Mayor Alvin Brown First Year Accomplishments
Goal: Make Government as Effective and Efficient as Possible

Worked with City Council to close a $58 million shortfall to balance the FY12 budget without increasing taxes or fees or dipping into city reserves.

Reduced government size by more than 200 positions, including 50 mayoral appointees, as part of overall restructuring that has reduced payroll by nearly $1 million biweekly.

Launched a government reform plan with the 16-1 backing of City Council that has saved taxpayers $1.3 million and counting as the administration prepares for the FY13 budget.

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Concluded long-standing negotiations with the Fraternal Order of Police and reached agreement on a contract that will save taxpayers $20 million over the next three years. Held 21 meetings in city parks between February and May 2012 where nearly 2,000 city employees spoke candidly about their ideas to enhance efficiency in city departments.

Reached a tentative agreement with the local American Federation of State County and Municipal Employees (AFSCME) union on a new contract that will save taxpayers approximately $1.3 million annually – for a total of nearly $4 million – over the next three years if ratified by the union membership and City Council.

Reduced taxpayer expenses for top administrative staffing by bringing in a Chief Administrative Officer, Education Commissioner, Public-Private Partnerships Officer and Economic Development team through local “executive-on-loan” agreements costing taxpayers just $1 annually. Mayor Brown was recognized at a Bloomberg Philanthropies event in April for executive-on-loan staffing as an innovation in government.

Created the Office of Public Private Partnerships to build relationships, develop funding sources and optimize use of publicly owned real estate. Appointed a Florida Blue executive, Renee Finley, to lead the office in a $1-a-year executive-on-loan agreement.

Unveiled more than $7 million in funding commitments from the Jacksonville Jaguars, Florida Blue, Wells Fargo, CSX, Terrell Hogan and Farah & Farah during a May 11 event with former President Bill Clinton. The money will go to programs to benefit veterans, education, parks, Downtown revitalization and neighborhood stabilization. Led efforts to make Jacksonville the first Florida city, and one of only eight nationally, to receive an IBM Smarter Cities grant, in which IBM provides consulting and technical services (approximate $400,000 value) at no cost to help revitalize Downtown. Encouraged philanthropic efforts that generated more than $100,000 to host the annual Martin Luther King, Jr. Parade and the Light Parade at no cost to taxpayers. Streamlined senior management at the Jacksonville Fire Rescue Department (JFRD) by 25% and redesigned JFRD ambulances to save 50% on vehicle cost while also reducing maintenance and improving fuel economy.


Work with Businesses to Grow Jobs and the Local Economy

Streamlined city economic development functions by transforming the Jacksonville Economic Development Commission into the Office of Economic Development. Secured unanimous approval from City Council and both houses of the Florida Legislature to move forward with an executive-driven structure reporting directly to the mayor that would more aggressively recruit high-wage jobs while strengthening the focus on sports, entertainment, and special events. Met personally with Gov. Rick Scott to explain the plan before the governor signed legislation enabling it to move forward.


Worked closely with City Council, Gov. Rick Scott, and the Jacksonville Regional Chamber of Commerce to encourage BI-LO Holdings to combine corporate headquarters with Winn-Dixie in Jacksonville. The move added 100 high-wage jobs, preserved nearly 900 more and is expected to generate approximately $93 million in capital investment. Saw unemployment decline by nearly three percentage points as 2,930 new jobs in medical research, aviation, manufacturing and industrial food processing came on line. Met with companies including Web.com, GE Capital, National Healing, and Kaman Aerospace to encourage further job creation. Supported city participation in incentive deals that created 574 jobs at Medtronic (175), KCI Aviation (30), The Bruss Co. (200), Global Software Services (30), Caterpillar Work Tools (39) and BI-LO (100). Named chair of the U.S. Conference of Mayors’ Metro Ports and Exports Task Force in August 2011 and hosted at least 70 local leaders including mayors, port directors and trade specialists in Jacksonville in February 2012 to develop a national agenda that expands exports, improves infrastructure and modernizes ports. The discussions resulted in a detailed resolution adopted by the full U.S. Conference of Mayors in June 2012 urging Congress to invest in ports and develop a national freight policy. Created Mayor’s Business Builder, a program focused on developing a more robust small business economy in Jacksonville by exposing entrepreneurs to expert resources. The first sessions were hosted in February 2012 and May 2012. Partnered with U.S. Small Business Administration Chief Administrator Karen Mills at the Mayor’s Business Builder with a memorandum of understanding to bring an SBAcertified “micro-lending” program to Jacksonville for small business loans up to $50,000. Worked with City Council to encourage EverBank’s efforts to relocate 1,500 employees Downtown in a move that will fill 270,000 square feet of office space in the AT&T Tower (to be renamed EverBank Center) and also is expected to generate an additional 200 jobs through a city incentive package calling for $5.15 million in tax refunds. Met with U.S. Transportation Secretary Ray LaHood to help secure a $10 million Transportation Improvement Generating Economic Recovery (TIGER) grant for JAXPORT to work with CSX in building an intermodal container transfer facility that will reduce air pollution and wear-and-tear on the roads by moving cargo to rail. Partnered with CSX, the Jacksonville Regional Chamber of Commerce and Jacksonville’s colleges and universities to create Leaders in Training, a professional


mentoring program that paired an inaugural class of 15 college-age juniors and seniors with Jacksonville’s business leaders to grow the city’s talent pool. • Advocated for Jacksonville as a site for national conferences, such as the American Bar Association’s 2012 Equal Justice Conference that drew more than 600 people to the Hyatt Regency Jacksonville Riverfront Hotel May 17-19.


Build a Better Education System and Improve Our Public Schools

Appointed the city’s first ever education commissioner, Dr. Donnie Horner, an executive-on-loan for $1-a-year from Jacksonville University. Through the education commissioner, the mayor reached out to dozens of schools, thousands of students and constituents and numerous stakeholders as part of a mission of advocacy, engagement, partnership and action to increase quality in education and workforce development.

Helped to secure approximately $200,000 in private commitments to preserve JROTC programs for nearly 500 students at four Jacksonville public high schools: Englewood, Mandarin, Raines and Wolfson. Also assisted efforts to secure funds to save 25 middle school football programs in Jacksonville.

Added approximately 600 citizens to the city’s school-based mentoring ranks by launching Mayor’s Mentors, which at no cost to taxpayers in partnership with a host of community organizations including United Way Northeast Florida, Big Brothers Big Sisters of Northeast Florida, The Bridge of Northeast Florida, Communities In Schools of Jacksonville, Duval County Public Schools, The Jacksonville Children’s Commission, Take Stock In Children, Duval County Public School’s “Read it Forward Jax” program, Jack & Jill of America, Inc. Jacksonville Chapter, the Jacksonville Kappa League, Northside Community Involvement, Inc., the First Coast Hispanic Chamber of Commerce and the Asian American Chamber of Jacksonville.

Launched Learn2Earn, an initiative in which more than 200 high school students (with a strong focus on free/reduced lunch students) will spend a week on a local college campus, participating in classes and work-study jobs. Learn2Earn comes at no cost to taxpayers because of a successful effort to raise private funds and develop partnerships with Teach for America and Jacksonville colleges and universities. In the first year, students were based at Jacksonville University and the University of North Florida with scheduled day trips to Edward Waters College and Florida State College at Jacksonville.


Partnered with the Indo-U.S. Chamber of Commerce of Northeast Florida and financial aid directors at Jacksonville’s four colleges and universities to assist aspiring college students and approximately 100 families in completing the Free Application for Federal Student Aid (FAFSA) at no cost during seven workshops throughout Jacksonville. Joined efforts to boost performance at Andrew Jackson High School and Matthew Gilbert Middle School as a founding board member for the Jacksonville chapter of City Year, an international mentoring program that has helped 1.1 million young people develop confidence and a better grasp on fundamental academics since its inception in 1988.

Led efforts for Jacksonville MoneyWi$e Week, a financial education partnership to conduct 204 free classes on a wide variety of personal financial topics with 265 volunteers (working a total of 14,026 volunteer hours) for 4,942 participants.

Advocated successfully for the Jacksonville Children’s Commission to receive a fouryear Wallace Foundation grant worth up to $765,000 to strengthen after-school programs.

Supported and facilitated public-private partnerships and corporate sponsorships, including the donation of 10 pallets of school supplies from Wal-Mart at Normandy Boulevard, a $5,000 grant from BAE Systems for tech support at Lee High School, a $5,000 donation from Fifth Third Bank to the Jacksonville Youth Crisis Center and the opening of a VyStar Credit Union branch to boost financial education at Wolfson High.

Received an Honorary Doctorate from Jacksonville University. Gave 2012 spring commencement speeches at Jacksonville University, Edward Waters College and Florida State College at Jacksonville.


Ensure that Jacksonville is the Most Military Friendly City
Elevated military and veterans affairs to a cabinet position and hired a retired two-star admiral, Victor Guillory, to serve the position and build a stronger bridge between City Hall and the roughly 240,000 Jacksonville residents who claim a direct connection to the military through active or reserve duty or as a guardsman or veteran. Launched Jobs for Veterans, a public-private partnership among City Hall, the Jacksonville Military Veterans Coalition and nearly 80 companies that exposes veterans to job opportunities and educates employers on the benefits of hiring veterans.


The program was awarded Pro Patria honors for best practices in business by the Florida chapter of Employer Support of the Guard and Reserve in June 2012.

Increased efforts to care for the estimated 25 percent of Jacksonville’s homeless who are veterans by winning a $218,000 grant from the Department of Labor, committing to a Day Center for employment resources and making a call to action among the faith based community at the mayor’s Interfaith Celebration Breakfast.

Worked with City Council as well as state and federal lawmakers to advocate for Jacksonville’s military installations, including an aggressive buildup at Naval Station Mayport that will begin in 2013 as the USS New York relocates from Norfolk, Va., a move that will bring a crew of 360, plus families. The USS Iwo Jima and the USS Fort McHenry will follow the USS New York to arrive in Mayport from Norfolk in 2014.

Increased outreach by visiting the Wounded Warrior Project office, speaking at deployment for more than 300 Florida National Guard Aviators (Detachment 1, Company B, 1204th Aviation Regiment, and 1st Battalion, 111th Aviation Regiment) and welcoming home forces for the 125th Fighter Wing of the Florida Air National Guard.

Welcomed a $60 million expansion to Naval Hospital Jacksonville, a $40 million capital improvement to Naval Air Station Jacksonville to build the world’s only Poseidon training facility, and a two-story, 133,500-square-foot Jacksonville VA Outpatient Clinic in Springfield expected to serve 35,000 Jacksonville-area veterans.

Set a stronger tone for both military relations and major sporting events that secured commitments from the Florida Gators and Georgetown Hoyas to play the annual NavyMarine Corps Classic college basketball game on base with national television coverage at Naval Station Mayport on Nov. 9, 2012.

Developed plans to open a daytime center to provide employment resources to the homeless, especially to help the estimated 25 percent of veterans living without shelter. The center is expected to open in 2013 in partnership with Jacksonville Sheriff’s Office, ICARE and homeless service providers.


Welcomed Secretary of the Navy Ray Mabus to City Hall twice in three months to host major decisions about fleet growth at Naval Station Mayport that will benefit the local economy and housing markets as Navy personnel and families move to Jacksonville.

Welcomed Secretary of Veterans Affairs Eric Shinseki to City Hall to participate in a roundtable to focus on innovative ideas in the workforce and quality of life for veterans that helped to refine the mayor’s plans for the Jobs for Veterans program.

Attended the Robin Hood Veterans Summit in New York by invitation from broadcaster Tom Brokaw to explain at the national level the emerging best practices in City Hall-military relations taking place in the Brown Administration.


Enhance Our Quality of Life

Designated 12 new kayak and small watercraft launch sites in December 2011 along the St. Johns River and tributaries to bring the number of public launch sites for motorized and/or non-motorized watercraft up to 44. Eight of the newly designated sites are on the St. Johns with two on the Trout River and one each on the Ribault and Ortega Rivers.

Unveiled a new parks initiative in June 2012 to improve trail access and signage on 45 miles of current trails and create 3.5 miles of new trails at city parks, designate 10 new kayak and small watercraft launch sites on the St. Johns River, its tributaries, and the Intracoastal Waterway, and expand the Waterproof Jacksonville water safety program to ensure swimming lessons citywide.

Created a high-level position for sports and entertainment to focus on attracting major events to Jacksonville that will generate crowds, create economic impact and refine Jacksonville’s image as a sports city for national and international audiences. The director was instrumental in efforts to draw nearly 45,000 fans to EverBank Field for a U.S. Soccer match and to secure the Navy-Marine Corps college basketball game scheduled for national television broadcast in November 2012.

Made Jacksonville the first site for Viva Florida 500 celebrations by hosting French dignitaries and Florida Secretary of State Ken Detzner for the 450th anniversary of French Huguenot Captain Jean Ribault’s landing in what became modern-day 7

Jacksonville. Created a website, Commemorate450.coj.net, to list historical resources and educate the public on Ribault’s arrival in 1562.

Supported public-private partnerships with the Cultural Council of Greater Jacksonville to restore Lee Adams’ mural Ribault’s Landing and install the mural at the Main Library. Partnered with Greenscape to plant a commemorative tree at Huguenot Memorial Park. Worked with Visit Jacksonville to host Jacksonville’s inaugural FRENCH Week, welcomed French Navy tall ships to Downtown, and facilitated the French government honoring two United States World War II veterans with France’s Legion of Honor.

Ensured preparation for, response to, and recovery from Tropical Storms Beryl and Debby in coordination with the Duval County emergency operations team. Launched JaxReady, an application for IPhone and Android that offers storm-related updates.

Worked with Edward Waters College and the Jacksonville Sheriff’s Office to save money for taxpayers and increase public safety by relocating a police substation to campus.

Gained technical assistance from the U.S. Department of Housing and Urban Development to help Jacksonville focus on regulations, funding and planning to curb homelessness and foreclosures while limiting pressure on city resources. Welcomed U.S. Housing and Urban Development Secretary Shaun Donovan to Jacksonville in April for a day of activities to educate city officials and participate in an open discussion about best practices for neighborhood sustainability. Hosted a summit on homelessness in Downtown Jacksonville, drawing discussion from the social service, nonprofit, faith-based, legal and law enforcement communities to develop a more coordinated effort to address the needs of the homeless population.

Reinvigorated City Hall’s relationship with elder populations by creating “Brown’s Excellent Senior Team” (BEST), an avenue to better connect with seniors through events like the Mayor’s Fish-a-Thon and the annual Holiday Party without cost to taxpayers.



Engage the Community

Partnered with Donna Deegan and the National Marathon to Finish Breast Cancer to launch Mayor Brown’s Challenge, a fitness program that trained more than 200 city employees to enter Donna’s downtown 5K event.

Spoke regularly to civic groups such as Rotary, Southside Businessmen’s Club, Meninak, service fraternities and sororities, and IMPACTJax to share vision and talk about new ideas for the city.

Appointed more than 250 community and business leaders to Transition Policy Committees to study city government in depth and identify best practices.

Through a series of meetings, established positive relationships with Florida state legislators in Tallahassee. Conducted a workshop with the Duval Legislative Delegation to discuss priorities and gain support on the City initiatives.

Promoted the Jacksonville Jaguars by urging civic and business leaders to buy tickets, hosting the “Ultimate TEALgate” party and hosting Touchdown Jacksonville meetings in the Mayor’s Office.

Expanded network for economic development through meetings with Jacksonville Regional Chamber of Commerce, Asian American Chamber of Commerce, First Coast Hispanic Chamber of Commerce and Indo/US of NE Florida Chamber of Commerce.

Participated in celebrations honoring the Jacksonville Giants and Jacksonville Sharks for their championship seasons.

Opened executive offices of City Hall to the community during a holiday open house to promote transparency in government. Visitors had the opportunity to tour the executive offices and pose for pictures sitting at the mayor’s desk.


Volunteered at Clara White Mission, Salvation Army and the Sulzbacher Center to serve holiday meals. Worked with Meals on Wheels program at St. Vincent’s Medical Center.

Met with a contingent of international lawmakers during the Transatlantic Legislators’ Dialogue to concentrate on global economic development.


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