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Optimus Information wanted to develop a mobile application that brought together content from all of their social feeds. The application had to provide a dashboard view of the latest news, pictures, videos, and presentations for users to see what's happening at Optimus Information. In order to reach the maximum audience, the application had to work on all major platforms and allow user to interact with the content. Key Challenges: 1. The application had to pull content from Optimus Information's blog, Twitter, YouTube, Flickr, SlideShare, and job portal. 2. The application had to work on all major platforms (iOS, Android, Windows, and the mobile web). 3. The application needed to be designed for mobile devices of varying screen size. 4. Users had to be able to interact with the application's content and easily share it with their contacts.
Optimus Information Inc. is an IT company that provides software development, software testing, business intelligence and mobile application development services.
Optimus Information has an active online marketing presence. It publishes new content to thousands of subscribers through its newsletters, blogs, and social media campaigns.
How Optimus Helped:
The first step was to define the scope. We knew the app would have to gather m aterial from Optimus' social m edia campaigns, so we targeted news (from the blog and Twitter), photos (from Flickr), videos (from YouTube), presentations (from SlideShare), and current openings (from JobScore). Some of these services have open APIs and others have mobile websites so we used a combination of b oth. We were publishing this app to a wide audience, so we chose to support most major platforms natively and built a web-‐ application to serve the remaining ones. We made an effort to balance UI/UX ensuring a consistent experience while making sure the application followed each platform's standard UI guidelines. We decided we would do the project in two phases: smartphones in phase 1 and tablets in phase 2. Therefore, we built everything so that the logic was separate from the user interface. This enabled us to move items around and resize them without worrying about affecting the application's functionality. Lastly, we wanted users to share our content within their networks so we enabled Twitter users to re-‐tweet our messages. This required authentication that was handled differently on each platform. Our application is available for download by searching for “Optimus” in Apple's App Store, Google Play, and Microsoft's Marketplace as well as available through any devices native browser at http://www.optimusinfo.com/mobile.
1. Decide which social networks to target. 2. Pull content using APIs. 3. Integrate content into mobile app. 4. Deploy app to 4 major platforms.
Technologies Used: Android, iOS, Windows, and HTML5.
We specialize in mobile application development services. Our offerings include native application development, web application development, platform migration, mobile analytics, and m obile application testing. Connect with us to see how we can work as a seamless extension of your technology team. Optimus Information Inc. #120-‐1412 West 7th Ave, Vancouver, BC, V6H 1C1, Canada Phone: 604.736.4600 www.optimusmobility.com firstname.lastname@example.org Connect with us on the following networks: