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Homes for Our Troops Social Media Strategy For The Week Of: 12/1 12/2

Monday Theme: LOE: Photo of the day: Facebook: #1: #2: #3: Tuesday Wednesday
Thursday Battle of the Bulbs contest/Monthly Events Matt House with Holiday Lights #1: Enter to win our Battle of the Bulbs 2011 contest! Submit a picture of your house decorated for the holidays. #2: HFOT has supporter events in Florida, Texas, Michigan, and Pennysylvania. Dont see an event in your town? Create one! Visitfor more information. #1: Enter to win our Battle of the Bulbs 2011 contest! Submit a picture of your house decorated for the holidays. #2: HFOT has supporter events in Florida, Texas, Michigan, and Pennysylvania. Dont see an event in your town? Create one! Visitfor more information. Obtain more veteran involvement Friday Kislow KC/Lights On Autumn/Matt Picture of Kislow with link to his page #1: Homes for Our Troops is proud to announce the upcomingRobert J. Kislow (A). #2: Join HFOT today at the Taunton Green for the annual Lights On Festival from 5:30-9pm in Taunton, MA. HFOT is proud to be an official store for the event! #1: Homes for Our Troops is proud to announce the upcomingRobert J. Kislow (A). #2: Join HFOT today at the Taunton Green for the annual Lights On Festival from 5:30-9pm in Taunton, MA. HFOT is proud to be an official store for the event! People link to build page/Encourage local supporters to attend the event Average number of likes/ Average number of shares

Twitter: #1: #2: #3:

Goal:

Measure of Effectiveness:

Average number of likes/ Above average number of shares

Homes for Our Troops Social Media Strategy For The Week Of: 12/5 12/9
Monday Theme: LOE: Photo of the day: Facebook: #1: #2: #3:
100 More Homes for Our Troops/Kislow KC photo updates Autumn 100 More Homes for Our Troops logo #1: This holiday season help us help our severely injured veterans with our 100 More campaign! #2: Link to YouTube video about campaign #3: HFOT was proud to present Kislow with keys to his new specially adapted home over the weekend photo updates (A) #1: Help support our 100 More campaign tweet. #2: Tweet url link to 100 More campaign page on HFOT website. #3: HFOT was proud to present Kislow with keys to his new specially adapted home over the weekend photo updates (A) Donations/People link to build page

Tuesday
Giving Cards/Roldan KC

Wednesday
National Pearl Harbor Remembrance Day Matt/Carlo Pearl Harbor Rememberance Day photo #1: Remember all our vets who served in WWII, especially our fallen soldiers who fought at Pearl Harbor. #2: What are the names of the soldiers that raised the American flag at Iwo Jima?

Thursday Roldan KC

Friday Store

Matt/Doreen Picture of one of the cards #1: Dont forget to send your holiday cards this year! Visit the HFOT online store to purchase your greeting cards this season. #2: Video of Roldan and link to his page.

Doreen Picture of Roldan with link to his page #1: HFOT is proud to announce the upcomingJuan Roldan (D). #2: Like our page in support of HFOT and our mission to give severely injured veterans a specially adapted home!

Matt HFOT gear #1: Theres still time to finish up your last minute holiday shopping this year. Visit the HFOT online store

Twitter: #1: #2: #3:

#1: Dont forget to send your holiday cards this year! Visit the HFOT online store to purchase your greeting cards this season. #2: Video of Roldan and link to his page.

#1: Remember all our vets who served in WWII, especially our fallen soldiers who fought at Pearl Harbor. #2: What are the names of the soldiers that raised the American flag at Iwo Jima?

#1: HFOT is proud to announce the upcomingJuan Roldan (D). #2: Like our page in support of HFOT and our mission to give severely injured veterans a specially adapted home!

#1: Theres still time to finish up your last minute holiday shopping this year. Visit the HFOT online store

Goal:

Sales

Recognize military observances

Obtain more veteran involvement

Measure of Effectiveness:

Above average amount of likes/Above average number of shares

Below average amount of likes/Average number of shares

Above average amount of likes/Above average number of shares

Average amount of likes/Average number of shares

People link to build page/Encourage local supporters to attend the event Below average amount of likes/Below average number of shares

Homes for Our Troops Social Media Strategy For The Week Of: 12/12 12/16
Monday Theme: LOE: Photo of the day: Facebook: #1: #2: #3:
Roldan KC photo updates Doreen Picture of Roldan with link to his page #1: HFOT was proud to present Juan Roldan with keys to his new specially adapted home over the weekend post photo updates (D). #2: Share these stories in support of these veterans!

Tuesday
National Guard Birthday Carlo National Guard Seal

Wednesday
Battle of the Bulbs Contest/Bond KC Matt/Doreen House with Holiday Lights/Picture of Bond with link to his page #1: Time to enter our Battle of the Bulbs 2011 contest is running out! Submit a picture of your house decorated for the holidays. #2: HFOT is proud to announce the upcomingJustin Bond link up video (D). #1: Time to enter our Battle of the Bulbs 2011 contest is running out! Submit a picture of your house decorated for the holidays. #2: HFOT is proud to announce the upcomingJustin Bond link up video (D). People link to build page

Thursday Southern KC Jess Southern with link to his page #1: HFOT is proud to announce the upcomingTyler Southern link up video (J).

Friday Giving Cards/Puertas KC Matt/Jess Picture of one of the cards

#1: Remember those that serve in our National Guard. #2: How far back can the National Guard trace its history?...Answer: back to the earlies English colonies in North America.

#1: Its still not too late to send out your holiday cards this year! Visit the HFOT online store to purchase your greeting cards this season. #2: HFOT is proud to announce the upcomingPuertas link up video (J).

Twitter: #1: #2: #3:

#1: HFOT was proud to present Juan Roldan with keys to his new specially adapted home over the weekend post photo updates (D).

#1: Remember those that serve in our National Guard. #2: How far back can the National Guard trace its history?...Answer: back to the earlies English colonies in North America.

#1: HFOT is proud to announce the upcomingTyler Southern link up video (J).

#1: Its still not too late to send out your holiday cards this year! Visit the HFOT online store to purchase your greeting cards this season. #2: HFOT is proud to announce the upcomingPuertas link up video (J).

#2: Share these stories in support of these veterans!

Goal: Measure of Effectiveness:

People link to build page/More post shares Average amount of likes/Average number of shares

Recognize military observances Above average amount of likes/Above average number of shares

People link to build page

Sales

Average amount of likes/Above average number of shares

Average amount of likes/Average number of shares

Average amount of likes/Below average number of shares

Homes for Our Troops Social Media Strategy For The Week Of: 12/19 12/23
Monday Theme: LOE: Photo of the day: Facebook: #1: #2: #3:
Bond KC/Puertas KC/Southern KC photo updates Doreen/Jess Picture of Bond/Puertas/Southern with link to their pages #1: HFOT was proud to present Justin Bond, Luis Puertas, and Tyler Southern with keys to their new specially adapted homes over the weekend photo updates (J).

Tuesday
Soldier to Soldier

Wednesday
Follower Engagement Holiday Question Matt

Thursday Trivia/Facts

Friday Happy Holidays

Carlo S2S bracelet

Matt

Matt Holiday photo

#1: Soldier to Soldier is one of the many great organizations helping our mission by donating a percentage of their sales to HFOT

#1: What are your holiday wishes for our troops whether they are home or serving overseas? #2: Like our page if you support HFOT this holiday season.

#1: In 1914 during WWI German and British soldiers ceased fire on each other in what is known as the? Answer: Christmas Truce.

#1: HFOT would like to wish everyone Happy Holidays!

Twitter: #1: #2: #3: Goal: Measure of Effectiveness:

#1: HFOT was proud to present Justin Bond, Luis Puertas, and Tyler Southern with keys to their new specially adapted homes over the weekend photo updates (J). People link to build page Average amount of likes/Above average number of shares

#1: Soldier to Soldier is one of the many great organizations helping our mission by donating a percentage of their sales to HFOT

#1: What are your holiday wishes for our troops whether they are home or serving overseas? #2: Like our page if you support HFOT this holiday season. To get more engagement from our followers Below average amount of likes/Average number of shares

#1: In 1914 during WWI German and British soldiers ceased fire on each other in what is known as the? Answer: Christmas Truce.

#1: HFOT would like to wish everyone Happy Holidays!

Raise awareness for S2S bracelets Below average amount of likes/Average number of shares

To get more engagement from our followers Below average amount of likes/Average number of shares

Say Happy Holidays Average amount of likes/Average number of shares

Homes for Our Troops Social Media Strategy For The Week Of: 12/26 12/30
Monday Theme: LOE: Photo of the day: Facebook: #1: #2: #3:
Holiday Photos Matt Picture of a veteran with his family during the holidays #1: Post a picture of your 2011 holiday spent with your veteran and/or loved ones currently serving. #2: Share this post!

Tuesday
Battle of the Bulbs winners Matt Picture of a house decorated in lights for the holidays #1: Its time to decide which one of our veterans won the 2011 Battle of the Bulbs contest #2: Now its your turn to enter! How decorated was your house this holiday season? Share a picture with us! #1: Its time to decide which one of our veterans won the 2011 Battle of the Bulbs contest #2: Now its your turn to enter! How decorated was your house this holiday season? Share a picture with us! Follower engagement vote on a winner and enter Above average amount of likes/Above average number of shares

Wednesday
HFOT Store Jen HFOT gear

Thursday Trivia Matt

Friday Happy New Year Matt

#1: Now its time to treat yourself! Keep warm this winter in a HFOT sweatshirt and hat!

#1: How many veterans received their new specially adapted homes this month during the holiday season?...Answer: 5.

#1: HFOT would like to wish everyone a safe and Happy New Year!

Twitter: #1: #2: #3:

#1: Post a picture of your 2011 holiday spent with your veteran and/or loved ones currently serving. #2: Share this post!

#1: Now its time to treat yourself! Keep warm this winter in a HFOT sweatshirt and hat!

#1: How many veterans received their new specially adapted homes this month during the holiday season?...Answer: 5.

#1: HFOT would like to wish everyone a safe and Happy New Year!

Goal: Measure of Effectiveness:

For followers to share their holiday memories Above average amount of likes/Average number of shares

Sales

Follower engagement

Say Happy New Year

Below average amount of likes/Below average number of shares

Below average amount of likes/Below average number of shares

Average amount of likes/Below average number of shares