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Tata Motors Limited, India’s largest automobile company, is the leader by far in commercial vehicles in each segment, and the second largest in the passenger vehicles market with winning products in the compact, mid-size car and utility vehicle segments. 1 • 3rd Largest Bus Manufacturer in the World • 4th Largest Truck Manufacturer in the World (>8t) • Largest Portfolio Of Products (Light, Medium And Heavy Trucks, Buses & Coaches, Passenger Cars & Uvs) • Acquired Commercial Vehicle Business Of Daewoo In 2004 (TDCV) • Acquired Jaguar Land Rover In 2008.2 Tata motors stock market value of 29th june ,2012 3
researchandmarkets.DTL supplies for critical high value items. to reach INR331.4 Value Chain Analysis: Tata Motors: Long term contract with service provider’s – transporters and agents Personnel at regional offices for overseeing the smooth transit of goods. segment analysis.moneycontrol.121 million) in 2003. The company recorded strong financial performance during the last five year period.pdf 4 5 http://www. the revenues of the company grew at a CAGR of 36. Capital Equipment Manufacturing division – tooling development capabilities of global standard.tatamotors. Kaizen & TPM team – continuous drive to improve.4%.5 http://www. 5-year financial trends.oppapers.pdf 2 http://www. key products and key competitors Includes information on suppliers/ partners.sap.347 million) in 2007 from INR95.com/essays/Value-Chain-Analysis/754584 .com/reports/607080/premium_company_profile_tata_motors_li mited.525 million (approximately $7.Contains corporate strategy: Provides detailed business description.com/india/stockpricequote/autolcvshcvs/tatamotors/TM03 3 http://www.com/india/about/company/successes/pdfs/Tata_Motors. shareholding structure and key employees with biographies.pdf 1 http://www. Apprentice Trainee Course – ensuring stable source of skilled manpower. Transparency and monitoring through deployment of IT – all transactions through SAP.731 million (approximately $2.com/investors/pdf/2011/FY-11-AGM-presentation. During 2003-2007. Efficient storage facilities easy storage and retrieval Operations.
Vehicles shall mean all vehicles manufactured by Tata Motors which also incorporate the Supplier’s Product along with other components and aggregates. Products shall mean both imported products and local products which in combination constitute the Product. Tata Motors Standards. Nissan Motor. which has a joint venture with Fiat for cars. their equity value crashed probably due to the systematic risks faced by NYSE which led to an overall crash of the entire stock market)7. Tata Motors consistently achieved return on assets and return on invested capital that is five times that of Ford Motor Company. In addition.8 Tata Motors purchase Products from supplier. • TATA Motors. Renault and Volkswagen6 But overall at a global scale. delivery. Local Products” shall mean Products / components manufactured in India meeting the specifications as defined by Tata Motors and also the Imported Products as and when they get manufactured in India. RFQ. Tata Motors achieved substantial return on equity that has been more than 30% throughout except 2008 at global level (although in NYSE. “FOB” assumes the meaning as defined in Incoterms2000. quality. performance. Tata Motors didn’t perform that badly. The rest part of the ratios is from their global performance as reported by Thomson Ratios and World scope Ratios (Retrieved from CBS Library). Foreign vehicle makers Including Daimler. TATA Motors is vulnerable to greater competition at home. Spare Parts shall mean all parts that are intended for maintenance of the Products. is also facing heat from top car maker Maruti Suzuki India Ltd. engines and transmissions in India. Volvo and MAN AG have struck local alliances for a Bigger presence. Terms such as "CIF". Suppliers: “Imported Products” shall mean Products / components manufactured outside India meeting specifications as defined by Tata Motors. price requirements etc of Tata Motors as detailed in various sections in this General Terms and Conditions. Drawings. Hyundai Motor.Market Competitors. reliability. . subject to supplier meeting system specifications.
pdf http://studenttheses. such as Purchase Agreement. The supplier shall keep proper accounting for these materials and provide the reconciliation statements with confirmation of the balances at the end of every year to Tata Motors and return the material when required by Tata Motors.tatamotors.tatamotors. it shall be supplier’s responsibility to provide safe custody. The supplier shall not hypothecate such materials to financial institutions for financing or divert any of these materials for any use other than conversion/manufacture/assembling in components to be supplied to Tata Motors.com/Project_Docs/rfq_terms_conditions. The supplier commits to complete the documentation required by law regarding such material provided by Tata Motors. proper storage.dk/bitstream/handle/10417/758 http://suppliers.cbs.dk/bitstream/handle/10417/708/miel_van_blitterswijk_og_rosen_karadz 7 hov.9 If any materials are supplied by Tata Motors to the supplier on free of cost basis for manufacturing/assembling into items to be supplied to Tata Motors.com/Project_Docs/rfq_terms_conditions. Supply Agreement etc that may have been executed with the supplier. Further.com/Thread-competitor-analysis-of-tata-motors-and-maruti-suzuki http://studenttheses.pdf?sequence=1 8 http://suppliers.Purchase Orders and other agreements. adequate insurance cover and proper usage for these materials.10 6 http://seminarprojects. the supplier agrees to facilitate physical verification by officials of Tata Motors or any other persons duly authorized by Tata Motors in this behalf at all reasonable time.pdf 9 10 .cbs.
which was pretty much dominated by Maruti. Most of them are have good amount of knowledge about the product. There is prevalence of alternative options. Except the 800cc range in other categories brand loyalty is only moderate. . Hyundai etc.11 Substitutes: Price band The threat that consumer will switch to a substitute product if there has been an increase in price of the product or there has been a decrease in price of the substitute product. If the price of the NANO car will increase the main expected customers the one switching from bike to car will not move to car and will remain in the bike only. The industry is also concentrated in these regions mostly. the sales volumes have shown increasing trend over past so many years. Thus the price is kept checked in this manner. the small car market in India is very competitive with players like Maruti Suzuki. Product differentiation is high as there are many categories in the passenger vehicle segment. Price sensitive customers were some of the factors that determine the extent of influence of the buyers in this industry. But with launch of Nano the 1akh car the whole momentum of the market has shifted. Here there are purchases of large volumes. the buyer is the one who sets the price in the market. The customers are more or less concentrated in metros or other tier two cities. Buyers get incentives in the form of cost discounts and better after sales services. Tata Motors.12 Scenario. Also it is difficult to measure since repurchases are rare. Now to be competitive in market other companies have to either slash rates of their existing model or have to go back to the drawing board and build again13. In the case of Maruti.Buyers: When buyer power is strong.
Also being a capital intensive industry economies of scale have important consequence.14 Government policies: Automobile Industry was relicense in July 1991 with the announcement of the New Industrial Policy The passenger car industry was relicensed in 1993.india. No industrial license is required for setting up of any unit for manufacture of automobiles except in some special cases The norms for Foreign Investment and import of technology have been progressively liberalized over the years for manufacture of vehicles including passenger cars in order to make this sector globally competitive At present 100% Foreign Direct Investment (FDI) is permissible under automatic route in this sector including passenger car segment.in/abir. greater is the barrier.htm New Entrants Economies of scale: The Minimum Efficient Scale (MES) is the point at which unit costs are minimized.globalsources.manufacturers.indianrail.in/indian_electricity_scenario/introduction.org/web/20070430005127/http://www.gov.com/?gclid=CI2t1fTy97ACFQpj3wodIkwP-A http://web. The import of technology/technological up gradation on the royalty payment of 5% without any duration limit and lump sum payment of USD 2 million is allowed under automatic route in this sector The automotive industry comprising of the automobile and the auto component. Economies of scale are becoming increasingly important as competition is driving the profit margins to lower levels.11 http://www.nic.powermin.archive. The Greater the difference between the MES and the entry unit cost.15 .html 12 3 http://www.
nielsen. fuel efficiency and better performance.org/articles/31.com/in/en/news-insights/press-room/2012/tata-motors-tops-nielsen-s- 15 16 corporate-image-monitor-study. Nissan and Ford.economictimes. The market which is growing at 20-25% annually is attracting international player like Volkswagen.indiatimes. all of whom are expected to come up with a number of new launches in this segment of the Indian car market.com/2012-06-04/news/32031746_1 http://tejas-iimb.html . The new players plan to differentiate their products through competitive pricing and additional features like added space.Indian compact car market seems to be getting hotter.php http://www. but also the intensity of the competition in the segment. Toyota.16 14 http://articles. It seems like competition is set to go to a whole new level for existing players in the market. with not only better car models.