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By TIM RONALDSON

Business Trends
The last few years have been filled with
uncertainty for Richmond University Med-
ical Center, following its break as an inde-
pendent health system in 2007, but officials
believe a recent partnership with The Mt.
Sinai Hospital will help the health system
reach new heights.
RUMCs clinical affiliation with Mt. Sinai,
which was effective March 1, includes a se-
ries of initiatives the health center believes
will reshape the health-care landscape on
Staten Island delivering expanded, more ef-
fective, community-based primary and out-
patient care. The partnership will allow
RUMC to expand its physician network and
take advantage of services that Mt. Sinai
provides but RUMC does not specifically
sub-specialty areas, complex conditions and
tertiary care such as transplants, a Visiting
Doctors program, and cardiac care.
Mt. Sinai is one of the top academic med-
ical centers in New York City. It has a world-
class reputation, and our affiliation provides
both institutions with an opportunity to
learn and further improve patient care, said
Richard Murphy, president and CEO of
RUMC.
Hospitals across the state have begun to
organize themselves into larger health-care
systems for various reasons, said Murphy,
pointing to Staten Island University Hospital
being part of the North Shore Health System
as an example. The general thinking, he said,
is that there needs to be some level of scale in
the health-care field to function and prosper
in the future, and after a few years of strug-
gle, RUMC was finally ready to explore that
avenue.
RUMC released an RFP for clinical part-
nerships, and Murphy said they talked to a
number of different people and health sys-
tems that proposed a variety of partnership
types. In the end, though, the partnership
with Mt. Sinai was best, he said, because of
the tremendous amount of intellectual capi-
tal it can provide. In addition, the affiliation
will not be a straight financial takeover, but
rather a joint effort of the two health sys-
tems.
This relationship, if its going to succeed,
From the Chamber
It may sound boring, but the
Chamber is always working for you.
PAGE 18
JULY 2012
BITS & BYTES
A change in Bits and Bytes.
PAGE 6
COACHS CORNER
Make sure you have the right tool.
PAGE 14
HEALTH-CARE TRENDS
Feeling the heat.
PAGE 17
www.sibiztrends.com
JANET DUGO/Business Trends
Richmond University Medical Center President and CEO Richard Murphy (left) shakes
hands with Mt. Sinai Medical Center President and CEO Kenneth Davis as they announce a
major alliance between the two hospitals that will provide greater community-based
healthcare options on the north shore of Staten Island.
P r e - s o r t e d
S t a n d a r d
U S P o s t a g e
P A I D
W i l k e s - B a r r e , P A
P e r m i t 9 0
A match made for health care
RUMC, Mt. Sinai establish partnership to increase, improve care on Staten Island
please see RUMC, page 15
By TIM RONALDSON
Business Trends
Staten Islands Business Solu-
tions Center has been located on
the North Shore for the past two
years, but Mary Ellen Smyth
finds that most businesses in the
borough still dont know what it
does.
Smyth, who came on board as
the Centers director earlier this
year, is fully entrenched in chang-
ing that situation.
The Center provides services,
classes and advice to both exist-
ing and start-up businesses, all
free of charge. Until last month,
Staten Islands office was by-ap-
pointment only, but now that
staffing issues have been ad-
dressed, it will be open and avail-
able from 9 a.m. to 5 p.m. on week-
days.
My mission is to get out there
and let folks know who we are,
what we do and how we can help
them, Smyth said. We need to
service the whole Island. Now
that I have a team, those are our
marching orders.
The Center offers a wealth of
resources including business
planning courses, lease and con-
tract reviews, business structure
advice, recruitment services and
other educational resources.
Smyth said most of her clients
initially come to the Center look-
Islands Business
Solutions Center,
in partnership
with other
organizations,
provides a free
resource for
business owners
please see CENTER, page 20
A free
solution
for Island
companies
2 BUSINESS TRENDS JULY 2012
Members are fully licensed and insured.
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C H A P T E R
Drop us a line
Email: news@sibiztrends.com
Mail: Business Trends, 66 Willow Avenue, Staten Island, NY 10305
Jack Sipp Golf and Tennis Outing
FINE ART FOTOS/Special to Business Trends
At a dinner following the Richmond University Medical Center Jack
Sipp Golf and Tennis Outing at the Richmond County Country Club
were, from left: Dr. Srini Duvvuri; Dr. Ginny Mantello; Michael Jared
Mantello; Honoree and Recipient of The Jack L. F. Sipp Distinguished
Service Award, Dr. Michael Mantello; Sonya Bakshi; and Dr. Thomas
Forlenza.
Shadowing the prez
Special to Business Trends
Some local students got to spend time shadowing Borough President
James Molinaro and his staff, thanks to Con Edisons Youth & Poli-
tics program. Pictured, from left, are Michael Sadallah, Rachel
Aigen, Borough President Molinaro, Karolina Pyryez and Michael Kel-
ter.
4 BUSINESS TRENDS JULY 2012
That's what we're all about
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1190 Hylan Boulevard
Staten Island, NY 10305-1920
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Bernard Herold & Co., Inc. - A Name You Can Trust
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21st Century Business Woman
DANIEL KNAFO/Special to Business Trends
The West Brighton Community Local Development Corp. hosted its
annual 21st Century Business Woman Conference at the Staaten on
Forest Avenue. Participants engaged in a day-long series of seminars
and networking opportunities. This year, the first-ever Joann Regan
Leadership awards were presented to two local business women. Pic-
tured, from left, are Tracie Diggs, Carol DiMarco of Blue Label De-
sign, awardees Natalie Licini of Je Revele and Julie DeStefano of
Northfield Bank, WBCLDC Executive Director Angela DAiuto, Keith
Christiansen of Richmond County Savings Bank, Camille Millard of
Citibank and MaryAnn Piazza of Majestic Vending.
Mens Health Event
Special to Business Trends
Dr. Nachum Katlowitz, director of urology and director of male sexual
dysfunction and male infertility at Staten Island University Hospital,
addressed some of the more than 150 men who turned out for the
Ocean Breeze hospitals Mens Health Event held recently. The event
featured new treatments for their gender-specific health issues as
well as free prostate and stroke screenings. Among those also pre-
senting were Dr. Nicholas T. Karanikolas, director of Robotic Surgery
& Urologic Oncology; Dr. Vance Moss, urologist; Dr. Scott W. Bloom,
director of General & Minimally Invasive Colorectal Surgery; and Dr.
Abhilash Nambiar, radiation oncology.
in our opinion
6 BUSINESS TRENDS JULY 2012
66 Willow Avenue
Staten Island, NY 10305
347-682-4867
JANET WARREN DUGO
Publisher
TIM RONALDSON
Executive Editor
STEVE COPPOLA
Director
RICHARD GRADO
Director
ROBERT CUTRONA
Director
LAWRENCE RAMPULLA
Director
DAN McDONOUGH, JR.
Chairman
Business Trends is mailed each month to the
business and community leaders of Staten
Island. To be added to the mailing list, e-
mail janet@sibiztrends.com. To submit a
news release, email news@sibiztrends.com.
For advertising info, call 347-682-4867 or
email janet@sibiztrends.com.
The time is now!
Staten Island should get its fair share of the high-tech industry boom.
N
ew York City, under the
Bloomberg administration,
has been making bold moves
to establish itself as a major hub for
the high-tech industry.
An example is the development of a
Tech Triangle connecting the
DUMBO, Navy Yard and Downtown
areas of Brooklyn.
Another example is the much-bally-
hooed NYC Tech Campus that will be
operated by Cornell University and
the Technion Israel Institute of Tech-
nology.
On the heels of these efforts comes
the recent announcement of new ini-
tiatives to expand the citys broadband
connectivity, to support the growing
tech sector.
The goal is to get hundreds of build-
ings wired and certified over the next
two years, and to get tens of thousands
of permits issued more efficiently.
To that, we say Bravo!
This may be the way to drive the
much-desired development in St.
George that has been stalled for years.
The Teleport was designed to be the
high-tech hub in Staten Island, but
never took off, primarily, we believe,
because of its location and transporta-
tion issues in getting there.
That shouldnt be the case for St.
George.
Its got the kind of access to Manhat-
tan that has driven high-tech growth
in Brooklyn and Queens.
So we call on all local economic de-
velopment organizations, including
the Chamber of Commerce, the Staten
Island Economic Development Corpo-
ration, and the Downtown Staten Is-
land Council, along with our elected
officials, to grab this ball and run with
it.
Working together, Staten Island
should be able to put enough pressure
on the powers-that-be to get its fair
share of this high-tech connectivity
initiative.
The time is now!
By BILL DUBVOSKY
Situation
I appreciate the feedback, comments,
suggestions and ideas that readers have af-
forded me since starting this column in
2006. My vision was to act as your human
browser/server, by reviewing useful tech-
nology that businesspeople and profession-
als didnt have the time to learn about, ex-
plain emerging technology and concepts
simply, and to give examples of how to
practically use appropriate products and
services in your organization and life. I
have also answered many questions via
email and by phone.
What is it?
I would like readers input to tweak
Bits and Bytes to make it more useful and
entertaining. Besides suggesting subjects
for articles, past ideas have included Tech
Tip of the Month, Apps Update (a heads-
up about good and useless apps), reviews
of social media-social bookmarking sites,
scam alerts, and technology trends. Al-
ready on the to-do list is a review of mo-
bile 4G technologies and tablet based writ-
ing apps.
How it works
Please email me at
billdubovsky@gmail.com with any ideas,
suggestions, or feedback you have and let
me know if I have your permission to use
your email address or name when respond-
ing or crediting your contribution in print.
Whats new?
By the end of the year, billdubovsky.com
will be online, which will contain all my
Bits and Bytes articles and product re-
views, along with Quickie Media Reviews,
which are approximately 55 word reviews
of important business and personal devel-
opment books, websites, portals, videos,
white papers and slide shows. I am also
available as a presenter to your business or
professional organization to discuss tech-
nology, marketing and management chal-
lenges.
Bottom-line
Technology and business models are
changing faster and faster. More than ever
we can use collective help to separate what
is really useful and what is a fad. With your
participation and support I will endeavor
to provide an understandable thumbnail
sketch of technology and business trends
and how they can affect your life and busi-
ness.
Follow-up to last months article on
choosing a new laptop Do you still need
a computer when smart phones and tablets
are getting so powerful and popular?
Apple has released its new Macbook Pro
and while it looks amazing it seems a bit
expensive. If you want to purchase one for
a student or an educator, educational pric-
ing is available at www.apple.com and can
save you about $200 off a computer, as
much as 50 percent off software, and you
will receive a free $100 Apple gift card for
each machine.
Some MacBook Pro buying tips: Since
youll probably be using iCloud or some
form of cloud storage, you probably dont
need a lot of local storage (unless you keep
very large music, photo and video libraries
on your device). Thats one reason why
Apple didnt offer a built in optical drive on
these new models. Many users will just
download what they need to work on or
take with them, and back up or archive to
the cloud. These users could probably go
with the new 15 MacBook Pro with Retina
display, the standard processor, and up-
A change in Bits and Bytes
BITS & BYTES
Telecom Tech Tip of the Month
Email Essentials, Part 1. If you manage multiple email accounts and are using Outlook,
Mail, or other calendar-planner-productivity tools, a simple technique you may want to
consider is using each of your email addresses for different purposes. I have one for
shopping and deals which gets me coupons, Yelp, etc. Another is a Yahoo account that I
give out for things Im iffy about. My business has two: one for vendors to contact me
and the other for customers and prospects. I have separate email accounts for students
to contact me. I use my gmail account as my personal account and have a joint account
for family, mutual friends and house related info-electronic bills, statements, etc. This real-
ly makes it simple to clean up when someone sends you the same info to several emails
and makes spam management much easier.
please see BITS, page 7
JULY 2012 BUSINESS TRENDS 7
grade to 16GB SDRAM (cant have
too much memory and youll
probably need it for future appli-
cations), standard 256GB Flash
Storage (my old machine has a
100GB drive and I still have about
7GB left at most times) for $2,399
retail.
If you want to connect to a
standard analog projector, smart
board, and other non-Apple moni-
tor, you should probably purchase
the mini-display port to VGA
adapter which is about $29. If you
feel the need for an optical drive
to read or burn CD/DVDs, you
can order an external drive for
about $80. I should receive the de-
vice about mid-July and Ill let
you know more.
Bill Dubovsky - Comtel Information
Services, has a proven track record
of business success spanning over
30 years in helping hundreds of or-
ganizations improve their profitabili-
ty. He is the principal technology
specialist with Comtel Information
Services, a New York based telecom-
munications consulting firm, and an
adjunct lecturer in business at the
College of Staten Island, C.U.N.Y.
Contact him at
billdubovsky@gmail.com.
A change
in Bits and Bytes
BITS
Continued from page 6
Become a
DOME SAVINGS
CLUB VENDOR
and reach thousands
of potential customers!
For more information, call
(718) 605-2500
www.domegroup.com
Dome Property Management - managers of
over 100 condo and homeowners association
communities - is now accepting vendors and
merchants to participate in the Dome Savings
Club, an "offer board" of discounted services
and products for the communities it serves.
Join national companies like Time Warner
Cable, Wells Fargo Home Mortgage and local
businesses like Jealan Fireplaces and The Pool
Therapist. To learn more, visit the Offer Board
at www.DomeGroup.com/dscOffers.
Time Warner serving ice cream
Time Warner Cable is bringing
back a summer favorite this year
that will help New Yorkers stay
cool and support museums
throughout the city. The Time
Warner Cable ice cream truck
will make appearances around
the city and, for a suggested dona-
tion of $1, will serve up ice cream
treats.
The ice cream truck can also be
reserved for New York City-area
events being held June 28 through
August 26.
To request the ice cream truck,
call (877) SMMRTWC (877-766-
7892).
All of the ice cream trucks
proceeds will be donated to local
museums, including the Chil-
drens Museum of Manhattan,
Staten Island Childrens Muse-
um, Brooklyn Childrens Muse-
um and the Museum of the Mov-
ing Image in Queens.
FIRST Robotics will be the ben-
eficiary of proceeds gathered
from events in Mt. Vernon, Hud-
son Valley, and Bergen and Hud-
son counties in New Jersey. The
ice cream truck last year raised
$15,000 to support science pro-
grams at local museums.
The beneficiaries provide pro-
grams for young people that con-
nect to math and science. It ties
into Time Warners philanthrop-
ic initiative, Connect a Million
Minds, which is designed to in-
spire the next generation of prob-
lem solvers by connecting young
people to the wonders of science,
technology, engineering and
math.
JON PAUL CARINCI
Carinci Insurance Agency Inc.
Staten Island businessman
John Paul Carinci has been in-
cluded in the 2012 The Power Of
You! CD program of 14 motiva-
tional experts.
The program originates from
Germany, and the entire CD pro-
gram of The Power of You! in-
cluding all 14 experts, will be sold
worldwide.
Carinci has been a successful
insurance executive and presi-
dent of Carinci Insurance
Agency, Inc., for 35 years. He is
also an author, songwriter, poet,
and CEO of Better Off Dead Pro-
ductions, Inc., a movie production
company.
Carincis latest book, released
this year, is An All-Consuming
Desire To Succeed.
HONOREES
The West Brighton Community
Local Development Corporation
The West Brighton Communi-
ty Local Development Corpora-
tion recognized two women for
their community service, ethical
business practices, and leader-
ship at the WBCLDCs 21st centu-
ry Business Woman conference.
The awards were named in honor
of Joann Regan, the former direc-
tor of the organizations Business
Outreach Center/Womens Busi-
ness Center. The awardees were:
n Julie DeStefano, a vice presi-
dent and branch manager at the
New Dorp Branch of Northfield
Bank. Prior to joining Northfield,
DeStefano was a vice president
and community banking manag-
er for Staten Island Bank & Trust.
She has almost 30 years banking
experience. DeStefano has given
her time to the Stephen Siller
Tunnel to Towers Run, the Veter-
ans Day Annual Tunnel to Tow-
ers National Golf Tournament,
served as co-chair of Brendans
Day, participated in the Annual
March of Dimes Walk-A-Thon,
the Annual March of Dimes
Celebrity Golf Outing, the Ameri-
can Cancer Society Annual Patri-
cia Del Rey Golf Outing, the Stat-
en Island Heart Society Golf Out-
ing, and the Staten Island Heart
Society Annual Chef s Extrava-
ganza. She also serves as a board
member and vice president for
the West Brighton Local Develop-
ment Corporation. She resides in
Dongan Hills.
n Natalie Licini, photographer
and photography instructor, has a
financial and real estate back-
ground, having served as an as-
sistant vice president at Merrill
Lynch from 2000 to 2006. Previ-
ously she was a V.P. of fund ad-
ministration for Landmark
Banyan Real Estate, a Mauritius-
based real estate fund, and cur-
rently serves as a Board member
of the WBCLDC. From 2010 to
2011 she launched and ran a com-
munity outreach program called
Chaata, LLC, focused on inform-
ing, encouraging and empower-
ing families in making long-term
decisions while raising their chil-
dren by modernizing and trans-
forming community across the
world. This online community
supported the Francesco Loc-
cisano Foundations fundraiser
for Pediatric Cancer and Rolling
Thunders Military families . A
Staten Island resident, Licini
merges her photography studio
and her love of teaching photog-
raphy by giving back. She has re-
ceived many photography awards
JULY 2012 BUSINESS TRENDS 9
on the job
please see JOB, page 23
10 BUSINESS TRENDS JULY 2012
We teach your home and business how to act -- whether you're there or not --
by installing a Control4, one-touch automation system.
These are just some of the money-saving, convenient, safety-related actions that will happen
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SECURITY & SAVINGS
Upon leaving your home, thermostats are pre-pro-
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Lights will alternate at night to simulate occupancy. All
lights will go on if an alarm triggers and a recorded mes-
sage is blasted to a burglar. Upon returning, selected
lights will automatically light your home.
CONVENIENCE & SAVINGS
One button puts your home in vacation mode
(HVAC, Lighting, Power-Consumer Electronic
Devices, etc. are programmed to save
money). One button activates all holiday
lighting, and you may heat your pool from
your phone.
ENTERTAINMENT
One remote controls all audio
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home from a few televisions
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We let you monitor every circuit
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ing on electricity consumption.
NYS Dept of State Lic #12000034292
Control4 Authorized Dealer
Member NARI-HIC of
Staten Island and CEDIA
HIC hits the links
JANET DUGO/Business Trends
Silver Lake Golf Course was the setting for the Home Improvement Contractors of Staten Island annual
golf outing. Pictured, from left, are: HIC President Steve Coppola of APB Security; Building Industry As-
sociation of NY President Bob Kelly of Master Realtors; HIC Executive Director Nina Shea; Lana Rug-
giero of Gregg Mechanical; Pete Monzi of Shamrock Paints; and Butch Galante of Galante Home Improve-
ment.
MONDAY
Bus. Outreach Ctr of SI/WBCLDC
Small Bus. Counseling
MWBE/BOC Capital: WBCLDC, 705
Forest Ave., 2nd Fl. By appointment
only. For info, call 718-816-4775.
Kiwanis Club of Richmond Co.:
LaFontana Restaurant, 2879 Amboy
Rd. 7 p.m. For info, call 718-420-
1966.
College of S.I., Small Bus. Dev. Ctr.
Business Counseling: CSI, 2800
Victory Blvd. 9 a.m. to 5 p.m. No
charge. For info, call the SBDC at
718-982-2560.
TUESDAY
Bus. Outreach Ctr of SI/WBCLDC
Small Bus. Counseling
MWBE/BOC Capital: WBCLDC, 705
Forest Ave., 2nd Fl. By appointment
only. For info, call 718-816-4775.
Direct120.com, Ultimate Think
Tank: Lorenzos, 1100 South Ave. For
info, visit www.direct120.com.
Kiwanis Club of South Shore:
LaFontana, 2879 Amboy Rd. 7:30
p.m. For info, call 718-370-2770.
SCORE Business Counseling: S.I.
Bank & Trust, 1550 Richmond Rd. 9
a.m. to noon. No appointment nec-
essary. No charge. For info, call 718-
727-1221.
Business Guild I of the S.I. Cham-
ber of Commerce: Hilton Garden
Inn, 1100 South Ave. 7:45 a.m. Mem-
bers and invited guests only. For
info, call Christina Fiorenza at 347-
581-5022.
Business Network Intl. (BNI) Net-
work Alliance Chapter: Z-One
Lounge, 1821 Richmond Ave. 7 to
8:30 a.m. For info, call Timothy
Houston at 718-981-8600.
Rotary Club Staten Island: LiGre-
cis Staten, 697 Forest Ave. 12:30 to
1:30 p.m. Members and guests wel-
come. For info, call 718-370-3140.
College of S.I., Small Bus. Dev. Ctr.
Business Counseling: Chamber of
Commerce, 130 Bay St. 9 a.m. No
charge. For info, call the SBDC at
718-982-2560.
College of S.I., Small Bus. Dev. Ctr.
Business Counseling: CSI, 2800
Victory Blvd. 9 a.m. to 5 p.m. No
charge. For info, call the SBDC at
718-982-2560.
WEDNESDAY
Bus. Outreach Ctr of SI/WBCLDC
Small Bus. Counseling
MWBE/BOC Capital: WBCLDC, 705
Forest Ave., 2nd Fl. By appointment
only. For info, call 718-816-4775.
Staten Island Business Council:
Lorenzos at Hilton Garden Inn, 1100
South Ave. 7 a.m. Members and
invited guests only. For info, call 347-
855-4488 or send an e-mail to
info@sibizcouncil.com.
Bucks Business Network: Hamp-
ton Inn, 1120 South Ave. 7:45 a.m.
For info, call 718-351-2557 or visit
www.sibucks.com.
Kiwanis Club of Brighton: Jodys
Club Forest, 372 Forest Ave. 7:30
p.m. For info, call 718-348-0505.
Kiwanis Club of North Central:
LiGrecis Staten, 697 Forest Ave.
7:30 p.m. For info, call Len Bosso at
347-592-1937.
Rotary Club of Gateway: The Lake
Club, 1150 Clove Rd. 7:15 p.m. For
info, call 718-447-1509.
SCORE Business Counseling:
Chamber of Commerce, 130 Bay St.
9 to 11:30 a.m. Appointment neces-
sary. No charge. For info, call 718-
727-1221.
E.L.I.T.E. (Executive, Leadership,
Interactive, Team, Effort) Net-
working Group: 1110 South Ave. 8
a.m. New members welcome. For
info, call 347-273-1375.
College of S.I., Small Bus. Dev. Ctr.
12 BUSINESS TRENDS JULY 2012
St. George - 29,730 sq. ft. 5-story commercial office build-
ing with 38 off-street parking spaces. Across from new
court house. Banks Welcome!! Only Drive-Thru opportuni-
ty in St. George. Call Robert for details. Asking $6,475,000
- 7 % Cap Rate.
West Brighton - 4,000 sq. ft. Commercial building with off-
street parking on Forest Avenue. Sit back and collect rent on
this fully renovated property consisting of a restaurant & retail
store. $100k net income. Asking $1,185,000. Call Robert for
details at Ext. 17.
Contact our Commercial Division for
more information about:
Sales & Leasing Investment Property
Multi-dwellings Industrial/Manufacturing
Retail Space Raw Land
Warehouses 1031 Exchanges
Office Buildings
Your gateway to better business and better living on Staten Island
285 St. Mark's Place Staten Island, NY 10301
718-273-3800
www.gatewayarmsrealty.com
Our Knowledge, Experience, Teamwork + Integrity =
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Now leasing 1,800 square feet of prime retail space and brand new 1,000-
5,000 square foot office spaces in professional elevator office building.
Located on Hyatt Street with excellent exposure to all municipal buildings,
new court house and St. George Theatre. Call Robert for more info.
Four Story, 16,000+ square foot development opportunity. Excellent site
for condominium, community facility or investment property. Building to
be built into hillside with proposed views of the harbor and underground
parking garage. Minutes to S.I. Ferry Terminal, shopping and transporta-
tion. Asking $799,000. Call Robert for details at Ext. 17.
INVESTM
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ST. G
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Staten Arts Photography
www.statenartsphotography.com
Steve White
6 Genesee Avenue
Staten Island, NY 10308
Phone: 718.317.5025
Cell: 917.446.4029
Email: statenarts@aol.com
Weddings
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Anniversaries
Birthday Parties
Much much more!
..................................
WEEKLY MEETINGS
please see CENTER, page 13
JULY 2012 BUSINESS TRENDS 13
Join the Staten Island Chamber of Commerce!
Your business resource center, the Chamber provides:
Business Referrals Daily
Networking Opportunities
Legislative Involvement
Community and Media Access
"Help Desk" Hotline
Member-to-Member Discounts
and much more!
For more information about joining
the Staten Island Chamber of Commerce,
contact Jennifer Fontana
at 718-727-1900 or jfontana@sichamber.com
Meet Your Partners in Success
Commercial/Residential Renovations
Additions, Extensions, Roof Raisings
Custom Carpentry/Artistic Wood-Working
Finished Basements
Repairs/Handyman Services
Rockscapes, Cultured Stone Installs
Fire/Flood Restorations
Call Bob or David
718-761-8390
Insured. Bonded.
References Available.
License #1015742
Our Prices Fit Your Budget
Project-One Construction Services
Business Counseling: CSI, 2800
Victory Blvd. 9 a.m. to 5 p.m. For
info, call 718-982-2560.
THURSDAY
Bus. Outreach Ctr of SI/WBCLDC
Small Bus. Counseling
MWBE/BOC Capital: WBCLDC, 705
Forest Ave., 2nd Fl. By appointment
only. For info, call 718-816-4775.
Kiwanis Club of Staten Island:
LiGrecis Staten, 697 Forest Ave.
7:30 p.m. For info, call 718-967-4345
or go to
kiwanisclubofstatenisland.com.
Rotary Club of South Shore: Mari-
na Grand, 141 Mansion Ave. 12:15 p.m.
For info, call 718-987-2061 or visit
southshorerotary.org.
Rotary Club Mid-Island: New Dako-
ta Diner, 921 Richmond Ave. 7:30 to
9:00 a.m. For info, call 718-981-
0700.
SCORE Business Counseling: SI
Bank & Trust, 1550 Richmond Rd. 9
a.m. to noon. No appointment nec-
essary. No charge. For info, call 718-
727-1221.
Rotary Club of North Shore: LiGre-
cis Staten, 697 Forest Ave. 7 p.m.
For info, call Chris Williams at 718-
442-9047.
Business Network Intl. (BNI) High
Achievers Chapter: Perkins Restau-
rant, 4370 Amboy Rd. 7:30 to 8:30
a.m. For info, call Timothy Houston
at 718-981-8600.
Business Network Intl. (BNI) High
Achievers Chapter: Perkins, 4370
Amboy Road. 7:30 to 8:30 a.m. For
info, call Timothy Houston at 718-
981-8600.
Business Guild II of the S.I. Cham-
ber of Commerce: Hilton Garden
Inn, 1100 South Ave. 7:45 to 8:45
a.m. Members and invited guests
only. For info, call Bob Williams at
718-356-1952.
Business Guild III of the SI Cham-
ber of Commerce: Hilton Garden
Inn, 1100 South Ave. 7:30 a.m. New
members welcome. Call Melody
Minkoff at 718-370-0040.
College of S.I., Small Bus. Dev. Ctr.
Business Counseling: CSI, 2800
Victory Blvd. 9 a.m. to 5 p.m. For
info, call 718-982-2560.
Community Emergency Response
Team (CERT): 7 p.m. For info. and
locations, call John Tidona at 718-
448-7160 or e-mail
portrichcert@yahoo.com.
FRIDAY
Bus. Outreach Ctr of SI/WBCLDC
Small Bus. Counseling
MWBE/BOC Capital: WBCLDC, 705
Forest Ave., 2nd Fl. By appointment
only. For info, call 718-816-4775.
SATURDAY
SCORE Business Counseling: St.
George Library, 5 Central Ave. 10
a.m. to noon. Appointment neces-
sary. No charge. For info, call 718-
442-8560.
SCORE Business Counseling: Rich-
mondtown Library, 200 Clarke Ave.
10 to 11:30 a.m. Appointment neces-
sary. For info, call 718-668-0413.
Weekly Meetings
MEETINGS
Continued from page 12
By BILLY SPARKLE
When I was a boy I was trying
to fix something on the front part
of my bike. I went through every
tool in my toolbox and couldnt
find a single thing to help me with
what I was trying to do. So I went
to my neighbor who lived across
the street. He worked for the
phone company and in his base-
ment was every kind of tool imag-
inable, so he was sort of the
neighborhood handyman every-
one would go to whenever one of
us couldnt figure out how to fix
or build something. I told him
what I was trying to do and he
said Ive got just the thing. He
returned moments later with a
tool that I had never seen before. I
asked him what it was called.
This was literally 30 years ago
and I dont recall his answer.
Nonetheless, I returned to my
backyard and, to my amazement,
was able to make the adjustments
on my bike that just a few min-
utes ago seemed impossible. Plus
it only took a minute!
When I returned with the tool I
was grinning from ear to ear
(now I could ride my bike). I said
to my neighbor, Wow, Glenn, Im
amazed at how easy that was!!!
To which he replied, Any job is
easy when you have the right
tool. This is a phrase that Ive
thought about many times since
then. Any job is easy when you
have the right tool.
We all deserve the very best
lives that were capable of creat-
ing. With the right tools, we can
create in months what wouldnt
have been possible in years. My
own experience has shown me
that using the right tools (in what-
ever aspect of life Im creating
something) is the greatest act of
self-directed love that I can take.
Whereas using the wrong tool is a
sort of masochistic activity; often
making the job more difficult,
time-consuming and maybe even
impossible.
So whats the right tool for the
job youre working on now? Bear
in mind that a tool isnt limited to
an object one finds in a tool box.
A tool can be a technique, a per-
son, a process, or even a concept.
One of my favorite tools is the act
of Repetition. I find that when
Im trying to create a result in
some aspect of my life, Repetition
is often the tool that gets the job
done.
How often have we tried some-
thing onceor even for a little
whilebut then stopped (for ex-
ample going to the gym, making
sales calls, etc.)? Whereas had we
continued the activity by apply-
ing the tool of repetition, we
would have experienced the re-
sults we wanted to obtain. I have
found that it is only through repe-
tition that many of our goals can
actually be accomplished. So this
month I wanted to offer you a fun
way to apply the tool of repetition
to whatever it is that youre work-
ing on.
Right now if you go to my web-
site (www.billysparkle.com) and
look at the row of tabs, youll see
a tab titled Motivation all the
way to the right.
Click on this tab and youll
open a page that contains three
inspirational videos. Along with
the videos, youll also find a chal-
lenge.
I dont want to spoil the sur-
prise so Ill leave it up to you to
discover what the challenge is. I
will give you a hint: the challenge
will help you to develop your
Repetition Muscles.
So enjoy the videos, have fun
and rememberany job is easy
when you have the right tool.
Coach Billy works with highly com-
mitted men & women to produce un-
precedented results in their busi-
nesses and their lives. Learn more at
www.billysparkle.com or contact
Billy directly via email at
billy@billysparkle.com.
14 BUSINESS TRENDS JULY 2012
The right tool
COACHS CORNER
Tappen Park partnership formed
The Historic Tappen Park
Community Partnership has
been formed for the purpose of
promoting Tappen Park as a vi-
able venue for positive communi-
ty arts, cultural, and educational
programs and events. HTCP
seeks to encourage public and
private investment for the contin-
uous structural and overall beau-
tification of Tappen Park, and is
committed to make Tappen Park
a place-making public space that
helps spur positive economic de-
velopment of the surrounding
neighborhood to promote a
healthier, more social and eco-
nomically viable community.
The Board of Directors are:
President & CEO Kamillah M.
Hanks; Chairman of the Board
Frank Rizzo; Vice-President Gary
Moore; Secretary Christopher
Sorrentino; Treasurer Chandra
Heath; Board Member Joseph
Ferrara; Board Member Erika
Hellstrom. For more information,
email tappenpark@gmail.com.
has to be based on natural evolu-
tion of common interests, Mur-
phy said.
Discussions between the two
entities took about 18 months,
and after various meetings, de-
tails were hammered out to
please both sides. From Mt.
Sinais perspective, the affiliation
will expand their network of pa-
tients and, in many cases, allow
the more advanced clinical cases
to remain close to home, instead
of being shipped elsewhere.
Staten Island, with some
500,000 people, was a place with
only two hospitals. There was a
tremendous amount of migration
to Manhattan and New Jersey for
care, said Dr. Kenneth Davis,
president and CEO of Mt. Sinai
Medical Center.
Davis said that RUMC special-
izes in primary and secondary
care, but their physicians must
refer out complex surgeries.
Through the partnership, Mt.
Sinai will now be able to handle
those tertiary cases themselves
everything from transplant sur-
gery to complex bowel or cardio
surgeries.
There are lots of very difficult
surgeries that require special ex-
pertise that can go anywhere in
New York, Davis said. We
would like to develop the type of
physician relationshipsthat
lead them to have comfort to send
their patients to Mt. Sinai.
Immediately, the clinical affili-
ation will allow RUMC and Mt.
Sinai to develop a joint pathology
program. RUMC has already
hired a chief of pathology from
Mt. Sinai who will facilitate the
laboratory and analyses of tissue.
The health systems are also ap-
plying for a certificate of need for
a cardio cath laboratory that
could be ready by 2014, Davis said.
Down the line, joint programs in
ear, nose and throat coverage are
a possibility as well.
Cardiac care was a major area
of focus for RUMC when they
began investigating clinical affili-
ations, especially since they with-
drew from the SI Heart Institute a
year ago, Murphy said. The Mt.
Sinai relationship will be signifi-
cant in cardiac care, with the
natural evolution taking place
over the next three to five years,
he said.
At the end of the day, the sus-
tenance for any hospital is to have
a very high volume and active
service, he said. We want the
appropriate service mix here and
the appropriate cost mix here.
Were going to work out that
happy medium over timeso that
the patient can be treated at the
right site, at the right price line.
While there are uncertainties
in the health-care field, with
major reform potentially on the
horizon, Murphy believes health-
care services are going to grow
for many, many years.
Having the right care model
will allow you to generate re-
sources that can be re-invested in
the facility, he said. As much as
we do, theres a lot out there that
we havent been able to address.
Health care is a growing area. I
could see where this could see a
significant increase in jobs on
Staten Island.
In some cases, Murphy said the
partnership will be a question of
clinical integration areas where
the two sides can integrate cer-
tain levels of services to achieve
economies of scale. The shared
services and joint programs will
allow them to keep costs low, but
that doesnt mean they will start
cutting workers. On the contrary,
Murphy said the partnership will
allow RUMC to re-invest in servic-
es they hope to expand.
RUMC plans to invest $3 mil-
lion to $6 million in new technolo-
gies with Mt. Sinai, which, over
time, will help the health system
increase employment.
You cant cut your way to
greatness, Murphy said. You
have to grow your way to great-
ness.
JULY 2012 BUSINESS TRENDS 15
Health-care partnership
RUMC
Continued from page 1
Prompt changes name
Over the past three decades,
Staten Island-based Prompt Mail-
ers has grown into much more
than a lettershop offering
clients access to increasingly so-
phisticated services such as data
modeling, QR codes, and mobile
and integrated marketing cam-
paign deployment. Recently, the
company unveiled a new logo and
an official name change to
Prompt Direct to more accurately
reflect the scope of its services.
The name was chosen to lever-
age the considerable reputation
Prompt has built during its 35-
year history, while reflecting the
full scope of its services. Long-
time Prompt client Vanguard Di-
rect handled the rebranding for
Prompt.
Prompt Direct unveiled the
new brand during its 11th Annual
Marketing Education Seminar
held at the New York Athletic
Club. A new website is also in the
works, with an expected launch
date this summer.
16 BUSINESS TRENDS JULY 2012
Drop us a line
Email: news@sibiztrends.com
Mail: Business Trends, 66 Willow Avenue, Staten Island, NY 10305
WORKSHOP: BOC
CAPITAL HOW TO
APPLY FOR FINANCING
TUESDAY, JULY 10
Time: 10:00 a.m. 12:00 p.m.
Location: WBCLDC Office, 705 For-
est Ave, 2nd Fl. Rear
For information, call 718-816-4775
or send an email to
info@westbrightonldc.com
LEARN TO BECOME A
CERTIFIED M/WBE
WEDNESDAY, JULY 11
Time: 10:00 a.m. 12:00 p.m.
Location WBCLDC Office 705 Forest
Ave, 2nd Fl. Rear
For information, call 718-816-4775
or send an email to
info@westbrightonldc.com
POWERFUL YOU!
WOMENS
NETWORKING GROUP
THURSDAY, JULY 12
Time: 7:00 p.m. 10:00 p.m.
Location: Richmond Diner, 3954
Richmond Ave.
$31, includes dinner
For information, call 718-608-1640
INTERNET
NETWORKING CLUB
WEDNESDAY, JULY 18
Time: 7:00 - 9:00 p.m.
Location: BOC of SI/WBCLDC, 705
Forest Ave., 2nd Fl.
For information, call 718-816-4775
BUSINESS LEADERS
TOASTMASTERS
WEDNESDAY, JULY 18
Time: 7:00 p.m.
Location: 43 Ramona Ave.
For information, call Arlene Trunzo
at 718-317-0949
NETWORKING PLUS
THURSDAY, JULY 19
Time: 8:00 a.m.
Location: Golden Dove,
events
please see EVENTS, page 23
By DR. THEODORE STRANGE
Summertime is here, but its
not all fun in the sun for most of
us! But just because youre going
to work and not the beach, doesnt
mean you get the day off from the
sun.
Before your commute, plan
ahead. Check the weather; whats
the temperature and the air quali-
ty? Wear loose, light-weight cloth-
ing, preferably cotton that is
lightly colored. Loosen the tie and
roll up your sleeves on the way to
work. Choosing your wardrobe
accordingly is the key to staying
cool and comfortable.
Keeping hydrated is impera-
tive: you should consume water
every 15 minutes during extreme-
ly hot days. Pack a water bottle
before you head out. Dehydration
can come on very quickly, espe-
cially while youre waiting for the
bus or train. If you work outdoors
or in indoor areas that register
high temperatures, make sure to
consume plenty of fluids and
have them available. Stay away
from drinking too many caf-
feinated beverages. They can ac-
celerate dehydration.
Dehydration occurs when your
body loses too much fluid and can
cause headache, muscle cramps,
nausea and can make you feel
faint.
Sun block is not just for the
beach!
Studies show that a persons
risk for melanoma doubles if he
or she has had five or more sun-
burns at any point in life. So
make sure to wear sun block and
lip-balm rated at 15-30 spf
(UVA/UVB) to protect your skin.
Especially if you work outdoors
you should apply sun block if
youre going to be in direct sun
for more than 15 minutes. There
are also brands of moisturizers
that have 15 spf and above, and
you can buy travel size sun-block
at most stores.
Skin cancer is the most com-
mon form of cancer in the United
States, so pay attention to any ab-
normal marks or lesions on your
skin. Remember, even walking
down the street youre exposed to
harmful ultraviolet rays.
For those who work outdoors
or take mass transit, wear a hat; it
will help keep the sun off your
face and head.
If youre taking any medica-
tions for blood pressure or infec-
tion, you need to be aware of the
side effects from extreme heat
and the sun. Certain blood pres-
sure medications can make you
susceptible to overheating. An-
tibiotics can make you extremely
sensitive to sunburn. Do not stop
taking your medications unless
you speak with your physician
first!
A note for seniors: the U.S. has
the largest geriatric population in
its history, with baby boomers
turning 65 at a rate of 10,000 peo-
ple every day. Many are working
later in life. Seniors need to take
the proper precautions dealing
with the heat, meaning every-
thing above, and should not over-
exert outdoors.
Employers: make sure the air
conditioning is operating proper-
ly in your facilities and make
sure cold water is readily avail-
able. Establish cooling centers for
employees who work outdoors
and make sure theyre taking
proper break time. Keeping your
employees cool and hydrated will
keep them productive and more
importantly happy!
Theodore Strange is Staten Island
University Hospital associate chair-
man of medicine and vice president
of medical operations/South Site. He
may be reached at (718) 356-6500.
JULY 2012 BUSINESS TRENDS 17
The best first step to saving money by reducing energy costs
is the free NYSERDA energy efficiency study. t provides a
comprehensive evaluation to identify cost-effective methods
to reduce energy use and cost, and to identify economically
viable improvements that will yield substantial energy savings.
The study (valued at $1,500) is available whether your
business or not-for-profit owns or leases your facility and is
free if your average electric demand is less than 100kW
(approximately $75,000 in annual electricity expense).
The SBDC makes it easy by filling out the state's online
Consolidated Funding Application for you. We can also help
you obtain generous financial incentives to implement the
recommended energy-efficiency measures. n addition, there's
low-cost financing available for energy upgrades.
CONTACT U8 TO GET YOUR
8
T
A
T
E
N

8
L
A
N
D
FREE
NY8ERDA ENERGY
EFFCENCY 8TUDY
Call us and meet with one of our Business Advisors TODAY!
2800 Victory BIvd, SI, NY 10314
(718) 982-2560
Dean L. BaIsamini, Director
Drop us a line
Email: news@sibiztrends.com
Mail: Business Trends, 66 Willow Avenue, Staten Island, NY 10305
Feeling the heat
HEALTH-CARE TRENDS
Target awards funds to Museum
While the nation is going
through trying financial times,
Target has once again come
through for underserved local
school children by awarding the
Staten Island Museum a $20,000
grant to help continue its out-
reach initiative for school chil-
dren. This program, which has
been running since 1987, offers
free and reduced rate Museum ed-
ucation classes to about 15,000
school children each year, who
would otherwise not be able to
participate in these inspiring and
curriculum enriching experi-
ences.
A true partner in the commu-
nity, Target has provided critical
funding to continue this project
when so many families are trying
to make ends meet. Unfortunate-
ly, cultural school trips are often
cut when belts are tightened,
said Elizabeth Egbert, president
and CEO of the Museum.
Additional funders of the proj-
ect are The Barker Welfare Foun-
dation, Capital One, Con Edison,
The Leona M. and Harry B. Helm-
sley Charitable Trust, MetLife
Foundation, NYC Council Mem-
ber Debi Rose, Northfield Bank
Foundation, TD Charitable Foun-
dation and NYC Department of
Cultural Affairs.
For more information on the
project, call (718) 483-7103 or visit
them on the web at
www.statenislandmuseum.org.
18 BUSINESS TRENDS JULY 2012
By TOM SCARANGELLO
I was talking to a group of fel-
low business people recently and
we were lamenting the state of
the economy and how tough it is
to be in business these days. Of
course, the conversation included
how regulation in general and
state and city agencies seem to be
making it even more difficult to
serve our customers and keep our
staffs employed and squeak out a
modest profit. Finally, the conver-
sation shifted to what we can do
to help ourselves.
Business wise, we can continue
to cut costs, improve our market-
ing, and network our businesses.
There was lots of talk about all
the groups we can join and con-
tacts we can make at special
events and as members of cabi-
nets, and boards, and circles, and
leadership groups and institutes.
I brought up membership in
the Staten Island Chamber of
Commerce, and everyone nodded,
and one person finally said I con-
sider my Chamber dues a dona-
tion; it is such a small amount of
money. But look at what that do-
nation helps fund:
n Toll Fight: The Staten Island
Chamber held a toll rally last fall
and this January met with Pat
Foye, head of the Port Authority,
and Ken Adams from Gov.
Cuomos office to appeal for a
break on the toll increase at the
Port Authority crossings. The
Chamber also sent a letter with
bi-partisan support from our
local politicians asking for a toll
reduction.
Cuomo announced a deal to re-
duce tolls for residents recently.
The Chamber continues to work
for additional business toll dis-
counts in an effort to prevent
more companies from leaving
Staten Island and further reduc-
ing the job opportunities here.
n Health Care: Nobody really
understands what health-care re-
form will mean long term, but the
Chamber is running free semi-
nars to address the issues and ed-
ucate small business people on
what is going on in the market-
place. Right now, the only weapon
we have to deal with these
changes is an education and
learning what our options are in
trying to provide comprehensive,
affordable health insurance for
our employees.
nMTA Tax: The Chamber testi-
fied at hearings and the MTA Tax
was reduced, resulting in a $320
million tax break for small busi-
ness.
n Sales Tax: The Chamber has
been advocating restoration of
the clothing sales tax exemption,
and in April, it was reinstated.
n Onerous Regulation: The
Chamber supported repealing the
Pay Notice requirement under
the Wage Theft Prevention Act,
which required employers to
send notification to employees of
what their pay rate is each year
even though it appears on their
pay stubs. It was repealed by the
New York Senate in February.
n Living Wage Bill: The Cham-
ber testified against this job
killing legislation and it was
shelved by the NYC Council till
further notice.
n Paid Sick Leave: The Cham-
ber testified against and coordi-
nated a city wide rally against
this legislation that would re-
quire paid sick time for even part-
time workers. It was shelved by
Speaker Quinn, citing the effect it
would have on small businesses
that were already struggling in a
bad economy.
n Prevailing Wage Act: The
Chamber testified against this
bill, and the governor finally ve-
toed it, citing that it was danger-
ous to have government mandate
what private corporations can
pay their employees.
n 1099 Reporting Mandate: The
Chamber organized a small busi-
ness letter writing campaign and
coordinated with local politicians
to fight against this requirement,
and it was defeated, saving small
businesses thousands of dollars
in costly regulatory fees.
Bored yet? I know those accom-
plishments arent as sexy and ex-
citing as giving awards at cere-
monies, but its the efforts of the
Chamber that save local small
businesses thousands of dollars
in regulatory fees each year and
help make doing business here a
little less difficult every day.
If you are a member, be proud
of what your dues support and ac-
complish. If you are not a mem-
ber, you should seriously consid-
er joining and making a dona-
tion. After all, you are reaping
the benefits so why not support
the cause?
Tom Scarangello, a principal with
Scaran Heating, Air Conditioning and
Plumbing, is chair of the Small Busi-
ness Committee of the Staten Island
Chamber of Commerce.
This is boring
FROM THE CHAMBER
Here's a revenue-boosting
opportunity that may be fly-
ing under the radar of your
business or professional net-
working circle. Decades-old
Dome Property Management,
one of the largest and most
respected companies of its
kind in the New York metro-
politan area, is offering an
unprecedented opportunity
for a limited number of ven-
dors and merchants to share
in their success.
The newly introduced Dome
Savings Club gives businesses
the opportunity to expand
their customer bases for free.
Theres absolutely no catch:
You simply agree to provide
an attractive discount to club
participants on the Dome Sav-
ings Clubs Offer Board.
That's it. Nothing more. A
nominal one-time set-up fee,
which includes a place on the
clubs online Offer Board, is
the only cost. This is a win-
ning situation for everyone
involved, said Michael Motel-
son, president of Dome Prop-
erty Management.
ALL PARTIES BENEFIT
Here's why:
(1) The businesses in the
Dome Savings Club may
incorporate marketing incen-
tives that work best for them,
such as dollars-off or percent-
age-savings discounts, free
gifts or services, or other
strategies that have success-
fully worked for them in the
past. They will enjoy a huge
audience comprised of well
over 10,000 potential cus-
tomers at over 100 Dome-man-
aged communities, and are
included in the clubs online
marketing efforts.
(2) Homeowners and commu-
nities under Domes manage-
ment benefit from the dollars
they save on top-quality prod-
ucts and services.
(3) Dome Property Manage-
ment, notably Staten Islands
premier property manage-
ment company, benefits from
directly interacting with the
business community and pro-
viding a greatly appreciated
advantage to the many condo
communities it services.
Founded in 1987, Dome
Property Management man-
ages over 100 condominium
and homeowners association
communities, mostly on Stat-
en Island, and is the biggest
such operation in the bor-
ough. Dome provides compre-
hensive property manage-
ment services to many types
of properties and complexes,
from under 10 to more than
500 units, and includes many
building types and individual-
ly owned homes. For now, the
Dome Savings Club is being
marketed solely to its Staten
Island condo communities.
DISTINGUISHED
MEMBERS
Time Warner Cable was the
first to participate in the club,
with an offer to supply partic-
ipating condo residents a sav-
ings of more than $60 per
month with bulk-rate pricing.
Additional members include
national companies, such as
Wells Fargo Home Mortgage,
and reputable local mer-
chants, such as Jealan Fire-
places. Even Dome itself has
joined in by offering preferred
pricing and enhanced servic-
es to the residents of partici-
pating communities.
Now that the word is out, it
is likely representatives of the
automotive, banking, medical,
financial and restaurant
industries will soon come on
board. Dome should also
expect to hear from numerous
home-services businesses,
such as landscaping, contract-
ing, plumbing, electrical,
woodworking, painting, multi-
service and product suppliers,
and others.
Given the assortment of
communities and properties
we manage, and the many
goods and services they and
their residents consume, busi-
nesses offering a wide array of
products and services can
benefit from participating,
said Enid Motelson, senior
vice president of Dome Prop-
erty Management.
SOLID REPUTATION
IS A MUST
If you are interested in partic-
ipating in the Dome Savings
Club as a merchant or vendor,
be aware that not every busi-
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For additional information,
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e-mail at DomeProp@
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Current Participants:
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ing for financial assistance, but
business start-ups must know
that if they want to get funded,
theyll need to have a strong plan.
One such business was Cutest
Cookies, a company that started
in a home kitchen and expanded
to a storefront on Hylan Boule-
vard. Smyth said the owner at-
tended a legal clinic, received fi-
nancial assistance and was put in
touch with the citys New Busi-
ness Acceleration Team helping
her to navigate the cumbersome
inspection process all through
the Center.
Most of these people when
they come here, they know its a
process, Smyth said. Theyre
going to devote some time to the
education part of it, then they de-
vote some time to the business
plan part of it, and then they can
look at the financing.
Thats your roadmap to suc-
cess. Its tough out there. Its bet-
ter to have the opportunity to sit
down now and take a look at all
these issues before you open your
business.
Smyth attributes the Centers
success to the many partnerships
it has established on the Island.
The West Brighton Community
Local Development Corporation
refers clients to the Center for
courses, and the Center refers
clients to the WBCLDC for
M/WBE certification, she said. It
also has partnerships with local
banks, the Northfield LDC, the
College of Staten Island and,
most recently, the Staten Island
Economic Development Corpora-
tion.
The Islands Center works pri-
marily with retail stores, profes-
sional services companies and
other small businesses. What it
doesnt specialize in is what the
SIEDC does best advising busi-
nesses in the manufacturing,
wholesale, construction and in-
dustrial sectors, Smyth said.
The SIEDC is a contracted part-
ner with the Department of
Small Business Services, provid-
ing a set of core services specifi-
cally to these sectors. It focuses on
the areas of navigating govern-
ment, complicated financing, re-
cruitment of skill-level employ-
ees and training services for com-
panies within the sectors of con-
struction, wholesale, maritime,
trucking and manufacturing.
The SIEDC has always had a
hand in serving that sector in
past programs, like the states
Empire Zone, said Jay Ander-
son, the SIEDCs director of proj-
ects. So when they (the Center)
were looking to get a contracted
partner, we felt like we would be
able to help with that.
The partnership between the
Center and the SIEDC will help
ensure that no business, no mat-
ter the size or sector, is left in the
cold. If a manufacturing busi-
ness first point of contact is with
the Center, Smyth will be able to
start the process and then hand
them off to the SIEDC for special-
ized help, and vice versa, Ander-
son said.
The real purpose is to make
sure that each business is served
right from the first call, and then,
if needed, a hand-off to the prop-
er center, Anderson said. The
city wants the Business Solutions
to serve any business at any
stage. Even the city recognizes
that they dont want certain sec-
tors overlooked or underserved.
From Smyths perspective, the
partnership will allow the Center
to focus on its core competency
helping small businesses launch,
operate, expand and succeed.
With the Center fully staffed,
Smyth said she would love to
reach out to, and help, more local
businesses.
About 80 percent of the Is-
lands companies are classified as
small businesses, which is the
Centers bread and butter.
I think what we do is wonder-
ful work. Its meaningful work. A
lot of businesses can benefit from
this, Smyth said.
And the best part, according to
her, is that all its services are free:
The price is right.
For more information on the
Center, visit its website,
www.nyc.gov/nycbusiness, or call
311.
20 BUSINESS TRENDS JULY 2012
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Drop us a line
Email: news@sibiztrends.com
Mail: Business Trends, 66 Willow Avenue, Staten Island, NY 10305
A free business resource
CENTER
Continued from page 1
Susan G. Komen
awards grant to RUMC
The Greater New York City Af-
filiate of Susan G. Komen for the
Cure has awarded a $100,000
grant to Richmond University
Medical Center to expand the
breast cancer screening and relat-
ed services available to minority
and underserved women on the
North Shore.
The grant will support the
Breast Health Patient Navigator
Program, an initiative to increase
the number of minority and un-
derserved women that utilize
services such as mammography,
diagnostic testing and follow-up.
The program also offers assis-
tance in overcoming the obstacles
to screening and treatment, as
well as education about breast
health, and patient and family
support.
22 BUSINESS TRENDS JULY 2012
Advertising programs in STATEN ISLAND BUSINESS TRENDS are a fraction
of the cost of the alternative of direct mail campaigns. And we can give
you verified statements from the US Postal Service to prove that we
reach your market.
Each month, STATEN ISLAND BUSINESS TRENDS is mailed to all of the
boroughs business and community leaders using a mailing list that
weve developed from a number of leading Staten Island business and
community institutions as well as top-rated list vendors. By advertising
with us, you get to communicate your message to that entire audience.
To download our current media kit, visit
www.sibiztrends.com. Or call us today to
discuss your marketing and advertising needs.
Janet Warren Dugo, Publisher
janet@sibiztrends.com
347-682-4867
Editor-In-Chief- Dan McDonough, Jr.
(dan@sibiztrends.com)
Publisher- Janet Warren Dugo
(janet@sibiztrends.com)
66 Willow Ave. | Staten Island, NY 10305
Phone 347-682-4867 | Fax 866-745-9380
www.sibiztrends.com
WEVE
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Drop us a line
Email: news@sibiztrends.com
Mail: Business Trends, 66 Willow Avenue, Staten Island, NY 10305
Nicotra Foundation awards ceremony
Special to Business Trends
At its second awards ceremony of the year, The Lois & Richard Nicotra Foundation awarded more than
$16,000 to deserving students and organizations on Staten Island. Pictured, from left, are: (Bottom
row) Dan Kenny and Victoria Giordano of NY Firefighters Burn Center; scholarship recipient Michelle
Marfa; Sylvia DAlessandro of Sandy Ground; Nancy Goldhill of Legal Service NYC Staten Island; Denise
Ciluffo of St. Johns Episcopal Church - Canterbury Activity Center; Richard Nicotra; scholarship recipi-
ent Kristie Stapleton; Lois Nicotra; Louise Cottone of Richmond Choral Society; executive director of The
Lois & Richard Nicotra Foundation Kristine Garlisi; James Mitchell of Saint Albans Episcopal Church;
and (Top row) Cheryl Shiber of College of Staten Island Foundation, Inc.; scholarship recipient Jessica
Lynch; Margaret Annunziata of St. Peter, St. Paul; John Semerad of Staten Island YMCA; Michael Pinto
of the Minty Awards; Christina Mantz of Friends of Seguine Mansion; Caroline Pinto of Federated Garden
Clubs of NYS, Inc. - The Healing Garden Living Memorial ; Jim Russo of Richmond County Youth Com-
plex; Frankie Alvarez of Safe Horizon. Since inception, the Foundation has made awards totaling
$58,660 to 65 organizations and scholarship recipients.
JULY 2012 BUSINESS TRENDS 23
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3281 Richmond Ave.
For information, call 718-966-6289
JCC & CHRISTOPHER
MICHAEL SALON:
COMMUNITY
LEADERSHIP AWARDS
MONDAY, JULY 23
Time: 10:30 a.m.
Location: Richmond County Coun-
try Club
For information, call 718-475-5246
CHAMBER: BUSINESS
AFTER HOURS
WEDNESDAY, JULY 25
Location: Richmond County Country
Club
For information, call 718-727-1900
NEW DAY
TOASTMASTERS
THURSDAY, JULY 26
Time: 7:00 p.m.
Location: SI Univ. Hosp., Seaview
Ave.
For information, call 718-816-5991
24-7
NETWORKING SALES
MONDAY, JULY 30
Time: 9:00 a.m.
Location: Z-One Restaurant, Rich-
mond Ave.
For information, call 973-697-8872
WORLD OF WOMEN
MONTHLY MEETING
MONDAY, JULY 30
Time: 7:00 p.m.
Location: Marina Grand, Mansion
Ave.
For information, call 718-948-8175
Business Calendar
EVENTS
Continued from page 16
and regularly teaches throughout
the United States.
She currently is co-owner of Je
Revele, a photography studio lo-
cated in Highland Park, N.J. She
is a graduate of New York Univer-
sity.
She is also a board member of
Just Be Me! a nonprofit charity
focused on empowering people.
Natalie is a member of the Profes-
sional Photographers of America
and the Wedding and Portrait
Photographers International. She
is married with two children.
NEW BOARD MEMBERS
The Forest Avenue
District Management Association
The Forest Avenue District
Management Association held its
Annual Meeting of the Forest Av-
enue Business Improvement Dis-
trict at LiGrecis Staaten.
The speakers included Comp-
troller John Liu and Stephannia
Cleaton representing Council-
woman Debi Rose. On behalf of
the Councilwoman, Cleaton pre-
sented George Dougherty with a
citation for his service to the For-
est Avenue BID as past chair.
Also, new Board Members
were elected. They are: Donald
Bentson of the Allen C. Bentson
Agency; Kim Beckett of The Bur-
rito Bar; Jack Dalton, Esq.; Vin-
cent DAntuono of Pastosa Ravio-
li & Cheese of West Brighton;
Santa DiStefano of Morettis Bak-
ery; George Dougherty of Edel-
man Financial Services; Mark
Fappiano, CPA; MaryAnne Kin-
sella; Jack LiGreci of LiGrecis
Staaten; Andres S. Morse, Esq.;
Boris Natenzon; John Pagliaro of
Coldwell Banker DiSimone Real-
ty; Dr. Frank Scafuri; and Antho-
ny Whalen of Appleseed Homes.
The following City Officials are
permanent members of the
Board: The Mayor, represented
by NYC Department of Small
Business Services; The Comptrol-
lers Office; the Borough Presi-
dents Office; the districts NYC
Council member (currently Debi
Rose); and Community Board #1.
Immediately following the an-
nual meeting the Board met to
elect new officers for fiscal year
2013.
They are: Andrea S. Morse,
Esq., Chair; Jack LiGreci, Vice-
Chair; Donald Bentson, Treasur-
er; and Santa DiStefano, Secre-
tary.
BOARD MEMBERS
Eden II Programs
At the Eden II Programs Board
of Directors Meeting, members
elected officers and re-elected
board members Robert Fitzsim-
mons and Sheldon Becher.
The officers elected include:
Shanx Ravisankar, chair; Lenore
Puleo, vice chair; Gregg Iliceto,
CPA, treasurer; and Jim Caldarel-
la, secretary.
Additionally, three new board
members were elected. They are:
Christie Del Rey-Cone, an attor-
ney who represents employers in
the full range of employment liti-
gation and counseling matters.
Del Rey-Cone received her J.D.
from Seton Hall University Law
School in 2002. She is admitted to
practice in New York and New
Jersey and before the U.S. Court
of Appeals for the Second Circuit,
the U.S. District Courts for the
Northern, Eastern, Southern and
Western Districts of New York,
and the U.S. District Court for the
District of New Jersey.
Donald M. Russo, a senior vice
president of Oracles Insurance
Global Business, a division of Or-
acles Financial Services Global
Business Unit.
His experience includes more
than 35 years in the software in-
dustry split evenly between work-
ing for major financial institu-
tions and consulting to a number
of industries.
Russo served as vice president
at Salomon Brothers and then at
Merrill Lynch, where he worked
in both finance and IT.
He has an MBA from the Whar-
ton School and a BA from Boston
College.
Anthony Tucci, an attorney, cer-
tified public accountant and reg-
istered representative for Gen-
worth Financial Securities Cor-
poration. Tucci is admitted to
practice in New York and New
Jersey.
He is actively involved as a cab-
inet member of the Staten Island
Economic Development Corpora-
tion and as a board member of LT
Land Development Corporation.
On the Job
JOB
Continued from page 9
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