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# REG NO ARUNAI COLLEGE OF ENGINEERING, T.V.

MALAI MODEL EXAM Semester II Department of Management Studies Sub code: 571216 BUSINESS RESEARCH METHODS Duration: 3 Hrs SET- A

Max.Marks:100 PART A (Answer All Questions) 1. Define Business Research 2. Define Experimental research 3. Explain Type 1 and type 2 error with diagram 4. What is sampling error? Example 5. Define one tail test 6. Define probability. 7. Explain T test and Z test? 8. Define Factor analysis 9. Distinguish between Quantitative and Qualitative research 10. Distinguish between Null Hypotheses and Alternative Hypotheses? PART B (3*10=30) (10*2=20)

11. a) Explain briefly various types of research (or) b) Empirical research in India in particular creates so many problems for the researchers state the problem that is usually faced by such researches. 12. a) Briefly describe the steps in preparing a research design. (or) b) Explain the various types of measurements. What are the various types of scales and their importance? Discuss 13. a) Define Questionnaires and explain briefly the construction of questionnaire (or) b) How and why focus group are used as a significant method of marketing research endeavor (effort).

14.a) What is cluster analysis? Explain the process of cluster analysis. (or) b) The data in the accompanying table are from a group of students majoring in Engineering. They include the students overall GPA and salary for the first year after college: GPA 2 2.1 2.1 2.1 2.7 2 2 2.9 2.3 Salary(\$) 18000 22000 23000 26000 27000 28000 28000 30000 31000 GPA 2.6 2.1 2.2 3.4 3.1 3.2 3.4 3.8 3.2 3 Salary(\$) 31000 32000 35000 38000 36000 38000 39000 42000 45000 49000

i) Calculate the correlation coefficient between these two variables (hint: Divide the salary by 1000 first to convert to two digit number) ii) using the coefficient of determination describe the strength relation between the two variables 15.a) Give a detailed account on the integral parts of a research report (or) b) Discuss the purpose and basics of technical research report.

REG NO ARUNAI COLLEGE OF ENGINEERING, T.V.MALAI MODEL EXAM Semester II Department of Management Studies Sub code: 571216 BUSINESS RESEARCH METHODS Duration: 3 hrs SET- B

Max.Marks:100 PART A (Answer All Questions) 1. Draw the flow chart of Scientific research process 2. Define Sampling 3. Explain Causal Research 4. Explain sample frame with example 5. Define hypotheses with example 6. What are the varies criteria of good research 7. Define ANOVA 8. What is a Non- Probability technique? 9. Define two tail test 10. Define Judgment Sampling PART B (3*10=30) (10*2=20)

11. a) Explain business research as a process in detail with an example. (Or) b) Empirical research in India in particular creates so many problems for the researchers state the problem that is usually faced by such researches. 12. a) How does one construct a survey instrument? What steps need to be followed? Discuss (Or) b) Explain various types measurements. What are the various types of scales and their important? Discuss 13. a) Describe the probability and Non-probability Sampling methods. (Or)

b) Explain the various types of primary source of data collection and their significance.

14. a) The data in the accompanying table are from a group of students majoring in Engineering. They include the students overall GPA and salary for the first year after college: GPA Salary(\$) GPA Salary(\$) 2 18000 2.6 31000 2.1 22000 2.1 32000 2.1 23000 2.2 35000 2.1 26000 3.4 38000 2.7 27000 3.1 36000 2 28000 3.2 38000 2 28000 3.4 39000 2.9 30000 3.8 42000 2.3 31000 3.2 45000 3 49000 i) Calculate the correlation coefficient between these two variables (hint: Divide the salary by 1000 first to convert to two digit number) ii) using the coefficient of determination describe the strength relation between the two variables (or) b) What is discriminant analysis? What are the methods involved in discriminate analysis? 15. a) Explain various types of research report . Explain its content (or) b) What are the criteria for the effective review of report? Describe the discussion section with a focus towards managerial implications in business.