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POISED FOR SUCCESS

 

For Immediate Release: June 27, 2012 – Pois, Belly and Kids is all about the fun and freedom of dressing up for girls. The latest collection has a wide selection for the stylish kids, tweens and moms-to-be. Fill up your closets with lightweight cotton sleeveless tops, flirty dresses and shorts in pretty florals and sleek stripes. For the tween whose style smarts are ever on the up as she navigates the awkward ages between 8 and 18, Pois brings out the emerging stylesetter in her with perky cropped tops, sassy micro shorts, and dreamy sundresses. Belly Maternity, the brand for fashionable expectant mothers, gives the bump more shine in a range of stylish figure-flatterers, from flowy, knit tops and maxi dresses to sexy micro shorts and skinny jeans. Indulge your little girl between two and 10 in a bit of princess dress-up with Great Kids’ embellished blouses and bottoms and dainty dresses. The brainchild of Eurowear Marketing Corp., Pois Belly and Kids, houses three fashion-niche brands Pois, Belly, and Great Kids - that address the stylish dressing needs of tykes and tweens as well as expecting moms. Inspired by European designs and the latest trends in fashion, these brands are designed to adapt to the local climate and specific age groups. Eurowear owners Clement and Rowena Velasco aim to bring quality, style and age-specific fashion in maternity, girl’s teen and girl’s wear, under one roof. “We believe we are at par with global brands in terms of style, design, and quality,” says Clement Velasco. “We set up the PBK store to serve our target markets better, offering the full range of merchandise per category.” Eurowear is a strategically focused company that grew its business from a keen understanding of the fashion and dressing needs and aspirations of its clientele. From a home business in 1999, selling a maternity line called Great Expectations to friends and family, it gradually expanded into girls’ wear. It developed Great Kids in 2004 to cater to young girls and the new generation of fashion-keen mothers who want to doll up their daughters. Eurowear created Belly Maternity and Pois (for tweens and teens) in 2006 when it saw the need for stylish, quality maternity wear that also places a premium on comfort and a line for tweens that go beyond the basic tee and jeans ensemble, giving fashion curious girls at this exploratory age more choices and age-apt clothes. All these brands were initially available only in major department stores. In 2007, Eurowear opened its first boutique, Pois Belly and Kids, at TriNoma to give its growing clientele a convenient, one-stop shop with a wider range of inventory, and also to create more brand awareness and higher customer traffic for Pois, Belly and Great Kids. But its ambitions don’t stop with the local market. Confident of the quality of its designs and merchandise, Eurowear has set its sights on the global market. “While we are looking to expand brand awareness locally, our long-term goal is to be known as a local brand that has expanded to other countries,” says Rowena Velasco. “We are already wholesaling to other countries but we would like to grow further.” Underpinning the three brands is a consummate desire to provide quality apparel to niche markets that also take into consideration the latest trends and styles. Clement and Rowena Velasco carefully develop each collection by studiously observing and researching fashion trends. Each collection starts with a concept, which is then built into a range of closely edited designs. Pois Belly and Kids has been so attuned to its target markets, getting frequent praise for its designs and style, that there have been increasing calls to do a boy’s as well as an infant’s line. “We have been considering it,” says Clement. ‘Hopefully within these two years.” For now, PBK is concentrating on nurturing its three successful brands, and serving its niche markets better. It now has six freestanding stores in the Philippines, located at TriNoma, SM Megamall Atrium, Glorietta 3, SM Mall of Asia and SM City Cebu and SM City Iloilo.
  MONSTERS  CENTAUR  PRODUCTION  INC.   Bulb  Studios  –  2A   Molave  Compound,  2231  Pasong  Tamo  Street   Makati  City,  Philippines   (T/F):  +63.2.919.0178   www.monstersproduction.com  

 
To learn more about Pois Belly and Kids, please visit and “like” its Facebook: www.facebook.com/poisbellyandkids. For additional details, please contact: Carmela Orozco Monsters Centaur Production Inc. +63.939.913.7158 staff@monstersproduction.com

 

  MONSTERS  CENTAUR  PRODUCTION  INC.   Bulb  Studios  –  2A   Molave  Compound,  2231  Pasong  Tamo  Street   Makati  City,  Philippines   (T/F):  +63.2.919.0178   www.monstersproduction.com