Alex Phillips 503-986-0631 Twitter: orscenicbikeway alex.phillips@state.or.

us

Oregonscenicbikeways.org

Oregon Scenic Bikeways

Our Partners

Oregon’s Scenic Bikeway program
The best of the best bicycle riding on roads & paths

The first in the United States!

Background Community Organizer
Built Coalitions with diverse stakeholders Facilitator Advocated for smoke free buildings Volunteer coordinator Media contact Bicycle Advisory Council to City Commission Increased bike lanes from one to one on every road Mountain bike guide Bike shops

And Riding… Touring Mountain biking Commuting Road biking

History
The Idea! The first bikeway Turning one bikeway into a whole program… A STATE program.. e

The Program

• • • • •

Local proponents design route, gather letters of support Applications accepted Bikeway committee rates route Oregon Parks Commission votes to designate Local proponent informs businesses, supplies promotional info, advocates for road and other improvements

Criteria
Scenic Rating
Moderate: 3 Points

• Natural • Human Made • Sensory Experiences

Minimal:1Point

Route Conditions – Route Surface – Traffic Volume – Traffic Speed – Route Separation

Nine Bikeways 717 Miles

• • • • • • • • •

Willamette Valley Blue Mountain Century Old West Covered Bridges Twin Bridges Metolius Loops McKenzie Pass Grande Tour Sisters to Smith Rock

Nine Bikeways – 717 miles

595.5 Miles not accepted

www.rideoregonride.com

Oregonscenicbikeways.org

Funding

Funding

Oregonscenicbikeways.org

Oregon State Parks
Hiker-Biker Camping No reservation $5 per night per person

Happenings
Survey of visitors Plans for future parks and improvements in existing

2011 National Tour Directors Association Survey of Participants
• • • • • 63% Male 37% Female Age 45-64 average age 53.7 57% Household Income $129,015 33% Have children in household

• 11 events across the country • 3,039 consumers took the survey

Bicycle Tourists
• • • •

Self-contained Ride-centered Event-centered Urban bicycle

Economy Cyclists Shoestring Cyclists
Young Spend $0-$30/day Ride 75-100+ miles/day

Comfort Cyclists
Older Spend $75-$100+/day Ride 50-75 miles/day

Spend ~$50/day Ride 75-90 miles/day

Economy

Comfort

Shoestring

www.adventurecycling.org/routes/nbrn/resourcespage/BeierleBikeTourism.pdf

Next Steps

Next!?

Designate a few more bikeways Sustain & strengthen local proponent Refine marketing On the ground improvements Survey results

How to track economic development?

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