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INTERNATIONAL WORKSHOP ON MALL MANAGEMENT
. asset enhancement. the crisis management for the safety and security of a shopping centre. evaluations of various methods of pricing strategies. thereby ensuring optimal sales of the retailers and define the qualities that an adept shopping centre professional should possess. The workshop will take a critical look at life cycle of a shopping centre and ways to reposition it for the sake of increased sustainability. thereby eliciting appropriate solutions for the same. The shopping center markets and consumer behavior vary from city to city in India. address the problems of tenants. The focus of the workshop is to bring forth international experiences and success of innovation in planning. leasing and management. Insights into consumer trends and their influence on shopping center design and management will also be taken into consideration as our Lead Speaker shares his mature experience of retail infrastructure in Singapore and how the market has evolved to be a Global Shoppers’ Paradise. to review the present scenario. and lastly. The workshop will provide the attendees with a crystal-clear picture of a shopping centre. The workshop will have the brain storming session with the Lead Speaker who will encourage the attendees to speak out the challenges they are facing. best practices and general principles on how to develop and operate shopping centres successfully can be applied across the entire country. right from its planning phase to its inception and to its successful operation. It will be the ideal platform for an elaborate session on land acquiring principles. However. mall upgrading and customer services. design.About the Workshop 1 Indian Shopping centers have developed their own individuality. The workshop will also prescribe how to create perfect shopping experience where shoppers will have the convenience of shopping with the pleasure to indulge in. This will lead to the topic of how to enhance assets of a shopping centre.
What else mall management requires other than managing facilities and utilities? .
Vietnam and Indonesia. Prior to that. Tong Kok Wing 2 The 4Rs of ASIAN shopping centre management. China. He has set up Singmall Management Consultancy and is the Principal Consultant. International Property Consultants. Until very recently.co-authored by Mr.He has also set up Singmall Management Consultancy and working as the Principal Consultant. Malaysia. He was Chairman of two Management Corporation Strata Title Councils. he served as a board member of the Singapore National Fire and Civil Emergency Council. Jain Institute’s MBA (Retail Management) programme and Aeon School of Business which owns a large number of Jusco Shopping Malls and Department Stores in Malaysia and Japan. He also led the Property Management Team for a publicly-listed Real Estate Investment Trust (REIT). Tong Kok Wing was a General Manager of one of Singapore’s largest shopping mall owners and managers. he was President of The Association of Shopping Centres.P. Tong Kok Wing . DTZ Nawawi also invited him to conduct a 2-day workshop for the retail team of their Malaysian Head Office to share his experience and tap his expertise. He has been retained by his former employer as Consultant to its malls in China . he was concurrently General Manager of the highly successful and popular Bugis Junction and General Manager (Retail Management) of Keppel Land. For 10 years. Singapore and remained an active council member for many years. whose members are all key players in the Singapore/Asean retail industry. He has conducted Mall Management classes for S. From 1997 to 2000. He is a founding member of Retail Professional Network. Mr. for 13 years.About The Workshop Leader Tong Kok Wing is a renowned mall veteran in Singapore and the region who has jointly written a book “The 4Rs of ASIAN Shopping Centre Management”. India. which has developments in Singapore.
In what ways shopping malls in India can attract right customers? .
The workshop will be a complete equipment toolbox for professionals who aspire to build a career in mall management. Operations Managers and related appointments. Mall / Shopping Centre Owners Mall Developers Mall Managers Property and Real Estate Professionals Retailers Franchisors Architects & Construction Firms Asset Managers & Retail Analysts Brokers All service providers for the shopping mall industry The training workshop will arm the attendees to steer ahead of others in the industry by: Developing ideas on shopping centre management which will enable them to carry out responsibilities on day-to-day basis Providing a roadmap to chart pre-development plans and evaluate financial feasibility Empowering with effective marketing tools and leasing strategies to augment the value of shopping centre Unraveling the ways to maximize revenue and curtail controlling costs Understanding every aspect of successful management of a shopping centre – encompassing design to tenant mix to operational issues. and 100% attendance 3 . Malaysia and other countries as he offers good insights and perspectives of mall management internationally and how its application can be achieved in India. Advertising and Promotions Managers.Who Should Attend How will you Benefit This workshop is indispensable for mall developers and shopping centre owners who are faced with diverse challenges in seamless management of a mall. For those who are already working in malls as Centre Managers. CERTIFICATE of Attendance At the completion of two day workshop. The Conference leader will share his extensive practical knowledge and experience gained from his involvement in managing shopping centers in Singapore. Enlarging a network of important national and contacts. this workshop will enhance their knowledge and will expose them to a number of functional indicators on how to manage dayto-day issues encountered in managing a mall.
mall management facilitate the entry of right tenants in a mall? .
even if it is sold on strata title. Therefore. as a mall is an evolving phenomenon. courses in mall management. marketing and management expertise. mall development by necessity must be multi-storey with car parks in the basements or on the upper storeys to make it more feasible and viable. The theory and practice of mall management there are also largely irrelevant and inappropriate for Asian malls. there seems to be a very grave shortage in the “software” of mall development. In the U. will have the shop spaces occupied by retailers who in turn must be able to cater to the needs and wants of shoppers. Thus. it would seem a good place to turn to for guidance and management expertise. This is equally true to India. Mall management has been identified as a critical factor for the success of malls and the retail industry across the world. This situation is exacerbated since talents with such experience and expertise being attracted to work in China. But. While it can be assumed that the “hardware” for mall construction is available in India. Unfortunately this is not the case. most of us learn mall management on-the-job. Thus. even if one is able to gain the basics of mall management through a degree or diploma programme.Shopping Mall Management In India: An Urgent Need To Fill A Vacuum. Unlike a residential development. In Asia. As mall development has its roots in the U. the population demographics and life-style. Europe is also not a suitable model for Indian mall developments.S.S. Mall management must naturally follow through to ensure that a development is marketed and managed to optimise returns for its owner. the Middle East. 4 . and perhaps Australia. One way to address this urgent need is to bring in suitable foreign talent from Singapore and the region to provide the management expertise and initiate a technology transfer through training workshops and on-the-job guidance.S. on very attractive expatriate packages.. In India. such as a condominium or an apartment block. unlike in the U. like in many parts of Asia. Finally. a mall development is a multi-faceted and more complex business proposition compared to other types of real estate developments. land is scarce and expensive. Also the Indian population demographics. One may try to turn to Singapore and Hong Kong to source such expertise. a mall that is developed. it takes years of practical experience before one can profess to have the requisite expertise in mall management to be able to keep abreast of the needs and wants of shoppers and retailers. India is experiencing a “mall explosion” with a few hundred malls being developed simultaneously and due for completion around 2010.S..By Tong Kok Wing Shopping mall development in India is a very recent real estate activity. malls are often single or double-storeyed with huge surface car park surrounding the mall because of the easy availability of land. As we all know. in most parts of Asia. Indonesia. shopping habits and preferences are more akin to those in Asian cities like Singapore and Hong Kong than the U. This is certainly not a very satisfactory situation. it is imperative that India must very quickly have a pool of trained and experienced mall managers ready to ensure that the many new malls that are completed in the coming years will not prematurely go into physical and economic obsolescence due to poor and inexperienced management. if not more so. Malaysia. both Hong Kong and Singapore with their own continued development of malls are facing serious shortages in mall management expertise. etc. which one can attend to earn a degree or diploma to equip oneself with the necessary knowledge and skills. are not available. given its late start in the business. There is literally a vacuum in this area of expertise.
DAY 1 Brief History of Shopping Mall Developments Around The World An interesting journey of how the idea of building malls came and its successive development across the world Mall Development: Concepts of Floating Value and Shifting Value Strategising the 5Rs crucial for development of a shopping mall Due to limited sites availability and that too at an enormous cost. how to do it right. Leases & Leasing: Administration and Compliance Lease Commencement & Opening for Business. when to do it and how to attract more and right customers and serious buyers. Opening & Keeping It Right and Getting Right customers Evaluation of various methods for pricing strategies Putting together a winning team In the scenario of ‘mall explosion’ where every developer is getting into creating of retail space. This session will also include market positioning. Getting & Doing It Right. during and after mall development. they lease / sell to third party for managing it. rising land prices.Highlights of the Workshop. rental pegging and implementation of Scattered and Clustered concepts . infrastructure maintenance. With regulatory authorities. It is these mall managers that need to build team of qualified professionals to manage and run the same efficiently. The issue like how public control of the use of land affects land values will be discussed. Most projects fail due to the fact that all the 5Rs are not taken into before. While most developers construct the malls. Space Planning and Trade-Mix & Related Issues Macro and micro inputs must be taken into account while developing the design and planning the layout. how to control costs and maximize revenues. Lessee’s and Landlord’s Covenants Design Development Input. how to evaluate the site which would actually receive the benefit of development and other factors should be kept in mind while acquiring land. environmental laws and other socio-economic factors.
gifts and jewellery. the security staff should be taught how to manage all unforeseen situations and natural calamities. This provides an insight into retailer’s psychology. Crisis Management This should be an indispensable and round the clock part and parcel of the security drills and training. What Do Tenants Look For In A Mall? There are number of factors which tenants look for while buying / renting the space. they overestimate the life of a mall and thus do not plan to reposition it. Life Cycle Of A Mall While most developers are fully prepared to start and operate. consumers still prefer traditional stand-alone stores. Asset Enhancement Initiatives For repositioning and growth of malls. . Job Of A Shopping Mall Manager With the huge demand set forth for qualified mall management professionals all across India. traditional apparel. even in Tier II and Tier III cities. Apart from the regular training on complete geography of the premises.Real life Case Studies Open House Discussions� Quizzes & Debates� Review by Indian Experts DAY 2 What Do Shoppers Look For In A Mall? While shopping malls in India have started making their presence felt. it is important to evaluate and take asset enhancement initiatives. Mall Marketing To an extent. when they want to purchase specialized products like home décor. there are very few developers who are able to set themselves apart and set a unique identity. it becomes imperative to redefine the domain of a mall manager. though the marketing activities start before the construction of the malls. It is imperative to understand how to get shoppers used to the mall culture.
com Franchise India Holdings Ltd. contact: Venus Barak Mob: 09313331213 bvenus@franchiseindia. F 89 /11.40685508 Ph : 011-40665520 email@example.com For sponsorships / business opportunities. India Tel: + 91 (0) 11-40665555 Fax: + 91 (0) 11-40665563 .com Shweta Mehan Parit Nath Ph : 09320033202 / 022.4066538 / 32638433 kamio@franchiseindia. contact Neeta Vadhvani Ph : 09311144600 / 011-40665515 firstname.lastname@example.org Amio Kachari Ph : 011.For Registration and more information.com nparit@franchiseindia. Okhla Phase – 1. New Delhi 110 020.
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