Connecting budding & existing entrepreneurs to resources for venture management & growth

PROMOTE
IDEA BANK
QUICK TIPS FOR THE MONTH
WEEK 2 Goal check in We are past the half year mark of 2012. When was the last time you checked in with your goals? Take a few hours to review the S.M.A.R.T. (specific, measurable, actionable, resource, and timetable) goals set during the start of the year. For those goals that have not been achieved, decide to proceed or eliminate and concentrate on achieving key goals for the remaining year. Incorporate monthly checkin points to ensure you reach the outcome for your business that you planned in the last quarter of 2011. One other strategy is to find several accountability partners (other entrepreneurs) who will help remind and encourage you to goal achievement. WEEK 3 Customer appreciation When was the last time you said thank you to your customers? Before the year is out, consider how you will thank your customers. One recommendation is to use your email marketing

July 2012

tool to send a thank you to all those who supported you throughout the year. Another idea is to send a handwritten note saying thank you to those who used your solution to their problem. Regardless of the method, people appreciate those who appreciate them. From the EDAC team, THANK YOU FOR YOUR CONTINUED SUPPORT OVER THE YEARS. WEEK 4 Take a break Lets count the number of days taken off since you were an entrepreneur. How many did you come up with? Taking a few days off can be a challenge for those looking to hold on to the reins of their business. Let go! If you are a one person entrepreneur or have multiple employees, position your business for down time. Taking a break (1 day, 3 days or 1 week) should become part of your business planning and operations. A break allows you to rejuvenate and return to the office with a clear sense of direction and purpose. Talk to other entrepreneurs to learn about their strategies for taking a break.

REACH US AT... www.facebook.com/edaccampus www.facebook.com/edacwomen www.facebook.com/msueclub
Morgan State U McMechen Building, Suite 102B 1700 E. Cold Spring Lane Baltimore, MD 21251 443.885.3663 Page 1

www.twitter.com/improveprogress

Connecting budding & existing entrepreneurs to resources for venture management & growth

RESOURCES
WEBSITE www.anythingresearch.com

BOOK

Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content by Mark Levy
Templates & Worksheets

THE FOUNDERS’ PIE CALCULATOR http://www.andrew.cmu.edu/ user/fd0n/35%20Founders %27%20Pie %20Calculator.htm

Morgan State U

McMechen Building, Suite 102B

1700 E. Cold Spring Lane

Baltimore, MD 21251 443.885.3663

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Connecting budding & existing entrepreneurs to resources for venture management & growth

Baltimore, MD - FREE two-part event! What is "Engagement Marketing"? - Plus 3 Keys to Success with Email + Social
Tuesday, July 17, 2012, 10am – 12pm! Morgan State University University Student Center 1700 E. Cold Spring Lane Room 316 Baltimore, MD 21251

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Gina Watkins, Constant Contact Regional Development Director and Omar Muhammad, Director, Morgan State University Entrepreneurial Development & Assistance Center (EDAC)

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Two essential seminars for any small business: Part 1: What is "Engagement Marketing" – and How Can I Make it Work for Me? How can you keep your customers coming back for more – telling their friends – and keep your business thriving? Learn how to inform, inspire, and create long-term meaningful connections with engagement marketing, building the relationships that build your success. You’ll learn how to: • Take the excellent customer experience that you deliver and leverage that into connections that enable ongoing dialog. • Identify the right technology tools to multiply your impact, track your effectiveness and save you time and effort • Understand how to gain and interpret both direct and indirect feedback on how your customers, prospects and raving fans are perceiving you -- *and* what they are saying to their friends & colleagues • Create engaging content that encourages re-sharing – how to deliver content that starts and sustains discussions, and how to make sure that content is sharable (even broadcastable!) • Sum it up: learn the key steps to success with engagement marketing. Part 2: The Power of Email + Social : 3 Keys to Success Learn how you can use easy, inexpensive and highly effective email marketing - and leverage social media at the same time! In this seminar, we will provide quick tips on how to: * Build your list! How to find and keep email list subscribers, offline, online and especially via social media * Schedule and send for maximum reach, read and click-through rates * Leverage social media to give your emails additional reach & impact! Email marketing is the #1 return on investment marketing today - come hear just a few of the ways you can make it work for you.

Morgan State U

McMechen Building, Suite 102B

1700 E. Cold Spring Lane

Baltimore, MD 21251 443.885.3663

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Connecting budding & existing entrepreneurs to resources for venture management & growth

Outreach Youth Business Builders Summer Camp
Great two weeks for youth interested in entrepreneurship. Follow the blog at http:// youthbizbuilders2012.blogspot.com/ and stay tuned to the final report coming next week.

See Twitter Conversations at #youthbizbuilders2012

Morgan State U

McMechen Building, Suite 102B

1700 E. Cold Spring Lane

Baltimore, MD 21251 443.885.3663

Page 4

Connecting budding & existing entrepreneurs to resources for venture management & growth

IMPACT
Morgan--students, staff, faculty, community individuals, students (in public schools), business owners and budding entrepreneurs receive services from EDAC via workshops, conferences, speaking engagement, radio workshops, management advisory services.
October 1, 2012 through September 30, 2013 No. of People Reached Youth Outreach Workshops & Conferences MSU Students FY Q 1 95 207 139 FY Q 2 161 207 206 FY Q 3 647 215 251 FY Q 4 647 293 251

BriefCase Radio Workshop July 1, 2012 Psychology of Business, Access to Capital, Balanced W.O.M.E.N. July 8, 2012 BizTechInsider: Building An App Part 2 July 15, 2012 Psychology of Business, Legal E Insider, Balanced W.O.M.E.N. July 22, 2012 Government Biz and Email Marketing July 29, 2012

Business

Directory

Special Radio Workshop hosted by Casey Jenkins, Darker Than Blue Cafe

Accounting     Psychology of Business   Rudolph T. Isaacs Jr., CPA  Dr. Renee    Isaacs & Simmons, P.C. www.AreYouHappy.org Certified Public Accountants Office: 410-653-6853 www.isaacsandsimmons.com Real Estate   Marcel Umphrey  A+ Neighborhood Homebuyer's LLC Office: 443.341.6623 www.aplusneighborhood.com Business Guidance Chef Casey Jenkins    Darker Than Blue Cafe www.darkerthanbluecafe.com phone: 443-872-4468 Legal  Anthony I. Butler, Esq. Trye | Butler | Mayo | Griffith abutler@tbmglaw.com www.tbmglaw.com

Heard every Sunday at 9 p.m. on 88.9 f.m. or www.weaa.org Podcast: www.improveandprogress.com Hosted by Omar S. Muhammad
PROMOTE (Copyright 2012) is a publication of EDAC. Opinions expressed by writers and sources are not necessarily those of the publishers. The information content in this publication is for information purposes only. It is recommended that you seek professional advice for all business transactions.

Technology     William Mapp, III BA Systems, LLC Twitter hashtag: #biztechinsider

Morgan State U

McMechen Building, Suite 102B

1700 E. Cold Spring Lane

Baltimore, MD 21251 443.885.3663

Page 5

Connecting budding & existing entrepreneurs to resources for venture management & growth
July 2012
Sunday Monday Tuesday Wednesday Thursday Friday Saturday

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FREE two-part event! What is "Engagement Marketing"? Plus 3 Keys to Success with Email + Social

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24 26 28 23 25 27 MIHF Summer MIHF Summer MIHF Summer MIHF Summer MIHF Summer Academy Academy BriefCase Radio, Academy Academy Academy 88.9 f.m., 9 p.m.

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MIHF Summer MIHF Summer Academy BriefCase Radio, Academy 88.9 f.m., 9 p.m.

Staff Omar S. Muhammad omar.muhammad@morgan.edu Yvette Racks yvette.racks@morgan.edu Interns Justin Green Tychina McCoy
Morgan State U McMechen Building, Suite 102B 1700 E. Cold Spring Lane

Morgan State University EDAC McMechen Building, Suite 102B 1700 E. Cold Spring Lane Baltimore, MD 21251 443.885.3663 443.885.8345 www.edacmorgan.com

Baltimore, MD 21251 443.885.3663

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