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commentary
Ive always loved great success stories about pursuing the American dream. A pizza delivery guy becomes head of the Zappos.com online shoe and clothing retailer. COMMENTARY An appliance salesShay Hughes man creates Starbucks. Two college dropouts build the first apple computer in a garage. While all of these business leaders created staggering wealth as a result of pursuing their dreams, at the core, they each were about creating something much bigger than a paycheck or a product. Their businesses, creations and lifes work, became a living entity with values and ideals that took on lives of their own. These leaders created a culture for their people that defined them. While so many businesses focus on financial goals, the greatest companies focus on something much more elusive than a finite and measurable return on investment. They focus on their people, both those who comprise their team and those they serve. Its interesting to note how much press there is about todays great companies whether its Google, Facebook or Zappos that focus on their employees, facilities and culture. Sometimes it seems more attention is given to who they are as a company than what they actually do. To outsiders, it may seem like a marketing ploy, but there is a reason for it that is much
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President & Publisher
Julie Gallant jgallant@sdbj.com 858-634-4626 Brad Graves bradg@sdbj.com 858-277-6586 Lou Hirsh lhirsh@sdbj.com 858-277-8904
Kudos/giving columnist
Forward thinking
So, how can we leverage these impressive statistics to ensure a positive future for ourselves, our children and San Diego as a whole? In short, support local business and remain forward thinking at school and the workplace. San Diegos business culture is one of a kind we are forwardthinking, agile and high-tech. Our culture epitomizes the pay it forward attitude. Countless times I have known local businesses to help others through purely altruistic actions. This honest and helpful culture is what keeps businesses happy and growing. Complementary to the altruistic culture is our strong networking community. Networking creates relationships which yield communication of trusted information. Spreading both positive