Research Proposal

Research Title
To Analyze Activities of Value Chain at COLOURTEX Pvt. Ltd.

Research Objective Primary Objective:

To Analyze Activities of Value Chain at COLOURTEX Pvt. Ltd. Secondary Objective: To study integrated activities of Marketing and Sales department. To study operations pertaining to Inbound and Outbound logistics. To analyze operation of major support activities involved in creation of value.

Research Design:
A research design specifies the methods and procedures for conducting a particular study. Research design can be grouped into three categories. Exploratory research:An exploratory research focuses on the discovery of ideas and is generally based on secondary data. Descriptive research:A descriptive study is undertaken when the researcher wants to know the characteristics of certain group such as age, sex, education level, income, occupation, etc. Causal research:A causal research is undertaken when the researcher is interested in knowing the cause and effect relationship between two or more variables. Such studies are base on reasoning along where tested lines.

In my study, I have used descriptive research design.

Sources of Data Primary Data: Primary data collected from Employee of surat city. Secondary Data: Secondary data collected for industry review, company profile, and literature review Data Collection Method
There are mainly 2 methods: Observation method. Survey method. The method Researcher is going to use the Survey method. Field survey method is commonly used to collect primary data from the respondents. The survey can be personal, e mail or telephonic. But we are going to use the personal field survey to collect the data. For which we are going to prepare the structured questionnaire so that the survey can be easily made. In this research, Researcher has used survey method for collection of data. Population

Sampling Method
Probability Sampling method : i. Simple random sampling ii. Systematic sampling iii. Stratified sampling iv. Cluster sampling Non Probability Sampling method: i. Convenience sampling ii. Snow ball sampling iii. Quota sampling iv. Judgmental Sampling

In this research researcher has selected the Non probability, Convenience sampling method to draw out sample from population.

Sample Size
Sampling size of the research is 50 Employee of Surat city. Sampling area is surat City.

Data Collection Instrument Data collection instrument is Structured, Non disguised Questionnaire. Analysis & interpretation of data
The next step after the field survey is conducted & analyzes the data in a meaningful manner. After the data is collected by the researcher from the general public by conducting a field survey researcher had analyzed the data using the following methods to get an appropriate conclusion. The following are the some of the methods used: To calculate relevant measure of center tendencies & disbursement. Charts

To undertake a multiple variable analysis.