Request for Proposals GiveMN Schools Program Campaign Coordination June 27, 2012

GiveMN Schools Program Background Since launching in 2009, GiveMN has revolutionized online giving in Minnesota by helping more than 6,200 nonprofits raise over $50 million. To help meet increasing school needs and streamline school fundraising efforts, GiveMN will offer its online fundraising tools to all Minnesota K-12 public schools beginning in the fall of 2012. Just as GiveMN has changed the giving landscape for nonprofits, GiveMN’s online giving tools have the potential to revolutionize school fundraising in Minnesota. GiveMN and its technology platform partner, Razoo, piloted this program with seven public schools in the spring of 2012. The schools participated in online training, designed and personalized their pages on, fundraised over a six-week period and received their disbursement checks. Schools raised funds during the pilot by experimenting with integrating the online giving tools into existing fund drives as well as creating unique student-driven efforts. All pilot participants agreed that GiveMN will offer much-needed tools for school fundraising and will help them raise critical resources for their schools. Starting in August, GiveMN will launch a statewide campaign to train schools and PTAs about online giving. All efforts will lead up to the November 15th Give to the Max Day event which will feature a media campaign and prizes to incent giving to K-12 schools. GiveMN seeks an organization or individual to coordinate the overall efforts of this campaign. The goals of the campaign are: 1. Create awareness and knowledge of GiveMN with schools throughout Minnesota and key stakeholders who fundraise on behalf of schools (e.g. PTAs, PTOs, school foundations). 2. By the end of 2012, at least 200 schools will have completed a training webinar for Give to the Max Day which will include creative fundraising ideas, best online practices and tools for managing their online giving.*

3. By the end of 2012, at least 100 schools will have an active presence on GiveMN (‘Active’ means they have administrative access to their GiveMN profile, have updated their page(s) and received a gift through GiveMN)* *This can include PTAs or another entity fundraising for a school.

Campaign Coordination Responsibilities: Provide strategic guidance on the school campaign Establish and oversee an action plan for school campaign with GiveMN Executive Director; execute majority of the action plan tactics Identify key stakeholders for school campaign Identify most effective means of communication with key stakeholders; work with GiveMN team to create key messages and high-quality collateral materials for school campaign Work with GiveMN team to create a live training and webinar series for schools to fundraise on GiveMN and prepare for Give to the Max Day Work with MN PTA Congress to create a tailored webinar for PTA fundraising on GiveMN and prepare for Give to the Max Day Attend education conferences and other outreach events as appropriate Document project successes, processes and results Manage project budget, ensuring maximum leverage of project resources

Essential Attributes Excellent project management capabilities Experience in major marketing campaigns, preferably in the education field Experience with live training and leading webinars Great written and oral communication capabilities Experience building trust-based relationships o Able to provide credibility with school partners who don’t know GiveMN o Able to cultivate and manage strong partnerships with multiple partners o Comfortable working with all types of people at all levels of organizations Capability to meet with key stakeholders and provide training throughout the state

Contract Structure and Budget The contract will be for approximately five months. We expect that the work may be variable, with fewer hours at the beginning and end of the contract and more ramping up to Give to the Max Day in September, October and November. We are assuming an average of 20 hours per week over the course of the contract for a not to exceed contract of $20,000. We need someone who can make the biggest success possible of the schools program working within this budget. Proposed Timeline June 27 July 13 July 16-20 July 23 Post RFP Proposal deadline Interview finalists, select contractor Start Date

Proposal Requirements Please include the following information in your proposal:
Why are you interested in partnering with GiveMN on this effort? How would you approach this project? Please include a high-level workplan including key steps, outcomes, and dates. Examples of 2-3 projects that demonstrate your related experience and effectiveness that include examples specific to: Cultivating and managing partnerships with a diverse group of organizations Managing a project budget that maximizes project resources Using digital technologies and social media tools Include at least one experience of running a communications campaign, with strong emphasis on engagement and action (preferably in the education field) For organizations, a statement of how you propose to assign and coordinate personnel on the project. For individuals, a statement on how you propose to structure your time and a description of any support staffing you would plan to use, if relevant. Names and contact info for 3 client references Any other information that you feel it is important to share. o o o o

Please email or send hard copy proposals by 5 pm on July 11 to: Dana Nelson Executive Director GiveMN 55 Fifth St. East, Suite 600 Saint Paul, Minnesota 55101-1797 You may direction questions to Dana at: or 651-325-4240

GiveMN reserves the right to reject all proposals. There is no expressed or implied obligation for the Foundation to reimburse responding firms for any expense incurred in preparing materials for this request. It is our intention to avoid any real or perceived conflict of interest. Agencies and any subcontractors, therefore, must not have any contractual relationship with any organization working in conflict with the mission and goals of GiveMN.
About GiveMN

GiveMN is a collaborative venture to transform philanthropy in Minnesota by growing overall giving and moving more of it online. GiveMN is a 501 (c)(3) supporting organization of the Minnesota Community Foundation. Many partners shaped GiveMN to build upon Minnesota’s strong tradition of philanthropy, including: The Blandin Foundation, The Otto Bremer Foundation, The Carlson Family Foundation, Central Minnesota Community Foundation, Ecolab Foundation, F.R. Bigelow Foundation, Greater Twin Cities United Way, HealthPartners, Initiative Foundation, The John S. and James L. Knight Foundation, The Minneapolis Foundation, Minnesota Community Foundation, The Mosaic Company, Northland Foundation, Northwest Minnesota Foundation, The Saint Paul Foundation, Securian Foundation, Southern Minnesota Initiative Foundation, Southwest Initiative Foundation, Target Foundation, UCare, West Central Initiative Foundation and the Women’s Foundation of Minnesota. For more information, visit

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