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T VODAFONE SOUTH LIMITED”
A Summer Training Project Report Submitted in Partial fulfilment of the Award of Degree of MBA 2011-2013 Submitted By:Rahul Ramchandani MBA 121 B Submitted To:Mrs. Anjali Sharma
BHARATI VIDYAPEETH UNIVERSITY INSTITUTE OF MANAGEMENT & RESEARCH, NEW DELHI An ISO 9001:2008 Certified Institute NAAC Accredited Grade “A” University Ranked in Top 50 B-schools in India by Business India CRISIL Grading MBA Programme A * - National Level, A** - State Level Recipient of B-school leadership award from Star News
VODAFONE SOUTH LIMITED
This is to certify that Rahul Ramchandani son of Mr. Kanhaiya Lal pursuing MBA from Bharti Vidyapeeth Uviversity Institute of Management & Research, New Delhi has successfully completed Project Report in our organisation on the topic ―REVENUE EXPANSION BY RANGE SELLING AND SERVICE DELIVERY‖ W.R.T VODAFONE SOUTH LIMITED‖ from 21st May 2012 to 20th July 2012. During his project tenure in the organization, we found him hard working, sincere and diligent person and his behaviour and conduct was good during the project. We wish him all the best for his future endeavours.
Rajesh Kumar Singh Branch Manager
Certificate of Originality
This is to certify that project report entitled ―REVENUE EXPANSION BY RANGE SELLING AND SERVICE DELIVERY‖ W.R.T VODAFONE SOUTH LIMITED‖ Submitted to Bharti Vidyapeeth University, Pune in partial fulfilment of the requirement for the award of the degree of MBA is an original work carriedout by Mr. Rahul Ramchandani. The matter embodied in the project is a genuine work done by Mr. Rahul Ramchandani to the best of my knowledge and belief and ha been submitted neither to this University nor to any other University fro the fulfilment of the requirement of the course of study.
Signature of the Guide Designation
This is to certify that the Project titled ―REVENUE EXPANSION BY RANGE SELLING AND SERVICE DELIVERY‖ W.R.T VODAFONE SOUTH LIMITED‖ is an academic work done by ―Rahul Ramchandani‖ submitted in the partial fulfilment of of the requirement for the award of the Degree of MBA from Bharti Vidyapeeth University, Pune. It has been completed under the guidance of Mrs. Anjali Sharma and Mr. Rajesh Kumar Singh. We are thankful to Vodafone South Limited for having allowed our student to undergo project work training. The authenticity of the project work will be examined by the viva examiner which includes data verification , checking duplicity of information etc. and it may be rejected due to non fulfilment of quality standards set by the Institute.
Dr. Nitin Nayak Director
Acknowledgement Name and Signature of the student 5|Page .
Preface Name and Signature of the student 6|Page .
INDEX Chapter 1: Introduction Overview of the industry as a whole. Profile of the company o History o Mission o Vision o Objectives o Functions 7|Page .
8|Page .76 million subscribers submitted Mobile Number Portability (MNP) requests which is about 0. companies in the stagnant global scenario.96% while urban subscriber base increased by 1. growth of just 0. covering 2000 towns across the country.30%.00 million. Today.47% by March 2012. the Indian telecom industry is currently slated to an estimated contribution of nearly 1. about 4.17%. actual wireless teledensity in India is 56.00% (Urban – 162. Overall mobile teledensity stands at 76. is expected to reach 1100 million in 20013 with addition of 8. Rural market added 6.17 million connections is the third largest in the world and the largest among the emerging economies of Asia.5% to India‘s GDP. it is the fastest growing market in the world and represents unique opportunities for U.1) Introduction: The telecom network in India is the third largest network in the world meeting up with global standards. The Indian Telecommunications network with 919.88%.S. In March 2012. India had 683. which has grown by 40% in 2005.02 million active mobile subscribers. Hence. Rural – 38.82%.83% to 35.21 million mobile subscribers at a monthly growth rate of 1. According to VLR data.52% of total mobile subscriber base in India. There are primarily 9 GSM and 5 CDMA operators providing mobile services in 19 telecom circles and 4 metro cities. Presently. monthly growth rate of 0. The wireless technologies currently in use are Global System for Mobile Communications (GSM) and Code Division Multiple Access (CDMA). The total subscriber base.INDUSRTY OVERVEIW:1.79 million.33%) Urban to rural subscriber ratio is 64.
1997 1999 Telecom Regulatory Authority of India created Cellular Services are launched in India. BSNL 9|Page .Evolution of the Industry . an exclusive provider of domestic and long-distance service that would be its own regulator (separate from the postal system) 1986 Conversion of DOT into two wholly government-owned companies: the Videsh Sanchar Nigam Limited (VSNL) for international telecommunications and Mahanagar Telephone Nigam Limited (MTNL) for service in metropolitan areas. Telephone and Telegraph(PTT).Important Milestones: Year 1851 Description First operational land lines were laid by the govt. New National Telecom Policy is adopted. near Calcutta(seat of British Power) 1881 1883 1923 1932 Telephone Service introduced in India Merger with the postal system Formation of Indian Radio Telegraph Company (IRT) Merger of ETC and IRT into the Indian Radio and Communication Company(IRCC) 1947 Nationalization of all foreign telecommunication companies to form the Posts. a monopoly run by the government‘s Ministry of Communication 1985 Department of Telecommunications (DOT) established. 2000 DoT becomes a corporation.
the mobile market in India will have a promising future. 1999 focused on creating an ideal environment for investment. We believe that with these major initiatives of the Government. These objectives of the policies have resulted in rapid growth of subscribers and lower tariffs.(Source: The Indian Telecom Industry by consulting club. For developing countries in particular. Isn‘t it? The cost for the companies can come down if the revenue share imposed on them as a condition of license is abolished or drastically reduced. providers and their respective needs. The tele-density in India is about four per hundred people in respect of the fixed telephones and a little less than one in respect of the mobile telephony. continuous revision of the telecom policy is imperative. The New Telecom Policy. cellular services are becoming a very significant proportion of the overall telecom infrastructure. however. In a country like India which is not yet telephone-saturated and the ongoing changes in related areas are resulting in a rapidly changing profile of users. IIM Calcutta) Introduction:"Telecommunications is the backbone of our future economy. Today every telephone company is bound to pay a share out of its revenue to the exchequer. International competitiveness increasingly depends on the development of a telecommunications infrastructure that is compatible with international standards" The cellular industry all over the world has been witnessing very high growth rates in subscriber base in recent years. The situation here is nothing but holding true of the ―law of demand‖. These costs are. The Indian telecommunications sector has undergone a major process of transformation because of significant Government policy reforms during the recent years. The mechanics of competition within this market involve complex feedback effects between individual service providers and with their operating environment. and these forces play an important role in governing the growth of this industry. 10 | P a g e . Given the emerging new technologies and the integrating economies there must be fairness among competitors. The low densities are not because there is no need for a telephone but because of its high cost that many cannot afford that one. establishing communication infrastructure by leveraging on technological development and providing affordable telecom services to all.
This is an area in which no consumer body can knowledgeably contribute unless it has the assistant of experts or economists who alone can discover all the relevant fact of all the contesting companies. development and deployment and evolution of the GSM standard for digital wireless communications. 80% of customers are having to pay higher rental this depresses the demand for telephones and affordability. success and efficiency of any business / economy. is GSM. the Groupe Speciale Mobile as it was then called. 1. Starting off primarily as a European standard. The GSM Association was formed as a result of a European Community agreement on the need to adopt common standards suitable for cross border European mobile communications. It indicates the pre-eminent domain of TRAI (Telecom Regulatory Authority of India). The delay in the interconnection disregards the quality of service and high cost will detract from affordability. The urban business subscribers will be bearing the bond of the subsidies to be given to the rural private consumers.not to be scheduled to take a step further in the development of the telecom. Mobile telephones have become an integral part of the growth. While taking the side of suppliers a lot of new companies are coming into the battlefield resulting in reduction of prices and hence a little less burdensome on to the customer.has spawned an entire industry in mobile telecommunication. If these external cost are removed there can be seen a spurt in demand of not less then 40% as expected. Considering that about 90% of the long distance calls are made by less than 20% of customers. As the driven down of the prices for long distance including international services reduces the amount available for subsidizing the local service. soon came to represent the Global System for Mobile Communications as it achieved 11 | P a g e . The most prevalent wireless standard in the world today. The GSM Association (Global System for Mobile Communications) was instituted in 1987 to promote and expedite the adoption. This amount also does not go for the telecom development.1 History of Cellular Telephony in India: The technology that gives a person the power to communicate anytime. In addition when we go through the telephone bill there is a 5 to 8% service charge. the rental for local services are being increased. The cost of interconnection with the incumbent is proving to be contributory to the high cost of services provided by the competitors. anywhere .
1. but operators like Bharti are bringing in services like music messaging and concierge facility for its subscribers.5% of the global digital wireless market. more so since lowering of the tariffs. During the survey this fact comes to the fore. there is a normal seven to eight percent churn in the customers. A tariff re-balancing has definitely taken place. The Indian Government when considering the introduction of cellular services into the country. is that the bias in favour of incoming calls as far as call charges are concerned — incoming calls has been set free while they are charging reasonably only for the outgoing ones — has changed.4 The Churn in the Cellular Industry: As like the other products Cellular industry has not been left untouched from the Churn (switching over). the Churn is much lower about two-three percent.1. The operators are also concentrating on introducing more value added services to the customers. With falling tariffs.100 while it may vary from operator to operator.the status of a world-wide standard. Value-added services have not really taken off. but also make calls — increasing the usage of the service. GSM is today. According to the cellular operators. Although cellular licenses were made technology neutral in September 1999. all the private operators are presently offering only GSM based mobile services. Only the SMS (short messaging service) has really caught on. the world's leading digital standard accounting for 68. have opted for GSM technology to offer their mobile services. They say that one significant change that has happened in the last few months. Among the post-paid customers. leapfrogging obsolescent technologies / standards. 12 | P a g e . made a landmark decision to introduce the GSM standard. cellular operators are convinced that increasing usage is one way to ensure that average revenue per user (ARPU) does not fall very low. especially in the pre-paid category. This means that the cellular operators are encouraging their subscribers to not just receive calls. The industry figure for ARPU is believed to be about Rs. The new licensees for the 4th cellular licenses that were awarded in July 2001 too.
2.22 billion population surviving on less than 1 Dollar a day from this comes to around 450 billion.35 million compared to April 2011 which was 15. and probably has other things on their priority list rather than having a cellphone. Retention of Subscriber base – for competition.9 13 | P a g e .Indian Telecom Industry – Redefining Business Models About 875 million subscribers are now part of Indian Telecom story. Or can we say that anyone who can afford it has one…???Indian Telecom space. Let me briefly touch upon current trends through which we can easily visualize existence of 3R‘s model focused by operators. the 400 million balance population survives on less than $ 1 a day. 3. due to its dynamic nature needs to invent newer Business Models to match the pace of Industry and demands of customers. • According to the Telecom Regulatory Authority of India (TRAI). Rural Reach – for Expansion. the number of new subscribers for May 2011 fell to 13. Directly or indirectly its clear focus is on 3 Parameters: 1. If we take into account the poverty statistics from the official data. Revenue Per Minute concept – for Sustenance. Estimated Population of India as per Census is at 1.
Airtel and Idea) compare to the smaller players. while Reliance had too much debt on its books. roaming or other value 14 | P a g e . Future Growth in subscriber base will definitely boost only incase Rural market is tapped. and this is showing in higher costs.The losers are Reliance Communications and Tata Teleservices. Apart from this. even while the cost of doing business is rising. While players like Uninor and MTS are offering low tariffs to gain numbers. Increase in Rural penetration will primarily depend upon how government makes a lucrative policy or a law which gives Right to mobile to every citizen. government needs to rejuvenate existing USOF (Universal Service Obligation Fund) to ensure maximum and active participation from private Telecom Service providers. The 3G (third generation) telecom spectrum auctions has forced most companies to borrow. But the underlying story is the same: Indian growth is reaching saturation point. Here a subscriber can take his number and shift to a different operator. this has been a gaining ground for big boys of the industry (Vodafone. • Heat on the Bottomlines is ‗ON‘ for Telecom companies. Concept of Revenue Per Minute (RPM) is gaining momentum in industry as Operators now want the subscriber who spends more time on the network using data. • With Mobile Number Portability (MNP) in place it‘s becoming more fierce competition – another sign that the market is not big enough for all to gain and prosper.million.Market leaders like Bharti Airtel are foraying into new markets like Africa for growing numbers. The reasons for the two declines were different: Bharti lost due to the costs of its African acquisition. In March 2011. This clearly indicates Saturation in urban subscriber base. The industry is also seeing a major shift away from CDMA (code division multiple access) services to GSM (global system of mobile). Bharti Airtel saw net profits 31 percent while Reliance Communications saw a vertical drop of 86 percent. along with concentrating on retaining subscribers and engaging high value customers line other operators. telecom operators added over 20m subscribers.
Mobile users have moved to Vodafone. Vodafone and Idea). RPM fell 2. or just less than 1% of the total subscribers. Industry still hopes for better and clear rules to be laid down by regulator for consolidation. Big Boys (Bharti. Likewise in all other industries In telecom industry too we have two camps. India had 9m subscribers to 3G services launched by various operators. Uninor). 3G services will drive future of Wireless industry. Tata Teleservices & BSNL more than GSM providers. who are new entrants or looking to break into the top 3 (RCom. By April 2011. As many as 10 million.6% during the March 2011 quarter. Experts feel that over a period of time voice calls will be free and they will charge subscriber only on Value added Services (VAS). Like will every victory has its cost here too the gain from MNP for Big Boys is costly enough.4% in revenues per minute (RPM) and 1. accounting for 12% of the total subscriber base. For example. Idea and Bharti from RCom. and the challengers. As per TRAI estimates MNP has hurt CDMA service providers like Reliance Communications (Rcom). Tata Teleservices and BSNL. E&Y expects this number to reach 142 m by 2015. 15 | P a g e . Aircel.6% in the operating profit margin for the quarter to March 2011 compared to the quarter ended December 2011. The battle between ‗Big Boys‘ and ‗Challengers‘ continues on various grounds – Starting from Termination charges to subscriber acquisition through MNP. Consolidation in telecom space will reduce competition significantly and will offer a better level playing field to the operators. Bharti Airtel reported a decline of 2. who have large subscriber bases. have utilized MNP service. For Vodafone too.added services. Big Boys are no longer chasing the subscriber looking for cheap voice call rates. Hence Operators today want is a subscribers who can give more revenues per minute (RPM) by sticking to their network. Still poor M&A rules in this sector stall any potential deal in same circle for operators.
1.P.64 million Andhra Pradesh (51.41 million followed by Bihar (0.60 million) at fourth.3% share as top 5 players owns 82.2% market share in terms of active subscriber base Bharti Airtel (31.P.81%) U. (East) with 1.Bharti Airtel leads with 24. Bharti Airtel has maintained its leadership position with 24.87 million active mobile users U.P.14 million active mobile subscribers is leading followed by Maharashtra & Goa with 55. Uninor (16. Bihar with 46.15%).88 million 16 | P a g e . (East) with 57.2% market….P. (East) strengthens leadership position with stronger subscriber addition… U.73% Top 5 players in Indian wireless telecom industry accounts for 82.3% market share in India Idea has largest proportion of active mobile users at 91.83 million) is third followed by Tamil Nadu (50. (East) added highest number of new mobile connections during March 2012 .28 million active mobile subscribers is the 5th largest market wireless telecom market in India U.41 million subscriber addition extends its lead over Maharashtra compared to 0.04%) and Vodafone (12.26%) added highest amount of subscribers in March 2012 followed by Idea (25. Reliance (13.13%).91 million) and Rajasthan with 0.
Raja). Currently. the new minister announced intention to announce new telecom policy to bring transparency and policy clarity in the industry. The key features of the new telecom policy are as follows: 17 | P a g e . the new telecom policy is under discussion and is expected to come into force by the end of the year.Salient Features of the New Telecom Policy: Last year. after the court cases on the former telecom minister (A.
Uniform license fee at 8% vs. currently 8-12% depending on the category of circle 2. Cutting down on the Myriad of Licenses and moving towards a single national license and tariff : One Nation-One License. M&A rules diluted with cap on mkt share (AGR/Sub) set at 35% (awaiting TRAI‘s recommendations when merged entity has between 35-60% shr) and total spectrum which can be held has been capped at 25% of the overall assigned 3. Big focus on Broadband . One Nation-Free Roaming 4. However. 18 | P a g e . the industry would be happy with the clarity it is likely to bring. excess spectrum charges and bringing the tower companies under licensing.Broadband on Demand by 2015 with targets set at 175 million broadband connections by 2017 and 600 million by 2020 at a minimum speed of 2 Mbps and on demand upto 100 Mbps The policy is still silent on key issues like spectrum refarming.1.
Vodafone India provides 2. established a company that in 1994 was awarded a licence to provide mobile telecommunications services in Bombay (now Mumbai) and launched commercial services as Hutchison Max in November 1995. pipping Reliance Communications. It has approximately 146.46 billion to its Indian counterpart to take Essar out of its 33% stake in the Indian subsidiary. It is based in Mumbai. Rajasthan and Haryana.8 billion. and Essar Group. The whole company was valued at USD 18. Uttar Pradesh (East). It will leave Vodafone owning 74% of the Indian business. formerly Vodafone Essar and Hutchison Essar. But later Hutch took the majority stake. Vodafone India launched 3G services in the country in the January-March quarter of 2011 and plans to spend up to $500 million within two years on its 3G networks. 19 | P a g e . Maharashtra and which operates nationally. in compliance with Indian law. 2007. which is the owner of the remaining 33%. The UK firm paid $5. 2007. Vodafone Group agreed terms for the buy-out of its partner Essar from its Indian mobile phone business. The transaction closed on 8 May.75G services based on 900 MHz and 1800 MHz digital GSM technology.1 billion. History Hutchison Essar (1992-2007) In 1992.About The Company:- Vodafone India Vodafone India. Hinduja Group. On 11 February. Hutchison Whampoa and its Indian business partner – Max Group. It offers both prepaid and postpaid GSM cellular phone coverage throughout India with good presence in the metros. is the third largest mobile network operator in India after Airtel and Reliance Communications. In Delhi. Vodafone agreed to acquire the controlling interest of 67% held by Li Ka Shing Holdings in Hutch-Essar for US$11. On July 2011. while the other 26% will be owned by Indian investors. Essar Group was the major partner.84 million customers as of November 2011.
minimalist look. "Wherever you go. Hutch was often praised for its award winning advertisements which all follow a clean. In 2006. By adopting this focused growth plan.1 billion. the company grew its business in the largest wireless markets in India — in cities like Mumbai. Then it also targeted business users and high-end post-paid customers which helped Hutchison Essar to consistently generate a higher Average Revenue Per User (ARPU) than its competitors. with the tagline.By the time of Hutchison Telecom's Initial Public Offering in 2004. it announced the acquisition of a company (Essar Spacetel — A subsidiary of Essar Group) that held licence applications for the seven remaining licence areas. Initially. Delhi and Kolkata. expenses and interests) of approximately $11. Hutchison Whampoa had acquired interests in six mobile telecommunications operators providing service in 13 of India's 23 licence areas and following the completion of the acquisition of BPL Mobile that number increased to 16. A recurrent theme is that its message "Hi" stands out visibly though it uses only white letters on red background. Ads featuring the pug were continued by Vodafone even after rebranding." The simple yet powerful advertisement campaigns won it many admirers. Another successful ad campaign in 2003 featured a pug named Cheeka following a boy around in unlikely places. Hutchison Telecom announced that it had entered into a binding agreement with a subsidiary of Vodafone Group Plc to sell its 67% direct and indirect equity and loan interests in Hutchison Essar Limited for a total cash consideration (before costs. In February 2007. In these densely populated urban areas it was able to establish a robust network. Vodafone's creative agency is O&M while Harit Nagpal was the Marketing Director during the various phases of its brand evolution. The brand subsequently introduced ZooZoos which gained even higher popularity than was created by the Pug. it was able to establish leading positions in India's largest markets providing the resources to expand its footprint nationwide. our network follows. Timeline 1992: Hutchison Whampoa and MAX group establish Hutchison Max 20 | P a g e . well-known brand and large distribution network – all vital to long-term success in India.
'Hutch' is rebranded to 'Vodafone'.2000: Acquisition of Delhi operations and entry into Calcutta (now Kolkata) and Gujarat markets through Essar acquisition 2001: Won auction for licences to operate GSM services in Karnataka. 2007: Vodafone acquires a 67% stake in Hutchison Essar for $10.46 billion to take Essar out of its 33% stake in the Indian subsidiary. Uttar Pradesh (West) and West Bengal. 2004: Launched in three additional telecom circles of India namely Punjab. 2008: Vodafone acquires the licences in remaining 7 circles and has starts its pending operations in Madhya Pradesh circle. It left Vodafone owning 74% of the Indian business. North East and Bihar. as well as in Orissa. 2011: Vodafone Group buys out its partner Essar from its Indian mobile phone business. Assam. Uttar Pradesh East and Haryana telecom circles and rebranded it 'Hutch'. 2005: Acquired BPL Mobile operations in 3 circles. The company is renamed Vodafone Essar. This left BPL with operations only in Mumbai.7 billion. where it still operates under the brand 'Loop Mobile'. It paid $5. 21 | P a g e . Andhra Pradesh and Chennai A 'You and I' print advertisement of Hutch featuring Cheeka (dog) 2003: Acquired AirCel Digilink (ADIL — ESSAR Subsidiary) which operated in Rajastan.
Vodafone will have to sell that 1% to some Indian entity. Vodafone also said that final settlement is anticipated to be completed by November 2011. Vodafone Group Plc announced that it would buy an additional 33% stake in its Indian joint venture for $5 billion after partner Essar Group exercised an option to sell the holding in the mobile-phone operator. The completion of the deal would be subject to meeting certain conditions which include Reserve Bank of India's permission as well as valuation of the deal. Vodafone feared the move would give an inflated market value to Vodafone Essar. Vodafone has assured it will comply with local rules.com 22 | P a g e . a small public company. Vodafone exercised its call option to buy an 11% stake. The deal will raise Vodafone‘s stake to 75%. It had approached the market regulator SEBI and also filed a petition in the Madras High Court. 2011. In 2007. The final shareholding pattern post this deal was not provided by the company as it was not clear whether Vodafone's stake would exceed the 74 per cent FDI limit. or to dispose of part of the 33 per cent shareholding at an independently appraised fair market value. Essar will exit the company after it implemented a put option over 22% of the venture. In January 2011. Indian laws don't allow foreign companies to own more than 74% in a local mobile-phone operator. Vodafone objected to Essar‘s plans to place part of its 33% stake in India Securities.Vodafone acquires Essar's Stake On March 31. Vodafone granted options to Essar that would enable the conglomerate to sell its entire stake for $5bn. or they‘ll have to consider an initial public offering. Vodafone-Hutchison Tax Case A billboard of Vodafone showing collaboration with Shaadi.
The second phase of the dispute is about to start.2 billion at the time. government should get its tax out of it. then it should be Hutchison to bear the tax liability. In January 2012. entered India in 2007 through a subsidiary based in the Netherlands. In may 2012. and therefore the transaction. Vodafone Group Plc.However. the Indian Supreme Court passed the judgement in favor of Vodafone.5 billion)in tax and fines. saying that the Indian Income tax department had "no jurisdiction" to levy tax on overseas transaction between companies incorporated outside India. Therefore. in 2012. The crux of the dispute had been whether or not the Indian Income Tax Department has jurisdiction over the transaction. Indian authorities confirmed that they were going to charge Vodafone about Rs. Indian government thinks otherwise. Vodafone had maintained from the outset that it is not liable to pay tax in India.5 billion tax dispute with the Indian Income Tax Department over its purchase of Hutshison Essar Telecom services in April 2007. in similar circumstances. which acquired Hutchison Telecommunications International Ltd‘s (HTIL) Hutchison Telecommunications International Limited stake in Hutchison Essar Ltd (HEL)—the joint venture that held and operated telecom licences in India. 20000 crore (US $4.. Hutchison India Ltd. India changed its Income Tax Act retrospectively and made sure that any company.  23 | P a g e . and even if tax were somehow payable. It was being alleged by the Indian Tax authorities that the transaction involved purchase of assets of an Indian Company. This Cayman Islands transaction. a deal that cost the world‘s largest telco $11. conducts a financial transaction. or part thereof was liable to be taxed in India. is not able to avoid tax by operating out of tax-havens like Cayman Islands or Lichtenstein.Vodafone was embroiled in a $2. gave Vodafone control over 67% of HEL and extinguished Hong Kong-based Hutchison‘s rights of control in India. along with several related agreements. It believes that if an Indian company.
 Vodafone had already launched limited 3G services in Chennai and Delhi earlier. Tamil Nadu. Andhra Pradesh and Uttar Pradesh (West) through an agreement with Idea and in Karnataka through an agreement with Airtel. Airtel and Aircel. Subscriber Base Statistics as on January. On 23rd June. Vodafone launched a new international roaming package under which the users shall have not to pay multiple rentals in the countries they are visiting. Aluva.. On 28 June 2012.573 24 | P a g e .910. Gujarat. Maharashtra & Goa. On 16 March. Mumbai. 2011. Uttar Pradesh (East) and West Bengal. This makes Vodafone the fifth private operator (seventh overall) to launch its 3G services in the country following Tata Docomo. but the Uttar Pradesh (East) launch counts as its first fully commercial launch. This gives Vodafone a 3G presence in 13 out of 22 circles in India. Vodafone also operates 3G services in Kerala. Malappuram and Manjeri. Subscriber Base Following is the Vodafone India subscriber base statistics as on June 2011.3G On 19 May 2010. The circles it will provide 3G in are Delhi. Kolkata. the 3G spectrum auction in India ended. Vodafone launched 3G services in Uttar Pradesh (East) in the city of Lucknow. Reliance Communications. Alappuzha. Koyilandy. Calicut. Initially Vodafone 3G services will be available in the following cities in Kerala – Ernakulam. Kanpur. 2011 Telecom Cicle Gujarat No.86 million (the second highest amount in the auctions) for spectrum in 10 circles. Cherthala. Haryana. of Subscribers 14. Vodafone paid 11617. 2011 Vodafone launched 3G service in Kerala by joining with Idea in an Intra Circle Roaming agreement.
962.992 25 | P a g e . 2011 Telecom Cicle Uttar Pradesh(East) Maharashtra West Bengal Tamil Nadu Rajasthan Uttar Pradesh(West) Andhra Pradesh Delhi Goa Karnataka Kerala Bihar Kolkata Punjab Haryana Madhya Pradesh Chennai No.557 8.824 11.277 9.330.576 6.647 4.132.040.376 7.943 3.134.024 7.711.373. of Subscribers 14.788.369 7.217 11.135.580 2.039 5.244.237.Subscriber Base Statistics as on January.234.591.148 4.177 5.113.392 4.170.815 9.535.347.
159 1. of Subscribers 2.338.in/statistics.Subscriber Base Statistics as on January. Loop Mobile. They are Aircel. Tata DoCoMo.779. S Tel. Awards and recognition The Brand Trust Report.650. Uninor. 23. 26 | P a g e .887.519.e. 2011 published by Trust Research Advisory has ranked Vodafone as the 16th most trusted brand in India.253 357.826 565. MTS. BSNL. Tata Indicom. MTNL. Idea. Reliance Communications. Videocon and Virgin Mobile.674 Indian mobile phone subscribers.430 5.php Competitors Vodafone competes with 14 other mobile operators throughout India. 2011 Telecom Cicle Odisha Assam North East Jammu & Kashmir Himachal Pradesh Mumbai No. i.109 861.113 Total number of Vodafone India Subscribers : 141. Airtel.840.63% of the total 598. Source : http://coai.
search Vodafone Group Plc Type Traded as Public limited company LSE: VOD NASDAQ: VOD 27 | P a g e .Type Private Industry Telecommunications Predecessor(s) Hutchison Essar Founded 1994 Headquarters Mumbai. Maharashtra. India Products Mobile telephony Wireless broadband services Owner(s) Vodafone Group Parent Vodafone International Holdings www.in Vodafone Group:- Vodafone From Wikipedia.com BV (VIH) Website www.vodafone. the free encyclopedia Jump to: navigation.vodafone.
862 (2011) Vodafone Global Enterprise List[show] www.vodafone.com Vodafone Group Plc (LSE: VOD.Industry Telecommunications Predecessor(s) Racal Telecom (1983 to 1991) Founded Headquarters Area served 1991 London. It is the world's 28 | P a g e . United Kingdom Worldwide Gerard Kleisterlee (Chairman) Vittorio Colao (CEO) Fixed line and mobile telephony.22 billion (2011) £87.55 billion (2011) 83. Internet services.596 billion (2011) £7. digital television £45.870 billion (2011) £151.884 billion (2011) Key people Products Revenue Operating income Profit Total assets Total equity Employees Divisions Subsidiaries Website £5. NASDAQ: VOD) is a British multinational telecommunications company headquartered in London. United Kingdom.
 It has a secondary listing on NASDAQ. Vodafone has a primary listing on the London Stock Exchange and is a constituent of the FTSE 100 Index. chosen by the company to "reflect the provision of voice and data services over mobile phones". Vodafone owns and operates networks in over 30 countries and has partner networks in over 40 additional countries. Vodafone also owns 45% of Verizon Wireless. It had a market capitalisation of approximately £88. and had 439 million subscribers as of December 2011. Its Vodafone Global Enterprise division provides telecommunications and IT services to corporate clients in over 65 countries.1 billion (US$136. the largest mobile telecommunications company in the United States measured by subscribers. the fourth-largest of any company listed on the London Stock Exchange. Name The name Vodafone comes from voice data fone.second-largest mobile telecommunications company measured by both subscribers and 2011 revenues (in each case behind China Mobile). History 1980 to 2000 Vodafone's original logo. used until the introduction of the speechmark logo in 1997 29 | P a g e .2 billion) as of 1 June 2012.
The merged company commenced trading on 30 | P a g e .7 billion. On 29 June 1999. agreed a deal with Lord Weinstock of General Electric Company plc to allow Racal to access some of GEC's tactical battlefield radio technology. In 1997. and on 26 October 1988. with Millicom holding 15% and Hambros Technology Trust 5%. Racal Strategic Radio was renamed Racal Telecommunications Group Limited in 1985. Under stock market pressure to realise full value for shareholders (the mobile unit was being valued at the same amount as the whole Racal group). known as Racal Vodafone. in a defensive move. Racal's newly formed Racal Strategic Radio Ltd subsidiary won one of two UK cellular telephone network licences. On 19 November 1996. was 80% owned by Racal. Inc. USA in 1980. Sir Ernest Harrison OBE. with the other going to British Telecom The network. In a similar move the company acquired the 80% of Astec Communications that it did not own. Berkshire. On 29 December 1986.Part of the Vodafone campus in Newbury. Racal Telecom was demerged from Racal Electronics as Vodafone Group. In 1980. Vodafone introduced its Speechmark logo. On 16 September 1991. a service provider with 21 stores. Vodafone acquired the two thirds of Talkland it did not already own for £30. Vodafone completed its purchase of AirTouch Communications. in September 1988. The flotation valued Racal Telecom at £1. Briefing the head of Racal's military radio division Gerry Whent to drive the company into commercial mobile radio. chairman of Racal Electronics plc's. Vodafone purchased Peoples Phone for £77 million. Racal Electronics bought out the minority shareholders of Vodafone for GB£110 million. with the O's in the Vodafone logotype representing opening and closing quotation marks and suggesting conversation. Vodafone was launched on 1 January 1985. and changed its name to Vodafone Airtouch plc.6 million. a 181 store chain whose customers were overwhelmingly using Vodafone's network. Racal Electronics floated 20% of the company. In July 1996. composed of a quotation mark in a circle. the company was again renamed Racal Telecom. In 1982. Whent visited GE's factory in Virginia. the UK's largest maker of military radio technology.
Vodafone made an unsolicited bid for Mannesmann. 2000 to present The headquarters of Vodafone Romania in Bucharest. wireless assets with those of Bell Atlantic Corp to form Verizon Wireless. the Mannesmann board agreed to an increased offer of £112 billion. In order to gain anti-trust approval for the merger. and a "titanic struggle" which saw Mannesmann resist Vodafone's efforts. which was rejected. Vodafone sold its 17. owner of the largest German mobile network. the UK mobile operator. 31 | P a g e . In November 1999.2% stake in E-Plus Mobilfunk. The conglomerate was subsequently broken up and all manufacturing related operations sold off. On 21 September 1999. The acquisition gave Vodafone a 35% share of Mannesmann. The merger was completed on 4 April 2000.30 June 1999.S. Inc. on 3 February 2000. However. just a few months prior to Bell Atlantic's merger with GTE to form Verizon Communications. then the largest corporate merger ever. The EU approved the merger in April 2000. The hostile takeover provoked strong protest in Germany. Vodafone agreed to merge its U. Chris Gent would later say Mannesmann's move into the UK broke a "gentleman's agreement" not to compete in each other's home territory. Vodafone's interest in Mannesmann had been increased by the latter purchase of Orange.
 The acquired operations formed the nucleus of a new Unified Communications and Collaboration practice within its subsidiary .a ICT consultancy company. Vodafone was advised by UBS AG. On 23 April 2012. which had introduced camera phones first in Japan. In April 2001..On 28 July 2000. Vodafone introduced the concept of "Partner Networks". and strengthen its professional services offering. Vodafone entered into a title sponsorship deal with the McLaren Formula One team. by signing TDC Mobil of Denmark. the Company acquired Eircell. which will focus on implementing strategies and solutions in cloud computing. the Company reverted to its former name. Cable & Wireless 32 | P a g e . if it is approved by CWW's shareholders. where the Vodafone brand is added at the end of the local brand. The concept would be used to extend the Vodafone brand and services into markets where it does not have stakes in local operators. while Barclays and Rothschild advised Cable & Wireless. enabling it to take unified communications solutions to large enterprises in UK and globally. On 1 December 2011. will give Vodafone access to CWW's fibre network for businesses. the first 3G voice call was made on Vodafone United Kingdom's 3G network. Vodafone services would be marketed under the dualbrand scheme. The acquisition. without the need of investment by Vodafone. TDC Mobil-Vodafone etc. On 17 December 2001. from eircom. Vodafone then went on to acquire Japan's third-largest mobile operator J-Phone. In 2001.e.Vodafone Global Enterprise. On 18 June 2012.04 billion. it acquired the Reading based Bluefish Communications Ltd . Vodafone announced an agreement to acquire Cable & Wireless Worldwide (CWW) for £1. Vodafone Group Plc bought the rest of the shares of Vodafone Essar from Essar Group Ltd with value of $5 billion and became a solely owned of Vodafone Essar. (i. The new concept involved the introduction of Vodafone international services to the local market. Eircell was subsequently rebranded as Vodafone Ireland. which has since traded as Vodafone McLaren Mercedes. and expand its enterprise service offerings in emerging markets. In May 2011. Vodafone Group plc. the largest wireless communications company in the Republic of Ireland.) In 2005.
through the purchases such as that of Turkish operator Telsim. exceeding the 75% of shares necessary for the deal to go ahead. Sir Christopher was responsible for transforming Vodafone from a small UK operator into the global behemoth that it is today. and was floated on the London Stock Exchange in October 1988 and Sir Gerald became Chief Executive of Racal Telecom plc. Vittorio Colao. the Company had had just three Chief Executives.shareholders voted in favour of the Vodafone offer. and a majority stake in Hutchison Essar in India. and penetration rates above 100% in the more mature European markets. at that time an Executive with Racal Electronics plc. changing its name to Vodafone Group plc in the process. after Sir Gerald's retirement. Faced with increased competition. This has seen Vodafone launch DSL and other fixed-line services in markets such as Germany and the UK. through the merger with the American AirTouch and the takeover of Germany's Mannesmann. Chief Executive Sir Gerald Whent Tenure October 1988 – December 1996 33 | P a g e . was responsible for the bid for a UK Cellular Network licence. Over the next few years the company grew to become the UK's Market Leader. Corporate affairs Senior management In a period just short of twenty years from its initial public offering. Each of his predecessors made a personal contribution to the development of the Company. The Mobile Telecoms division was de-merged. the Goldman Sachs chief advisor on the deal was Scott Mead. The fourth CEO. Sir Christopher Gent took over as Chief Executive in January 1997. Sir Gerald Whent. stepped up from Deputy Chief Executive in July 2008. Arun Sarin was the driving force behind the Company's move into emerging markets such as Asia and Africa. he saw it necessary to diversify from being a mobile-only business into a company which provided all telecommunications services.
870 8.44 5.189 9. and these are included in the tables below. if a business in which it owns a 45% stake has turnover of £10 billion.g. it publishes "proportionate turnover" figures. if an operator in which it has a 30% stake has 10 million customers that equals 3 million proportionate Vodafone customers.383) year £m 7.Sir Christopher Gent January 1997 – July 2003 Arun Sarin Vittorio Colao July 2003 – July 2008 July 2008 – present Financial results Vodafone reports its results in accordance with International Financial Reporting Standards (IFRS). Vodafone has some large minority stakes.884 44. and Vodafone's proportionate turnover should be compared with other companies' statutory turnover.94) Proportionate customers (m) 347.472 41. e.5 billion of proportionate turnover for Vodafone.104 tax £m 9.080 6. In order to provide additional information on the overall scale and growth trends of its business. Year ended 31 March 2011 2010 2009 2008 2007 Turnover Profit before Profit for the £m 45.1 302.498 8.001 (2.618 3.6 260 206.20 16.674 4.56 (8.7 341. For example. that equals £4. which are not included in its consolidated turnover.297) Basic eps (pence) 15. Vodafone also produces proportionate customer number figures on a similar basis.81 12.017 35.756 (5. Proportionate turnover is not an official accounting measure.478 31.4 34 | P a g e .
Proportionate turnover includes £7.6 154.350 34.2006* 2005 2004 29.4 *Losses for year to 31 March 2006 reflect write downs of assets.70 170.100 million from discontinued operations.951 9. principally in relation to the Mannesmann acquisition.821) 6.01) 9. SWOT ANALYSIS VODAFONE INDIA:- 35 | P a g e .835) 7.8 133.073 36.013 (21.492 (14.112 (35.68 8.518 6.
Vodafone customers can enjoy the benefit of unlimited national SMS at just 20paisa/SMS. Vodafone Essar .Punjab said. Rajiv Kohli. With this new bonus card. From cell banking to flight updates to call management services. ―We have always aimed to provide value offering to our customers. We have a wide range of services you can access right from your Vodafone phone.Services: Staying connected becomes a lot easier with Vodafone. instantly. get all that you want. Prepaid services(latest): Vodafone Essar. one of India‘s leading cellular service providers announced a new Bonus Card 25 for its prepaid customers in Punjab. The new Bonus Card 25 facilitates 36 | P a g e . Chief Executive Officer. The new bonus card comes with 30 days validity.
Customers can now avail free VIP numbers with every new post paid connection. Value added services: 37 | P a g e .5. Bonus Card 17 and Bonus Card 27 come with one month validity and are priced at Rs 17 and Rs 27 respectively.46 plan‘ for its prepaid customers in Kerala. one of India‘s leading cellular services providers has launched three new monthly rental plans . Customers need to recharge with Rs 200 cumulative in 180 days to stay connected.50 per minute.‖ . - ‗Lifelong Prepaid @Rs. said ―These budget plans will specially appeal to customers with high usage who can now manage their mobile bills without compromising on talktime or SMS volume. Budget 750 and Budget 1000 . Sridhar Rao.for its postpaid customers in Kolkata and West Bengal. Postpaid services(latest): . This offer is valid for new and existing customers.Budget 500. These Budget plans offer combinations of free minutes over local and STD calls along with free local SMS. other mobiles and landlines at Re 1 per minute and all STD calls are at Rs1.Vodafone Essar. All Vodafone prepaid customers including the lifelong customers in Kolkata and rest of Bengal can enjoy the new Bonus Cards offer available across Stores and Ministores. Vodafone Essar East Limited.‖ Has introduced two new Bonus Cards. This new prepaid offer comes with lifetime validity and a talk time of Rs. Chief Executive Officer.Announced a special offer for its customers in Madhya Pradesh and Chhattisgarh. The VIP numbers provide customers an option to choose a number of their preference from a range of special Golden numbers that usually comes with a huge price tag. Vodafone customers can make local calls to all Vodafone numbers.Vodafone customers to stay connected with their loved ones across India at an economical rate.
SMS Chat: 38 | P a g e .Vodafone Essar.50 per message for sending SMS anywhere across the country. Vodafone Prepaid customers can get the DVD through a recharge of above Rs 300 at the Vodafone Store. SMS: Message your family and friends through Vodafone SMS Services. has announced a special offer for Zoozoo fans across India. Vodafone customers can now get special Zoozoo DVDs from a Vodafone Store and watch these adorable characters from Vodafone Essar‘s recent television commercials as they live life‘s little moments in their inimitable style. Dial 600 to activate: To activate these values added services on your Vodafone phone simply dial 600 and access our Interactive Voice Response system. 1. Communicate with cell phone users in over 100 countries and anywhere in India by sending and receiving text msg. one of India‘s leading cellular services providers. Vodafone Postpaid customers can enroll for Direct Debit or activate Callertune or Vodafone Alerts at the Vodafone store to get the Zoozoo DVD. Pay just Rs. It's convenient and affordable.
You will be charged Rs.2 per outgoing message. entertainment. 30s. You will be charged Rs. send HELP to 123. Including cricket.with Vodafone Online. If you do not see the Vodafone Online menu on your phone. Its fun and as simple as sending an SMS. Vodafone Online: Get all the useful information you need directly on your Vodafone phone . 2 per outgoing message. Bollywood. Incoming messages are free. you can chat on your Vodafone phone with as many people as you want. astrology and more. We will send you the list of keywords. MTNL Directory: With this facility you can get to know the address and telephone no. You can also create your own chat rooms or chat in the different rooms that already exist including: Teens. Your identity will remain anonymous as your phone number is never displayed during the chat. Delhi. of MTNL users. Incoming messages are free. All you have to do is type in your messages and send them to 2428. STD / ISD Codes: 39 | P a g e . Office.Now. finance.you will be charged Rs. weather. 20s. You can have your own profile and chat name. 2 per outgoing message.
Use our Dial-in-Services to check cricket scores. Flash & Blink Vodafone now offers you two exciting ways to send messages. up-to-the minute news and other relevant information on services that touch your everyday life. For every logo/picture message downloaded. You can find it directly through your Vodafone phone. You can download logos as well. With the Vodafone and Yahoo! tieup you have hundreds of tunes and logos to choose from. 2 per outgoing message. you will charged Rs. You will be charged Rs. 40 | P a g e . So your text messages become not only more visible. For every ringtone downloaded. Incoming messages are free. you will charged Rs.00 (including the cost of SMS sent). 3. but more effective too. You can also highlight the important parts of your message through blinks. You can make your message flash directly on your recipient‘s screen instead of the inbox. 7. horoscope.00 (including the cost of SMS sent). Dial-in Services Vodafone brings you more conveniences at your fingertips.You don't need to look up your diary or a phone directory to find out STD and ISD codes. Ringtones & Logos: Now you can change the ringtone on your Vodafone phone according to your moods.
Your Vodafone voicemail can 41 | P a g e . you can retrieve your messages from your voice mailbox through a fixed line. you can now retrieve your messages at your convenience.All Dial-in-Services carry a flat charge of Rs 6 per minute (1 min pulse). Here's a shortlist of services you can access – Service Number NDTV Online Info Line Dial-n-Deliver Cricket Online Tarot Line Cell Rashi Dial-a-Pizza Dial-a-Cab Voice Response Service 123 301 306 123 314 315 303 335 123 There are occasions when you may not want to take a call. anywhere on earth. or your Vodafone phone maybe busy or simply unreachable. By paying a nominal monthly access fee. Even if you are roaming.
49 per month. you can choose to receive an itemized bill at the end of each month. if you are a postpaid customer. Itemized Billing As a Vodafone Postpaid customer. This service is also helpful in identifying your missed calls You can access this service by just paying Rs. This service is absolutely free if you are a Vodafone Prepaid customer.Calling Line Identification You can check your caller's telephone name and number on your phone screen whenever you receive a call. This gives you the flexibility to either accept or reject an incoming call. This is a detailed billing statement which helps you keep track of all your calls. Your itemized bill includes: l charge 42 | P a g e .
All you need is a handset compatible data card (PC Card) or a GSM Software. To access the Fax service. Fax & Data Services This service enables you to constantly keep in touch with your office. You can send or receive faxes and transmit data using your Vodafone phone anytime. always. Your Vodafone fax number can help you differentiate between incoming voice calls and fax transmissions. the fee is Rs. -mail: Pay just Rs. colleagues and information sources. you just need to pay a one-time activation fee of Rs 500. Or you are speaking to someone and want to forward an incoming call to another phone. All on your single incoming data number. The usage charges are nominal at Re 1 per minute. you can do this and more. You can even access the Internet. You can also send and receive faxes anywhere on earth with your Vodafone phone By opting for the Vodafone Data Services you can access e-mail. Call Management Services There may be occasions when you need to conference with up to six people at a time or talk to just two.Get your itemized bill. Hotels and airport lobbies. and a data chord cable with a PC to set up a mobile office. Vodafonehelps you manage your calls effortlessly so that you stay in control of your conversations. 43 | P a g e . You can also opt for either Vodafone Fax or Vodafone Data services independently. 19 per itemized bill. databases and the Internet. With your Vodafone phone. Whether you are operating from home. Charges to activate the Vodafone Fax and Data service. anywhere. 250. At speeds of up to 9600 bps within the network or while roaming.
All this and more just by using SMS. facilitating two-way (though not simultaneous) voice communication. 2 per outgoing message. . 44 | P a g e . With the exclusive Vodafone-Yahoo! tie-up. which get returned back as return Voice Mail messages.This unique messenger comes with a lot of exciting features. Incoming messages are free.95 per min* (as against Rs.6 per minute (1 minute pulse).Voice Response Get your Vodafone phone to respond directly to your commands. You can connect with all Yahoo! Messenger users. You can get the latest updates on news. Airtime charges will be Rs. Cell Banking Vodafone now puts the bank in your pocket with Cell Banking. you can easily get connected through your Vodafone phone. Voice messages within India across select networks will cost you Rs.4. cricket and your horoscope. You will be charged Rs. the Voice Response service makes your life more convenient. receive and reply to instant messages. send. view and manage your friend list and also manage authorization requests.95 per min only. Custom designed to recognize Indian voices and accents. Access your bank account and transact directly on your Vodafone phone by sending text messages.3. You can now send voice messages to cellular phones as well as fixed telephone lines in USA or Canada for just Rs. recipients of the cellular Voice Messaging service have the option of replying back to the messages. Also. Yahoo! Messenger For SMS You do not have to wait to get a PC to use the Yahoo! Messenger.95 per min earlier). stocks. Voice Messaging Voice Messaging has become even more affordable.
Vodafone Roaming makes life easy and convenient for you. towns and highways across India. 2 per outgoing message. towns and highways across India. . today announced significant reduction in international roaming rates for its Postpaid customers traveling to South Africa during the upcoming DLF Indian Premier League (IPL) cricket tournament. London. Vodafone Essar is the official partner to DLF IPL 2009 One number across the globe Your Vodafone phone number and PIN number remains the same whether you are in Delhi. one of India‘s leading cellular services providers.Vodafone Essar. worldwide. Yahoo! Mail For SMS 45 | P a g e . this service enables you to conduct your banking without having to You visit can do the Cell bank Banking from or over making 90 countries a call. and in over 100 countries around the world. National and International Roaming on Vodafone Prepaid Roaming on Vodafone Prepaid gives you the most extensive coverage in over 1000 cities. You will be charged Rs.The first of its kind in India. you can use your Vodafone phone in over 100 countries worldwide and over 1000 cities. Chandigarh. Incoming messages are free. Roaming Now you can always stay connected. Paris or anywhere else in the world. With the Vodafone Roaming facility. no matter where you are. Enjoy Roaming on your Vodafone Prepaid card and stay in touch wherever you go.
2 per outgoing message. To access this service all you need is a WAP enabled handset and WAP services activated on your Vodafone phone. shopping. Group Messaging Party invitations. 1 per minute (1 min pulse).. Vodafone4help gives you instant access to your nearest source of help. movie outings. Vodafone4help Vodafone4help now lets you take advantage of a lot more services than before. This service comes to you at a nominal charge of Re.You can now directly access your email account on Yahoo! Mail on your Vodafone phone.. you can send your message to all your friends at one go! With Group Messaging from Vodafone. you can thus save yourself the bother of painstakingly sending your message to one person at a time whether you are on Vodafone Prepaid or Postpaid. entertainment. anywhere in Delhi or the NCR. you do not need a WAP enabled handset for this service as it is based on SMS. or if you you need immediate medical attention or if you are looking for a police station close by. You will be charged Rs. entertainment and city service information etc. So gain freedom from your PC and access your Yahoo! mails anytime. So if you are looking for quick and easy delivery of information and services. 46 | P a g e . whatever be the occasion. Incoming messages are free. you can have the Internet directly in your pocket. If you are stranded in the middle of the road. finance.6/min. WAP With WAP. What‘s more. You can connect to the nearest fire brigade or mechanic or florist or even order a pizza. your Vodafone phone can show it all. anywhere on your Vodafone phone. travel. All the help services are charged@Rs. festive greetings. Use it to check out news. while for police and fire help only local airtime charge is applicable.
had a net debt at Rs 30.564 crore in 2011-12 fiscal.000 crore. The total revenue of the operator. which makes India operations the sixth largest in terms of revenue for the Vodafone Group. Pieters said. the company. The impressive show was helped by Rs 2. which is in the midst of a controversy over tax on its acquisition of Hutchison's stake in Hutchison-Essar for USD 11.8 per cent from Rs 1. It plans to spend Rs 6. up 50. "We are happy to announce an overall healthy growth in our business.647 crore revenue from data services in FY2012. Deegan further said. He also said the numbers include revenue from Indus Towers in which Vodafone has 42 per cent interest.2 billion in 2007.549 crore on the back of an improvement in average revenue per user and massive increase in revenue from data services.3 per cent to Rs 32.5 million in the year. "We have had a really good year with very strong operational performance. 47 | P a g e . whose subscriber base crossed 15. "Our new circles have performed very well and we now have over 10 per cent RMS in four of the seven circles.756 crore in FY11." After a long gap. chief financial officer Colman Deegan said. continued revenue market share (RMS) growth and an improvement in margins. rose by 19.Vodafone Revenue:- India's second largest mobile operator Vodafone today reported a 26." Vodafone India Managing Director and Chief Executive Marten Pieters told reporters here. We crossed the milestone of 150 million customers. Pieters said.216 on capex this financial year. the industry saw the key profitability parameter average revenue per user (ARPU) rising.3 per cent rise in pretax profit at Rs 8. Announcing Vodafone's first-ever earnings since it entered the country in 2007. adding Vodafone's ARPU rose a tad over 5 per cent during the year from Rs 170 in Q1 to Rs 180 in Q4.
Assam. The company also said data users soared 81.When asked about debt reduction plan. Bihar. the company entered the Orissa. 48 | P a g e . "Pricing showed clear signs of stabilisation after a prolonged price war. taking its revenue market share (RMS) to 20. while the company could attract 1. During reporting period.4 million. Jammu &Kashmir and Himachal Pradesh circles. there is no such plan as of now. The company attributed the robust earnings to service revenue as well as higher customer base. The growth also came from mobile operators starting to charge for SMS termination during the second quarter of the 2012 financial year." Pieters said. Pieters said.5 per cent to 35. North East.6 per cent. Operational performance improved further with customer base crossing the 150 million mark. Deegan said.7 million customers from other operators through the mobile number portability. Madhya Pradesh. This makes Vodafone the second best net gainer of the MNP platform.
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