Jonathan Bates

(612) 578 0222 jonathan@jonbatesdesign.com

Presentation of Design Work, Site Architecture & Branding
Revised March 2009
More portfolio and client information at www.jonbatesdesign.com

Jonathan Bates

(612) 578 0222 jonathan@jonbatesdesign.com

My Background
6 years experience at CNET Networks  1996-1998, Director of Multimedia  2001-2003, Design Director (Commerce, All Network Sites) Roles/Responsibilities  Manage creative + production staff (4-30+)  Oversee sub-brand designs, redesigns & daily production for 13 properties worldwide  Develop & design new commerce systems
May 09 Revision
Jonathan Bates (612) 578 0222 jonathan@jonbatesdesign.com

My Background
@Home Network  Senior Producer, Multimedia Roles/Responsibilities  Produced daily broadband video content for 1.2 million subscriber portal  Managed production staff and videographers  Responsible for content syndication relationships with CNN, Bloomberg, NBC…
May 09 Revision

Jonathan Bates

(612) 578 0222 jonathan@jonbatesdesign.com

My Background
Jon Bates Design
 Creative Director

Roles/Responsibilities
 Multimedia and dynamic Flash, AIR and Silverlight

content
 Branding solutions and web development for

small and medium-sized clients  Commerce integration
 Production systems integration and training  Content planning & site architecture
May 09 Revision
Jonathan Bates (612) 578 0222 jonathan@jonbatesdesign.com

Jonathan Bates

(612) 578 0222 jonathan@jonbatesdesign.com

Web user experience / UI / design
Designs, concepts and projects by Jonathan Bates

Jonathan Bates

(612) 578 0222 jonathan@jonbatesdesign.com

eCatalog Best 100 Products
eCatalog is a product directory system viewable on- or offline.
 Tight page load restrictions  Vendor-maintained product required

intuitive content production tools
 Commerce solution for CNET allowed

vendors to distribute and maintain product while delivering click-through revenue back to CNET
 End product generated major revenue

for advertisers and CNET Networks

Portfolio / Site design + User experience
May 09 Revision
Jonathan Bates (612) 578 0222 jonathan@jonbatesdesign.com

Apple eMac Retailer Toolkit
The Retailer Toolkit was an online system for sales team product training
 Watch-and-Quiz format highlighted

selling points, specs and more
 Test results sent to store manager,

then sent for aggregation by Apple
 Apple was ensured greater

consistency in sales practices and retail proficiency
 Retail managers able to measure staff

proficiency and target re-training

Portfolio / Site design + User experience
May 09 Revision
Jonathan Bates (612) 578 0222 jonathan@jonbatesdesign.com

CNET Reviews site redesign
‘Reviews’ is the primary commerce engine and revenue producer for CNET
 Redesign included new commerce

back-end, new ad system & new network-wide common templates
 Needed to improve user & vendor

experience without confusing them
 Business-critical redesign: failure

would cripple revenue network-wide
 Site traffic and click revenue both

improved beyond target goals

Portfolio / Site design + User experience
May 09 Revision
Jonathan Bates (612) 578 0222 jonathan@jonbatesdesign.com

Solonis Portal redesign
The Portal is a total-business interface for sales, inventory and reporting
 Existing product was clunky and

unintuitive, causing user complaints
 New UI and architecture used familiar

icon and common UI tools
 Introduced new ‘Help’ system and

running ‘Tips’ footer to educate user
 Main navigation stayed consistent,

allowing users to feel grounded

Portfolio / User interface (application)
May 09 Revision
Jonathan Bates (612) 578 0222 jonathan@jonbatesdesign.com

Solonis Portal redesign
The Portal is a total-business interface for sales, inventory and reporting
 Existing product was clunky and

unintuitive, causing user complaints
 New UI and architecture used familiar icon

and common UI tools
 Introduced new ‘Help’ system and running

‘Tips’ footer to educate user
 Main navigation stayed consistent, allowing

users to feel grounded

Portfolio / User interface (application)
May 09 Revision
Jonathan Bates (612) 578 0222 jonathan@jonbatesdesign.com

Solonis Portal redesign
The Portal is a total-business interface for sales, inventory and reporting
 Existing product was clunky and

unintuitive, causing user complaints
 New UI and architecture used familiar

icon and common UI tools
 Introduced new ‘Help’ system and

running ‘Tips’ footer to educate user
 Main navigation stayed consistent,

allowing users to feel grounded

Portfolio / User interface (application)
May 09 Revision
Jonathan Bates (612) 578 0222 jonathan@jonbatesdesign.com

HP Change internal promotion
HP staff worldwide needed to be included in the roll-out of HP’s new ads
 Online web format replaced previous

print brochure approach, resulting in significant budget savings
 Tracking system gave HP metrics on

internal awareness, which brochures did not offer
 Online format allowed tweaking and

revisions; brochure required 6-12 weeks advance for printing

Portfolio / Site design + User experience
May 09 Revision
Jonathan Bates (612) 578 0222 jonathan@jonbatesdesign.com

ZDNet worldwide redesign
CNET acquired ZDNet in 2001, requiring the rebuild of all properties worldwide to work with ad, content and analysis systems at CNET  Conversion of 5+ years static pages to

dynamic publishing system pages
 Conversion of unmanaged sites to

common network-wide templates
 Integration with CNET ad & analysis

while keeping previous ZD ‘buys’ online
 6 month timeline, business critical

Portfolio / Site design + User experience
May 09 Revision
Jonathan Bates (612) 578 0222 jonathan@jonbatesdesign.com

HotGigs site launch design
Contract staffing site needed new brand, site design & marketing campaign
 Wide range of visitors required UI

with ‘fast-track’ tools for savvy users and simple tools for newer users
 Formidable competition meant

HotGigs had to offer unique tools, services and approach
 New product launch included

publishing system and analysis integration, all during development

Portfolio / Site design + User experience + Brand development
May 09 Revision
Jonathan Bates (612) 578 0222 jonathan@jonbatesdesign.com

HotGigs site launch design
Contract staffing site needed new brand, site design & marketing campaign
 Wide range of visitors required UI

with ‘fast-track’ tools for savvy users and simple tools for newer users
 Formidable competition meant

HotGigs had to offer unique tools, services and approach
 New product launch included

publishing system and analysis integration, all during development

Portfolio / Site design + User experience + Brand development
May 09 Revision
Jonathan Bates (612) 578 0222 jonathan@jonbatesdesign.com

iFeel RapidChart patient tool
PC-based and mobile application for clinic patient records management, charting and history review
 Created in Silverlight and

Sharepoint 2007
 Mobility of application allowed use

on office computers, PDAs, Smartphones and as a widget
 Built on 128-bit secure DES-grade

architecture
 Encrypted database feeds via XML

Portfolio / Site design + User experience + Brand development
May 09 Revision
Jonathan Bates (612) 578 0222 jonathan@jonbatesdesign.com

Mark Farina record release
Site to accompany release of new album by major San Francisco record producer
 Created ‘Air Farina’ concept as

homage to old-style airline safety guides
 Client was so pleased with concept

that album was renamed ‘Air Farina’ and new song written with same name

Portfolio / Site design + User experience + Brand development
May 09 Revision
Jonathan Bates (612) 578 0222 jonathan@jonbatesdesign.com

Sabri Properties rebranding
Property developer with ‘image problem’ needed to rebrand & educate
 Refocused site content around

community involvement and donations, which had not been widely publicized
 Many images from communities

where Sabri developed, to give current residents sense of ownership
 Press section revamped and included

photos and bios highlighting good

Portfolio / Site design + rebranding
May 09 Revision
Jonathan Bates (612) 578 0222 jonathan@jonbatesdesign.com

ChickFlick Productions site
Site for independent film release “See How They Run”, a documentary about the mayoral race in San Francisco.

Portfolio / Site design + User experience + Brand development
May 09 Revision
Jonathan Bates (612) 578 0222 jonathan@jonbatesdesign.com

Jiwire.com site design
New launch site for provider of highspeed wireless Internet information, products and services

Portfolio / Site design + User experience + Brand development
May 09 Revision
Jonathan Bates (612) 578 0222 jonathan@jonbatesdesign.com

Jonathan Bates

(612) 578 0222 jonathan@jonbatesdesign.com

Presentation design / print projects
Designs and concepts by Jonathan Bates

Jonathan Bates

(612) 578 0222 jonathan@jonbatesdesign.com

Presentation design
Walker Art Center /HGA Architects
Presentation for donors and foundation

May 09 Revision

Jonathan Bates

(612) 578 0222 jonathan@jonbatesdesign.com

Presentation design
Entry House, Inc.
Presentation for non-profit human services organization

May 09 Revision

Jonathan Bates

(612) 578 0222 jonathan@jonbatesdesign.com

Presentation design
Sabri Properties
New construction presentation for city review and community impact meetings

May 09 Revision

Jonathan Bates

(612) 578 0222 jonathan@jonbatesdesign.com

Presentation design
Sabri Properties
New construction presentation for city review and community impact meetings

May 09 Revision

Jonathan Bates

(612) 578 0222 jonathan@jonbatesdesign.com

Jonathan Bates

(612) 578 0222 jonathan@jonbatesdesign.com

Identity design & brand building
Designs and concepts by Jonathan Bates

Jonathan Bates

(612) 578 0222 jonathan@jonbatesdesign.com

Identity & Brands
Echezeaux Restaurant
Total identity system

May 09 Revision

Jonathan Bates

(612) 578 0222 jonathan@jonbatesdesign.com

Identity & Brands
Foreign Cinema Restaurant
Logo design and ad campaign

May 09 Revision

Jonathan Bates

(612) 578 0222 jonathan@jonbatesdesign.com

Identity & Brands
ChickFlick Productions
Logo design and identity system

May 09 Revision

Jonathan Bates

(612) 578 0222 jonathan@jonbatesdesign.com

Identity & Brands
101Blu restaurant
Logo design and identity system

May 09 Revision

Jonathan Bates

(612) 578 0222 jonathan@jonbatesdesign.com

Jonathan Bates

(612) 578 0222 jonathan@jonbatesdesign.com

Other design and ad development
Designs and concepts by Jonathan Bates

Jonathan Bates

(612) 578 0222 jonathan@jonbatesdesign.com

Advertising design
California Freedom Coalition
2002 campaign for bus-stop ads by anti-Iraq war organization for worldwide protest

May 09 Revision

Jonathan Bates

(612) 578 0222 jonathan@jonbatesdesign.com

Advertising design
3M Corporation
Ad campaign for new industrial fire barrier product line

May 09 Revision

Jonathan Bates

(612) 578 0222 jonathan@jonbatesdesign.com

Brand design
IMPOSSIBLE FABRICS
Rebranding, ad campaign & corporate collateral system

May 09 Revision

Jonathan Bates

(612) 578 0222 jonathan@jonbatesdesign.com

Broadcast design & production
Fox TV 1999 Emmy Awards
Segment for Emmy Awards show
(Concept producer; designer; motion graphics supervisor)

May 09 Revision

Jonathan Bates

(612) 578 0222 jonathan@jonbatesdesign.com

Jonathan Bates

(612) 578 0222 jonathan@jonbatesdesign.com

Thank you for your interest!

Jonathan Bates
jonathan@jonbatesdesign.com www.jonbatesdesign.com
Online resources:
Resume (PDF)

(612) 578 0222
Jonathan Bates

Send email
(612) 578 0222 jonathan@jonbatesdesign.com

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