Institute name: Team Members
Lala Lajpat Rai Institute of Management 1. Jasmit Chadha Div.A Roll no. 31
2. Namrata Bachhere Div.A Roll no. 13 3. Ishita Jain Email address: email@example.com firstname.lastname@example.org email@example.com Contact No.: 98332430079 9833792988 9920035163 Div.A Roll no. 59
Steve's role in shaping the computer industry through Apple's revolutionary products and a few 'unconventional' business practices has been explored in detail. The case also discusses the aspects of Steve's personality that were appreciated by many businessmen and industry leaders. The ups and downs in Steve's career graph and the way in which he overcame the obstacles are discussed in detail. Issue: Examine the advantages and disadvantages of adopting a 'pace setting leadership style' and an 'authoritative leadership style' in shaping a company and achieving success.Abstract: The case study examines in detail the leadership and entrepreneurial skills of Steve Jobs. Steve's departure from Apple and his comeback have been explored in depth.
. CEO of Apple Computers (a leading Information Technology company) and Pixar (a leading US animation studio).
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.The Entrepreneur From Apple to Macintosh Steve .Contents: A Charismatic Leader The Early Days Steve .The Leader Getting thrown out of Apple Steve's 'Next' Step Resurrecting Apple Analysis Page No.
Steve gave the world its first personal computer (PC). Steve's comeback was being seen as Apple's desperate attempt to survive one of its worst phases: losses for 1997 amounted to $ 1. Steve Jobs (Steve) was appointed the 'interim CEO' of leading information technology (IT) company. Known as the 'wonderkid' of the Silicon Valley.A Charismatic Leader In September 1997. Considering the fact that the company's board itself had ousted Steve in a coup in 1983.6 billion (refer Exhibit I for financial statistics). The company reportedly needed a charismatic leader who could steer it back to profitability and revive its fortunes. He was one of the few entrepreneurs who were reported to be 'as famous as a 1970s rock star'. Steve's research on the Macintosh resulted in the creation of the windows interface and the mouse technology. Those who had followed Steve's career graph over the decades were not too surprised at these developments. He made a successful business out of creating PCs that were not only user friendly but were also aesthetically pleasing. unlike the 'dull' models available those days. Bob Noyce. by the Apple board. which was at that time a revolutionary product. During that period. 'Apple' and reinvented the PC years later by creating the 'Macintosh'. Apple Computers (Apple). the Wall Street Journal focused on Steve/Apple and did not cover entrepreneurial ventures like Intel even though its cofounder. this development was watched with interest by media and industry observers. Steve was known for pulling off seemingly impossible feats. All through the late-1970's. which went on to become standards in the software industry.
. was the inventor of the silicon chip. Apple was always in the news.
The story of how Steve built the Apple empire. Not surprisingly. how and why he was thrown out of it.Steve Jobs .The Silicon Valley Pioneer
Steve also established successful entrepreneurial ventures like 'Pixar Animation Studio' and 'Next'. was known as the number one animation studio in the US (Refer Exhibit II). Pixar. The operating system that Steve created at Next was acclaimed as a revolutionary development by the software industry. In 2000. the creator of award winning films 'Tiny Toy' and 'Toy Story'. how he created a few more successful businesses and the reasons behind his return to Apple is essentially the story of an entrepreneur and as a business leade
. He received the National Medal for Technology in 1985 and The Jefferson Award for Public Service in 1987. Steve earned many awards for the services he rendered to the computer hardware and software industry. the College of Journalism and Communications honored him with the 'Millennium Award' in recognition of his 'singular professional leadership. He was also placed 39th on the Advertising Age 'Top 100 Advertising People' list. He was named the Entrepreneur of the Decade in 1989 by Inc magazine.' Steve was a celebrated leader for thousands of people who used Apple products. vision and creative achievement.
Together they raised $ 1300
. As a child. To get the required capital. Steve was a bundle of curiosity. In late 1950's Steve met Larry Lang who had recently moved into the neighborhood. This laid the foundation of Steve's deep affinity for the subject.The Entrepreneur Despite the lack of resources. helped him develop marketing strategies for selling their new product. Steve was the adopted son of Paul and Clara Jobs (based in Mountain View.The Early Days Born on February 24. California. Steve's friend. A machinist by trade. he ordered 25 systems. Larry Lang was an engineer working with Hewlett Packard and also a ham radio operator. 1955. Steve showed the system to a local electronics equipment retailer. Steve learned a lot about electronics and other things from his new friend. they sold some of their most valuable possessions: Wozniak sold his HP calculator and Steve sold his Volkswagen van. Impressed by the design. By working with heath kits Steve learnt how electronic gadgets were built
Steve . US). Steve and Wozniak designed the first computer and made its prototype in Steve's garage. Paul taught Steve the basics of electronics. Enthused by the success of their invention. Upon completion. Steve and Wozniak set up a company in 1975 to produce and sell small computers. a retired CEO from Intel.
grueling. a 74% increase from 1981. He described the Macintosh development team as 'souls who were well grounded in the philosophical traditions of the last 100 years and the sociological traditions of the 1960s. He was very sweet and seductive when wooing prospective employees or when finalizing a deal with business partners. the company's net earnings stood at $ 1. A reporter who interviewed the Macintosh team once said. Also. the product became very popular with computer professionals.000 in 1982. the Macintosh team pursued their dream through grueling hours of work and against formidable odds. The company grew at a very healthy rate for the next couple of years. rewarding and ultimately the major event in the lives of almost everyone involved Steve was reportedly an enigma to many at his office as well as people in business circles.06 per share in 1982.From Apple to Macintosh Apple III's second innings proved to be very fruitful. "The machine's development was traumatic. He would praise and inspire his employees in many creative and unimaginable ways.' Steve emphasized constancy of aim and effort. Steve .
Getting thrown out of Apple
. As a result.The Leader Steve was regarded as a source of motivation and inspiration by his employees. lunatic. joyful. Apple's sales amounted to $ 583. which was up 55% from the previous year.000.
Steve also bought Lucasfilm. which Steve did not agree to. Sculley announced. he proved that Gil wanted the deal more than Steve did. Steve wanted to release Next's first computer in spring 1987. Steve was finally appointed 'informal advisor' at Apple. "Apple could run a lot better with Steve out of operations. Sculley concluded that. In May 1985. but could not meet the deadline Resurrecting Apple In late 1996. with no contractual commitments. At a board meeting. the board dismissed Steve from the post of Vice-President as well as the post of the head Macintosh division. Steve formed a company named NeXT (Next)13 and planned to come out with the next generation of PCs that would be superior to Apple computers. Steve proclaimed that he could not sign the contract because 'he did not want to disappoint anybody at Next'.When Sculley came to know about Steve's plans. By rejecting the deal. Steve was reportedly an enigma to many at his office as well as people in business circles Analysis
. Apple's CEO Gil Amelio (Gil) proposed to buy Next and asked Steve to sign a contract to work at Apple for a certain period of time." He added that Steve's intense involvement with Macintosh was having a demoralizing effect on other divisions of the company. Thanks to his brilliant negotiating skills. "Steve had no role in the operations Steve's 'Next' Step In 1985. He argued that Steve was hurting the company's image and persuaded the Apple board to throw him out of power. The very next year. for $ 10 million and incorporated Pixar Animation Studios (Refer Exhibit II). In a meeting with security analysts in July 1985. a movie studio. he himself initiated measures to oust Steve from the company.
hedgehog concept. it is clear that a study of his leadership can provide valuable lessons for current and future leaders. an inductive research approach was taken.The purpose of this study was to explore the leadership approach of Steve Jobs. A case study strategy was employed to perform a narrative analysis of the data. He is deeply passionate about what he does and is extremely focused. unwavering resolve and ambition for the company. and exploratory nature of the study. purpose. Through the analysis of the narrative data. The study set out to answer the question. These themes were level 5 leadership. These three themes incorporate concepts such as deep passion. The study used articles published in major magazines and newspapers to gather narrative data on the leadership approach of Steve Jobs. The case study highlights that Steve Jobs is a transformational leader who exhibits level 5 leadership qualities and fosters the hedgehog concept. and in other business ventures.
. three themes emerged that link back to leadership theory and concepts introduced by Collins (2001) in Good to Great. The most clear lessons that leaders can learn from Steve Jobs is his deep passion for his work. Steve Jobs displays an unwavering resolve when making decisions and a strong ambition for the company and its future success. Upon considering the influence and success that Steve Jobs has enjoyed at Apple Inc. He understands what his company is best at in the world and he is able to channel the resources to fuel the economic engine of the organization. his extreme focus and unwavering resolve in his decision making. “What is the leadership approach of Steve Jobs?” Based on this question. influence and inspiration. Included in this data was also a transcript of a speech delivered by Steve Jobs at a Stanford University graduation. Steve Jobs is a leader who inspires and effects change. and transformational leadership. The objective of the study was to draw out lessons for current and future leaders from the analysis of Steve Jobs’ leadership approach.
himself. This focus continues to be evident in the design of Apple products. focus and resolve. He admits. yet elegant in their design and function. in a speech to a group of graduating students from Stanford University that he found what he loves to do early in life (Jobs. Influence does not seem to stem from a
. is known for producing products that are simple. Steve Jobs insisted on its launch and continued production. His influence has been felt in the computer. focus and resolve when combined together give Steve Jobs the influence that he demonstrates. The qualities described above. it is easy to see his passion for the work of his company. the iPod today is the most dominant digital music player in the world. Steve Jobs is known for his ability to insist on what he believes is right and stand by his decisions. 2007).
Leaders who can learn from the qualities of Steve Jobs. Apple Inc. music. retail and mobile phone industries (Schlender.. One of the first things that he accomplished was to streamline the product line of Apple Inc. However. Steve Jobs has influenced several industries. Hollywood. 2007). He continues to capitalize on this passion even to this day. Steve Jobs is also very focused in what he does. 2005). namely passion. He stripped away things that drained the attention and resources of the organization but did not deliver significant impact. During his business career. in 1997. As a result of this unwavering resolve. 2004). which began in 1976 with the formation of Apple Inc. will begin to develop a similar influence in their companies and broader spheres. Further. (Linzmayer.As one observes Steve Jobs’ leadership approach. This was evident during the release of iPod music player. It was evident during his return to Apple Inc. The product was ridiculed and was not expected to succeed (The Economist. passion.
The study of leadership is an ongoing process.
. However. the study confirmed some assumptions and made some discoveries about Steve Jobs’ leadership approach. In particular. he seems to foster the hedgehog concept as he leads Apple Inc. leaders who are passionate about their work. And finally. This study explored some aspects of the leadership approach of Steve Jobs. He also manifests some of the characteristics of a level 5 leader. and exercise unwavering resolve in their decisions have a greater opportunity to influence those around them and effect change in their followers. Steve Jobs can be regarded as a transformational leader. It used an inductive approach to research and conducted a narrative analysis of secondary data published in major magazines and newspapers. who develop an ability to focus on things that matter most. their organization and even in themselves.set of management rules and techniques. As a result.