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Research Methodology for Management

References: 1. Zigmund, Business Research Methods 2. Donald R.Cooper and Pamela S.Schindler - Business Research Methods - Tata McGraw Hill, 2007 Unit Session Content 1 Introduction to research in business and management Scientific enquiry - Introduction - Definition 2 - Process Pedagogy Interaction

Lecture Lecture Case study Discussion Lecture Case study Presentation

Research - meaning - scope and significance 3 Types of research

4 Good research Research Process - An overview Research Question Research process Issues 5 Designing a Study 1 Sampling Design Resource allocation and budgets 6 Valuing research information - Methods Research Proposal Pilot testing Data collection Analysis and interpretation 7 Reporting the results Business Research Request and Proposals -Requesting for proposal - Research Proposal - Types - Structure 8 - Evaluation 9 Ethics in Business Research 10 Unit Review

Lecture

Lecture

Lecture Case discussion

Lecture Lecture

11 Unit test Research Design - Definition - Classification 12 Exploratory studies 13 Descriptive studies 14 Casual studies Measurement - Nature - Measurement Scales - Error Sources 15 Characteristics of good measurement Measurement scales 16 Selecting a measurement scale Rating scale Ranking scale Sorting 17 Cumulative scales 18 Unit Review 19 Unit test Questionaires and instruments - Construction - refining - Pretesting

Lecture Case discussion Lecture

Lecture Lecture

Lecture

20 and 21

Lecture

Sampling design - Nature - Steps - Methods 22 and 23 Sampling Methods 24, 25 26 Sample size determination Analysis and presentation - Data preparation and description 27, 28 Exploring, Displaying and examining the datax 29, 30 31 Unit Review 32 Unit test Testing of hypothesis - Parametric tests 33- 35 Non - Parametric tests 35-38 Multivariate analysis 4 39, 40 41 Unit Review 42 Unit test Report writing 43 - 45 46 Unit test

Lecture Lecture Case discussion Lecture Lecture

Lecture Lecture Lecture

Seminar

Quantitative Techniques for Management


Lesson Plan
AIM To enable the students to learn the techniques of operation Research and resources Management and their application in business management. Reference books: 1. Operations Research - Theory and cases. J.K.Sharma, Macmillan publications 2. Operations Research. Kanti Swaroop, P.K.Gupta and Man Mohan, Sultan publications

Unit

Session

Content
Operations Research - Introduction - History and Evolution - Definition - application in various fields Models in OR Linear Programming Problem - Introduction - Meaning - General Form Transportation problem - Introduction - Deriving TP from LPP - General form of Transporation Problem - types of solutions - IBFS - Methods Problems in Transportation problem (work sheet problems) Modi's Method Degeneracy (Problems in Worksheet) Transhipment Problem (Problems in Worksheet) (Case Study: Asian Games) Assignment Problem - Introduction - Mathematical form - Solution Methods - Hungarian method(Problems in worksheet Problems in Assignemnt problem (work sheet problems) Travelling Salesman (Problems in Worksheet)

Pedagogy

Lecture

Lecture

Lecture

4 5

Lecture / Board Lecture / Board

Lecture / Board

Lecture / Board

8 9

Board Lecture / Board

10

Case: Project Picking

Discussion

nt

Readings

1, 2 1, 2

1, 2

workseet Worksheet Ref: 1