlines That Command Attention and Have Your Readers Begging for More!”
How To Headlines
We all enjoy learning how to do things. These headlines are direct and promise valuable information. They also work for travel articles, too!
1. How to [benefit] in [period of time]
Examples: • How to “Do” Italy in 7 Days • How to Find The Cheapest Flight in 5 Minutes
2. How to [benefit] and [benefit] without [common problem]
Examples: • How to Quit Your Job and Travel the World… Without Spending A Dime • How to Visit Bali and Have the Time of Your Life… Without the Crowds
3. How to Finally [blank]
Examples: • How to Finally Take Your Dream Trip • How to Finally Learn Spanish (or French, or Italian) In Under 3 Months
4. How to Take Charge of [common problem]
Examples: • How to Take Charge of Your Life: Pack Your Bags and Hit the Road • How to Take Charge of Airline Fees
5. How to Use [blank] to [benefit]
Examples: • How to Use Credit Cards to Travel for Free • How to Use Local Websites to Save Money on Flights
6. How to Do [Place] On [$$] A Day
Examples: • How to Do Paris On $35 A Day • Trip of a Lifetime: How to Do The World On $500 A Day
7. How to [benefit] With [blank]
Examples: • How to Make Money With Travel Writing • How to Travel Africa With Children
It’s a natural response: ask your readers a question, and they’ll subconciously try to answer it. And if they can’t, you’d better believe they’ll click through to read more…
8. Is [blank] the Best [blank]?
Examples: • Is Vietnam the Best Country in Asia? • Is Saigon the Best “Foodie” Town in Vietnam?
9. Are You Making These [blank] Mistakes?
Examples: • Are You Making These Packing Mistakes? • Are You Making These 9 Health Mistakes While Traveling?
10. What Kind of [blank] Are You?
Examples: • What Kind of Backpacker Are You? • What Kind of Frequent Flyer Are You?
11. Thousands Have [blank]… Why Not You?
Examples: • Thousands Have Saved With Orbitz… Why Not You? • Thousands Have Traveled “Round the World”… Why Not You?
12. Why Haven’t You [blank]?
Examples: • Why Haven’t You Visited Africa? • Why Haven’t You Taken Your “Dream Trip” Yet?
13. [blank] Vs. [blank]: Which is Better For [blank]?
Examples: • Anthony Bourdain Vs. Michael Palin: Who’s The Best Travel Host? • Italy Vs. Spain: Which Has Better Food?
14. Do You Recognize These [blank]?
Examples: • Do You Recognize These Places? • Do You Recognize These Travel Blogs? (Hint: You Should)
15. What Is [blank]?
Examples: • What Is A RTW Ticket? Why Should I Get One? • What Is Travel Insurance? Do I Need It?
16. I’m Looking For [blank]… Can You Help?
Examples: • I’m Looking For A Few Good Bloggers… Can You Help? • I’m Looking For The Best Adventure Stories… Can You Help?
17. Tired of [blank]? Here’s [blank]
Examples: • Tired of Coach? Here’s How to Get Free Upgrades • Tired of Hostels? Here’s How to Find Posh Apartments Around the World
18. Which of These [blank] Should You Use?
Examples: • Which of These Frequent Flyer Programs Should You Use? • Which of These Credit Cards Should You Use While Traveling?
19. [blank] 7 Reasons You’ll Love…
Examples: • Rich and Famous? 7 Reasons You’ll Love Skiing in Vail • Young and Broke? 7 Reasons You’ll Love Southeast Asia
20. How Much Should You Pay for [blank]?
Examples: • How Much Should You Pay for Travel Insurance? • How Much Should You Pay for Beer Around the World?
21. Are [blank] Worthless?
Examples: • Are Travel Agents Worthless? • Are Guidebooks Worthless?
OK, you’re not famous… yet. But that doesn’t mean you can’t “piggyback” on famous people to get your content read. The trick here is to leverage a household name and apply it to your post in a fresh way. For example…
22. The [famous person]’s Guide to [topic]
Examples: • The Tony Wheeler Guide to Asia • The Sopranos’ Guide to New Jersey
23. The Secret [group of people] Use to [Benefit]
Examples: • 7 Secrets Travel Agents Use Themselves to Travel Cheaply • The One Secret Peruvians Use to Save Money On Domestic Flights
24. Why [famous person] Is Wrong: [blank]
Examples: • Why Anthony Bourdain is Wrong: 7 Reasons Why Saigon Kicks Hanoi’s Ass • Why Lonely Planet is Wrong: How to Travel the World Without a Guidebook
25. Interview: [name or number of subjects]
Examples: • Interview: Trekity Editor-in-Chief Adam Costa • Interviews: 10 Top Travel Bloggers Share What Works For Them
26. What [Famous Person] Can Teach Us About [blank]
Examples: • What Top Gear Can Teach Us About England • What Paris Hilton Can Teach Us About Jet-Setting (But Not Film Production)
27. [famous person]’s Advice for [blank]
Examples: • Charlie Sheen’s Advice for Hollywood’s Best Brothels • Michael Palin’s Advice for Traveling the Himalaya
28. Can [famous brand] Really [blank]
Examples: • Can Rough Guides Really Compete With Lonely Planet? • Can Expedia and Travelocity Really Make Money for Travel Bloggers?
29. How to [blank] Like [blank]
Examples: • How to Travel the World Like Brad Pitt: 7 Killer Movie Locations (and How To Get There) • How to Write Travelogues Like Paul Theroux
30. Top 25 [blank]
Examples: • Top 25 Travel Bloggers for Backpackers • Top 25 Travel Sites for Finding and Booking Cheap Flights
Who doesn’t like secrets? By including this in your headline, you’re promising “inside information” for your readers. Just make sure you deliver!
31. The Secret to [benefit]
Examples: • The Secret to Nomadic Matt’s Success • The Secret to Long Term Travel (Without Burning Out)
32. Don’t Buy Another [blank] Until You Read This
Examples: • Don’t Buy Another Guidebook Until You Read This • Don’t Buy Another International Flight Until You Read This
33. Don’t Read This if [blank]
Examples: • Don’t Read This if You Want Hepatitis • Don’t Read This if You Love the United States
34. [blank]‘s Best Kept Secrets
Examples: • Italy’s Best Kept Secrets: Killer Destinations Without the Crowds • New York City’s Best Kept Secrets
35. The Amazing Secret of [blank]
Examples: • The Amazing Secret for an “Authentic” Travel Experience • The Amazing Secret to Working on a Cruise Ship
36. Do Not Visit [place] Until You Read This
Examples: • Do Not Visit Africa Until You Read This • Do Not Visit China Until You Read This
37. [blank] Secrets Every [audience] Should Know
Examples: • 5 Airline Secrets Every Business Traveler Should Know • 7 Press Trip Secrets Every Travel Writer Should Know
38. Discover the Truth About [blank]
Examples: • Discover the Truth About Hidden Hotel Fees • Discover the Truth About Bullfights in Spain
Everybody hates making mistakes. And the thought of making mistakes we’re unaware of makes for a compelling headline.
39. [number] Common [topic] Mistakes (and How to Avoid Them)
Examples: • 5 Common Language Mistakes (and How to Avoid Them) • 7 Common “Money” Mistakes While Traveling (and How to Avoid Them)
40. [blank] Mistakes You Should Avoid (but don’t…)
Examples: • 37 Travel Writing Mistakes You Should Avoid (but don’t…) • 10 Cultural Mistakes You Should Avoid in Asia (but don’t…)
41. 7 Ways To Screw Up [blank]
Examples: • 7 Ways to Screw Up Your Honeymoon • 7 Ways to Screw Up A Trip To Nicaragua
42. WARNING: [potential mistake or threat]
Examples: • WARNING: Switzerland Will Kill Your Budget (Here’s How to Save It…) • WARNING: Be Very Careful In Angola
43. [blank] Mistakes That Make You [blank]
Examples: • 10 Language Mistakes That Make You Look Dumb • 5 Booking Mistakes That Make You Pay Extra
44. [number] Bad Habits That [blank] and [blank]
Examples: • 7 Bad Habits That Travel Writers and Bloggers Have • 5 Bad Traveling Habits That Cost You Money and Wastes Your Time
Lies. The very word hurts, doesn’t it? By placing it in your headline, you’re letting your reader know they’ve been lied to… and you’re here to set the record straight.
45. The Shocking Truth About [blank]
Examples: • The Shocking Truth About Guidebooks • The Shocking Truth About Immunizations in Africa
46. [number] Things [authority] Won’t Tell You
Examples: • 7 Things Your Travel Agent Won’t Tell You • 5 Things Cruise Lines Won’t Tell You
47. Can You Really Trust [authority]?
Examples: • Can You Really Trust Your Travel Agent? • Can You Really Trust Lonely Planet?
48. Lies [People/Company] Like to Tell
Examples: • 5 Lies Online Travel Agencies Love to Tell • 7 Lies Frequent Flyer Programs Love to Tell
49. 11 Reasons [blank] Sucks
Examples: • 11 Reasons Disneyland Sucks • 5 Reasons American Airlines Sucks
People worry more about losing what they have than getting more. Put bluntly, fear is more compelling than greed. These headlines promise to protect readers from future maladies.
50. 9 Ways to Protect Yourself From [something bad]
Examples: • 9 Ways to Protect Yourself From Malaria • 9 Ways to Protect Yourself From Getting Robbed at Gunpoint in Jamaica
51. Alert: The New [blank] Scam to Look Out For
Examples: • Alert: The New Credit Card “Miles” Scam to Look Out For • Alert: The New Indian Bus Scam to Look Out For
52. 9 [blank] You Should Never [blank]
Examples: • 9 Immunizations You Should Never Get • 5 Things You Should Never Tell An Irishman
53. Dealing With [blank]: 7 Steps to [blank]
Examples: • Dealing With Traveler’s Diarrhea: 7 Steps To Plug Up and Move On • Dealing With Theft: 7 Steps to Protect Yourself
54. If You’re Not Worried About [blank]… You Should Be
Examples: • If You’re Not Worried About Nepal’s Over-development… You Should Be • If You’re Not Worried About Increased Airport Security… You Should Be
55. The 7 Deadly Sins of [blank]
• The 7 Deadly Sins of Travel Blogging • The 7 Deadly Sins of Tour Groups
Your readers have problems. Some they know about… others they don’t. Offer solutions in your headline and deliver them in your post.
56. Get [blank]! 7 Methods That Really Work
Examples: • Get The Cheapest Flights! 7 Methods That Really Work • Get Fit While Traveling! 5 Methods That Really Work
57. Get Rid of [problem] Once and For All
Examples: • Get Rid of Overpriced Car Rentals Once and For All • Get Rid of Jet Lag Once and For All
58. 101 [blank] for [blank]
Examples: • 101 Proven Headlines For Travel Blogs • 101 Resources For Saving Money On Your Next Trip
59. Are You Still [blank]? Your Questions Answered…
Examples: • Are You Still Baffled By Air Passes? Your Questions Answered… • Are You Still Confused About Travel Insurance? Your Questions Answered…
Quick and Easy
Sometimes you just want results. The following headlines promises just that…
60. How to Hack [topic]
Examples: • How to Hack Napa: World-Class Wines on a Beer Budget • The Ultimate Travel Hacking Guide
61. The One Thing You Must Do in [Place]
Examples: • The One Thing You Must Do In Rome • The One Thing You Must Eat in Asia (But Are Afraid To)
62. The 5 Words That Will [blank]
Examples: • The 5 Words That Will Save Your Life in Angola • The 5 Words That Will Let You Drink for Free In Napa
63. How to [blank] In One Day
Examples: • How to See Paris’s Best Museums in One Day • How to Speak Basic Spanish in One Day
64. Can’t Keep Up? 7 Ways to Simplify [blank]
Examples: • Can’t Keep Up? 7 Ways to Simplify Business Travel • Can’t Keep Up? 7 Ways to Simplify Booking Online
65. 5 Steps to [benefit]
Examples: • 5 Steps to “Do” Eastern Europe • 5 Steps to Safe Travel With Kids
66. [blank]: The Quick and Easy Way
Examples: • Flight Upgrades: The Quick and Easy Way • Eurail Passes: The Quick and Easy Way
67. [number] Ways to [benefit] Without [common problem]
Examples: • 7 Ways to Eat in Switzerland Without Breaking Your Budget • 5 Ways to Explore L.A. Without Getting Shot
68. 7 Simple Ways to [blank]
Examples: • 7 Simple Ways to Travel Europe for Less • 9 Simple Ways to Plan Your Dream Trip
These headlines announce what’s happening now. They’re a great way to position something you’ve recently done (e.g. created a new product, won an award or launched a new website). Alternatively, you can cite something in the news and use that as your lead. For example…
69. New Study Reveals [Benefit]
Examples: • New Study Reveals Travelers Have More Sex (But Shower Less) • New Study Reveals Top 10 Healthiest Countries
70. Introducing [new product, discount, etc.)
• Introducing Travel Blogger Academy's New Writer: Me • Introducing Travel Blogging 101
71. You’re Invited To [blank]
Examples: • You’re Invited To Party With Us In Thailand! • You’re Invited To Save 20% On Your Next Flight With RyanAir
72. FREE: [useful information and/or discounts]
Examples: • FREE: Best Pictures of Dangerous Places • FREE: The Ultimate Guide to South America
If you’ve come this far, you realize many headlines use numbers. There’s a very good reason for that: they work. Numbers make your headline specific, and tell the reader if the article will be a quick read (5 Reasons to…) or an in-depth resource (101 Headlines…). A word on numbers: use odd numbers when possible. They tend to stick in people’s heads better (with the exception of the classic “Top 10″ lists).
73. 9 Ways to [blank]
Examples: • 9 Ways to Travel From Europe to Asia • 5 Ways to See Machu Pichhu
74. The Top 10 [blank]
Examples: • The Top 10 Countries for Backpacking • The Top 10 Rivers for Rafting
75. 7 Reasons Why [blank]
Examples: • 7 Reasons Why Ko Phi Phi Is Overrated • 9 Reasons Why Argentines Are Sexy
76. 5 [blank] (But [blank]) Things to Do in [blank]
Examples: • 5 Fun (But Slightly Naughty) Things to Do in Russia • 5 Incredible (But Crazy) Things to Do in Bangkok
77. 51 [blank] to See/Do Before You Die
Examples: • 51 Foods to Eat Around the World Before You Die • 75 Monuments to See Before You Die
78. 5 Little Known (but [blank]) Things to Do In [Location]
Examples: • 35 Little Known (But Delicious) Indian Dishes • 7 Little Known (But Gorgeous) Beaches in Australia
79. 15 [blank] I Learned in [blank]
Examples: • 15 Life Lessons I Learned in Africa • 7 Wines I Learned to Love in Argentina
80. [blank]: 21 Practical Tips
Examples: • Visiting Israel: 21 Practical Tips • Burning Man: 15 (Im)Practical Tips
Nowadays we binge on information but starve for knowledge. Including a “why” in your headline promises an explanations… not “just the facts”.
81. Why I Hate [blank]
Examples: • Why I Hate Stereotypes About Americans • Why I Hate France… But Love the French
82. Why I Won’t Visit [place] Again
Examples: • Why I’ll Never Return to Vietnam • Why I Won’t Visit Nicaragua Again
83. Why I’ll Never Live in [place]
Examples: • Why I’ll Never Live in San Francisco • Why I’ll Never Live in Sydney (But Did, Anyways)
84. 5 Shocking Reasons Why [blank]
• 5 Shocking Reasons Why the Japanese Live So Long • 7 Shocking Reasons Why Greece Is My Favorite Country
85. 7 Reasons Why You’ll Love [place]
Examples: • 7 Reasons Why You’ll Love Antigua, Guatemala • 9 Reasons Why You’ll Love Melbourne
Everyone wants to be better at something. Look better, cook better, feel better… whatever. Promise to improve your readers by using the following headlines…
86. How [blank] Makes You A Better [blank]
Examples: • How Travel Makes You A Better Person • How Buenos Aires Makes You A Better Lover
87. Do You Have the [blank] to [blank]?
Examples: • Do You Have the Courage to Raft the Amazon? • Do You Have the Brains to Speak 9 Languages?
88. Why You Can’t [blank] (and What to Do About It)
Examples: • Why You Can’t Afford Europe (and What to Do About It) • Why You Can’t Speak Like A Local (and What to Do About It)
89. [Location]: The 5 Must-See Attractions
Examples: • New Zealand: The 5 Must-See Attractions • Kyoto: The 5 Must-See Attractions for Art Lovers
90. [blank] You Can Be Proud Of
Examples: • How to Take Photos You Can Be Proud Of • Travel Pieces You Can Be Proud Of
91. Where [blank] Should Go (But Don’t)
Examples: • Where Surfers Should Go (But Don’t) • Where Adrenaline Junkies Should Go (But Don’t)
92. The Art of [blank]
Examples: • The Art of Budget Travel: How to See the World For Less • The Art of Languages: How to Start Speaking From Day One
93. Treat Yourself to [blank] in [blank]
Examples: • Treat Yourself to La Dolce Vita in Italy • Treat Yourself to These 9 Luxury Destinations
94. Take Advantage of [blank]
Examples: • Take Advantage of These Special Cruise Discounts! • Take Advantage of These Summer Getaways!
From travel planning to blogging, people need help. By creating a blueprint or guide you provide your readers with the definitive resource on a subject. For example…
95. The Beginner’s Guide to [blank]
Examples: • The Beginner’s Guide to Eastern Europe • The Beginner’s Guide to English Pub Etiquette
96. Yours Free: A Cheat Sheet for [blank]
Examples: • Yours Free: A Cheat Sheet to Frequent Flyer Programs • Yours Free: A Cheat Sheet to Basic Phrases Around the World
97. Announcing [blank]: A Simple Blueprint for [blank]
Examples: • Announcing “Travel Blogging 101″: A Simple Blueprint For Building and Launching A Profitable Travel Blog • Announcing “Surf and Turf”: A Simple Blueprint for Surfing Your Way Around the World
98. The Ultimate Guide to [topic]
Examples: • The Ultimate Guide to Asia • The Ultimate Guide to North American Roadtrips: Where to Go, What to See and How to Get There
99. [blank]: The Ultimate Checklist
Examples: • Long Term Travel: The Ultimate Checklist • What to Do in Spain: The Ultimate Checklist
100. The No-Nonsense Guide to [blank]
Examples: • The No-Nonsense Guide to Traveling With Kids • The No-Nonsense Guide to Beirut
101. The Step-by-Step Guide to [blank]
Examples: • The Step-by-Step Guide to the Louvre • The Step-by-Step Guide to Sydney
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